OnePlus Unveils Ambitious AI Strategy with New Features and Dedicated 'Plus Key'

Reviewed byNidhi Govil

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OnePlus announces a comprehensive AI strategy for its smartphones, introducing new features like AI Plus Mind and a dedicated 'Plus Key' button, starting with the India-exclusive OnePlus 13s.

OnePlus Unveils Comprehensive AI Strategy

OnePlus, the Chinese smartphone manufacturer, has announced a significant expansion of artificial intelligence (AI) features for its devices, marking a new era in the company's product development

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. This move aligns OnePlus with the growing trend of AI integration in smartphones, as the company seeks to differentiate itself in an increasingly competitive market.

AI Plus Mind: The Core of OnePlus' AI Vision

At the heart of OnePlus' AI strategy is a feature called AI Plus Mind, which will debut on the India-exclusive OnePlus 13s

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. This tool allows users to capture and save on-screen content to an AI-curated "Mind Space," functioning as a central hub for important information

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. AI Plus Mind can extract useful data, such as calendar appointments, and even suggest creating events based on captured content

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Source: CNET

Source: CNET

The Plus Key: A New Hardware Addition

OnePlus is introducing a dedicated "Plus Key" button on its new devices, replacing the traditional alert slider

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. This button will serve as a quick access point for AI features, including AI Plus Mind. For older devices without the Plus Key, users can activate these features through a three-finger swipe gesture

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Source: Stuff

Source: Stuff

Expanding AI Capabilities

OnePlus is developing a suite of AI tools to enhance user experience:

  1. AI Translation: A comprehensive app combining text, voice, camera, and screen translation capabilities

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  2. AI Search: Allows users to search for content on their phone using natural language queries

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  3. AI Reframe: Analyzes photos and suggests different framing options

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  4. AI Best Face 2.0: Automatically corrects facial expressions and blinks in group photos

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Regional Rollout and Future Plans

While the OnePlus 13s and some AI features are initially launching in India, the company plans to bring many of these capabilities to global markets

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. Features like AI VoiceScribe and AI Call Assistant, which provide call summaries and translations, are currently India-exclusive

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Privacy and Processing Approach

OnePlus is adopting a hybrid approach to data processing, keeping sensitive information on-device and utilizing cloud computing when more power is needed

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. The company emphasizes its commitment to user privacy through its Private Computing Cloud, which employs a Trusted Execution Environment for secure data handling

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Industry Context and Competition

OnePlus' AI push comes as other smartphone manufacturers are also heavily investing in AI capabilities. The company is leveraging Google's Gemini AI tools while developing its own unique features to stand out in the market

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. This strategy allows OnePlus to compete with established players like Samsung and Google in the AI smartphone space.

Source: Ars Technica

Source: Ars Technica

Looking Ahead

OnePlus has outlined a three-stage AI strategy, with AI Plus Mind representing the first phase. Future developments include integrating a large language model to create user "personas" and eventually evolving into a full AI agent capable of understanding and assisting users comprehensively

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As the AI features roll out to more OnePlus devices globally, the company aims to seamlessly integrate AI into everyday smartphone use, potentially reshaping how users interact with their devices and manage information

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