Samsung and LG Integrate Microsoft's Copilot AI into Smart TVs at CES 2025
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Samsung and LG Sign on to Bring Microsoft's Copilot to TVs
Microsoft is pitching itself as the "Copilot company" these days, so maybe it shouldn't be a surprise that Redmond's AI is popping up in new places. At CES, Copilot is making its way to your living room with LG and Samsung adding it to their TVs. LG mentions the Copilot integration in its 2025
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Samsung and LG TVs add AI with Microsoft Copilot
Yep, Samsung and LG are riding the AI hype train with their new TVs. Credit: Samsung In case there was any doubt, "put AI in everything" continues to be the tech world's rallying cry in 2025 -- and Samsung and LG are here to prove it. At CES 2025, Samsung and LG both announced Microsoft Copilot
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LG and Samsung launch TVs with Copilot AI that helps you search smarter
At CES 2025, LG and Samsung revealed their new smart TVs, incorporating Microsoft's Copilot AI assistant in select models. Both companies aim to leverage AI advancements, embedding dedicated AI sections with access to the Copilot web app. LG is creating a comprehensive AI section within its smart
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LG and Samsung are adding Microsoft's Copilot AI assistant to their TVs
Microsoft's Copilot will be part of this Vision AI section. "In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot," says Samsung in a press release. "This partnership will enable users to explore a wide range of Copilot services,
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LG and Samsung add Microsoft Copilot to TVs as Google Assistant fades
Alongside their new TV announcements at CES 2025, LG and Samsung have confirmed plans to adopt Microsoft Copilot as an AI voice assistant, not long after the latter brand ditched Google Assistant support. LG's new 2025 OLED evo lineup is launching at CES 2025 and, with it, new AI features. That's
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Microsoft's Copilot AI expands beyond PCs and phones to new category of devices
Summary Microsoft expands the Copilot AI tool to smart displays & TVs, partnering with LG and Samsung. Copilot will organize complex information on new smart TV models from Samsung and LG. Complete details on how the integration will work are unclear. It might be too early to pass a verdict on
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LG and Samsung have put AI everywhere in their 2025 TVs - and Copilot's coming too
Many years ago, The Blackout Crew had a hit with a song urging us to "put a donk on it". And now LG and Samsung are doing something similar, but instead of a song it's a TV, and the donk is AI. Both Samsung and LG are seemingly leaning hard on AI to sell you a new TV this year, and they're both
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Samsung and LG announce the integration of Microsoft's Copilot AI assistant into their smart TV lineups at CES 2025, promising enhanced user experiences and personalized content recommendations.
Samsung and LG Unveil Copilot-Integrated Smart TVs
At CES 2025, tech giants Samsung and LG have announced a significant leap in smart TV technology by integrating Microsoft's Copilot AI assistant into their latest models. This move marks a new era in television functionality, blending artificial intelligence with home entertainment systems
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.AI-Driven Features and Personalization
Both companies are introducing AI-centric features aimed at enhancing user experience. Samsung's Vision AI lineup includes:
- 8K AI upscaling
- Auto HDR remastering
- Adaptive sound
- Color booster
- AI-optimized picture and sound adjustments
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LG's OLED evo lineup boasts:
- AI Voice ID for personalized profiles
- AI Search utilizing Large Language Models (LLM)
- AI Chatbot for troubleshooting
- Adaptive audio and visual settings
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Microsoft Copilot Integration
The integration of Microsoft Copilot is a cornerstone of these new smart TV offerings. Samsung states that Copilot will enable users to "explore a wide range of Copilot services, including personalized content recommendations"
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. LG emphasizes that Copilot will allow users to "efficiently find and organize complex information using contextual cues"3
.Expanding AI Partnerships
While Microsoft's Copilot takes center stage, Samsung has also indicated plans to collaborate with other AI partners, including Google, to expand the capabilities of Vision AI
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. This multi-partner approach suggests a competitive landscape in AI-assisted television technology.Shift in Voice Assistant Landscape
Interestingly, this move towards Copilot comes as Google Assistant's presence in smart TVs appears to be diminishing. Samsung recently removed Google Assistant support from its TVs, while LG, though still supporting it, has not prominently featured it in recent marketing
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Challenges and Uncertainties
Despite the buzz, details on how Copilot will function on these TVs remain sparse. Neither Samsung, LG, nor Microsoft have provided comprehensive demonstrations or specific information about the implementation
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. This lack of concrete details has led some industry observers to approach these announcements with cautious skepticism.Broader AI Integration in Home Entertainment
The introduction of Copilot to smart TVs is part of a larger trend of AI integration in home entertainment systems. Samsung's Vision AI, for instance, extends beyond content recommendations to include features like food recognition on screen and home security analysis through smart camera feeds
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.As CES 2025 unfolds, more information about these AI-integrated TVs is expected to emerge. The effectiveness and user reception of Copilot and other AI features in smart TVs will likely shape the future direction of home entertainment technology.
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