OpenAI Reverses Course on GPT-5 Launch, Brings Back GPT-4o Amid User Backlash

Reviewed byNidhi Govil

31 Sources

OpenAI reintroduces GPT-4o and multiple model options following intense user criticism of GPT-5's launch, highlighting the complexities of AI model development and user attachment.

OpenAI's GPT-5 Launch Sparks Unexpected User Revolt

OpenAI's highly anticipated launch of GPT-5 on August 7, 2025, took an unexpected turn as the company faced a significant backlash from its user base. The introduction of the new AI model, which was meant to simplify the ChatGPT experience, instead led to a swift reversal of strategy and the reintroduction of older models 1.

User Attachment to GPT-4o Surprises OpenAI

Source: MIT Technology Review

Source: MIT Technology Review

The removal of GPT-4o and other previous models during the GPT-5 launch sparked what OpenAI CEO Sam Altman described as one of the most vocal user revolts in ChatGPT's history. Users expressed grief over losing what some considered their "only friend," revealing a level of emotional attachment to AI models that OpenAI had not anticipated 3.

Swift Reversal and Model Reintroduction

In response to the backlash, OpenAI quickly reintroduced GPT-4o for all paid ChatGPT users. Altman announced, "If we ever do deprecate it, we will give plenty of notice." The company also made several other models available, including o3, 4.1, and GPT-5 Thinking mini, through a "Show additional models" toggle in ChatGPT web settings for Pro users 2.

New Routing Options for GPT-5

Source: CNET

Source: CNET

To address user concerns about GPT-5's performance and personality, OpenAI introduced new routing options: "Auto," "Fast," and "Thinking." These options give users more control over which GPT-5 variant handles their queries 1.

Challenges in AI Model Development

The GPT-5 launch revealed the complexities of developing AI models that cater to diverse user preferences. OpenAI's attempt to create a unified system with an efficient model and a real-time router faced criticism, as users found the new model less capable in comparison to its predecessors 5.

Personality and User Customization

Source: Digit

Source: Digit

Altman acknowledged the need for improvements in GPT-5's personality, stating, "We are working on an update to GPT-5's personality which should feel warmer than the current personality but not as annoying (to most users) as GPT-4o." He also emphasized the importance of moving towards more per-user customization of model personality in the future 4.

Balancing Simplicity and Complexity

The reintroduction of multiple models and modes has created a new dilemma for OpenAI. The company now faces the challenge of balancing simplicity with the complexity of offering various choices to users. This situation highlights the ongoing struggle to determine the best approach for AI model development and user interaction 5.

Implications for AI Development and User Relationships

The GPT-5 launch and subsequent reversal have raised important questions about the nature of human-AI relationships and the responsibilities of AI companies. Experts warn that while emotionally intense relationships with large language models may or may not be harmful, abruptly removing these models without warning can have negative consequences 3.

Future Directions for OpenAI and ChatGPT

As OpenAI continues to refine GPT-5 and address user concerns, the company is likely to focus on developing more customizable AI personalities and improving the balance between automated routing and user control. The incident has highlighted the need for careful consideration of user attachment and preferences in the development and deployment of AI models 2.

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