Microsoft Integrates OpenAI's Sora into Bing: Free AI Video Generation for All

Microsoft Bing gets a free Sora-powered AI video generator | TechCrunch

Microsoft Bing announced today that it is introducing the Bing Video Creator to its app, which uses OpenAI's Sora model to let users generate videos from text prompts. OpenAI, which has a longstanding partnership with Microsoft, has locked down access to Sora's video generation for paying customers only. Its integration in Microsoft Bing represents the first time that it will be available for free. At launch, Bing Video Creator is not yet available on desktop, and videos can take hours to generate, even when using the "fast" mode, which is supposed to take just a few minutes. All users, so long as they are logged into a Microsoft account, can use the Bing app to create ten video clips at no cost. Then, users have to pay 100 Microsoft Rewards points per video. These points are awarded from searching with Bing or making purchases at the Microsoft Store -- for example, 5 points are awarded for each PC search using Bing, with a cap at 150 points per day. Users can queue up to three five-second video generations at a time -- as of now, there's no way to change the length of the video. So far, videos can only be generated in a vertical 9:16 aspect ratio, perhaps priming users to share their AI creations on TikTok or Instagram. But soon, horizontal 9:16 uploads will be available as well.

Bing lets you use OpenAI's Sora video generator for free

Jess Weatherbed is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews. Microsoft has added a new AI video generator to its Bing mobile app that's built on OpenAI's Sora text-to-video model. The Bing Video Creator announced on Monday provides a free way to generate short clips with Sora, which is normally locked behind ChatGPT subscriptions starting at $20 per month for Plus users. "Bing Video Creator represents our efforts to democratize the power of AI video generation," Microsoft said in its announcement. "We believe creativity should be effortless and accessible to help you satisfy your answer-seeking process. We're excited to empower anyone to turn their words into wonder through an AI-generated video." The Video Creator is now rolling out globally (excluding China and Russia) to the Bing Search apps for Android and iPhone, and Microsoft says desktop and Copilot Search support are also "coming soon." The video generator can be accessed via the menu at the bottom right corner of the Bing app, or by adding a description of the clip you want to make directly to the Bing search bar. Microsoft says that users can queue up to three video generations at a time and will receive a notification when they're ready. You can choose between a "Standard" generation speed, which is free for all users, or a "Fast" option that works "in seconds," according to Microsoft. 10 Fast generations are provided for free, after which users will need to use the Standard speed or redeem 100 Microsoft Rewards points for each Fast generation. Videos are five seconds long, in a 9:16 vertical format, and support for 16:9 format video creation will be added at a later date. Videos will be stored on the Bing app for up to 90 days and can be downloaded or shared with other platforms. The example videos that Microsoft has released are a far cry from the quality showcased by other AI models like Google's Veo 3. The movements in the otter chef and sweeping hamster demos show unnatural clipping, for example, and the characters themselves look a little cartoony at times. Still, judging by our time experimenting with Sora after it launched in December 2024, these are a better representation of what the video model is capable of than the polished (and presumably cherry-picked) clips that OpenAI released when Sora was being teased.

Bing adds OpenAI's Sora video generator - and it's free

Powered by OpenAI's Sora model, the new Bing Video Creator will convert your text prompts into five second videos. Turning text into videos is one of the latest AI skills creating a buzz. And Microsoft is offering a free way to transform your ideas into quick video clips. Introduced on Monday, the Bing Video Creator is now accessible through the Bing mobile app and is coming soon to Bing on the desktop and Copilot Search. "Bing Video Creator represents our efforts to democratize the power of AI video generation," Microsoft said in its blog post. "We believe creativity should be effortless and accessible to help you satisfy your answer-seeking process." Using the mobile app for now, you can generate five-second videos by describing what you want through the usual prompt. The current version formats your videos in a 9:16 aspect ratio (ideal for social media), but Microsoft says that a 16:9 format is coming. Also: How to try Veo 3, Google's AI video generator that's going viral on the internet You can queue up to three different video generations at the same time, which the video creator will tackle one after the other. If all three slots are currently being used, you'll have to wait until one opens up before starting another video request. There are also two different speeds for creating a video -- standard and fast. The standard speed lets you freely conjure as many videos as you want, but a single video can take hours to generate. The fast speed takes just a few minutes to cook up your video. But you get only 10 fast creations. After that, your videos will turn to the standard speed. If you don't want to wait hours, you're able to redeem 100 Microsoft points for each fast video creation you'd like to generate. You can check the balance of your rewards by signing in to the Microsoft Rewards website. The Bing Video Creator is powered by OpenAI's Sora model. Sora video generation is currently accessible through its own dedicated website. However, the feature is limited to ChatGPT Pro, Plus, and Team subscribers. Google also offers its own video generator through its Veo 2 and 3 models, but those are generally available only to Gemini paid subscribers. (Disclosure: Ziff Davis, ZDNET's parent company, filed an April 2025 lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.) Despite the Microsoft points required for fast video generation, Bing Video Creator is an attempt to freely offer this type of AI skill to more people. All you need is a Microsoft account. To get started, make sure you have the Bing Search app on your iPhone or Android device. Fire up the app and sign in with your Microsoft account, if prompted. Tap the square menu icon in the lower right, and select Video Creator. By default, the app will use the fast speed to generate your video. Also: The hidden cost of AI video generators that no one warns you about At the prompt, type or speak a description of the scene you want depicted in the video. Your prompt can be as long as 480 characters. When done, tap Create. Bing generates your five-second video in just a few minutes, allowing you to play it, download it, and share it with other people. To access any video you've created, tap the heading for My Creations. Each video is stored for 90 days, so you'll want to download any you plan to keep. If you need help devising the right description for a video, Microsoft offers a few tips. Try to avoid generalities in your prompt and instead provide more vivid and specific details. Instead of telling the AI to create a video of a "person walking," tell it to create one of a "young woman in a red coat walking through a snowy forest at sunrise." You can even include camera angles and lighting instructions to set a certain look and mood. The right descriptive and concrete words will help your video come alive. Verbs like "dancing," "exploring," or "transforming" will result in more dynamic videos. Adjectives like "cinematic," "sunny," or "dreamy" will add to the overall feeling of a video. Instead of asking for just any plain old video, describe a certain tone and style. If you want a cinematic video, ask the AI to create it in the style of a movie trailer. Want something more playful? Tell it to animate your video like a cartoon.

