Intel Challenges GPU Market with New Arc B580 and B570 Graphics Cards

13 Sources

Intel launches new Arc B580 and B570 GPUs, aiming to compete with NVIDIA and AMD in the mid-range market with improved performance and competitive pricing.

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Intel Unveils New Arc B-Series GPUs

Intel has announced its latest generation of discrete graphics cards, the Arc B-series, featuring the B580 and B570 models. These new GPUs, based on the Xe2 architecture, are positioned to challenge NVIDIA and AMD in the mid-range market, particularly for 1440p gaming 12.

Performance and Specifications

The flagship Arc B580, priced at $249, boasts impressive specifications:

  • 20 Xe cores and 20 ray tracing units
  • 12GB GDDR6 VRAM
  • 2,670 MHz clock speed
  • 456 GB/s memory bandwidth

Intel claims the B580 outperforms NVIDIA's RTX 4060 by 10% on average in 1440p gaming benchmarks 23. The B570, priced at $219, offers slightly lower specs but still targets 1440p gaming 2.

XeSS 2 and AI Features

Intel has introduced XeSS 2, an upgraded AI upscaling technology:

  • XeSS Super Resolution (XeSS-SR) for improved frame rates
  • XeSS Frame Generation (XeSS-FG) for interpolating new frames
  • Xe Low Latency (XeLL) for reduced input lag

These features aim to compete with NVIDIA's DLSS and AMD's FSR technologies 24.

Market Positioning and Availability

Intel is targeting budget-conscious gamers with competitive pricing:

  • Arc B580: $249, available December 13, 2024
  • Arc B570: $219, available January 16, 2025

The company emphasizes "best-in-class performance per dollar" compared to competitors 35.

Industry Impact

Intel's entry into the mid-range GPU market could potentially disrupt the current duopoly:

  • Offers more VRAM than similarly priced competitors
  • Focuses on 1440p gaming, the fastest-growing resolution segment
  • Potential to reinvigorate the budget GPU market 14

Challenges and Outlook

Despite improvements, Intel faces hurdles:

  • Limited game support for XeSS compared to NVIDIA's DLSS
  • Need to overcome previous market share struggles
  • Upcoming competition from NVIDIA's rumored 50-series GPUs 45

As Intel continues to refine its GPU offerings, the success of the Arc B-series could significantly impact the competitive landscape of the graphics card market.

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