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On Mon, 20 Jan, 8:01 AM UTC
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[1]
How Instagram's upcoming video editor aims to surpass TikTok's CapCut
With TikTok's CapCut now unavailable, Instagram is poised to unveil Edits - 'a full suite of creative tools.' Here's everything it's designed to do. Meta's Instagram is prepping the launch of its own video editor. In a Monday post, Instagram head Adam Mosseri revealed the details about Edits, a free app that offers a host of tools and settings to help creators spruce up their videos. Now available for preorder, the app is expected to launch for the iPhone on March 13 with an Android release coming soon after that. Based on Mosseri's description and the App Store page for Edits, you'll be able to capture and edit clips as long as 10 minutes. From there, you can tweak the resolution, the frame rate, and the dynamic range to control the light and dark tones. Edits will also let you choose from a range of fonts, filters, stickers, and sound effects. Plus, you can add and customize your own captions and beef up the audio to mute any background noise and make the voices clearer. Also: How to delete Facebook, Messenger, or Instagram - if you want Meta out of your life With a toolkit of special effects, Edits will tap into AI animation to liven up your images. You'll also be able to change your background with green screens and add video overlays. Further, you can share your videos to Instagram in 1080p, export your videos with no watermark, and share them with other platforms. After creating and sharing your videos, you can keep track of draft and finished versions in one place. To learn how your videos are performing, a dashboard will reveal the levels of engagement and tell you which elements prompted viewers to recommend your video. Using those insights, you can plan your next videos based on what your audience likes to see. And there's more, according to Mosseri. "Edits is more than a video editing app; it's a full suite of creative tools," Mosseri said in his post. "There will be a dedicated tab for inspiration, another for keeping track of early ideas, a much higher-quality camera (which I used to record this video), all the editing tools you'd expect, the ability to share drafts with friends and other creators, and -- if you decide to share your videos on Instagram -- powerful insights into how those videos perform." The announcement of Edits comes at a dicey time for a similar video editor from TikTok known as CapCut. Yes, TikTok has been granted a last-minute reprieve to stay alive in the US. However, several of the ancillary mobile apps from its owner, China-based ByteDance, are still unavailable in the App Store and Google Play, including CapCut. That puts the spotlight on Edits as an alternative video editor, even though the app won't officially debut until March. Also: What is Lemon8? Here's why this social app is rising in popularity again In response to a question on Threads about the timing of Edits as reported by The Verge, Mosseri said that the app has been in the works for months. Plus, it will likely turn out differently than CapCut. "Edits will have a much broader range of creative tools," Mosseri said. "Think a place to track all your ideas instead of templates. Think AI video editing tools on a per clip or per video basis. Think new insights on why your videos are succeeding or struggling."
[2]
Here's how Instagram's upcoming video editor aims to surpass TikTok's
With TikTok's CapCut now unavailable, Instagram is poised to unveil Edits - 'a full suite of creative tools.' Here's everything it's designed to do. Meta's Instagram is prepping the launch of its own video editor. In a Monday post, Instagram head Adam Mosseri revealed the details about Edits, a free app that offers a host of tools and settings to help creators spruce up their videos. Now available for preorder, the app is expected to launch for the iPhone on March 13 with an Android release coming soon after that. Based on Mosseri's description and the App Store page for Edits, you'll be able to capture and edit clips as long as 10 minutes. From there, you can tweak the resolution, the frame rate, and the dynamic range to control the light and dark tones. Edits will also let you choose from a range of fonts, filters, stickers, and sound effects. Plus, you can add and customize your own captions and beef up the audio to mute any background noise and make the voices clearer. Also: How to delete Facebook, Messenger, or Instagram - if you want Meta out of your life With a toolkit of special effects, Edits will tap into AI animation to liven up your images. You'll also be able to change your background with green screens and add video overlays. Further, you can share your videos to Instagram in 1080p, export your videos with no watermark, and share them with other platforms. After creating and sharing your videos, you can keep track of draft and finished versions in one place. To learn how your videos are performing, a dashboard will reveal the levels of engagement and tell you which elements prompted viewers to recommend your video. Using those insights, you can plan your next videos based on what your audience likes to see. And there's more, according to Mosseri. "Edits is more than a video editing app; it's a full suite of creative tools," Mosseri said in his post. "There will be a dedicated tab for inspiration, another for keeping track of early ideas, a much higher-quality camera (which I used to record this video), all the editing tools you'd expect, the ability to share drafts with friends and other creators, and -- if you decide to share your videos on Instagram -- powerful insights into how those videos perform." The announcement of Edits comes at a dicey time for a similar video editor from TikTok known as CapCut. Yes, TikTok has been granted a last-minute reprieve to stay alive in the US. However, several of the ancillary mobile apps from its owner, China-based ByteDance, are still unavailable in the App Store and Google Play, including CapCut. That puts the spotlight on Edits as an alternative video editor, even though the app won't officially debut until March. Also: What is Lemon8? Here's why this social app is rising in popularity again In response to a question on Threads about the timing of Edits as reported by The Verge, Mosseri said that the app has been in the works for months. Plus, it will likely turn out differently than CapCut. "Edits will have a much broader range of creative tools," Mosseri said. "Think a place to track all your ideas instead of templates. Think AI video editing tools on a per clip or per video basis. Think new insights on why your videos are succeeding or struggling."