Sora AI Video Generator Is Now Free on Microsoft Bing: Here's How to Get Started

If you've been wanting to try OpenAI's text-to-video model Sora without paying a hefty subscription fee, Microsoft has launched a Sora-powered AI video generator within Bing. Called Bing Video Creator, the tool is available for free on the mobile app for users everywhere except China and Russia. When you update or download the Bing app, you might see a tile for the Video Creator on the homepage. Otherwise, tap the right-most tab on the navigation menu and select Video Creator from the available options. To start generating videos, type your prompt in the dialog box and tap Create. You might be asked to sign in to your Microsoft account if you haven't already. At launch, you can create five-second videos with an aspect ratio of 9:16 -- the same as an Instagram Reel. But it's not a quick process. If you choose the Standard pace from the settings below the dialog box, it might take several hours to generate one video. If you choose Fast, it might be faster, but it'll still be a long wait. You can create 10 Fast videos for free. After that, you'll need 100 Microsoft Reward points for each. You can queue up to three videos at a time. Once the video is ready, you'll receive a notification. All videos generated on Bing's Video Creator will be stored for 90 days. You can download each video, share it via email or on social media, or copy a direct link to it. Microsoft will follow the safeguards implemented by OpenAI for Sora. When its system identifies a potentially harmful prompt, it will block the video generation and warn the user. Each output from Bing's Video Creator will also be watermarked based on the C2PA standard to help identify AI-generated videos. Soon, Bing's Video Creator will be available on desktop and support the 16:9 landscape aspect ratio as well. When OpenAI launched Sora in December, the company was met with an "unexpected demand" and temporarily blocked new sign-ups. At present, Sora is available on a standalone website, but OpenAI reportedly plans to integrate it into ChatGPT eventually. You need a $20-per-month Plus subscription to generate low-resolution (480p) 20-second videos and a $200-per-month Pro subscription to generate longer, high-resolution (1080p) videos.

Microsoft integrates OpenAI's Sora video creator into Bing

Microsoft introduced an AI-powered video generator to its Bing search engine. is powered by OpenAI's Sora, which creates short clips based on text prompts. The free feature is rolling out to the Bing mobile app starting today and is slated to arrive later on desktop and to Copilot Search. Microsoft has invested into OpenAI in support of its artificial intelligence endeavors over the years. The tech giant integrated the DALL-E image generation capability from OpenAI into the Bing search engine in 2023, so it's not surprising that it has followed a similar path with the company's Sora video tool. However, Sora had a rocky launch with a rebuke from not to train on its videos and from several of its early testing participants. The model became broadly at the end of last year. It's also facing more competition from other video AI models offering more complex features, such as Google's .

