Ola's Krutrim Acquires BharatSah'AI'yak to Enhance AI Solutions for India's Public Sector

Ola's Krutrim Acquires BharatSah'AI'yak to Scale AI Solutions for Public Sector | AIM

This move aims to use Krutrim's advanced LLMs and cloud technology to enhance BharatSah'AI'yak's capabilities, focusing on vernacular, accessible AI solutions. Krutrim, India's first AI unicorn, has acquired BharatSah'AI'yak, an AI-focused platform created by Samagra, to strengthen its presence in the country's public-sector technology arena. Samagra has played a key role in implementing AI solutions for government education, agriculture, and governance initiatives. With this acquisition, Krutrim intends to use its advanced LLMs, cloud technology, and the foundational agentic platform that powers Kruti, its novel agentic AI assistant app, to expand BharatSah'AI'yak's reach throughout India. The merger of BharatSah'AI'yak with Krutrim Cloud, combined with Krutrim's agentic platforms and LLM models, allows the company and its collaborators to address a broad spectrum of use cases and governmental applications. "Integrating BharatSah'Ai'yak into the Krutrim ecosystem widens its offerings, lending cutting-edge AI-centric assistance and support to a range of government initiatives, programs and schemes, thereby spearheading and strengthening the democratisation of AI, making it beneficial and accessible to every Indian," a Krutrim spokesperson said. BharatSah'AI'yak focuses on developing Bharat-centric, vernacular retrieval augmented generation-based AI bots that provide text and voice interaction experiences. The platform excels in crafting solutions that merge conversational and deterministic flows while remaining budget-friendly and accessible for users at the last mile. The platform's effectiveness is illustrated through various impactful implementations. KumbhSah'AI'yak, India's inaugural AI-enabled chatbot for Maha Kumbh 2025, offers pilgrims 24/7 assistance on rituals, navigation, accommodation, and attractions. Krutrim provided cutting-edge hosted open-source LLM services for this chatbot. Moreover, the Ama Krushi AI chatbot in Odisha is designed to voice-activate agricultural and scheme advice for farmers in regional languages, utilising official government data. According to the company, Krutrim's AI models, cloud infrastructure, and agentic platform support Kruti in equipping these specialised assistants to scale and accommodate more users across various sectors with intuitive, effective, and language-inclusive interactions. Recently, Krutrim introduced Kruti, the nation's first agentic AI assistant that aims to surpass typical chatbots. Kruti is set to transform AI significantly, shifting from passive responses to proactive task execution. It can perform tasks such as booking cabs, ordering food, paying bills, creating images, conducting detailed research, and offering read-aloud features. Furthermore, it provides advanced AI functionalities like in-depth research and image creation free of charge for users.

Ola's Krutrim acquires BharatSah'AI'yak to scale AI-driven assistance in India

Ola Group's AI arm, Krutrim, acquired AI platform BharatSah'AI'yak from Samagra, along with its core AI team. BharatSah'AI'yak, an AI chatbot developed for Maha Kumbh 2025, offers pilgrims guidance. "This integration enhances our ability to build AI that is inclusive, intuitive, and deeply rooted in the lived realities of India," said a Krutrim spokesperson.Ola Group's artificial intelligence arm Krutrim on Friday announced the acquisition of AI platform BharatSah'AI'yak from technology consultancy firm Samagra for an undisclosed amount. As part of the deal, Krutrim has also onboarded Samagra's core AI team. The AI-enabled chatbot KumbhSah'AI'yak was developed for Maha Kumbh 2025 to offer pilgrims round-the-clock guidance on rituals, navigation, accommodations, and attractions. "Integrating BharatSah'Ai'yak into the Krutrim ecosystem widens its offerings. This integration enhances our ability to build AI that is inclusive, intuitive, and deeply rooted in the lived realities of India," Krutrim spokesperson said in a statement. Krutim had hosted open-source LLM services for the chatbot. "With this acquisition, Krutrim aims to leverage its own Large Language Models (LLMs) or artificial intelligence engine, cloud infrastructure and agentic platform powering Kruti to scale up BharatSah'AI'yak pan India," the statement said.

Krutrim Buys BharatSah'AI'yak To Expand AI Footprint Across Public Sector

The acquisition is aimed at boosting Krutrim's AI capabilities and scale BharatSah'AI'yak presence countrywide Bhavish Aggarwal-led AI startup Krutrim has acquired BharatSah'AI'yak, a platform built by technology consultancy firm Samagra that develop, deploy and manages AI solutions Although the startup did not disclose the financial terms of the deal, but said that the acquisition will help it in advancing its large language models (LLMs), cloud infrastructure and agentic AI platform Kruti. With this, Krutrim is also looking to scale up BharatSah'AI'yak presence pan India to democratise AI across the country's public services enterprises and citizen engagement platforms, the startup said in a statement. "The integration of BharatSah'AI'yak with कृत्रिम Cloud, along with कृत्रिम's agentic platforms and LLM models, enables the company and its partners to serve a wide range of use cases and government applications," it added. The AI platform specialises in building India focussed vernacular retrieval augmented generation (RAG) based AI bots that deliver both text and voice-led experiences. BharatSah'AI'yak develops solutions that blend conversational and deterministic flows while remaining cost-effective and accessible for users, the statement added.