[3]
Instagram unveils Edits, a video editing app to rival CapCut
Instagram has announced Edits, a free video editing app that sounds a lot like CapCut. In a video posted to Threads on Sunday, Instagram head Adam Mosseri described Edits as a "full suite of creative tools," and briefly ran through its planned features. "There will be a dedicated tab for inspiration, another to keep track of any early ideas you might have, a much higher quality camera which I used to record this video, all the editing tools you'd expect, the ability to share drafts with friends and other creators, and, if you decide to share your videos on Instagram, powerful insights on how those videos do," Mosseri wrote. Though Edits' page in the iOS App Store states that it is expected on Mar. 13, Mosseri said that we can expect it to arrive in February. Pre-orders are currently available in the iOS App Store, and are coming to Android "soon." However, Mosseri cautioned that the first version of the app will be incomplete, and asked for users' patience. According to the iOS App Store listing, Edits will enable users to film videos up to 10 minutes long, adjusting settings such as resolution and framerate. Editing tools will include generated captions, video filters and voice effects, audio enhancing to remove background noise, and the ability to "bring images to life with AI animation." There will also be a live insights dashboard enabling you to track how your Instagram reels are performing. Users were quick to note the timing of Mosseri's announcement, with Edits apparently aiming to rival ByteDance's popular video editing app CapCut. CapCut was pulled from U.S. app stores this weekend as a result of the country's ban on "foreign adversary controlled applications" -- a measure which specifically targeted TikTok by name, but has also impacted other apps such as Marvel Snap. Though he initially didn't refer to TikTok or CapCut by name, Mosseri still appeared to make vague reference to the ban, stating that "there's a lot going on in the world right now," and that this tool is "for those of you who make videos for not just Instagram, but for [other] platforms out there." Yet even without the ban, Edits' features may tempt creators. While CapCut also has generated captions and the ability to reduce noise, both previously free features now require a paid subscription. In response to the comparisons with CapCut, Mosseri stated that he believes Edits will "end up pretty different," claiming that it will have a wider range of creative tools and "probably a smaller addressable audience." "Think a place to track all your ideas instead of templates," said Mosseri, noting that Edits has been in development for months. "Think AI video editing tools on a per clip or per video basis. Think new insights on why your videos are succeeding or struggling."
[4]
Instagram Unveils 'Edits' App as CapCut Rival
Instagram has unveiled a new video editing app called Edits, which aims to fill the void left by CapCut's removal from U.S. app stores following federal restrictions on ByteDance-owned applications. The announcement came from head Adam Mosseri, explaining that Edits as a "full suite of creative tools" for mobile video creators. According to Mosseri, Edits is aimed at creators who produce short-form videos on mobile devices: Edits will have a much broader range of creative tools and probably a smaller addressable audience. Think a place to track all your ideas instead of templates. Think AI video editing tools on a per clip or per video basis. Think new insights on why your videos are succeeding or struggling. The app includes AI-powered animation for images, green screen effects, video overlays, automatic captions with customization options, and tools for reducing background noise. It also allows users to save drafts, share projects with collaborators, and leverage a dedicated tab for inspiration and trending audio. Videos created with Edits and shared on Instagram Reels will benefit from advanced performance analytics, allowing creators to monitor engagement metrics such as follower interaction, video skips, and overall reach. The app arrives in the wake of CapCut's recent delisting from the Apple App Store and Google Play Store due to U.S. law. Mosseri said that Edits will "end up pretty different than CapCut," noting that it is designed to cater to creators who want a more comprehensive toolset rather than casual video makers or users of desktop editing software. The app also stands out by offering export options without watermarks, a feature that has recently become a limitation in CapCut's free version. Edits launches in February on iOS, and Android at a later date. It is available to pre-order on the App Store now.
