OpenAI and Jony Ive Reveal First Hardware Prototype for Screenless AI Device

Reviewed byNidhi Govil

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OpenAI CEO Sam Altman and former Apple designer Jony Ive have completed their first hardware prototype for a mysterious screenless AI device, with plans to launch within two years. The device emphasizes simplicity and ambient intelligence over traditional smartphone interfaces.

OpenAI's Hardware Breakthrough

OpenAI CEO Sam Altman and former Apple design chief Jony Ive have achieved a significant milestone in their secretive hardware project, announcing the completion of their first working prototype during Emerson Collective's 2025 Demo Day event. The duo, who merged Ive's company IO Products with OpenAI in a $6.4 billion equity deal in May, revealed that their mysterious screenless AI device could launch within two years

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Source: Digit

Source: Digit

Altman described the current prototype as "jaw-droppingly good," marking a significant advancement from earlier iterations. The OpenAI CEO explained that while previous prototypes generated excitement, the latest version finally achieved the emotional connection they were seeking. "There was an earlier prototype that we were quite excited about, but I did not have any feeling of, 'I want to pick up that thing and take a bite out of it,' and then finally we got there all of a sudden," Altman said

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Source: The Verge

Source: The Verge

Design Philosophy and User Experience

The device represents a departure from traditional smartphone interfaces, emphasizing what the creators call "ambient intelligence." Rather than competing for user attention through notifications and alerts, the hardware is designed to operate quietly in the background, learning from its environment and responding contextually

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Ive, known for his minimalist aesthetic from his time at Apple designing products like the iPhone and MacBook, emphasized the importance of simplicity and emotional engagement. "I love solutions that teeter on appearing almost naive in their simplicity, and I also love incredibly intelligent, sophisticated products that you want to touch, and you feel no intimidation," Ive explained

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Source: ET

Source: ET

Altman contrasted their device's intended user experience with current smartphones, comparing modern devices to "walking through Times Square" with constant distractions and interruptions. Instead, their hardware aims to provide an experience "like sitting in the most beautiful cabin by a lake and in the mountains and sort of just enjoying the peace and calm"

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Technical Specifications and Capabilities

While specific technical details remain under wraps, reports suggest the device will be roughly smartphone-sized but completely screenless. The hardware is expected to feature multiple cameras and microphones, providing spatial awareness that enables it to understand surroundings and adapt to user needs over time

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The device may utilize a small projector to display information on nearby surfaces rather than relying on a built-in screen. Additionally, it will likely connect to personal devices such as smartphones and laptops, maintaining continuous "memory" of user activity and preferences. This persistent context-awareness represents a key differentiator, allowing the device to anticipate user needs and filter out irrelevant information

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Altman suggested the device will be capable of understanding "everything you've ever thought about, read, said," enabling it to perform tasks over extended periods while knowing when something is important enough to warrant user notification

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Market Impact and Industry Context

OpenAI's entry into hardware represents a significant development in the AI device market, where companies including Amazon, Google, and Meta have struggled to achieve mainstream success with AI-oriented products like smart glasses and speakers. The launch of a consumer device from OpenAI, which operates the world's most popular AI chatbot ChatGPT with approximately 800 million weekly active users, could potentially reshape the hardware landscape

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The project also represents a potential challenge to Apple, which has yet to release an AI-specific device design and has faced delays with Siri improvements, now pushed back to 2026. OpenAI's recent partnership with Foxconn, Apple's primary manufacturer, further underscores the competitive implications, though the current agreement focuses on AI infrastructure rather than consumer device manufacturing

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