Meta's AI Ambitions: Failed Perplexity AI Acquisition Talks Precede Scale AI Investment

Reviewed byNidhi Govil

3 Sources

Meta Platforms explored acquiring Perplexity AI before investing in Scale AI, highlighting the company's aggressive AI strategy amid fierce competition in the tech industry.

Meta's Unsuccessful Bid for Perplexity AI

Meta Platforms Inc., the tech giant formerly known as Facebook, recently engaged in discussions to acquire artificial intelligence search startup Perplexity AI Inc. These talks, which ultimately did not result in a deal, preceded Meta's substantial investment in Scale AI, according to sources familiar with the matter 1.

Source: Bloomberg Business

Source: Bloomberg Business

The discussions between Meta and Perplexity AI highlight the intense competition and strategic maneuvering taking place in the AI industry. While the financial terms of the potential acquisition were not disclosed, it's worth noting that Perplexity AI recently closed a funding round valuing the company at $14 billion 3.

The Aftermath: Meta's Investment in Scale AI

Following the unsuccessful talks with Perplexity AI, Meta pivoted to a different strategy. The company finalized a $14.3 billion investment for a 49% stake in Scale AI, a data-labeling company 3. This move underscores Meta's commitment to advancing its position in the artificial intelligence space through strategic investments and partnerships.

Zuckerberg's Aggressive AI Strategy

Source: CNBC

Source: CNBC

The attempted acquisition of Perplexity AI and the subsequent investment in Scale AI are part of a broader strategy led by Meta CEO Mark Zuckerberg. Sources indicate that Zuckerberg has grown increasingly concerned about Meta's position in the AI race, particularly in comparison to competitors like OpenAI and Google's parent company, Alphabet 2.

To address this perceived gap, Zuckerberg is reportedly taking extreme measures to bolster Meta's AI capabilities. This includes not only exploring acquisitions and making significant investments but also aggressively hiring top AI talent 2.

The Competitive Landscape in AI

Meta's actions reflect the intensifying competition in the AI industry. With companies like OpenAI and Google making significant strides in both underlying AI models and consumer-facing applications, Meta appears to be feeling the pressure to catch up and establish itself as a leader in the field.

The high valuation of Perplexity AI and the substantial investment in Scale AI demonstrate the significant financial stakes involved in this technological arms race. As AI continues to evolve and shape various aspects of technology and business, companies are willing to make bold moves and substantial investments to secure their positions in this rapidly advancing field.

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