LG TVs forced Microsoft Copilot installation sparks backlash over unremovable AI shortcuts

Reviewed byNidhi Govil

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LG smart TV owners discovered Microsoft Copilot automatically installed on their devices after a recent webOS update, with no option to remove it. The company has now promised to let users delete the shortcut following widespread criticism, but the incident highlights growing concerns about AI features being forcibly integrated into consumer devices without explicit consent.

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LG Quietly Installs Microsoft Copilot on Smart TVs

A Reddit post over the weekend ignited online fury when an LG TV owner discovered that a webOS software update had automatically installed Microsoft Copilot on their device. The post, which garnered more than 36,000 upvotes on the r/mildlyinfuriating subreddit, showed the Copilot icon pinned to the home screen with no apparent way to remove it

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. The unremovable app appeared without warning or user consent, joining other streaming services on LG TVs but lacking the basic option to uninstall that users expect from their devices.

LG spokesperson Chris De Maria clarified to The Verge that the firmware update didn't install a full application but rather a web app shortcut that opens Microsoft Copilot in the TV's integrated browser

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. He emphasized that "features such as microphone input are activated only with the customer's explicit consent" and that the company added the shortcut to "enhance customer accessibility and convenience." However, this explanation failed to satisfy users who questioned why their non-computing devices needed instant access to third-party chatbots.

User Backlash Forces LG to Reverse Course

Following widespread criticism, LG announced it would allow users to delete the unremovable Copilot shortcut. "LG respects consumer choice and will take steps to allow users to delete the shortcut icon if they wish," De Maria stated

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. The company did not provide definitive timing for when this option would become available. Reddit users expressed frustration that extended beyond the Copilot installation itself. "Pre-installed crap is universally dogshit. If I wanted it, I'd have installed it myself eventually," one commenter wrote, reflecting broader sentiment about the forced Copilot web app

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The incident represents a growing pattern of AI features being forcibly integrated into consumer products. Both LG and Samsung announced plans to add Microsoft Copilot to their televisions at CES 2025 in January

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. Samsung had already installed Copilot on its 2025 smart TV lineup in August, allowing users to access the AI assistant through their remote's microphone or the Tizen OS homescreen

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Smart TVs' AI Problems Extend Beyond Copilot

While LG's concession to allow deletion addresses immediate concerns, the company still plans to weave Copilot throughout webOS in its 2025 OLED TVs. LG stated that Copilot would help users find content by "allowing users to efficiently find and organize complex information using contextual cues" and would "proactively" identify potential problems

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. This deeper integration raises questions about whether future implementations will be as easily removable.

The issue extends beyond simple bloatware concerns. Chatbots add complexity to understanding how smart TVs track user activity and collect data. With an AI assistant involved, owners must navigate both complicated smart TV privacy policies and the verbose terms of service from third-party AI companies

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. This layered approach to data collection makes it harder for people to understand what information they're sharing, especially given existing concerns about smart TV manufacturers tracking users without proper consent.

The Broader Trend of Monetizing Software Through AI

The TV industry's shift toward monetizing software with user tracking and AI integration reflects a broader strategy that prioritizes revenue over consumer choice

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. Amazon has also explored putting chatbots into TVs after releasing Fire TVs with Alexa+ this year, while Samsung launched Perplexity's first TV app

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. Users wanting to avoid Copilot entirely face limited options, with some suggesting disconnecting smart TVs from the internet altogetherโ€”though this would disable features and prevent future updates

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The incident highlights Microsoft's aggressive push to make Copilot ubiquitous across platforms, even as the company's stock has reportedly slipped 5% due to AI rivals focusing on capability rather than availability

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. For consumers, the question remains whether companies will reconsider their approach to installing AI apps after this user backlash, or whether forced AI integration will become the new normal for smart home devices.

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