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Instagram Capitalizes on CapCut's Demise by Teasing New 'Edits' Video-Editing App
Edits is "hoping not just to be an editing tool but an entire full suite of creative tools for those of you who are passionate about making videos on your phone," Instagram Head Adam Mosseri said in a Sunday afternoon video. "It's not for people using desktop apps, it's not for people looking for templates. It's for people who use their phone to make short-form videos." That probably sounds familiar. Mosseri's announcement comes shortly after Google and Apple pulled ByteDance apps from the Play Store and App Store, respectively, to comply with a law that required ByteDance to sell TikTok to a US company by Jan. 19. With no sale announced, Google and Apple risked fines of $5,000 per user, so the apps were removed today. TikTok is the most well-known ByteDance app, but it also owns CapCut, a "free video editing app lets you create surprisingly robust little movies on your mobile device," we said in our review. ByteDance has revived the TikTok app, ostensibly because of a vague promise from Donald Trump to "make a deal to protect our national security." But CapCut and other ByteDance properties are still down as of this writing. And none are back in the app stores. Mosseri didn't directly address the TikTok drama, saying only that "there's a lot going on in the world right now." He added: "No matter what happens, we think it's our job to create the most compelling creative tools for those of you who make videos for not just Instagram but for platforms out there, as we can." He teased a few features coming to Edits, including a dedicated tab for inspiration and trending audio, a tab for keeping track of ideas, a higher-quality camera, and the ability to share drafts with friends and other creators. Meta will also provide stats for clips shared on Reels. Edits will support videos up to 10 minutes in length, and there's AI, of course. "Bring images to life with AI animation," the app description says. For now, you can only preorder Edits on the App Store, with Android coming soon. "The app won't be available to download till next month, and in the meantime we're going to work with a handful of video creators to get their feedback and improve the experience," according to Mosseri, who cautions that the "first version is going to be incomplete, so please be patient."
[6]
Instagram is rushing out a new video editing app that sure sounds a lot like CapCut
Edits will be released in the next month or so, and Adam Mosseri says 'the first version is going to be incomplete.' Instagram head Adam Mosseri took to Threads on Sunday with , the timing of which surely had nothing at all to do with and (briefly) : a new, free video-editing app called Edits is on the way. Edits will cater to people who edit videos on their phone, and will offer "a full suite of creative tools." That includes higher-quality recordings, shareable drafts, trending audio, insights about your Reels' performance and an "inspiration tab," on top of the usual editing tools. If all that reminds you of CapCut, TikTok's sister app for video editing, you're not alone. In to the immediate comparisons, Mosseri called Edits "CapCut, but more for creators than casual video makers." Edits isn't available yet, but you can pre-order it on the App Store if you're an iOS user and Mosseri says an Android version is "coming soon." While he puts the release sometime in February, the App Store page says March 13. And don't expect anything too polished when it arrives. "The first version is going to be incomplete, so please be patient, but I'm really excited to put this in all your hands," Mosseri said. The announcement came shortly after TikTok said its app was coming back online in the US, a mere 12 hours or so after it shut down. CapCut hasn't come back yet, but it's expected to follow suit. Trump said on social media that he would announce an executive order after he's sworn in that would extend ByteDance's time to sort out TikTok's future. While Threads users have been calling Instagram out for the timing of the announcement, said the app has been in development for months, "and I think it'll end up pretty different than CapCut." On that note, he said, "Edits will have a much broader range of creative tools and probably a smaller addressable audience. Think a place to track all your ideas instead of templates. Think AI video editing tools on a per clip or per video basis. Think new insights on why your videos are succeeding or struggling." One way it appears Edits may have a leg up on CapCut, at least, is the App Store page says videos won't have a watermark when they're exported.