Bing Lets You Make AI Videos for Free

Here's Why So Many People Love Noisy Mechanical Keyboards (But I Still Don't Get It) Microsoft has announced its Bing Video Creator, a new tool powered by AI that lets users make videos directly within Bing. This free service uses OpenAI's Sora technology to turn written descriptions into short videos, without needing to pay for ChatGPT. Bing Video Creator is first launching on the Bing Mobile app, with plans to bring it to desktop and Copilot Search soon. On the mobile app, users can find the tool in the menu or by typing "Create a video of..." in the search bar for quick access. The desktop version will be available on the Bing Create website when it arrives. Bing Video Creator works as you would expect; users type out what they want their video to look like, and the AI generates a short clip based on that description. The tool works best when given detailed instructions, which means you need to specify camera angles, lighting, character details, and artistic style. The more vivid and precise the description, the better the AI can bring your idea to life. Using action words and descriptive phrases helps create better videos. Users can also adjust the tone and style by adding modifiers to their prompts, such as asking for a cinematic look or an animated cartoon style. However, if you ask for too much to happen in a video, expect to be disappointed. Related I Tried OpenAI's Sora, And It's Cool I Guess It's only a model. Posts 1 Right now, videos are limited to 5 seconds in length and are made in a 9:16 format, which is perfect for mobile devices. A 16:9 format, better suited for desktop viewing, is expected in a future update. Users can request up to three videos at once, but must wait for one to finish before starting another. Once a video is ready, users get a notification and can then download it, share it by email or on social media, or copy and send a direct link. Videos are stored for up to 90 days, giving users plenty of time to use them, and that's a lot longer than many services will hold that kind of data. Although the service is free, there are some limits on how quickly videos can be made. Users start with 10 "fast" generations, after which they can switch to standard speed or use Microsoft Rewards points to keep using the faster option. This system helps balance free access with the demands of the service. The tool has OpenAI's existing Sora protections, along with additional measures to stop harmful or unsafe content from being generated. The system blocks problematic prompts and warns users when needed. Every video also comes with content credentials based on the C2PA standard, making it easy to identify AI-generated content. Sora is a good AI generator, but it does not look as realistic as Google's Veo video creator. The AI-generated videos look fake, whereas Google's Veo looks almost real. However, you have to pay for Google's Veo, so you're sacrificing realism for a free video creator. Bing Video Creator is rolling out worldwide at first, though it won't be available in China or Russia. Source: Bing

Bing wants to lure you away from Google with a free AI video generator

Summary Microsoft's Bing app now offers access to AI video creation without a subscription, as an alternative to Google's Veo and OpenAI's ChatGPT. While Bing doesn't charge, it has limitations like 5-second clips, lower resolution, and a relatively long wait. Powered by OpenAI's Sora AI model, the Bing Video Creator appears poised to encourage user engagement with the Bing app and Microsoft's overall ecosystem. AI-generated video is quickly coming into its own, after Google's Veo 3 introduced the most realistic artificial video available to consumers yet. But most people don't need its cutting-edge abilities or want to shell out a monthly fee for access. Google's Veo, and its OpenAI competitor Sora, require a $20/month subscription that casual users might not find worth it. In an effort to remind people it exists and works about as well as Google these days, Bing is bringing generative AI video to the masses via its mobile app. The new Video Creator tool does come with some restrictions, but it doesn't demand you pay up for a taste of what AI can do today (via The Verge). Related Meet Sora: OpenAI's text-to-video AI Create pro-level videos with nothing but your words Posts Automated video creation at no charge With some strings attached Source: Microsoft The Bing Video Creator relies on Sora, the text-to-video model developed by OpenAI. The main Sora portal offers a decent amount of functionality for editing, merging, and otherwise adjusting videos after generation. It's technically still in public beta, and only available through a ChatGPT subscription. Bing is giving away Sora access for free, but with some caveats. It limits clips to 5 seconds instead of 20, and can (for now) only output in a 9:16 aspect ratio at a 480p resolution. Bing's interface doesn't offer anywhere near the diverse functionality that OpenAI's does, and the more casual implementation is still subject to the AI model's often-changing general use limitations on problematic content such as violence or defamatory mimicry. Bing video generation isn't particularly quick, either (despite the short duration), as the app cites a wait time of "a few hours" unless you use one of your allotted Fast Generations. Those prioritized prompts don't appear to be live right after launch, but once they're up and running, you'll get 10 for free before you need to pony up Microsoft Rewards Points to the tune of 100 points per generation. Given the 5-second limitation, minimal post-processing and editing tools, and lack of any way to directly purchase Fast Generations, Bing clearly isn't trying to lure content creators or corporate marketers to its mobile app. More realistically, it's offering something no other major app is: a taste of ever-advancing, AI-generated video running on one of today's top models. Intertwining it with the Rewards points program implies Microsoft wants users to engage with its entire search and software ecosystem, and the Video Creator tool is one more in a long list of ways to do so. To use the Video Creator, open the Bing app and tap the menu icon in the bottom-right corner. You'll find the new tool in the list of apps. Just click on it, enter a carefully crafted prompt, and get ready to wait a little while.

