Microsoft Launches Copilot Search: A New AI-Powered Search Engine to Rival Google

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On Thu, 3 Apr, 4:05 PM UTC

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Microsoft has quietly rolled out Copilot Search, an AI-powered search engine integrated into Bing, challenging Google's recent AI Search mode and reshaping the landscape of web search technology.

Microsoft Introduces Copilot Search: A New Era of AI-Powered Web Search

In a significant move to compete with Google's recent AI Search mode, Microsoft has quietly launched Copilot Search, an artificial intelligence-powered search engine integrated into Bing. This development marks another milestone in the ongoing AI revolution in web search technology 1.

How Copilot Search Works

Copilot Search leverages AI to synthesize information from various web sources, presenting users with comprehensive summaries rather than traditional lists of links. The new search mode supports natural language queries, allowing users to phrase their questions conversationally 1.

Key features of Copilot Search include:

  1. AI-generated summaries based on web-sourced information
  2. Support for natural language queries
  3. Ability to ask follow-up questions and maintain conversation context
  4. Hyperlinked sources within the summary for easy verification
  5. A sliding card carousel displaying all sources used 3

Accessing Copilot Search

Users can access Copilot Search through multiple channels:

  1. Visiting bing.com/copilotsearch
  2. Using the shortcut: bing.com/copilotsearch?q=(QUERY)
  3. Selecting the "SEARCH" option in the Bing search interface
  4. Choosing "Copilot Search" from the three-dot menu on desktop 3

The feature is now widely available across platforms and integrated into the Edge browser for both mobile and desktop users 4.

Microsoft's Strategic Move in the AI Search Race

This launch comes on the heels of Google's announcement of its own "AI Mode" for Search last month. Microsoft's rapid rollout of Copilot Search demonstrates the company's determination to compete in the evolving landscape of AI-powered search engines 2.

The introduction of Copilot Search aligns with the broader trend of AI integration in search engines, following similar moves by OpenAI's SearchGPT and DuckDuckGo 1.

Implications and Considerations

While Copilot Search offers a more focused and conversational search experience, users are advised to exercise caution and verify information with source materials, as AI search tools may occasionally provide inaccurate results 3.

As the AI search race intensifies, it remains to be seen how these new technologies will reshape user interactions with search engines and impact the broader digital information landscape.

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