Online Platforms Roll Out Filters to Combat AI Slop Flooding the Internet

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Major platforms including Pinterest and TikTok are introducing filters to help users reduce AI-generated content in their feeds. The move comes as complaints mount about low-quality, mass-produced AI slop overwhelming social networks. Smaller platforms like Cara are going further by banning synthetic content entirely to preserve human connection.

Online Platforms Respond to Growing AI Slop Problem

As AI slop floods the internet, online platforms are finally offering users tools to dial down the AI slop in their feeds. Pinterest, TikTok, YouTube, and several smaller platforms have introduced content filtering features in response to mounting frustration over unwanted AI-generated content. The term AI slop refers to what YouTube CEO Neal Mohan describes as low-quality content—images of cats painting, celebrities in compromising situations, and cartoon characters endorsing products that proliferate across social networks

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. Swiss engineer Yves characterizes such material as "cheap, bland and mass-produced," echoing widespread sentiment on platforms like Reddit

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Source: Inc.

Source: Inc.

The surge in synthetic media stems from easily accessible generative AI tools like Google Veo and OpenAI Sora, which enable anyone to create realistic imagery using just a few descriptive words

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. This democratization of content creation has produced an avalanche of digital content that many users find overwhelming and inauthentic.

Source: France 24

Source: France 24

Pinterest and TikTok Lead AI Content Filtering Efforts

Pinterest introduced a "tuner" feature late last year that allows users to adjust the amount of AI-generated content they see, initially covering categories highly prone to AI modification such as beauty, art, fashion, and home decor

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. The platform has since expanded to include architecture, entertainment, men's, women's and children's fashion, health, and food and drink categories. Users can access these user settings through the "refine your recommendations" section, where toggles let them indicate categories where they want to reduce exposure to AI content

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Pinterest told AFP it added the filter after hearing from people who wanted to see fewer synthetic images, acknowledging user demand for more control over their feeds

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. TikTok followed suit in November, testing an update to give users more control over AI-generated content in their For You feeds. The platform reports having at least 1.3 billion video clips labeled as AI-generated

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. Users can access these controls through Settings, then Content Preferences, where sliders allow them to dial down or turn up the amount of synthetic content they receive.

The Challenge of Complete AI Content Filtering

Henry Ajder, who advises businesses and governments on AI and has been studying deepfakes since 2018, warns that it's "incredibly difficult" to entirely remove AI slop content from all feeds. He compared the phenomenon to smog generated from the industrial revolution when there weren't any pollution controls in place, noting that "it's going to be very, very hard for people to avoid inhaling, in this analogy".

YouTube, along with Meta-owned Instagram and Facebook, offers ways to reduce synthetic imagery but provides no clear-cut filter to block synthetic content entirely

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. Major social media platforms previously focused primarily on labeling AI-created videos so viewers wouldn't mistake them for real scenes, but substantial synthetic content continues to avoid these labels

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Smaller Platforms Champion Authentic, Human-Created Content

Some smaller platforms are taking more aggressive approaches. Cara, a social network for artists and designers with more than a million users, relies on a combination of algorithms and human moderation to filter out AI content entirely

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. "People want the human connection," said Cara founder Jingna Zhang. "I could like a child's drawing because I'm charmed by it, as opposed to (something made by) a machine with no intention"

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Streaming platform Coda Music, with approximately 2,500 users, has introduced measures allowing users to report AI creations. Once confirmed, accounts get labeled as AI artists, and the platform offers the option of completely blocking AI content from suggested playlists

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. "There has been a lot of participation in the identification of AI artists so far," Coda founder and CEO Randy Fusee told AFP. "By and large, (Coda users) just don't want AI music"

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Deezer, a smaller European-based music streaming service, reports that 60,000 fully AI-generated tracks—more than 39% of the daily total—are uploaded to its platform every day. Last year it detected and labeled more than 13.4 million AI tracks.

Divided Perspectives on AI and Creativity

Not everyone views AI-generated content negatively. Microsoft CEO Satya Nadella has urged people to move beyond the debate over whether AI creations are slop or sophistication, embracing the technology as a way to amplify creativity and productivity

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. Bob Doyle, a YouTube personality specializing in AI-driven media creation, argues that "at its core, the criticism of AI slop is the criticism of some individual's creative expression. You may think it's useless, but to them it's the beginning of an idea; a seed"

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Source: Fast Company

Source: Fast Company

Meanwhile, brands like Equinox gyms and Almond Breeze almond milk have capitalized on AI slop frustration in recent ad campaigns, positioning themselves as authentic, real alternatives to the flood of low-quality, mass-produced content

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. The tension between AI's potential and its current implementation continues to shape how platforms balance innovation with user experience across social networks.

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