Bing Video Creator gives you ChatGPT's video generation, for free

Microsoft is taking its investment into OpenAI and paying you dividends of free stuff. In the last few days, AI-generated text-to-video has taken off, with Google's lifelike Veo 3 model generating video and dialogue that approach realism. Now Microsoft has entered the fray, by offering the video-generation portion for free with Bing Video Creator. Unfortunately, the new Bing Video Creator is accompanied by a cadre of compromises, although the premise is still true: Download the Bing mobile application for your smartphone, and you can generate 10 "fast" 5-second creations for free, although you'll have to pay for more with credits in Microsoft's system or just wait longer. Here's how Bing Video Creator works, and what works...and what doesn't. Microsoft's free Bing app for your smartphone is essentially a Start menu for all of Microsoft's mobile services. (I'll use the Android application for reference.) You can use it to search Bing, read news (including even a selection of paywalled news), and more. Although Google would prefer you to use its Gemini application, Microsoft's Copilot appears prominently. For now, Microsoft has hidden its new Bing Video Creator behind the "apps" icon in the lower right-hand corner. There, you'll find a number of little utility applications, from a stock tracker to wallpapers, selected videos, and more. "Video Creator" hides in the third rank of the "all apps" listings. Essentially, Bing Video Creator is the video complement to Bing Image Creator, and the apps work similarly. Type in a prompt, and Bing will create an image or a video, depending on which tab is selected. Only one format is currently accessible: the 9:16 portrait mode of your phone. The videos are only five seconds long, and contain no dialogue or sound at all. Microsoft says that its videos are generated using Sora, the video generator from OpenAI, which was previously available just to paid ChatGPT subscribers. Because of the relative simplicity of the task, don't really worry about adding the complexity that you might find in tutorials about how to create text-to-video, such as in Veo or even locally using Intel's new AI Playground application. You can try something complex, such as specifying the camera or how you might like the "camera" to pan. Panning seems to work, though five seconds doesn't give you that much time for complex instructions. Does it work? Well, kind of. You might think that a prompt like "Microsoft Clippy in a mosh pit, jumping around to the music" would be understood by Bing Video Creator. Not at all. Poor Clippy, reduced to a garbage can. Or maybe that's a recycling bin? A second prompt, "A leprechaun working as a bartender in an Irish pub, serving a beer" actually worked much better. There's no "beer" in the scene, but the leprechaun otherwise looks happy and consistent with the scene. Don't expect to generate videos of popular figures doing meme-ish things; a quick few prompts of recent politicians and celebrities generated a content warning. Microsoft has taken pains to make its AI generation as vanilla as possible -- after some early, notable mistakes -- and this seems to be be consistent with that trend. There's one more catch: You'll need to download or otherwise save the video generations, since Microsoft will erase them after 90 days have expired. So what happens if you become hooked on Microsoft's free video generation and want to create more and more and more? Remember that Microsoft grants you 10 free "fast" generations, which produce the video in a few minutes. You also have unlimited "Standard" generations, but those can take hours, Microsoft warns, presumably because you'll be relegated to the back of the queue. You can also "buy" new Fast generations by "paying" for them with 100 Microsoft Rewards points, a program that if you haven't signed up for, you really should. Will Bing Video Creator eventually arrive on Windows, Copilot, and/or Microsoft's web pages and apps? Presumably. Microsoft's blog post announcing Bing Video Creator shows some videos in landscape mode rather than portrait, which seems to signal that it will. Personally, I've found Google's AI image generation tools to be superior to what Microsoft offers, at least recently. I haven't yet tried out Google's Veo 3 video generation, but that's clearly the superior option based on the examples floating about the web. Nevertheless, Microsoft's Bing Video Creator gives you free, "meme"-able video, and that's something...until the competition delivers something better, for cheaper.

Microsoft just gave you access to OpenAI's incredible Sora video generator for free -- here's how to find it

In an attempt to keep up with the rapid expansion of the AI world, Bing has introduced a new feature called Bing Video Generator. Via its app, Bing users can now generate AI videos -- completely free. Not only that, but the video generation that is made available to you is via Sora -- OpenAI's very own video generator. This remains one of the best AI video generators and would normally cost a decent chunk of money to use each month. This is the first time Sora has been made available for free and shows an extension of the two companies' close relationship. The tool isn't available on desktop yet, but anyone with the Bing mobile app can use it now. However, here's the big catch: While they are free, videos can take hours to generate. Even if you select the fast option, it will still take a long time. This won't be all that surprising. More and more, free users of AI tools are finding caps on speeds. In some cases, this can be minutes, and in some can be hours. To use the tool, you do have to log in to a Microsoft account. Once logged in, all users get 10 video clips completely free. From then on, users have to pay 100 Microsoft Reward points per video. Technically, that means the tool is still free, just a bit more complicated. You get Microsoft Reward points by searching with Bing or buying things on the Microsoft Store. The Sora video tool is available on the app under the "Bing Video Creator" section. In there, you can explore existing ideas or describe your own scene. There are buttons to change settings like aspect ratio and video length. For now, these settings can't be changed. Just keep in mind that the more complicated adjustments you make, the longer it will take to generate. Users can queue up to three videos at a time, five seconds in length each. Bing plans to unlock the changeable settings in the future. Any video you generate is stored for up to 90 days. These can be downloaded, shared or refined with a new prompt. Microsoft has adopted OpenAI's existing safeguarding measures for Sora. This means there are safeguards in place to avoid users generating harmful or unsafe videos through this tool. When the system detects the generation of something in this category, it will block the prompt and warn the user. Each video generated via Bing's Sora tool will have a digital watermark, allowing it to be identified as an AI-generated video.

