Microsoft's OneDrive Introduces AI-Powered Facial Recognition with Controversial Limitations

Reviewed byNidhi Govil

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Microsoft has rolled out a new AI-driven facial recognition feature for OneDrive, raising privacy concerns due to its opt-out nature and a puzzling restriction on disabling the feature.

Microsoft Introduces AI-Powered Facial Recognition in OneDrive

Microsoft has introduced a new AI-powered facial recognition feature within its OneDrive cloud storage service. This functionality, currently in preview, allows the AI to identify and group faces in users' photos, aiming to simplify photo organization and search by individuals

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. This feature mirrors capabilities already present in services like Google Photos and Apple Photos, which have offered similar face grouping for several years

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Source: TweakTown

Source: TweakTown

Privacy Concerns and User Control Limitations

The rollout has immediately sparked privacy concerns, primarily because the feature is enabled by default for early access users, making it an opt-out rather than an opt-in system

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. Further escalating the controversy is an unusual restriction: users are permitted to toggle the facial recognition setting on or off only three times within a calendar year

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. Microsoft has not yet provided a clear justification for this strict limitation, prompting widespread discussion and expert analysis regarding user autonomy over personal data.

Source: pcgamer

Source: pcgamer

Microsoft's Assurances and Public Reaction

Despite these concerns, Microsoft has issued statements addressing data privacy. The company asserts that face groupings are private to the user and not shared publicly, even if photos are made available. Moreover, Microsoft claims it does not utilize facial scans or biometric data derived from this feature to train or enhance its underlying AI models

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. If a user disables the feature, Microsoft has committed to permanently deleting all associated facial grouping data within 30 days

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Source: The Register

Source: The Register

However, privacy advocates, including the Electronic Frontier Foundation, continue to emphasize the importance of opt-in consent for such features. Thorin Klosowski from EFF highlighted, "Any feature related to privacy really should be opt-in and companies should provide clear documentation so its users can understand the risks and benefits to make that choice for themselves"

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. The ongoing debate underscores the broader challenges in balancing AI innovation with robust user privacy protections.

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