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Instagram launches TikTok-like short video app 'Edits': How it's different, what it will offer, and everything you need to know
Instagram plans to launch a video editing software, Edits, in February. It will allow users to create and edit videos up to 10 minutes long with artificial intelligence animations and more. The ban on TikTok and CapCut in the U.S. led by ByteDance makes way for Instagram's new product.Instagram announced a new video editing app called "Edits" on Sunday, the same day TikTok faced service disruptions in the US. Instagram head Adam Mosseri revealed the app in a video, stating its purpose is to provide robust creative tools for video creators across platforms. Edits is currently available for pre-order on Apple's App Store and is expected to launch in March. A Google Play Store version is also planned. Edits is designed to help users create and edit videos directly from their phones. With capabilities for creating short-form videos up to 10 minutes long in 1080p resolution, users will also be able to share their videos to Instagram, track Instagram Reels analytics, and use features like AI animation, generative captions, and various overlays such as text, sound, voice effects, filters, and stickers. Mosseri clarified that Edits is not targeted at desktop users or those seeking templates, but rather at individuals who make short-form videos using their phones. He also mentioned that the first version of Edits will be "incomplete," with updates expected over time. No, Edits is not the same as CapCut. Edits is owned by Instagram, a subsidiary of Meta, while CapCut is owned by ByteDance. As of Sunday, CapCut was unavailable in the U.S. due to the ban on ByteDance platforms. Unlike CapCut, Edits is owned by Meta, Instagram's parent company. The timing of Edits' launch adds another layer to the ongoing discussions around short-form video platforms in the US. While TikTok's service was initially disrupted, TikTok announced that it was working to restore its service in the U.S. A statement from TikTok's Policy X account confirmed that the platform was in the process of restoring service, thanking President-elect Donald Trump for his support in ensuring service providers could continue offering TikTok to American users. Trump, who is set to take office on Monday, has recently expressed his intention to issue an executive order halting the TikTok ban. However, he has not provided any indication of plans to address the ban on ByteDance-owned apps like CapCut and Lemon8.
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Instagram announces CapCut clone for mobile creators
I found a spiritual successor to Google Keep's Android app and can't stop raving Summary Meta's new app, Edits, sounds like a CapCut clone. Aimed at content creators, it will offer an extensive suite of tools and features for video editing. Edits will launch in February, though the initial build will lack many features. ✕ Remove Ads There is no shortage of great video editing apps for Android and iPhone. Among all the options, CapCut from ByteDance stands out with its feature-rich tools, filters, and effects. It's great for quick, short video edits on your phone, perfect for videos you post on TikTok and other social media platforms. Now, to capitalize on CapCut's absence from the Play Store and App Store, Meta has announced a new video editing app for mobile: Edits. Related Think Instagram is too fake now? Just wait for Meta's AI video editor The future of Instagram video editing Posts Adam Mosseri, head of Instagram, announced Edits in a post, highlighting many of its features, target audience, and release timeframe. Mosseri says Edits is a "brand new app for making videos on your phone," meant not just for Instagram but to meet all your short-form video creation needs. It will feature a full suite of creative tools and boast a higher-quality built-in camera with extensive controls. ✕ Remove Ads Mosseri makes it clear the app is not for people who use video editing apps on their PCs or for templates. Edits will feature a dedicated tab for inspiration and trending audio. You can save your ongoing video editing projects as drafts and share them with other creators or friends. Videos created with Edits and directly posted as Instagram Reels will provide you with more detailed insights into their performance. Other features include AI animation for images, green screen effects, video overlays, audio enhancement, and automatic captions with several customization options. Edits will be a CapCut clone from Meta Close ✕ Remove Ads All of this will sound familiar if you use ByteDance's CapCut. It is one of the most feature-rich video editing apps for phones, providing serious content creators with all the tools they need to create compelling short-form videos. With CapCut also being a casualty of the TikTok ban in the US -- it is currently not listed for download in the US Play Store -- Meta wants to seize the opportunity and offer a compelling alternative. Meta will launch the first version of Edits in February, and you can already pre-order the app on the App Store. While the initial build will lack many features, Mosseri assures that the team is working hard on many compelling tools. The company is already working with some content creators and will onboard more in the coming weeks to gather feedback and improve Edits. ✕ Remove Ads