OpenAI's Sora is now available for FREE to all users through Microsoft Bing Video Creator on mobile

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More OpenAI's Sora was one of the most hyped releases of the AI era, launching in December 2024, nearly 10 months after it was first previewed to awe-struck reactions due to its -- at the time, at least -- unprecedented level of realism, camera dynamism, and prompt adherence and 60-second long generation clips. However, much of the luster has worn off as numerous other AI video generators -- from U.S. startups Runway to Luma to Chinese competitors Kling, Hailuo MiniMax, and Israel's LTX Studio -- are all offering generative AI video models and applications for consumers and enterprise users that rival or have already surpassed OpenAI's offering. Also, we never did get the 60-second generations from a single Sora prompt, as far as I know. But now OpenAI and its ally/investor/frenemy Microsoft are seeking to bring Sora to far more users -- for free (at least for a few generations). Today, Microsoft announced that Sora is now being offered through its Bing Video Creator feature on the free Bing mobile app for iOS (Apple iPhone and App Store) and Android (Google Play Store). Bing Video Creator with Sora is the latest in a series of AI-driven offerings from Microsoft, following the release of Bing Image Creator and Copilot. As Microsoft Corporate Vice President (CVP) and Head of Search Jordi Ribas wrote on X: "Two years ago, Bing was the first product to ship image creation for free for our users. Today, I'm excited to share that Bing Video Creator is now available in the Bing mobile app, everywhere that Bing Image Creator is available worldwide. Powered by Sora, Bing Video Creator transforms your text prompts into short videos. Just describe what you want to see and watch your vision come to life." To introduce Bing Video Creator, Microsoft has released a promotional video ad (embedded above) that showcases how the tool brings creative ideas to life. The ad demonstrates users typing prompts like "Create a hummingbird flapping its wings in ultra slow motion," "A turtle drifting slowly through a neon coral canyon," and "A tiny astronaut exploring a giant mushroom planet." The AI then generates short, vibrant video clips based on these prompts. The video emphasizes how easy it is to create and share these videos, including an example of the astronaut video being shared in a chat and receiving positive reactions. Free 5-second vertical video creations on mobile -- with horizontal videos coming soon Bing Video Creator turns text prompts into five-second AI-generated videos. To use the tool, users can open the Bing Mobile app, tap the menu in the bottom right corner, and select "Video Creator." Alternatively, typing a prompt directly into the Bing search bar in the app -- beginning with "Create a video of..." -- will launch the video creation process. Once the prompt is entered, Bing Video Creator generates a short video based on the description. For example, a prompt like "In a busy Italian pizza restaurant, a small otter works as a chef and wears a chef's hat and an apron. He kneads the dough with his paws and is surrounded by other pizza ingredients" would result in an engaging, AI-generated five-second video. Currently, videos are available in 9:16 portrait format -- that is, vertical, perfect for TikTok and YouTube Shorts -- though Microsoft says it in its announcement blog post that a 16:9 aka landscape or horizontal aspect ratio option is "coming soon." Users can queue up to three video generations at a time, and each creation is stored for up to 90 days. Once a video is ready, it can be downloaded, shared via email or social media, or accessed through a direct link. Bing Video Creator is rolling out worldwide starting June 2, 2025 -- except for China and Russia. It's available now on the Bing Mobile app, with desktop and Copilot Search also said to be lauching "soon." Free to use for 10 fast generations, unlimited slow generations Bing Video Creator is free for all users. Each user is allowed ten "Fast" video generations, which can create videos in seconds. After using these, users can continue with Standard speed generations -- which takes minutes -- at no cost, or redeem 100 Microsoft Rewards points for each additional Fast creation. Those reward points come from Microsoft's free, opt-in program that allows users to earn points for everyday activities -- like searching with Bing, shopping in the Microsoft Store, or playing games with Xbox Game Pass. To participate, users must sign in with a Microsoft account and activate their Rewards dashboard here. Beyond fun videos and social media posts, Bing Video Creator is positioned as a tool for enhancing everyday communication and creativity. Bing's announcement encourages users to create videos to celebrate special moments, test creative ideas, and communicate more effectively. To help users get the best results, Bing suggests providing descriptive prompts, incorporating action-oriented language, and experimenting with tone and style -- such as cinematic or playful aesthetics. Responsible AI and safety, built-in Microsoft says that Bing Video Creator is designed according to its Responsible AI principles, leveraging C2PA standards for content credentials to help identify AI-generated content. The tool also includes moderation features that automatically block prompts that could generate harmful or unsafe videos. Implications for enterprises and technical decision-makers Although Bing Video Creator is currently framed as a consumer-focused tool, its underlying technology and capabilities could have interesting implications for enterprise users -- particularly those involved in AI orchestration, data engineering, and AI model deployment. For AI engineers responsible for deploying and fine-tuning large language models, Bing Video Creator highlights the growing maturity of generative AI video beyond text-based models. While not an enterprise product itself, the technology behind it could inspire new ways to incorporate video generation into business workflows, such as creating automated video summaries, training content, or marketing materials. For professionals orchestrating scalable AI pipelines, Bing Video Creator showcases a practical application of generative video that could influence how enterprises think about deploying these models at scale. The tool's ease of use and rapid responsiveness suggest potential future applications within enterprise workflows, whether for internal training, creative ideation, or customer engagement. Data engineers might see Bing Video Creator's simplicity and shareability as a demonstration of how AI can make complex data-driven insights more accessible. While these consumer-grade videos are brief and visually focused, similar technology could be adapted in the future to turn complex datasets or project outcomes into short, engaging video narratives that resonate with non-technical audiences. Bing Video Creator is part of Bing's ongoing push to democratize AI creativity. While there's no word yet on features beyond landscape video support, Bing says it will continue refining and expanding the experience as more users begin exploring video generation. For those ready to give it a try, Bing invites users to download the Bing Mobile app and begin creating videos today. To learn more about Bing Video Creator and how to start earning Microsoft Rewards points for even faster video creation, visit here.

