NVIDIA Launches 'AI PC' Channel, Signaling Strong Push into Consumer AI Market

Nvidia's new 'AI PC' social media channel has me foaming at the bit for the in-house CPU we all want

Everyone knows Nvidia's king of the very large and very frightening AI castle, but it hasn't stretched those tendrils fully into the consumer PC market just yet. Nvidia AI has usually been more of a datacentre thing. That's until now, it seems, because Nvidia's just started a new social media channel angled squarely at the home computing AI segment, which lends more credence to recent rumours surrounding an all-Nvidia consumer PC processor. The channel's on X and it's called "NVIDIA AI PC" (as spotted by VideoCardz). As its proverbial "hello, world", Nvidia explains: "Welcome to the new NVIDIA AI PC channel! Whether you are deep into AI or just a little curious, we're here to explore the power of AI on your local PC. Follow along for the latest news, tech, and AI inspiration." It makes sense for Nvidia to lean its AI chops more heavily into the PC market. I mean, why wouldn't it? It's already secure atop the AI datacentre market and it certainly has enough money and expertise to smash into any other AI market segment. The PC segment -- which is already starting to become the AI PC segment -- is a big one, and while there's lots of competition there already, mostly from the likes of Qualcomm, I'd bet Nvidia has the AI infrastructure and resources to weather that particular storm. As for what form Nvidia's pushing into the AI PC segment might take, we're hopeful it'll result in a nice, shiny, black-and-green Arm-based processor running Windows. We've heard talk of just such a thing for over a year, so it's not a fool's hope. It wouldn't just mean this, of course. Nvidia's got a whole AI infrastructure cooked up already for its datacenter servers, so the main thing will presumably be how it can bring this more directly and in more varied fashion to consumer PCs equipped with Nvidia hardware. Just like DLSS, for example. On this front, at Microsoft Ignite, Nvidia just announced lots of new tools that "enable application and game developers to harness powerful RTX GPUs to accelerate complex AI workflows for applications such as AI agents, app assistants and digital humans." We're talking, for example, updates to ModelOpt to enable faster and more accurate AI models for PCs using RTX GPUs and updates to Nvidia ACE, which "brings life to agents, assistants and avatars." But what would make for a better home for such things than an Nvidia AI PC? Especially if, as the latest rumours claim, Nvidia's first Arm APU will offer Strix Halo and RTX 4070 mobile performance. That would mean not only some great gaming performance, but also presumably some stellar AI compute, a perfect stomping ground for all the new AI PC tools Nvidia's launching. That very same rumour also says the company is "trying to rush this thing out by late 2025 or 2026 at the latest," a claim that doesn't seem impossible given recent Windows on Arm improvements such as the fact it now supports AVX and AVX2 instructions. This new Nvidia channel at the very least lends some credence to the notion that there might be an all-Nvidia AI PC sitting on our laps before too long. And if it does offer RTX 4070 mobile performance, that's an exciting prospect for us gamers, regardless of the AI aspect.

NVIDIA launches new 'AI PC' channel, getting ready for its new AI PC processor in 2025

NVIDIA has just launched a new AI PC channel account on X for all things happening in the AI PC business, preparing the groundwork for its huge push into the AI PC processor market in 2025, and more. The new NVIDIA AI PC channel is here on X with a simple post of "Hey there! 👋 Welcome to the new NVIDIA AI PC channel! 💻 Whether you are deep into AI or just a little curious, we're here to explore the power of AI on your local PC. Follow along for the latest news, tech, and AI inspiration. 🚀" Another post from the new AI PC channel, points towards NVIDIA and Microsoft supercharging AI development on RTX AI PCs, with the company noting on its website that generative AI-powered laptops and PCs are "unlocking advancements in gaming, content creation, productivity and development". There are over 600 Windows apps and games running AI locally on over 100 million GeForce RTX AI PCs worldwide right now, but at Microsoft Ignite, NVIDIA and Microsoft announced tools that will help Windows developers quickly build and optimize AI-powered apps on RTX AI PCs, making local AI more accessible. These new tools will enable application and game developers to use the powerful RTX GPUs to accelerate complex AI workflows for applications like AI agents, app assistants, and digital humans. You can read all about this news here. NVIDIA points out that AI processors are in every GeForce RTX GPU delivering chart-busting levels of performance across the most demanding games, apps, and workflows. The company goes as far as benchmarking its GeForce RTX 4090 graphics card against Apple's previous-gen M2 Ultra processor with some major performance boosts. The RTX 4090 is 8x faster in AI image generation, 3.8x faster in 3D rendering, 2.6x faster in photo editing, and 2.3x faster in video editing.

