Apple's WWDC 2025: AI Disappointment Overshadows Software Updates

Apple's WWDC Was a 'Yawner,' Wedbush Says, But Analysts Are Still Bullish

Shares of Apple have lost roughly a fifth of their value in 2025 amid concerns over the impact of tariffs and fears the iPhone maker is falling behind in the AI race. Apple (AAPL) is late to the artificial intelligence party. That's what Wedbush analysts said after the company's Worldwide Developers Conference keynote didn't include a specific timeline for AI-enhanced Siri features that investors had been waiting for. The iPhone maker "is playing it safe and close to the vest after the missteps last year," Wedbush wrote, referencing an ambitious presentation at WWDC 2024 that showcased a supercharged Siri assistant handling more complex tasks using AI. Apple Senior Vice President of Software Engineering Craig Federighi said during Monday's keynote that there's more work to do, and that more information will be released in the coming year. Still, Apple did plant the seeds of its AI strategy by releasing a software development kit that will allow developers to build apps using the large language models within Apple Intelligence, Wedbush noted. The WWDC keynote showcased "slow but steady improvements to strategy," the analysts said. "But overall [it was] a yawner." Goldman Sachs analysts said that while the lack of Siri updates "may have been underwhelming," incremental improvements such as the new "liquid glass" iOS redesign and features like AI-powered live translation should help keep users from switching to competitors' hardware. Wedbush and Goldman maintained bullish price targets of $270 and $253, respectively. Meanwhile, UBS reiterated its $210 target, and JPMorgan stayed at $240. Apple shares lost about 1% Monday after the WWDC keynote, and were little changed in recent trading Tuesday near $203. Shares of Apple have struggled this year, falling by roughly a fifth in 2025 amid concerns over the impact of tariffs and fears Apple could be falling behind in the AI race. Last month, ChatGPT maker OpenAI took what could be seen as a step toward competing with Apple in offering AI devices with plans to acquire io, an AI startup launched by former Apple design head Jony Ive.

Watch These Apple Price Levels After WWDC 2025 Updates Fail to Boost Stock

Investors should watch important support levels on Apple's chart around $193 and $180, while also monitoring resistance levels near $214 and $235. Apple (AAPL) shares rose slightly Tuesday after losing ground the previous session following announcements from the company at its developers conference that failed to impress investors. The tech giant, which kicked off its week-long Worldwide Developers Conference on Monday, unveiled several AI-related improvements with iOS 26 but said enhanced Siri features needed more time to meet the company's quality standards. The lack of new Siri updates likely raised concerns that the company, which was slow to roll out its flagship Apple Intelligence software, is losing ground to other tech giants with artificial intelligence and that further delays could slow iPhone sales as consumers postpone their upgrade cycle. The company's keynote presentation Monday delivered "slow but steady improvements to strategy," Wedbush analysts said, "but overall [it was] a yawner." Apple stock is down 19% since the start of 2025, making it the weakest performer among members of the Magnificent Seven group of major technology companies, alongside Tesla (TSLA). Apple shares gained 0.6% on Tuesday to close at $202.67, after dropping 1.2% yesterday. Below, we break down the technicals on Apple's chart and point out important price levels worth watching out for. After rebounding from their early-April low, Apple shares have traded mostly sideways, with the price recently forming a rising wedge. The price then ran into selling pressure near the downward sloping 50-day moving average, potentially setting the stage for a continuation of the stock's longer-term downtrend that started in late December. Meanwhile, the relative strength index has struggled to reclaim its neutral threshold, signaling bearish price momentum. Let's identify important support and resistance levels on Apple's chart that investors will likely be watching. A breakdown below the rising wedge could initially see the shares fall to around $193. This area may provide support near the low of the pattern, which also aligns with a range of corresponding price action on the chart extending back to May last year. The bulls' failure to successfully defend this level opens the door for a more significant drop to $180. Bargain hunters may seek buy-and-hold opportunities in this location near a brief retracement in May last year following a breakaway gap above the 200-day moving average. This level also sits in the same neighborhood as a measured move downside price target that calculates the decline in points that preceded the rising wedge and deducts that amount from the pattern's lower trendline. During upswings in the stock, investors should monitor the $214 level. The shares may encounter overhead selling pressure in this area near several peaks and troughs that formed on the chart between September and May. Finally, a decisive close above this level could see Apple shares climb toward $235. Investors who bought shares at lower prices may look for exit points in this region near notable peaks that developed on the chart in July and October last year. The comments, opinions, and analyses expressed on Investopedia are for informational purposes only. Read our warranty and liability disclaimer for more info.

Goldman Calls Apple's WWDC 'Underwhelming' But Still Sees Stock Jumping 25% Goldman Stays Bullish on Apple After WWDC25 Stock Slip, Sees $253 Target - Microsoft (NASDAQ:MSFT)

