Jeff Bezos' Project Prometheus Quietly Acquires AI Agent Startup General Agents

Reviewed byNidhi Govil

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Jeff Bezos' new $6.2 billion AI venture Project Prometheus has acquired General Agents, a startup developing autonomous computer agents. The acquisition signals Bezos' ambitious return to operational leadership in AI-driven manufacturing.

Bezos Returns to Operational Leadership

Jeff Bezos, Amazon's executive chairman, has made his first major operational move since stepping down as CEO in 2021, co-leading a new artificial intelligence venture called Project Prometheus alongside serial entrepreneur Vik Bajaj. The company has secured $6.2 billion in funding, with Bezos himself contributing to the investment round

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Source: PYMNTS

Source: PYMNTS

Project Prometheus represents Bezos' ambitious return to hands-on company building, focusing on developing AI systems specifically designed to support manufacturing processes across multiple industries, including computers, automobiles, and aerospace

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Strategic Acquisition of General Agents

In a move that went largely unnoticed until recently, Project Prometheus acquired General Agents, an AI startup specializing in autonomous computer agents. The acquisition occurred in June following a private dinner event in San Francisco, where General Agents co-founder Sherjil Ozair, a former DeepMind and Tesla researcher, met with Bajaj

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Corporate filings obtained by WIRED reveal that Bajaj formed an acquisition entity the morning after the dinner, with the merger completing just four days later. The deal brought both General Agents co-founders into Project Prometheus, including Ozair and William Guss, a former OpenAI research scientist

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The Ace Technology Platform

General Agents' flagship product, Ace, represents a significant advancement in autonomous computing. The AI agent can perform complex digital tasks including video editing, data transfer between applications, and booking accommodations based on user prompts

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. The company claims Ace outperforms OpenAI's competing Operator agent in certain tasks.

Source: SiliconANGLE

Source: SiliconANGLE

The technology is powered by custom foundation models called ace-control-small and ace-control-medium, built on a video-language-action (VLA) architecture typically used for robotics applications

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. This technical foundation aligns perfectly with Project Prometheus' manufacturing focus, where industrial robots play crucial roles.

Manufacturing Revolution Vision

General Agents positioned itself with the mission to "liberate humanity from digital labor," targeting routine tasks that require minimal cognitive effort but consume significant human time

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. The company identified form filling, data copying, and report generation as prime candidates for AI automation.

Project Prometheus has rapidly scaled to over 100 employees, recruiting talent from leading AI organizations including OpenAI, Google DeepMind, and Meta. This aggressive hiring strategy demonstrates the company's serious commitment to competing in the AI manufacturing space

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Industry Implications

The acquisition signals broader trends in AI development, particularly the convergence of autonomous agents and industrial automation. Shortly after the deal closed, General Agents co-founder Guss posted on social media seeking connections in US manufacturing, indicating the team's immediate pivot toward understanding industrial applications

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Bajaj's background as co-founder of Alphabet's Verily and his connection to Bezos through previous biotech investments, including Grail and Xaira Therapeutics, suggests Project Prometheus may explore applications beyond traditional manufacturing into biotechnology and life sciences sectors.

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