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How Luminar's doomed Volvo deal helped drag the company into bankruptcy | TechCrunch
In early 2023, Luminar was riding high. After going public during the pandemic and scoring a key deal with Volvo, the company had added Mercedes-Benz and Polestar as customers of its "life-saving" lidar sensors. Founder and CEO Austin Russell called it an "inflection point," as Luminar prepped to have those sensors integrated into the first production vehicles. Volvo in particular was all-in on the technology. The Swedish automaker, which spent decades building a brand around the idea of making the safest cars, was the first to jump at integrating the laser-based sensors in its vehicles. Volvo initially tapped Luminar to provide 39,500 lidar sensors over the life of a deal signed in 2020. In 2021, Volvo upped that to 673,000. And in 2022, Volvo upped it again, this time to 1.1 million sensors. Three years later, Luminar is now in bankruptcy. The company has already made a deal to sell off one subsidiary centered around semiconductors, and is looking to sell its lidar business during the Chapter 11 process, which began on Monday. The first batch of filings in the bankruptcy case shed new light on how Luminar's cornerstone deal with Volvo came apart -- and how its undoing helped push the once-promising startup over the edge. Luminar made "substantial up-front investments in equipment, facilities, and workforce" to meet the demand from Volvo back in 2022, according to a declaration written by Luminar's newly-hired chief restructuring officer Robin Chiu. It built out a manufacturing facility in Monterrey, Mexico, and spent nearly $200 million to prepare to make its Iris lidar sensors for Volvo's EX90 SUV. But, according to Chiu, problems were already brewing with Volvo. The automaker delayed the EX90 SUV because it needed to do more "software testing and development," the automaker said in 2023. And in early 2024, Luminar says Volvo reduced its expected volume for Iris sensors by 75%. (Volvo did not immediately respond to a request for comment.) Luminar's other deals started to sour, too. Polestar (a subsidiary of Volvo) quietly gave up on integrating Luminar's lidar sensors "because the vehicle's software ultimately could not use" the features, according to Chiu. Mercedes-Benz terminated its agreement to buy Luminar's Iris sensors in November 2024 because the lidar-maker "failed to meet ambitious requirements," according to Chiu. (Mercedes-Benz struck up a new deal with Luminar in March 2025 for its next-generation Halo lidar, but Chiu wrote that Luminar has "no go-forward projects" with the German automaker at the time of bankruptcy.) This left Luminar with Volvo as its lone flagship customer. The company never diversified much beyond the automotive industry, shunning other applications like defense or robotics. In fact, Russell had founded Luminar in 2012 with the goal of taking lidar out of those sectors and into automotive to help accelerate the adoption of autonomous vehicles. It wasn't until March of this year that Russell talked about expanding beyond automotive, as it signed a deal with construction equipment company Caterpillar. Just two months later, Russell abruptly resigned following an ethics inquiry from Luminar's board of directors. By Chiu's account, Volvo kept promising that it would meet the lifetime order of 1.1 million units despite the reduced volume in 2024. So Luminar kept pressing forward under that assumption. But signs of stress were showing. Luminar laid off 20% of its workforce in May 2024 and outsourced more of its lidar sensor manufacturing. It deepened those cuts and restructured some of its business in September 2024. Another round of layoffs came in May 2025 after Russell resigned. In September, "Volvo delivered more bad news," Chiu wrote. The automaker decided to offer lidar as an option on the EX90 going forward, instead of making it a standard feature as originally planned. Volvo also told Luminar that it was shelving lidar on future vehicles "as a cost-cutting measure." "This change reduced Volvo's estimated lifetime volumes by approximately 90%," Chiu wrote. Luminar told Volvo on October 3 that it considered this a breach of the agreement the companies had first signed in 2020. On October 31, the dispute became public, as Luminar told shareholders in a regulatory filing that it was suspending sensor shipments to Volvo. The Swedish automaker sent Luminar a letter two weeks later, terminating the agreement. Luminar had started selling lidar sensors meant for Volvo "to adjacent markets in an effort to recover its sunk costs," according to Chiu's filing, but it was too little too late. "As its relationship with Volvo deteriorated, [Luminar] worked tirelessly to identify new customers, but was ultimately unable to enter into production with any new customers in a timely fashion," Chiu wrote. "The public Volvo dispute also resulted in a decline in sales due to broader market concerns over Luminar's financial future." Now the future of what's left of Luminar is in the hands of its creditors and the court. It's seeking the judge's approval to sell the semiconductor subsidiary to Quantum Computing, Inc. for $110 million, and hopes to court a number of bidders for the lidar business. Luminar has already had significant interest in the lidar business, according to the filing. In January, Chiu wrote, Luminar hired investment bank Jefferies to evaluate a sale after receiving an "unsolicited acquisition proposal." Luminar received "additional unsolicited inbound expressions of interest to acquire the Company" through the summer and fall -- including one submitted by Russell through his new AI lab in October. As TechCrunch reported Monday, Russell plans to keep bidding on Luminar's remains as the bankruptcy case moves forward.
