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Kakao enters strategic partnership with Google on on-device AI - The Korea Times
A Kakao data center in Ansan, Gyeonggi Province / Courtesy of Kakao Korea's mobile platform giant Kakao said Thursday it has formed a strategic partnership with Google to collaborate on-device artificial intelligence (AI) services and embed its technologies into the latter's new extended reality (XR) devices, including AI glasses. Kakao CEO Chung Shin-a announced the partnership during the company's earnings call, saying the company will "begin full-fledged global collaborations to introduce next-generation AI experiences on the device side from this year." "As the starting point of the partnership, we will collaborate with Google Android to upgrade on-device AI services, including Kanana in KakaoTalk launched last year," Chung said. "Since this is a cooperation with the Android team, we expect to explore various opportunities in on-device AI services that can maximize the value of data assets within the Kakao ecosystem." Kanana in KakaoTalk is a chatbot-type on-device AI service that functions in Kakao's flagship KakaoTalk messenger app. Based on the company's own AI model, it understands users' conversation context and proactively suggests schedule briefings and information updates, as well as recommending products. Because it functions within the smartphone, it has strengths in protecting user privacy. Kakao said it is working with Google to optimize the service so that it can run smoothly on Android mobile devices. Kanana in KakaoTalk has been in beta service since October last year and is scheduled for an official launch in the first quarter, including on Android. Chung also unveiled a partnership on XR devices, including AI glasses. Kakao said it will focus on establishing interfaces for new form factors to enable user experiences such as hands-free messaging and natural language-based interactions. Along with that, Chung said Kakao is in talks with Google Cloud for an operating cloud computing system based on the latter's tensor processing units (TPUs), in a move to reduce costs stemming from running AI services on graphics processing unit-based infrastructure. "Financial burdens related to AI infrastructure are gradually increasing, so we are considering ways to optimally allocate various chips depending on the characteristics of our models and services," she said. "As a company with the capability to effectively use TPUs in Korea, we are discussing the operation of TPUs at a meaningful scale with Google Cloud." Karen Teo, Google's vice president for Asia-Pacific Platform Device Partnership, said in a press release that the partnership will be an opportunity to combine Google's advanced AI technology and Kakao's innovative capability toward Korean users. The partnership came a year after Kakao formed a similar alliance with OpenAI last February. Chung said that ChatGPT for Kakao has secured 8 million users, and the company plans to further strengthen connectivity between KakaoTalk messaging and ChatGPT this year, while introducing a range of ChatGPT-based AI features within the messaging app. "Kakao plans to collaborate with Google on device experiences and cooperate with OpenAI on consumer services, building partnerships in non-overlapping areas," she said. "By working with global partners that are at the forefront of each field, we will efficiently cover the AI business." Kakao posted 8.1 trillion won ($5.62 billion) in sales and 732 billion won in operating profit, up 3 percent and 48 percent from a year earlier, respectively. Both figures marked record highs.
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Kakao, Google Form AI Strategic Partnership
South Korean technology giant Kakao is teaming up with Google to advance its artificial-intelligence services, a year after announcing a similar partnership with OpenAI. Kakao will begin the partnership by collaborating with Google's Android team to enhance its on-device AI services, Chief Executive Chung Shin-a said Thursday on an earnings call. Chung said Kakao will continue to strengthen its existing partnership with OpenAI, whose ChatGPT services have already been integrated into its Korean messaging app, KakaoTalk.
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Korea's mobile platform giant Kakao has announced a strategic partnership with Google to collaborate on on-device AI services and embed its technologies into Google's extended reality devices including AI glasses. The partnership will focus on optimizing Kakao's Kanana chatbot for Android while exploring new interfaces for XR form factors.
Korea's mobile platform giant Kakao has formed a strategic partnership with Google to collaborate on on-device AI services and integrate its technologies into Google's extended reality (XR) devices, including AI glasses
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. CEO Chung Shin-a announced the partnership during the company's earnings call, stating that Kakao will "begin full-fledged global collaborations to introduce next-generation AI experiences on the device side from this year"1
. The AI strategic partnership marks a significant expansion of Kakao's artificial intelligence capabilities beyond its existing partnership with OpenAI, which was announced last February1
.The partnership will begin with Kakao working alongside Google's Android team to enhance on-device AI capabilities, specifically focusing on Kakao's Kanana on-device AI chatbot
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. Kanana in KakaoTalk is a chatbot-type service that functions within Kakao's flagship messenger app, using the company's own AI model to understand conversation context and proactively suggest schedule briefings, information updates, and product recommendations1
. Because it operates within the smartphone, on-device AI offers strengths in protecting user privacy. Kakao is optimizing Kanana to run smoothly on Android mobile devices, with the service having been in beta since October and scheduled for official launch in the first quarter1
.Beyond mobile optimization, the partnership extends to Google's extended reality (XR) devices, where Kakao will establish interfaces for new form factors to enable user experiences such as hands-free messaging and natural language-based interactions
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. This collaboration on AI glasses and other XR hardware positions Kakao to expand its AI ecosystem beyond traditional smartphone interfaces. Karen Teo, Google's vice president for Asia-Pacific Platform Device Partnership, stated that the partnership presents an opportunity to combine Google's advanced AI technology with Kakao's innovative capability toward Korean users1
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Kakao is also in discussions with Google Cloud to establish a cloud computing system based on Tensor Processing Units (TPUs) to reduce AI infrastructure costs
1
. Chung explained that "financial burdens related to AI infrastructure are gradually increasing, so we are considering ways to optimally allocate various chips depending on the characteristics of our models and services"1
. As a company with the capability to effectively use TPUs in Korea, Kakao is discussing the operation of TPUs at a meaningful scale with Google Cloud to move away from costly graphics processing unit-based infrastructure1
.
Source: Korea Times
The strategic partnership with Google complements rather than replaces Kakao's existing partnership with OpenAI. Chung clarified that "Kakao plans to collaborate with Google on device experiences and cooperate with OpenAI on consumer services, building partnerships in non-overlapping areas"
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. ChatGPT for Kakao has already secured 8 million users, and the company plans to strengthen connectivity between KakaoTalk messaging and ChatGPT this year while introducing additional ChatGPT-based AI features1
. This dual-partnership strategy allows Kakao to efficiently cover the AI business by working with global partners at the forefront of their respective fields. The announcement comes as Kakao posted record-high financial results with 8.1 trillion won ($5.62 billion) in sales and 732 billion won in operating profit, up 3 percent and 48 percent year-over-year respectively1
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