You can now generate OpenAI Sora videos for free on iOS and Android - but only if you're prepared to use Microsoft Bing

Videos are portrait and five seconds long with more formats coming soon Remember Bing, Microsoft's attempt to take on the mighty Google in search? I've got to admit, I'd completely forgotten about it until Microsoft's latest trick to make it relevant again caught me off guard: It has added Sora AI video creation to the Bing app on iOS and Android, for free! Since you would normally need to be a ChatGPT Plus subscriber (which costs $20 a month) to get access to Sora, that's a pretty sweet deal. However, a look at the small print shows there are some restrictions. You get 10 'fast creations' credits to start with, and each time you create a video with Bing Video Creator you gobble up a credit. Using 'fast credits' your video will be created in just a few minutes. Once you're out of fast credits you switch to Standard speed. Standard means that it will take Bing "approximately several hours per video" to generate anything. Intriguingly, the 'fast credits' don't auto-renew each month, but instead you can earn more of them by searching using the Bing search engine. Microsoft has produced a video to show you how Bing Video Creator works: To use Bing Video Creator you have to be using the Bing app on mobile, available on the App Store and Google Play Store. Once it's running just tap the apps icon at the bottom right of the Bing screen to access all the apps it contains. Next, tap on Video Creator. You can then type in a prompt for your video. Obviously, the more descriptive you are with your prompts the better the video will be, but to test it out I tried something very simple: "A tiger prowling through the jungle" and hit the Create button. Just a couple of minutes later, I had my five second AI video. And it had only used up one of my 'fast creations' credits. I could share my video using all the usual methods on my iPhone, and the video file it produced was only 7MB in size. Videos created in Bing Video Creator are five seconds long and can be created in 9:16 format with 16:9 format "coming soon". Here it is: Unlike Google's recently released Veo 3 AI video creator, you can't lip-sync voices in Sora videos, so you can't make videos of people saying things, although it surely can't be long before OpenAI add this feature to Sora. There also didn't seem to be any way of adding sound to the video at all in Bing. We all know that Microsoft has had a long-standing alliance with OpenAI which has meant that Copilot is powered by the ChatGPT search engine. This has sometimes meant that you can access premium features that you'd normally have to pay for via a ChatGPT. The addition of Bing Video Creator is another welcome advantage of this deal, even if it's currently only available on mobile, however, Microsoft says that a desktop version is coming soon. The most interesting part of the new tool is how you earn 'fast creation' credits. To gain more you can redeem 100 Microsoft Rewards points for a single credit. You can earn these reward points by searching using Bing on desktop or mobile, browsing using the Edge browser or gaming using the Xbox console, provided you are logged in with your Microsoft account. For example, you can earn five points by searching just once using Bing on either mobile or PC desktop. So, the more you search with Bing, the more Sora videos you can create. Offering Sora video credits for searching in Bing is a clever tactic from Microsoft, and who knows, it might just bring Bing back into the spotlight again?

