Microsoft Integrates OpenAI's Sora into Bing: Free AI Video Generation for All

Reviewed byNidhi Govil

16 Sources

Microsoft has introduced a free AI video generator powered by OpenAI's Sora model into its Bing mobile app, democratizing access to advanced AI video creation technology.

Microsoft Introduces Sora-Powered Video Generator in Bing

Microsoft has taken a significant step in democratizing AI-powered video creation by integrating OpenAI's Sora model into its Bing search engine. The new feature, called Bing Video Creator, allows users to generate short video clips from text prompts for free, marking a notable advancement in accessible AI technology 12.

Source: PC Magazine

Source: PC Magazine

Availability and Access

The Bing Video Creator is currently available on the Bing mobile app for Android and iPhone users globally, excluding China and Russia. Microsoft has announced plans to expand the feature to desktop and Copilot Search in the near future 23. To access the tool, users need to sign in with a Microsoft account and can find the Video Creator option in the app's menu or by adding a video description directly to the Bing search bar 2.

Source: NDTV Gadgets 360

Source: NDTV Gadgets 360

Features and Limitations

At launch, the Bing Video Creator offers the following capabilities and constraints:

  1. Video Length and Format: Users can generate 5-second video clips in a vertical 9:16 aspect ratio, with plans to introduce 16:9 horizontal format support later 13.

  2. Generation Speed: Two options are available - a free "Standard" speed that can take hours, and a "Fast" option that works in minutes 23.

  3. Queue System: Users can queue up to three video generations simultaneously 23.

  4. Free Usage: All users get 10 free "Fast" generations, after which they must use the Standard speed or redeem Microsoft Rewards points 24.

  5. Storage: Generated videos are stored in the Bing app for 90 days and can be downloaded or shared 2.

Microsoft Rewards Integration

To incentivize continued use and manage demand, Microsoft has integrated its Rewards program into the Video Creator:

  • After the initial 10 free "Fast" generations, users can redeem 100 Microsoft Rewards points per video for faster creation 34.
  • Points can be earned through Bing searches or Microsoft Store purchases, with daily caps in place 1.

Technology and Partnership

The Bing Video Creator is powered by OpenAI's Sora model, showcasing the ongoing partnership between Microsoft and OpenAI 15. This integration represents the first time Sora's capabilities have been made freely available to the public, as OpenAI typically restricts access to paying customers 14.

Quality and Comparisons

While the integration of Sora into Bing is groundbreaking in terms of accessibility, early observations suggest that the output quality may not match the polished demos initially released by OpenAI:

  • Some generated videos show unnatural clipping and cartoonish characters 2.
  • The quality appears to be a realistic representation of Sora's current capabilities rather than cherry-picked examples 2.
Source: LaptopMag

Source: LaptopMag

Future Developments and Competition

As AI video generation technology rapidly evolves, Microsoft's move puts pressure on competitors:

  • Google offers video generation through its Veo 2 and 3 models, but these are generally limited to paid Gemini subscribers 3.
  • OpenAI plans to integrate Sora into ChatGPT, requiring subscriptions starting at $20 per month for basic access 4.

Microsoft's decision to offer Sora-powered video generation for free through Bing represents a significant push to make advanced AI tools accessible to a broader audience, potentially reshaping the landscape of AI-generated content creation 135.

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