OpenAI and Jony Ive Unveil First AI Hardware Prototypes in Ambitious Screenless Device Project

Reviewed byNidhi Govil

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OpenAI CEO Sam Altman and former Apple designer Jony Ive reveal they have completed their first prototypes for a mysterious screenless AI device, targeting a launch within two years. The collaboration aims to create a simple, intuitive hardware product that offers a calmer alternative to current smartphones.

Breakthrough in AI Hardware Development

OpenAI CEO Sam Altman and renowned former Apple designer Jony Ive have achieved a significant milestone in their secretive hardware collaboration, announcing the completion of their first prototypes for a revolutionary screenless AI device. Speaking at Emerson Collective's Demo Day 25 event in San Francisco, the duo revealed that their ambitious project has progressed from concept to tangible hardware, with Altman describing the work as "jaw-droppingly good"

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Source: The Verge

Source: The Verge

The collaboration between OpenAI and Ive's company IO Products represents a bold attempt to reimagine human-computer interaction in the age of artificial intelligence. In May, OpenAI acquired Ive's startup for $6.4 billion in equity, officially launching their joint venture to create new AI devices

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. Since then, the project has remained largely shrouded in mystery, with few details emerging about the device's functionality or appearance.

Source: PYMNTS

Source: PYMNTS

Design Philosophy and User Experience

The design philosophy behind the OpenAI hardware centers on simplicity and intuitive interaction. Ive, who previously led the design of transformative Apple products including the iPhone, MacBook, and Apple Watch, emphasized his preference for solutions that "teeter on appearing almost naive in their simplicity" while remaining "incredibly intelligent" and "sophisticated"

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. The device is intended to be something users "want to touch" and can use "almost carelessly" without intimidation.

Altman provided insight into the user experience they're targeting, contrasting it sharply with current smartphone interactions. He compared using modern devices to "walking through Times Square and getting bumped into and having all this stuff compete for your attention," while their hardware aims to provide an experience "like sitting in the most beautiful cabin by a lake and in the mountains and sort of just enjoying the peace and calm"

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Source: MacRumors

Source: MacRumors

Technical Specifications and Functionality

While specific technical details remain under wraps, previous reports suggest the device will be approximately the size of a smartphone but completely screenless

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. The hardware is expected to incorporate capabilities similar to ChatGPT, OpenAI's popular AI software that boasts approximately 800 million active weekly users worldwide.

Altman described the device's potential functionality, explaining that it will be able to "know everything you've ever thought about, read, said" and can "do things for the user over long periods of time, filter things out and understand when something is important enough to notify the user"

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. This suggests a highly personalized AI assistant that operates proactively rather than reactively.

Market Implications and Competition

The OpenAI hardware project enters a competitive landscape where major tech companies are experimenting with AI-oriented devices. Amazon, Google, and Meta have all released AI-focused hardware including smart glasses and speakers, though none has achieved the market impact necessary to reshape the industry

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. Startups are also exploring innovative form factors such as AI pendants and devices with distinct personalities.

A successful launch from OpenAI could potentially disrupt the smartphone market, particularly challenging Apple's dominance. Apple has faced difficulties with Siri improvements, recently announcing delays until 2026 for significant enhancements to its AI voice assistant

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. This timing could provide OpenAI with a strategic advantage in the AI hardware space.

Timeline and Development Challenges

When questioned about the timeline for public release, Ive confidently stated the device could arrive in "less than" two years . This represents a significant acceleration from earlier speculation about the project's timeline.

However, the development process has not been without challenges. Previous reports from the Financial Times suggested difficulties in making the device function as intended with currently available computing power

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. Despite these reported struggles, both Altman and Ive expressed confidence in their current trajectory, with Altman noting how the development process "wouldn't have worked any other way" and resulted in "this extraordinary thing"

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