Humane Slashes AI Pin Price by $200 Amid Weak Sales and Poor Reviews

Humane, a startup founded by ex-Apple executives, has reduced the price of its AI Pin wearable device by $200 following weak sales and negative reviews. The company is now offering a 90-day return policy to attract customers.

Humane Reduces AI Pin Price Amid Sales Struggles

Humane, the Bay Area startup founded by former Apple executives, has announced a significant price reduction for its flagship product, the AI Pin. The wearable AI device, which launched in April 2024 at $700, will now be available starting at $499, marking a $200 price cut 1.

Price Reduction and New Offerings

The new pricing structure includes:

• The "eclipse" model, featuring matte black anodized aluminum, now starts at $499 2.
• This base model does not include an extra battery or charge case.
• An extra battery can be purchased separately for $69.
• "Lunar" and "equinox" models (white and black with polished aluminum) are available for $799 as part of a "complete system," though currently out of stock 2.

Subscription Model and Return Policy

Despite the price reduction, the AI Pin still requires a $24 monthly wireless subscription 2. In an effort to attract customers, Humane is now offering:

• The first month of the Humane Plan included with purchase.
• An extended 90-day return window, which the company describes as "completely risk-free to try" 1.

Sales Performance and Reception

The AI Pin has faced significant challenges since its launch:

• By August 2024, returns had reportedly begun to outpace sales 1.
• Estimates suggest only 7,000 to 8,000 devices remain in users' hands 1.
• The device received poor reviews from critics 2.

Product Issues and Updates

Humane has encountered several hurdles with the AI Pin:

• The company warned users not to use the charge case due to potential fire safety risks with battery cells from a vendor 2.
• In response to criticism, Humane has released updates to the device's CosmOS software, adding missing features such as timers 2.

Market Position and Future Outlook

The price reduction and extended return policy indicate Humane's efforts to revitalize interest in the AI Pin. As a startup in the competitive wearable AI market, Humane faces the challenge of establishing its product against established tech giants and overcoming initial negative reception. The company's ability to address technical issues and improve user experience will be crucial for the AI Pin's future success in the market.