Intel Challenges GPU Market with New Arc B580 and B570 Graphics Cards

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On Wed, 4 Dec, 12:04 AM UTC

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Intel launches new Arc B580 and B570 GPUs, aiming to compete with NVIDIA and AMD in the mid-range market with improved performance and competitive pricing.

Intel Unveils New Arc B-Series GPUs

Intel has announced its latest generation of discrete graphics cards, the Arc B-series, featuring the B580 and B570 models. These new GPUs, based on the Xe2 architecture, are positioned to challenge NVIDIA and AMD in the mid-range market, particularly for 1440p gaming 12.

Performance and Specifications

The flagship Arc B580, priced at $249, boasts impressive specifications:

  • 20 Xe cores and 20 ray tracing units
  • 12GB GDDR6 VRAM
  • 2,670 MHz clock speed
  • 456 GB/s memory bandwidth

Intel claims the B580 outperforms NVIDIA's RTX 4060 by 10% on average in 1440p gaming benchmarks 23. The B570, priced at $219, offers slightly lower specs but still targets 1440p gaming 2.

XeSS 2 and AI Features

Intel has introduced XeSS 2, an upgraded AI upscaling technology:

  • XeSS Super Resolution (XeSS-SR) for improved frame rates
  • XeSS Frame Generation (XeSS-FG) for interpolating new frames
  • Xe Low Latency (XeLL) for reduced input lag

These features aim to compete with NVIDIA's DLSS and AMD's FSR technologies 24.

Market Positioning and Availability

Intel is targeting budget-conscious gamers with competitive pricing:

  • Arc B580: $249, available December 13, 2024
  • Arc B570: $219, available January 16, 2025

The company emphasizes "best-in-class performance per dollar" compared to competitors 35.

Industry Impact

Intel's entry into the mid-range GPU market could potentially disrupt the current duopoly:

  • Offers more VRAM than similarly priced competitors
  • Focuses on 1440p gaming, the fastest-growing resolution segment
  • Potential to reinvigorate the budget GPU market 14

Challenges and Outlook

Despite improvements, Intel faces hurdles:

  • Limited game support for XeSS compared to NVIDIA's DLSS
  • Need to overcome previous market share struggles
  • Upcoming competition from NVIDIA's rumored 50-series GPUs 45

As Intel continues to refine its GPU offerings, the success of the Arc B-series could significantly impact the competitive landscape of the graphics card market.

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