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Instagram Announces a New Video Editing App for Creators
Creators can access live engagement insights like skip rate Instagram announced a new standalone app Monday that lets creators edit their videos with even more creativity and precision than what the social media platform currently offers. Called 'Edits', it arrives as a mobile video editing solution with a suite of creative tools such as enabling high quality video capture, dedicated tab for drafts and videos, and camera settings for resolution, frame rate and dynamic range. Edits users will also be able to take advantage of artificial intelligence (AI) capability, which promises to deliver animations. In a post on Threads, Instagram head Adam Mosseri detailed the arrival of the new Edits app. As per the announcement, the application has been introduced for users who are "who are passionate about making videos" on their smartphones. It is claimed to simplify the editing process by enabling capture of high-quality footage and allowing quick editing. With Edits, creators can export videos without any watermark and share them across platforms, including Instagram in 1080p. And a new tab lets them keep a track of all their drafts and videos in one place. Instagram says Edits app is currently available for pre-order for iOS on the App Store and will be on Android soon. It is expected to be available for download next month. The Edits app comes with creative tools for editing videos with single-frame precision. Creators can adjust their camera settings for frame rate, resolution, and dynamic range. It also has improved flash and zoom controls compared to Instagram. Then there's AI capabilities, including AI animation on offer. Apart from that, the app also lets users change their backgrounds with a green screen or add a video overlay. For edits, creators can select from a wide range of typefaces, sound and voice effects, filters for videos, stickers, and other elements. It claims to enhance audio to remove the background noise and deliver clearer audio, which also gets automatically generated captions that are customisable. However, Instagram's new Edits app offers more than just video editing. Videos created and shared via the app can be tracked with a live insights dashboard. It provides creators with a breakdown of engagement for followers and non-followers and provides metrics such as skip rate. It is also claimed to help them plan their net videos based on the type of content their audience prefers.
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Instagram announces 'Edits', a comprehensive video editing app with AI features, set to launch in February. This move comes as TikTok's CapCut faces removal from US app stores due to federal restrictions.
Instagram, owned by Meta, is set to launch a new video editing app called 'Edits' in February, as announced by Instagram head Adam Mosseri. This move comes at a time when TikTok's popular video editor, CapCut, faces removal from US app stores due to federal restrictions on ByteDance-owned applications 12.
Edits is being marketed as a "full suite of creative tools" for mobile video creators. The app will offer a range of features, including:
Mosseri emphasized the app's focus on AI-driven features, stating, "Think AI video editing tools on a per clip or per video basis" 5. The app will also include a dedicated tab for inspiration and trending audio, as well as a space to track ideas, setting it apart from template-based editors 3.
For creators who share their videos on Instagram Reels, Edits will provide advanced performance analytics. A dashboard will offer insights into engagement levels and factors contributing to video recommendations, allowing creators to refine their content strategy based on audience preferences 14.
The launch of Edits coincides with the recent removal of CapCut from US app stores, following federal restrictions on ByteDance-owned applications. While Mosseri claims that Edits has been in development for months, its release appears strategically timed to fill the void left by CapCut's absence 25.
Mosseri asserts that Edits will "end up pretty different than CapCut," targeting creators who desire a more comprehensive toolset rather than casual video makers or users of desktop editing software. He anticipates a "smaller addressable audience" compared to CapCut, focusing on those who are "passionate about making videos on their phone" 35.
Edits is scheduled for release in February for iOS users, with an Android version to follow. The app is currently available for pre-order on the App Store. Mosseri has cautioned that the initial version may be incomplete and has requested patience from users as they continue to refine the app based on creator feedback 14.
As the social media landscape continues to evolve, Instagram's Edits app represents a significant move in the competitive short-form video market, potentially reshaping the tools available to content creators in the wake of recent regulatory changes affecting Chinese-owned apps.
Reference
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