Goldman Sachs remains bullish on Apple Inc. AAPL even after the stock slipped following its WWDC 2025 keynote on Monday. The stock reaction was broadly in line with last year's 2% drop after WWDC 2024 as muted artificial intelligence updates and a delayed Siri overhaul disappointed investors hoping for a generative AI leap. Siri was mentioned just a handful of times in the keynote, a stark contrast to the 54 mentions during WWDC 2024. This omission fueled investor concerns over Apple's position in the generative AI race against Microsoft Corp. MSFT and Alphabet Inc. AAPL. Still, Goldman Sachs remains bullish, with analyst Michael Ng reiterating a Buy rating and a $253 price target, implying a 25.6% upside from Monday's close. Goldman: Apple Ecosystem Still Delivers Value While the lack of AI breakthroughs was widely noted, Apple focused WWDC25 on refining its operating systems across all platforms, introducing a new visual standard known as Liquid Glass. The UI overhaul brings translucent, adaptive elements to iOS 26, iPadOS 26, macOS 26, watchOS 26, and visionOS 26. Apple Intelligence updates were also rolled out. These included real-time translation for Messages, FaceTime, and calls, enhanced image creation tools through Genmoji and Image Playground, and new Visual Intelligence features that allow on-screen content to trigger contextual actions like creating calendar events or tracking purchases. Ng said the updates were "in line with low investor expectations" and emphasized Apple's ability to retain user engagement across its ecosystem even in the absence of headline-grabbing innovations. "Though we recognize that design-centric OS updates may have been underwhelming amidst concerns about perceived lack of competitive AI feature innovation, we believe that Apple's focus on improving user experience across the Apple product ecosystem should continue to drive installed base stickiness," the analyst noted. He added that the company's incremental software upgrades and design unification should position it well ahead of expected hardware refreshes, including foldable and ultra-thin iPhone models arriving between 2025 and 2027. "We believe Apple continues to demonstrate best-in-class consumer hardware innovation with a growing foundation in Apple Intelligence," Ng said in his post-keynote report. Ng highlighted the durability of Apple's installed base and its ability to monetize users through services. He said these factors should "support Apple's premium multiple" and mark an inflection point in the company's Services business, which is expected to drive the majority of gross profit growth over the next five years. Goldman forecasts fiscal 2025 revenue of $409 billion, up from $391 billion in 2024, and sees earnings per share rising from $7.16 in 2025 to $8.80 by 2027. The firm expects Apple's free cash flow yield to reach 4.8% by 2027, with valuation compression bringing its price-to-earnings ratio down to 22.9x. Read now: Apple Eyes Worst Month Vs. S&P 500 Since 2018 -- But History Says Buy The Dip Now Photo: Shutterstock MSFTMicrosoft Corp$469.50-0.69%Stock Score Locked: Edge Members Only Benzinga Rankings give you vital metrics on any stock - anytime. Unlock RankingsEdge RankingsMomentum72.17Growth51.71Quality37.83Value13.85Price TrendShortMediumLongOverviewAAPLApple Inc$202.630.59%Market News and Data brought to you by Benzinga APIs

Apple: WWDC Fails to Impress on AI - Is the $260 Target Still a Possibility? | Investing.com UK

Looking for actionable trade ideas to navigate the current market volatility? Subscribe here to unlock access to InvestingPro's AI-selected stock winners. The annual conference organized by Apple Inc (NASDAQ:AAPL), known by the acronym WWDC, traditionally attracts the attention of investors due to the significance of the event. The conference showcased some of the most important software developments expected to take effect in the near future. Attention was focused on changes to the iOS 26 operating system, including interface updates and features related to artificial intelligence. Despite the many interesting features presented, Apple's stock price was flat, mainly due to perceived shortcomings in AI innovation compared to its closest competitors. Looking at the broader picture, the U.S. tech giant's valuation continues to move within a wider consolidation range, and yesterday's event may not be enough to spark a sustained upward move, even with gains seen in the broader equity market. From the perspective of users of Apple products, the latest conference may have been interesting primarily due to the wide range of new features introduced, particularly within the iOS operating system. The focus was largely on interface enhancements, with the most innovative change being the so-called "Liquid Glass" function. This allows users to select a display option that mimics the appearance and behavior of liquid glass. Some observers have suggested that this type of image presentation may not be entirely clear. However, it's important to remember that this is a beta version, and feedback will still be considered before the official release in the fall. Other highlights include the option to provide a reason for a call from an unknown number, a new entertainment hub in the form of a games app, and AI-based varied workout features integrated into watchOS. However, it appears that this area of artificial intelligence may have been the biggest disappointment for investors, many of whom were expecting more revolutionary advancements. Since the event, there has been growing speculation that Apple is lagging behind its main competitors in AI, and the innovations presented likely failed to meet the expectations of potential stock buyers. Following the U.S.-China trade deal announced today, tensions between the two economic superpowers are expected to ease, offering temporary relief to companies like Apple, which manufactures 9 out of 10 of its smartphones in China. While the agreement may reduce immediate tariff pressures, Apple is still moving forward with plans to diversify its supply chain by shifting a significant portion of production to India as early as next year -- a strategic move aimed at long-term resilience. The U.S. administration, which had previously been critical of overseas manufacturing, now appears more receptive to the India shift, viewing it as a pragmatic step toward reducing reliance on China without destabilizing global markets. However, lingering political pressure remains. Apple continues to face the threat of punitive tariffs -- up to 25% on iPhones -- if it fails to bring production to the United States. This unresolved risk is weighing on investor sentiment and poses a meaningful headwind to any sustained upside in the stock. Following a period of sharp declines and partial recovery, Apple's stock price has entered a relatively tight consolidation around the $200 per share level. This local sideways trend could ultimately take the shape of an ascending triangle pattern, with the upper boundary at $215 per share. If a breakout does occur, it could pave the way for a push toward higher targets, with the historical peak of $260 per share as the next major objective. A drop below $190, however, would negate this bullish scenario. *** Be sure to check out InvestingPro to stay in sync with the market trend and what it means for your trading. Whether you're a novice investor or a seasoned trader, leveraging InvestingPro can unlock a world of investment opportunities while minimizing risks amid the challenging market backdrop.