Mattel and OpenAI Join Forces to Revolutionize Toy Design with Sora 2 AI Video Model
5 Sources
5 Sources
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Mattel partners with OpenAI on Sora 2 AI video model
Oct 6 (Reuters) - Toymaker Mattel (MAT.O), opens new tab is partnering with OpenAI to test the ChatGPT maker's artificial-intelligence video model Sora 2, OpenAI CEO Sam Altman said at the company's Developer Day conference on Monday. "Mattel has been a great partner working with us to test Sora 2 in the API (application programming interface) and see what they can do to bring product ideas to life more quickly. So one of their designers can now start with a sketch and then turn these early concepts into something that you can see and share and react to," Altman said. Monday's moves are the latest in a stream of announcements for OpenAI, which sparked the modern AI boom with the launch of ChatGPT about three years ago. Many of CEO Sam Altman's ambitions are bold and expensive, even by Silicon Valley standards, sparking some concern among tech investors about whether or not AI investments are a bubble. Reporting by Zaheer Kachwala in Bengaluru, Deepa Seetharaman and Kenrick Cai in San Francisco; Editing by Pooja Desai Our Standards: The Thomson Reuters Trust Principles., opens new tab
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Mattel partners with OpenAI on Sora 2 AI video model
Monday's moves are the latest in a stream of announcements for OpenAI, which sparked the modern AI boom with the launch of ChatGPT about three years ago. Many of CEO Sam Altman's ambitions are bold and expensive, even by Silicon Valley standards, sparking some concern among tech investors about whether or not AI investments are a bubble. Toymaker Mattel is partnering with OpenAI to test the ChatGPT maker's artificial-intelligence video model Sora 2, OpenAI CEO Sam Altman said at the company's Developer Day conference on Monday. "Mattel has been a great partner working with us to test Sora 2 in the API (application programming interface) and see what they can do to bring product ideas to life more quickly. So one of their designers can now start with a sketch and then turn these early concepts into something that you can see and share and react to," Altman said. Monday's moves are the latest in a stream of announcements for OpenAI, which sparked the modern AI boom with the launch of ChatGPT about three years ago. Many of CEO Sam Altman's ambitions are bold and expensive, even by Silicon Valley standards, sparking some concern among tech investors about whether or not AI investments are a bubble.
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Mattel And OpenAI Team Up: A New Era In Toy Design? - Mattel (NASDAQ:MAT), NVIDIA (NASDAQ:NVDA)
Toymaker Mattel Inc. (NASDAQ:MAT) will team up with OpenAI to test the ChatGPT maker's artificial intelligence video model, Sora 2. Altman Unveils Mattel Partnership to Test Sora 2 OpenAI's CEO, Sam Altman, announced the collaboration at the company's Developer Day conference in San Francisco on Monday. Altman expressed his satisfaction with Mattel's proactive approach to testing Sora 2 in their API (application programming interface), stating that the model has the potential to transform early concepts into tangible designs that can be shared and reviewed. This collaboration is the latest in a series of strategic moves by OpenAI, which has been a major player in the AI industry since the launch of ChatGPT three years ago. Despite the company's ambitious AI projects, some investors have expressed concerns about the sustainability of these investments. See Also: China Dodges US Export Controls, Buys $38 Billion In Chipmaking Equipment, Congress Report Says Mattel Deepens AI Push Amid Rising Competition And Market Scrutiny Mattel has been ramping up efforts to integrate AI into its products. The company first teamed up with OpenAI in June to explore new AI applications in its toy lines and digital products. This partnership is expected to yield its first outcomes later in the year. The toymaker has been facing stiff competition in the toy industry. Its iconic Barbie and Hot Wheels brands have been under pressure from Pop Mart's Labubu, which was on track to become a four-billion-dollar business by the end of the year. Benzinga's Edge Rankings place Mattel in the 74th percentile for quality and the 99th percentile for growth, reflecting its strong performance in both areas. Check the detailed report here. READ NEXT: Elon Musk Questions OpenAI's 'Nonprofit' Status After $500 Billion Valuation, Nvidia's $100 Billion Deal And AMD Stake Image via Shutterstock Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. MATMattel Inc$18.120.66%OverviewNVDANVIDIA Corp$186.540.81%ORCLOracle Corp$285.300.37%Market News and Data brought to you by Benzinga APIs
[4]
Mattel partners with OpenAI on Sora 2 AI video model
Toymaker Mattel is partnering with OpenAI to test the ChatGPT maker's artificial-intelligence video model Sora 2, OpenAI CEO Sam Altman said at the company's Developer Day conference on Monday. "Mattel has been a great partner working with us to test Sora 2 in the API (application programming interface) and see what they can do to bring product ideas to life more quickly. So one of their designers can now start with a sketch and then turn these early concepts into something that you can see and share and react to," Altman said. Monday's moves are the latest in a stream of announcements for OpenAI, which sparked the modern AI boom with the launch of ChatGPT about three years ago. Many of CEO Sam Altman's ambitions are bold and expensive, even by Silicon Valley standards, sparking some concern among tech investors about whether or not AI investments are a bubble.
