Infosys Partners with LTA to Bring AI-Powered Innovations to HSBC Championships

Infosys Partners with LTA to Bring AI-led Tennis Data Analysis

The partnership will use AI to improve player performance analysis, enhance the fan experience, and streamline tournament operations. Infosys and the Lawn Tennis Association (LTA) signed a three-year technology partnership on Tuesday to support the HSBC Championships at Queen's Club, London. As part of the agreement, Infosys becomes the official AI and Innovation Partner for the event. The partnership will focus on using AI to improve player performance analysis, enhance the fan experience, and streamline tournament operations. Infosys will use its AI technology, Infosys Topaz, to deliver real-time match insights and interactive fan features. The collaboration will also support sustainability and community engagement initiatives through digital tools. Infosys Topaz supports enterprises in transitioning to SAP's cloud-based ERP platform. "Infosys' AI and technology innovations will bring a new level of engagement with real-time insights and interactive moments, creating memorable experiences for our fans and contributing to the continued success of the HSBC Championships," Chris Pollard, managing director of commercial & operations at LTA, said. The company has been a long-time technology partner to leading tennis tournaments, including the Australian Open, Roland-Garros, and the ATP. Previously, Infosys had announced a strategic collaboration with Yorkshire Building Society to accelerate its digital transformation. "By leveraging Infosys Topaz, our enterprise-grade AI-first suite of technologies, we aim to enhance the player and fan experience for this historic tournament at the Queen's Club, London," Sumit Virmani, EVP and chief marketing officer at Infosys, said.

Infosys and LTA Sign Strategic Technology Partnership for the Historic Tournament at Queens Club, London

The multi-year engagement will leverage Infosys Topaz to deliver a range of AI-powered innovations, including match insights and immersive fan experiences Infosys (NSE, BSE, NYSE: INFY), a global leader in next-generation digital services and consulting, today announced a three-year strategic partnership through until 2027 with the Lawn Tennis Association (LTA), the governing body of tennis in Great Britain. As part of this, Infosys will be the official AI and Innovation Partner for the HSBC Championships at the prestigious Queen's Club, London. Leveraging its technology and data analytics expertise along with its innovative AI-first offering, Infosys Topaz, powered by generative AI technologies, Infosys will enhance player performance insights, elevate fan engagement, and ensure operational excellence for the HSBC Championships. Beyond the AI-driven innovations and immersive experiences, this collaboration will also prioritize sustainability efforts and foster community-focused initiatives facilitated through digital platforms, paving the way for meaningful and lasting impact. Infosys is already a trusted partner for major global tennis tournaments like Australian Open, Roland-Garros, and has strong ties with the Association of Tennis Professionals (ATP) and the International Tennis Hall of Fame. It is now extending its support to the LTA for the HSBC Championships, a tournament that has been the cornerstone of London's rich sporting calendar for over 136 years. This year also marks a historic milestone for the HSBC Championships as it gets ready to host a women's Tour-level event (WTA 500) for the first time in over 50 years, alongside the long-standing men's (ATP 500) event. Chris Pollard, Managing Director, Commercial & Operations, LTA, said, "We are incredibly excited to witness the historic moment of the HSBC Championships at Queen's Club hosting both WTA and ATP 500 events for the very first time. This milestone marks a significant step in the growth and evolution of this prestigious tournament. We are thrilled to collaborate with Infosys, whose support will be instrumental in delivering an enhanced fan experience. Infosys' AI and technology innovations will bring a new level of engagement with real-time insights and interactive moments, creating memorable experiences for our fans and contribute to the continued success of the HSBC Championships." Sumit Virmani, EVP and Chief Marketing Officer, Infosys, said, "Building on our decade-long commitment to transforming tennis, Infosys is thrilled to join forces with the LTA and bring the power of AI and digital innovation to revolutionize the HSBC Championships. By leveraging Infosys Topaz, our enterprise-grade AI-first suite of technologies, we aim to enhance the player and fan experience for this historic tournament at the Queen's Club, London." About the LTA The LTA is the National Governing Body of tennis in Great Britain. We are here to govern and grow tennis, from grassroots participation through to the professional game. Our vision is "Tennis Opened Up" and we want to transform communities through tennis. We work with schools, with volunteers, with coaches and with venues across the whole country. We also represent the interests of over 2,000,000 Members, playing on more than 23,000 courts.  The LTA runs and supports a network of 11,500 approved tournaments for players of all ages, the main cornerstones of which are the LTA's premier grass-court events at The Queen's Club, Nottingham and Eastbourne, leading up to The Championships, Wimbledon.  For further information about the LTA and tennis in Britain, visit www.lta.org.uk or follow us on X, Instagram, Facebook, Tik Tok, and LinkedIn. About Infosys Infosys is a global leader in next-generation digital services and consulting. Over 300,000 of our people work to amplify human potential and create the next opportunity for people, businesses and communities. We enable clients in more than 56 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer clients, as they navigate their digital transformation powered by cloud and AI. We enable them with an AI-first core, empower the business with agile digital at scale and drive continuous improvement with always-on learning through the transfer of digital skills, expertise, and ideas from our innovation ecosystem. We are deeply committed to being a well-governed, environmentally sustainable organization where diverse talent thrives in an inclusive workplace.