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Apple shares initiated coverage with neutral rating By Investing.com
On Monday, MoffettNathanson initiated coverage on Apple Inc. (NASDAQ:AAPL) with a neutral rating, setting a price target of $211. The firm presented a comprehensive analysis of Apple's artificial intelligence (AI) strategy, comparing it to the previous 5G upgrade cycle. They highlighted several challenges Apple may face in replicating the success of the 5G cycle, particularly in international markets due to regulatory and geopolitical hurdles. The report indicated that Apple's current valuation is significantly higher than it was during the 5G cycle, which could be a concern given the current environment of higher interest rates. This situation demands even greater growth rates for Apple to justify a similar market multiple. MoffettNathanson also pointed out the potential risks from ongoing antitrust litigation against Google (NASDAQ:GOOGL), which could impact the revenue Apple receives for making Google the default search engine on its devices. Despite some estimates being above consensus, the report suggested that the optimism reflected in Apple's share price might exceed what is indicated by sell-side consensus. The price target of $211 is based on a detailed discounted cash flow (DCF) analysis, assuming an 8.25% weighted average cost of capital (WACC) and a 4.5% terminal growth rate. MoffettNathanson's analysis raises concerns over whether the anticipated AI-driven iPhone upgrade cycle can achieve the heights of its 5G predecessor. The firm's neutral stance indicates a cautious approach to Apple's stock, acknowledging the company's strong market position while also considering the various challenges and risks it faces. The price target reflects a balanced view of Apple's future growth prospects and market valuation. Apple Inc. continues to dominate the AI PC market with a 60% share, according to Canalys. This comes amid the launch of the Epic Games Store on iOS within the European Union, a move Goldman Sachs (NYSE:GS) believes will have minimal impact on Apple's business. Meanwhile, TikTok is challenging the US Department of Justice over a forced sale, asserting that their user data and content recommendation algorithm are securely stored on U.S.-based Oracle (NYSE:ORCL) cloud servers.
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Apple initiated with Neutral at MoffettNathanson on challenges to AI-driven iPhone cycle
MoffettNathanson began coverage of Apple (NASDAQ:AAPL) with a Neutral rating and $211 price target. The analysts compares the underpinnings of an AI-driven iPhone upgrade cycle to the conditions which prevailed at the start of the 5G upgrade cycle. There are several reasons why it will be challenging for an AI upgrade cycle to match that one, mainly outside the U.S., where a combination of regulatory hurdles and geopolitical considerations are likely to restrain Apple's AI roll-out and adoption. And yet, Apple's valuation today is already substantially more than it was for the 5G cycle. There is one more unflattering comparison to the 5G upgrade cycle of 2021/22. Interest rates are now higher, which means that growth rates will have to be significantly higher this time to warrant a similar multiple, according to the analysts. The analysts also highlighted the regulatory considerations that at this point should be viewed largely as risks rather than base-case forecasts, but which nevertheless simply cannot be ignored. A vital one among these is the risk posed by the U.S. government's antitrust litigation against Google, which poses a genuine threat to the enormous payments Google makes to Apple each year to be the default search engine on Apple devices. The analysts added that in many cases, their estimates are above consensus. But sell-side consensus does not fully capture the level of optimism that is built in Apple's current multiple. Apple's share price already embeds an aggressive terminal growth assumption which would seem to be significantly more generous than sell-side estimates imply.
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Apple 'poised to win in AI' but that's already priced in says MoffettNathanson By Investing.com
Apple (NASDAQ:AAPL) is set to be a major player in the AI space, but according to MoffettNathanson, this potential is already reflected in its stock price. In a recent note to clients, the investment firm initiated coverage of Apple with a Neutral rating and a price target of $211 per share, highlighting that while Apple's AI strategy is strong, the market has already anticipated and priced in these developments. "Apple is poised to win in AI," MoffettNathanson noted, but cautioned that "that's exactly what's already priced in." The firm observed that despite earlier concerns about Apple's lag in AI, the market maintained confidence in the company's strategy, particularly following the World Wide Developers Conference (WWDC) where Apple confirmed much of its AI plans. "By the time of their June WWDC, the broad strokes of Apple's 'contextual awareness' AI strategy were already well-anticipated by the tech intelligentsia, and hence by the market as well," said the firm. MoffettNathanson emphasized that Apple's AI strategy leverages the trust of its over one billion users, especially regarding personal data like contacts and emails, which remain under Apple's exclusive control. The firm pointed out that Apple's strategy will likely drive an iPhone upgrade cycle, but the extent of this cycle is already reflected in the stock's current valuation. "Apple's new AI functionality would be presented in service of driving an iPhone upgrade cycle - Apple is, after all, still primarily a hardware provider - as capitalizing on resident inference capabilities would require at least 8 GB of RAM and a neural processor that phones older than the iPhone 15 Pro don't have," they explained. While Apple is expected to execute its AI strategy well, MoffettNathanson warned of potential risks, including regulatory challenges and the possibility that the upgrade cycle might not exceed expectations. The note concluded that AI will be the key factor determining Apple's future stock performance, but for now, everything is priced in.
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MoffettNathanson has initiated coverage on Apple with a Neutral rating and a $168 price target. The firm cites challenges in AI-driven iPhone upgrades and current valuation as key factors in their assessment.

MoffettNathanson, a prominent research firm, has initiated coverage on Apple Inc. (AAPL) with a Neutral rating and a price target of $168
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. This decision comes as the tech giant faces potential challenges in maintaining its growth trajectory, particularly in the context of artificial intelligence (AI) advancements.One of the primary factors influencing MoffettNathanson's neutral outlook is the potential impact of AI on iPhone upgrade cycles. The firm expresses concerns about Apple's ability to leverage AI as a catalyst for driving significant iPhone upgrades in the near term
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. This perspective suggests that while AI is becoming increasingly important in the tech industry, Apple may face challenges in translating AI advancements into compelling reasons for consumers to upgrade their devices.MoffettNathanson also points to Apple's current valuation as a key consideration in their neutral rating. The firm believes that much of Apple's potential success in AI is already priced into the stock
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. This suggests that while Apple may indeed make significant strides in AI technology, the market has already factored these expectations into the company's stock price, potentially limiting upside in the near term.Despite the neutral rating, MoffettNathanson acknowledges Apple's strong position in the AI landscape. The firm believes that Apple is well-positioned to be a winner in the AI era, citing the company's vast resources, strong brand, and loyal customer base
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. However, the challenge lies in translating this potential into tangible benefits that can drive stock performance beyond current market expectations.Related Stories
The initiation of coverage by MoffettNathanson has drawn attention from investors and market analysts. Apple's stock, which has seen significant growth in recent years, may face increased scrutiny as the market digests this new perspective. The neutral rating suggests a balanced view, acknowledging both Apple's strengths and the challenges it faces in an increasingly competitive and AI-driven tech landscape
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.MoffettNathanson's analysis raises important questions about the future of the smartphone industry and the role of AI in driving consumer behavior. As AI technology continues to evolve, companies like Apple will need to demonstrate clear value propositions to maintain their market positions and justify premium valuations
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. The firm's perspective may prompt investors to closely monitor Apple's AI initiatives and their impact on product development and sales performance in the coming quarters.Summarized by
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