[5]
Mattel partners with OpenAI on Sora 2 AI video model
(Reuters) -Toymaker Mattel is partnering with OpenAI to test the ChatGPT maker's artificial-intelligence video model Sora 2, OpenAI CEO Sam Altman said at the company's Developer Day conference on Monday. "Mattel has been a great partner working with us to test Sora 2 in the API (application programming interface) and see what they can do to bring product ideas to life more quickly. So one of their designers can now start with a sketch and then turn these early concepts into something that you can see and share and react to," Altman said. Monday's moves are the latest in a stream of announcements for OpenAI, which sparked the modern AI boom with the launch of ChatGPT about three years ago. Many of CEO Sam Altman's ambitions are bold and expensive, even by Silicon Valley standards, sparking some concern among tech investors about whether or not AI investments are a bubble. (Reporting by Zaheer Kachwala in Bengaluru, Deepa Seetharaman and Kenrick Cai in San Francisco; Editing by Pooja Desai)
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OpenAI partners with Mattel to test Sora 2, an AI video model that could transform toy design processes. This collaboration marks a significant step in AI application in the toy industry, potentially changing how products are conceptualized and developed.
OpenAI and Mattel Forge Innovative Partnership
In a groundbreaking move, toymaker Mattel has partnered with OpenAI to test the artificial intelligence company's latest video model, Sora 2. The collaboration was announced by OpenAI CEO Sam Altman during the company's Developer Day conference, marking a significant step in the integration of AI technology into the toy industry
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.Revolutionizing Toy Design with AI
The partnership aims to leverage Sora 2's capabilities to accelerate and enhance the toy design process. According to Altman, "Mattel has been a great partner working with us to test Sora 2 in the API (application programming interface) and see what they can do to bring product ideas to life more quickly"
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. This collaboration enables Mattel's designers to transform initial sketches into visual concepts that can be easily shared and evaluated, potentially revolutionizing the way toys are conceptualized and developed.Mattel's AI Integration Strategy
This partnership is not Mattel's first foray into AI integration. The company had previously teamed up with OpenAI in June to explore AI applications in its toy lines and digital products
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. The ongoing collaboration with OpenAI on Sora 2 represents a deepening of Mattel's commitment to incorporating cutting-edge AI technology into its design and production processes.Related Stories
Industry Impact and Market Reactions
The announcement comes at a time when Mattel faces increasing competition in the toy industry. The company's iconic brands like Barbie and Hot Wheels have been under pressure from emerging competitors such as Pop Mart's Labubu
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. This strategic move into AI-assisted design could potentially give Mattel a competitive edge in product development and market responsiveness.Broader Implications for AI in Business
OpenAI's partnership with Mattel is part of a larger trend of AI integration across various industries. Since the launch of ChatGPT about three years ago, OpenAI has been at the forefront of the modern AI boom
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. However, the ambitious and often expensive nature of these AI projects has raised concerns among some tech investors about the sustainability of AI investments5
.As traditional industries like toy manufacturing embrace AI technologies, it signals a shift in how businesses approach product development and innovation. The Mattel-OpenAI collaboration serves as a case study for the potential of AI to transform established industries, while also highlighting the ongoing debate about the long-term viability and impact of AI investments in various sectors.
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