Make AI videos for free with OpenAI's Sora in Microsoft Bing

Free AI videos with OpenAI's most powerful model? Yes, but you'll have to Bing it. At a time when most AI tools are racing behind ever-taller paywalls, Microsoft just did something wild: It opened the gates to OpenAI's Sora video model for free. There is no $20 ChatGPT Plus subscription, no enterprise contract, just the Bing mobile app, a Microsoft account, and a bit of patience. The catch? It's only five seconds of vertical video at 480p. Oh, and you'll need to earn Microsoft Rewards points if you want that video faster than "sometime today." Still, it's the first time OpenAI's Sora, the viral text-to-video model capable of generating scenes that look like miniature Pixar shorts, is available to the masses without a subscription. While the Bing implementation comes with plenty of guardrails, compromises, and ecosystem nudges, it might be the most accessible way to experiment with state-of-the-art AI video yet. Bing Video Creator lives inside Microsoft's Bing search app for iOS and Android, and the setup is frictionless: The AI handles the rest, generating a five-second vertical video clip based on your description Behind the scenes, Microsoft is using Sora. This is the same model available to $20/month ChatGPT Plus users or $200/month Pro subscribers, but it's offering it to Bing users for free. The result is democratized access to one of the most advanced AI video generators ever made, albeit with a few strings attached. Those strings include the video resolution (480p), the aspect ratio (vertical only), and the maximum length (five seconds). It's clear Microsoft is using this as a taster of what Sora can do, rather than the full experience available to premium users. But it's still powerful. Even in this stripped-down form, the model can generate lush, animated clips with complex lighting, realistic movement, and surreal flourishes. Think "astronauts dancing in space," or "a glowing koi fish swimming through neon clouds." If you can describe it, Sora can sketch it in motion. There are two generation speeds: Standard and Fast. Everyone gets access to Standard, which can take several hours to generate a single video. That's fine if you're casually experimenting, but it's far from real-time. Fast mode, on the other hand, gets you results in seconds. But you only get 10 free Fast generations. After that, you'll need to cash in Microsoft Rewards points, earned by using Bing, Microsoft Edge, or Xbox. One Fast video costs 100 points. A single Bing search gets you five points. There's no direct way to pay for faster results. If you want more, you'll need to do more inside Microsoft's ecosystem, which is exactly the point. The setup encourages exactly the kind of behavioral shift Microsoft's been chasing for years: Use Bing, ditch Google. And with Sora as bait, that strategy might finally have teeth. Once you've generated your video, Bing stores it in-app for 90 days. Let's not pretend this is the same experience as ChatGPT Pro. Sora's premium version offers up to 60-second 1080p videos, horizontal or square framing, and powerful creative controls like storyboards, camera paths, and scene composition. Bing's version is basic: prompt in, clip out. The videos are visibly rougher, too, with some jittery animation and a cartoonish sheen that OpenAI's flagship versions smooth over. Everything comes with a C2PA watermark, signaling that it's AI-generated content. Still, the core engine is the same. And for casual creators, educators, meme-makers, and social media managers, the output is more than good enough. All in all, this is obviously a strategic play by Microsoft. By baking Sora into Bing, the company is using AI as an engagement funnel, drawing users into its ecosystem through one of the most buzzworthy tools on the internet. And it's working. If you've ever been tempted by AI video but balked at the cost, the idea that you can now generate clips on your phone, for free, using one of the most advanced models in existence is a powerful hook. Just don't expect a full studio in your pocket. This is Sora on a leash. But it's a very long leash that might get users to stay a little longer inside Microsoft's world.

Microsoft Adds Free AI Video Generation to Bing, Powered by OpenAI's Sora | AIM

The AI-powered video generation capability can be accessed on mobile devices through Microsoft's Bing app and will soon be available for desktop users. Microsoft has launched Bing Video Creator, a new AI-powered tool that transforms text prompts into short videos. The tool, powered by OpenAI's Sora, is free for users globally (except China and Russia) and builds on Bing's earlier image generation capabilities. It aims to make video creation accessible to anyone. The feature is rolling out first through the Bing Mobile App and will soon be available on desktop and within Copilot Search. Users can type prompts in the search bar or access the tool via the app's menu. The generated videos are five seconds long in a 9:16 aspect ratio, and up to three videos can be queued at a time. Microsoft offers ten free "Fast" generations per user, after which users can continue at standard speed or redeem Microsoft Rewards points for additional fast generations. Completed videos can be downloaded, shared, or linked, and will be stored for 90 days. Microsoft has integrated safeguards to prevent harmful content generation, combining OpenAI's Sora protections with its Responsible AI systems. All videos are tagged with content credentials and provenance data under the C2PA standard to indicate they are AI-generated. Bing Video Creator reflects Microsoft's ongoing push to integrate generative AI into search and creative tools. "We believe creativity should be effortless and accessible," the company said. At Google I/O 2025, the company unveiled Veo 3, a video generation model that not only produces high-quality visuals but also adds realistic audio, a feature not yet seen in rival tools like OpenAI's Sora. Veo 3 impressed users with its ability to replicate real-world physics, accurate lip-syncing, and creative storytelling. However, Veo 3 can be accessed only by paid users. Microsoft, with its free tier for the masses, could be looking to attract users' attention to rival Google's offering. It remains to be seen how people start using it.