Nvidia sets up new social media channel to showcase AI applications for RTX PCs, intensifying speculation around a looming gaming CPU launch

Nvidia, the leading manufacturer of AI accelerator hardware, just launched a new X (formerly Twitter) account. Its profile, called @Nvidia_AI_PC, is dedicated to RTX AI PCs and seems to be promoting AI for the average user. Its bio says, "Nvidia Powers the World's AI. And Yours with RTX AI PCs," and the first pinned post says, "Whether you are deep into AI or just a little curious, we're here to explore the power of AI on your local PC." The social media profile will deliver the latest news, tech, and AI inspiration from Team Green, with the aim of promoting AI tech on consumer devices. This is particularly important as it seems that most users still haven't figured out AI, with the majority buying an AI PC not because of its AI capabilities but because it's the only available option in 2024. And although Nvidia is the leading manufacturer of AI tech in the data center and enterprise world, it probably faces its fiercest competition in the consumer space, with Intel, AMD, Qualcomm, and even Apple all producing processors with built-in NPUs. The company has previously criticized AI PCs, saying that their performance is only good for basic AI workloads and that its GPUs offer better performance, achieving 100 to more than 1,300 TOPS, depending on the model. Furthermore, we've been hearing news and rumors that Nvidia will soon launch an Arm-based processor in 2025, which was further fueled when the heads of Nvidia, TSMC, MediaTek, and Quanta were spotted having dinner before Computex 2024. Although it's easy to brush off this event as just industry leaders enjoying some time off, it could also be a cap to an informal agreement where Nvidia produces consumer AI CPUs, especially as these four companies are what you need to produce a laptop from scratch. After all, it's no secret that Nvidia wants to enter the CPU market. It even attempted to buy Arm, the company behind the architecture of Snapdragon X and Apple M chips. Unfortunately, the deal was shot down by several government regulators, including the U.S.'s FTC and the U.K.'s CMA. In fact, Nvidia CEO Jensen Huang and Masayoshi Son, the head of SoftBank, the investment group that owns 90% of Arm, regret that they both did not take the opportunity to merge the two companies about a decade ago. The company's move to launch the Nvidia AI PC account Twitter/X is one more sign that the company is trying to emulate its success in data center AI in the consumer space. If and when Nvidia launches its own AI CPU, it would add one more competitor in the processor market -- a space that's increasingly becoming crowded with Intel, AMD, Qualcomm, and Apple all jostling for a bigger slice of the pie.

NVIDIA Announces Its New AI PC Channel: Company To Expand Its AI Momentum Into Consumer Segment

NVIDIA, the current market leader in AI, is now committed to expanding its grip into the consumer "AI PC" segment through the latest initiative. The craze for AI PCs seems to be never-ending. At the moment, most PC hardware manufacturers have already announced their AI PC products, jumping on the AI bandwagon to attract users as much as possible. NVIDIA is doing the same now and has already started preparation officially. While the GPU giant has already been at the forefront of declaring its chips as the best in the industry for leading AI performance, it's the first time that it has created a dedicated channel on a social media platform to convey the same. "NVIDIA AI PC" (@NVIDIA_AI_PC) is the newest X account by the company, which was created recently to share the latest developments. NVIDIA did announce what it shared on the latest X post a few months ago on YouTube. Plus, a dedicated page already exists for it. At the moment, NVIDIA only talks about RTX GPUs to enhance AI performance, but it may come up with more such products in the near future. The company has already called its RTX platform the "Premium AI PC" platform, while we know from reports that the company is eventually going to pave its way into the hardware side of things with the development of its dedicated "PC CPU". NVIDIA promises up to 30X faster AI model training, 8X higher FPS in modern games, and 13X faster image generation on its RTX GPUs. If you are aware, most giants like Meta, X, Google, etc., have deployed NVIDIA's data center GPUs and many have currently started to deploy the latest Blackwell B200 GPUs for the best possible computing performance. It does make sense that NVIDIA would try to do the same for mainstream PC users to compete against Intel and AMD, who have dedicated chips for AI workloads such as Lunar Lake and Strix Point APUs respectively. NVIDIA, although it doesn't have such a CPU or SoC lineup, might debut its own in the near future.