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Lidar-maker Luminar files for bankruptcy
After launching in 2017, Luminar muscled its way to the front of the autonomous vehicle industry as a top maker of lidar systems, a key technology that driverless cars use to sense the shapes and distances of objects around them. Luminar has sold sensors to Mercedes-Benz, Volvo, Audi, Toyota Research Institute, Caterpillar, and even Tesla, which has dismissed lidar sensors in favor of traditional cameras. The company was valued at nearly $3 billion when it went public through a reverse merger with a SPAC in 2020. It's been a rough couple of years for Luminar. In addition to Russell's ouster, the company has been through several rounds of layoffs as it sought to restructure its workforce. Russell resurfaced earlier this year in an attempt to reclaim the company he lost by acquiring 100 percent of its Class A shares under the auspices of his new company, Russell AI Labs. This all led to Volvo announcing that it would be dropping Luminar lidar from its 2026 models due to limited supply of the hardware.
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Once-promising lidar maker Luminar has filed for Chapter 11 bankruptcy after its cornerstone Volvo deal collapsed. The automaker reduced its lifetime order from 1.1 million sensors to just 10%, citing cost-cutting measures and making lidar optional rather than standard on vehicles. Luminar had invested nearly $200 million preparing for Volvo's demand.
Luminar, once a leading manufacturer of lidar sensors valued at nearly $3 billion when it went public in 2020, has filed for Chapter 11 bankruptcy following the collapse of its flagship partnership with Volvo
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. The company, founded by Austin Russell in 2012, had positioned itself at the forefront of lidar for autonomous vehicles, securing contracts with major automakers including Mercedes-Benz, Polestar, and Volvo2
. By early 2023, Russell had declared an "inflection point" as the company prepared to integrate its sensors into the first production vehicles. But the doomed Volvo deal would ultimately drag Luminar into insolvency, exposing the fragility of betting everything on the automotive industry.
Source: The Verge
Volvo appeared to be Luminar's perfect partner. The Swedish automaker, known for decades of safety innovation, was the first to commit to integrating lidar sensors into its vehicles. What started as a 2020 agreement for 39,500 sensors expanded dramatically—to 673,000 units in 2021, then to 1.1 million sensors in 2022
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. Luminar responded by making "substantial up-front investments in equipment, facilities, and workforce," according to chief restructuring officer Robin Chiu. The company built a manufacturing facility in Monterrey, Mexico, and spent nearly $200 million preparing to produce its Iris lidar sensors for Volvo's EX90 SUV1
. This massive capital commitment would prove catastrophic when Volvo's plans shifted.
Source: TechCrunch
Problems emerged earlier than Luminar anticipated. Volvo delayed the EX90 SUV launch in 2023, citing the need for additional software testing and development
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. By early 2024, the situation deteriorated sharply when Volvo reduced its expected volume for Iris sensors by 75%. Despite these software development delays, Volvo continued assuring Luminar that it would ultimately meet the lifetime order of 1.1 million units. Luminar pressed forward under that assumption, maintaining operations at its Mexico facility even as warning signs mounted across the automotive industry.Luminar's financial struggles intensified as other major contracts unraveled. Polestar, a Volvo subsidiary, quietly abandoned plans to integrate Luminar's lidar sensors because "the vehicle's software ultimately could not use" the features
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. Mercedes-Benz terminated its agreement for Iris sensors in November 2024 after Luminar "failed to meet ambitious requirements." Though Mercedes-Benz signed a new deal in March 2025 for Luminar's next-generation Halo lidar, the company had "no go-forward projects" with the German automaker by the time of bankruptcy1
. This left Luminar dangerously dependent on Volvo as its sole flagship customer, a position that would prove untenable.In September, Volvo delivered devastating news that sealed Luminar's fate. The automaker decided to make lidar an optional feature on the EX90 rather than standard equipment, and shelved lidar on future vehicles "as a cost-cutting measure"
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. This change reduced Volvo's estimated lifetime volumes by approximately 90%, effectively gutting the contract Luminar had invested $200 million to fulfill. On October 3, Luminar informed Volvo it considered this a breach of their 2020 agreement. The dispute became public on October 31 when Luminar suspended sensor shipments, and Volvo terminated the agreement two weeks later1
. Supply constraints cited by Volvo for dropping Luminar from 2026 models reflected the broken relationship2
.Related Stories
As the Volvo relationship deteriorated, Luminar underwent multiple rounds of layoffs. The company cut 20% of its workforce in May 2024 and outsourced more manufacturing
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. Further restructuring came in September 2024, followed by another round of layoffs in May 2025 after Austin Russell abruptly resigned following an ethics inquiry from Luminar's board1
. Russell later attempted to reclaim the company through Russell AI Labs by acquiring 100 percent of its Class A shares2
. The company had sold lidar sensors to Tesla, Toyota Research Institute, Audi, and Caterpillar2
, but never diversified beyond automotive until signing with Caterpillar in March 2025—too late to prevent the bankruptcy filing.Luminar has already agreed to sell one subsidiary focused on semiconductors and is seeking buyers for its lidar business during the Chapter 11 process
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. The public dispute with Volvo "resulted in a decline in sales due to broader market concerns over Luminar's financial future," according to Chiu1
. While Luminar attempted to sell Volvo-intended sensors to adjacent markets to recover sunk costs, the effort came too late. The bankruptcy raises questions about whether automakers will continue investing in lidar technology or pivot toward camera-based systems. For companies still developing autonomous vehicle sensors, Luminar's collapse serves as a stark reminder of the risks inherent in over-reliance on a single customer within the volatile automotive industry.Summarized by
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