How to Use This Free Video Generator to Punch Up Your Next Presentation

Microsoft is adding AI video generation capabilities to Bing, its longtime Google competitor. In a blog post, Microsoft announced that anyone with the Microsoft Bing Search mobile app can now generate their own AI videos -- for free. The new feature is powered by Sora, OpenAI's top-of-the-line video generation AI model, which typically requires a ChatGPT subscription to use. AI-generated video has come a long way in a short time, and is now being used by major businesses, including Coca-Cola and Toys R Us, in their branding and advertising. However, most AI video generators are quite expensive, which has slowed adoption by businesses. The Bing app isn't intended for enterprise use, but it enables anyone -- entrepreneurs included -- to experiment with the technology and get a sense for how it could be used in their work. Here's how to use it: If you have a Microsoft account and the Bing mobile app, you can start generating videos by selecting "Video Creator" from the homepage, or simply by describing the video you want to generate in the search bar. Currently, videos can only be generated in the 9:16 "vertical video" aspect ratio, used on social platforms like TikTok, and can only be five seconds long.

Microsoft Bing Is Letting You Generate AI Videos Using Sora for Free

Users will need to be logged into their Microsoft account to generate vid Microsoft is adding a new artificial intelligence (AI) feature to its Bing mobile app. On Monday, the Redmond-based tech giant announced a new text-to-video generator tool dubbed Bing Video Creator, which is powered by OpenAI's Sora. The company is offering the feature to all users for free, making it the first time that Sora's video generation capability is available without cost. So far, OpenAI has only given access to the AI model to its paid subscribers. This feature is currently not available on desktop or within Copilot Search. In a blog post, Microsoft announced that the Bing AI Video Creator tool is now available within the Bing mobile apps. The new AI feature follows the release of Copilot Search in Bing, which was added in April. The Bing Video Creator can be found by tapping the menu button located on the bottom right of the app's home screen. Within the "All apps" section, users will see the new Video Creator option. Tapping on the option opens a new page where users can type a prompt to describe the video. Once done, Sora will take over and generate the video. There are two generation modes available -- standard and fast. Microsoft is offering 10 fast generations to all users for free. After that, users will have to spend 100 Microsoft Reward points for every fast generation. Standard generation will remain entirely free. A TechCrunch report claims that even in the fast mode, videos can take hours to generate. Bing will send a notification once a user's video has been generated. Microsoft Bing AI videos are five-second-long and are available in 9:16 format. The company says the 16:9 format will soon be added, however, users cannot access any other aspect ratio. Additionally, users can queue up to three videos at a time. If all three slots are in use, users will have to wait till one of the videos has been generated. OpenAI's Sora was launched in December 2024, and ever since its launch has only been available to the paid subscribers of ChatGPT. Microsoft Bing is the first and only platform to offer this video generation capability to users for free.

Microsoft Brings OpenAI's Sora To The Masses With Free AI Video Generator In Bing App After Google's Veo 3 Wowed The Internet -- Here's What You Can (And Can't) Do - Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)

Microsoft Corporation MSFT has brought generative video tools to everyday users by integrating OpenAI's Sora model into its Bing app, just weeks after Alphabet Inc.'s GOOG GOOGL Google made headlines with its stunning Veo 3 video AI. What Happened: On Monday, Microsoft launched Bing Video Creator, allowing users to generate videos from text using OpenAI's Sora model -- for free. This marks the first time Sora is widely accessible to the public, as OpenAI had previously limited it to select paying customers. See Also: Sundar Pichai Reveals Google-Parent Once Super Intensely Debated About Buying Netflix: 'In A World Of Butterfly Effects...' To use the tool, users must log into a Microsoft account through the Bing app. They can create 10 video clips at no cost, after which each video requires 100 Microsoft Rewards points. Initially, users can queue up to three vertical (9:16) five-second videos at a time. Longer or horizontal videos aren't supported yet, but Microsoft said more features are coming. Subscribe to the Benzinga Tech Trends newsletter to get all the latest tech developments delivered to your inbox. Why It's Important: The rollout follows Google's unveiling of Veo 3, an AI video model that not only produces cinematic-quality visuals but also adds realistic audio. a feature missing from Sora and rivals like Runway, Pika Labs, Meta Platforms, Inc.'s META MovieGen and Stability AI. Elon Musk, whose company xAI's Grok has been integrated into Microsoft Azure, also expressed admiration for Veo 3. Price Action: Microsoft shares edged up by 0.35% during Monday's regular session, reaching $461.97, based on Benzinga Pro data. Benzinga's Edge Stock Rankings indicate that Microsoft maintains a strong price trend over the short, medium and long term. More in-depth metrics are available here. Photo Courtesy: FilipArtLab on Shutterstock.com Check out more of Benzinga's Consumer Tech coverage by following this link. Read Next: Why Google's Demis Hassabis Disagrees With Co-Founder Sergey Brin On When AGI Will Arrive: 'I Have Quite A High Bar' Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. GOOGAlphabet Inc$170.05-0.19%Stock Score Locked: Edge Members Only Benzinga Rankings give you vital metrics on any stock - anytime. Unlock RankingsEdge RankingsMomentumNot AvailableGrowth88.53Quality85.09Value51.79Price TrendShortMediumLongOverviewGOOGLAlphabet Inc$168.82-0.12%METAMeta Platforms Inc$671.550.10%MSFTMicrosoft Corp$460.75-0.26%Market News and Data brought to you by Benzinga APIs