OpenAI Launches Sora 2 and TikTok-like App, Revolutionizing AI-Generated Video Content

OpenAI is launching the Sora app, its own TikTok competitor, alongside the Sora 2 model | TechCrunch

On Tuesday, OpenAI announced the release of Sora 2, an audio and video generator to succeed last year's Sora. Along with the model, the company also launched a linked social app called Sora, where users can be able to generate videos of themselves and their friends to share on a TikTok-style algorithmic feed. OpenAI's work on a new social platform was previously reported by Wired. While we haven't been able to test the invite-only app and Sora 2 model ourselves yet, OpenAI has shared impressive examples. In particular, Sora 2 is better at following the laws of physics, making the videos more realistic. OpenAI's public clips depict a beach volleyball game, skateboard tricks, gymnastics routines, and cannonball jumps from a diving board, among others. "Prior video models are overoptimistic -- they will morph objects and deform reality to successfully execute upon a text prompt," OpenAI wrote in a blog post. "For example, if a basketball player misses a shot, the ball may spontaneously teleport to the hoop. In Sora 2, if a basketball player misses a shot, it will rebound off the backboard." The Sora app comes with an "upload yourself" feature called "cameos," which allows users to drop themselves into any Sora-generated scenes. In order to use their own likeness in a generated video, users will have to upload a one-time video-and-audio recording to verify their identity and capture their appearance. This feature also allows users to share their "cameos" with their friends, allowing them to give other users the permission to include their likeness in videos that they generate, including videos of multiple people together. "We think a social app built around this 'cameos' feature is the best way to experience the magic of Sora 2," the company wrote. The Sora iOS app is available to download now and will initially roll out in the U.S. and Canada, though OpenAI says it hopes to expand quickly to other countries. While the Sora social platform is currently invite-only, ChatGPT Pro users should be able to try out the Sora 2 Pro model without an invite. Once videos are generated, they can be shared in a feed within the Sora app, which seems like it'll be similar to TikTok, Instagram Reels, or other short form video feeds. Interestingly, Meta announced just last week that it added a video feed called "Vibes" to its Meta AI app (it's basically all mindless slop). To curate its algorithmic recommendations, OpenAI will consider a user's Sora activity, their location (attained via their IP address), their past post engagement, and their ChatGPT conversation history, though that can be turned off. The Sora app also ships with parental controls via ChatGPT, which allow parents to override infinite scroll limits, turn off algorithmic personalization, and manage who can direct message their child. However, these features are only as powerful as the parent's technical know-how. The Sora app will be free at launch, which OpenAI says is "so people can freely explore its capabilities." The company says that at launch, the only plan for monetization to charge users to generate extra videos in times of high demand. The launch of a social platform will require significant user safety measures from OpenAI, which has struggled with the same issues in ChatGPT. While users can revoke access to their likeness at any time, this sort of access can easily be abused. Even if a user trusts someone they know with access to their AI likeness, that person could still generate deceptive content that could be used to harm that person. Non-consensual videos are a persistent problem with AI-generated video, causing significant harm with few laws explicitly governing platform responsibility.

OpenAI Is Preparing to Launch a Social App for AI-Generated Videos

OpenAI is preparing to launch a stand-alone app for its video generation AI model Sora 2, WIRED has learned. The app, which features a vertical video feed with swipe-to-scroll navigation, appears to closely resemble TikTok -- except all of the content is AI-generated. There's a For You-style page powered by a recommendation algorithm. On the right side of the feed, a menu bar gives users the option to like, comment, or remix a video. Users can create videoclips up to 10 seconds long using OpenAI's next-generation video model, according to documents viewed by WIRED. There is no option to upload photos or videos from a user's camera roll or other apps. The Sora 2 App has an identity verification feature that allows users to confirm their likeness. If a user has verified their identity, they can use their likeness in videos. Other users can also tag them and use their likeness in clips. For example, someone could generate a video of themselves riding a roller coaster at a theme park with a friend. Users will get a notification whenever their likeness is used -- even if the clip remains in draft form and is never posted, sources say. OpenAI launched the app internally last week. So far, it's received overwhelmingly positive feedback from employees, according to documents viewed by WIRED. Employees have been using the tool so frequently that some managers have joked it could become a drain on productivity. OpenAI declined to comment. OpenAI appears to be betting that the Sora 2 app will let people interact with AI-generated video in a way that fundamentally changes their experience of the technology -- similar to how ChatGPT helped users realize the potential of AI-generated text. Internally, sources say, there's also a feeling that President Trump's on-again, off-again deal to sell TikTok's US operations has given OpenAI a unique opportunity to launch a short-form video app -- particularly one without close ties to China. OpenAI officially launched Sora in December of last year. Initially, people could only access it via a web page, but it was soon incorporated directly into the ChatGPT app. At the time, the model was among the most state-of-the-art AI video generators, though OpenAI noted it had some limitations. For example, it didn't seem to fully understand physics and struggled to produce realistic action scenes, especially in longer clips. OpenAI's Sora 2 app will compete with new AI video offerings from tech giants like Meta and Google. Last week, Meta introduced a new feed in its Meta AI app called Vibes, which is dedicated exclusively to creating and sharing short AI-generated videos. Earlier this month, Google announced that it was integrating a custom version of its latest video generation model, Veo 3, into YouTube. TikTok, on the other hand, has taken a more cautious approach to AI-generated content. The video app recently redefined its rules around what kind of AI-generated videos it allows on the platform. It now explicitly bans AI-generated content that's "misleading about matters of public importance or harmful to individuals." Oftentimes, the Sora 2 app refuses to generate videos due to copyright safeguards and other filters, sources say. OpenAI is currently fighting a series of lawsuits over alleged copyright infringements, including a high-profile case brought by The New York Times. The Times case centers on allegations that OpenAI trained its models on the paper's copyrighted material. OpenAI is also facing mounting criticism over child safety issues. On Monday, the company released new parental controls, including the option for parents and teenagers to link their accounts. The company also said that it is working on an age-prediction tool that could automatically route users believed to be under the age of 18 to a more restricted version of ChatGPT that doesn't allow for romantic interactions, among other things. It is not known what age restrictions might be incorporated into the Sora 2 app.

OpenAI's Video Generator Gets New Social Media App With Sora 2

OpenAI is diving deeper into the world of AI media generation. Its AI video generator Sora is getting its own social media app, powered by a newly updated version of its AI video model called Sora 2, the company announced Tuesday via livestream. The app will be a kind of social media platform, where you can sign up, follow your friends and share content. But all of that content will be AI-generated. "It's not posted by bots, it's posted by humans, but it's all AI generated," OpenAI said during the livestream. One of the biggest new features is called cameo, which lets you use your face or someone else's face and insert it into an AI-generated background. Your likeness can be used by other users if you choose to allow it. OpenAI dropped the first version of Sora in late 2024, but it hasn't had any big updates since then. In the meantime, the company has added image generation to its ChatGPT chatbot, which initially took off and started a trend of people using the model to create images of themselves in the iconic cartoon-like style of Studio Ghibli. The trend also highlighted the ethical and legal concerns that come with AI media generation.

OpenAI's Sora 2 launches with insanely realistic video and an iPhone app

OpenAI's most capable video model, Sora 2, is here.The company also launched a new iOS social media-like app.Both the app and the new model are free to access. If you thought OpenAI's first video-generating model, Sora, was realistic, wait until you see what Sora 2 can do on both the video and audio front. Also: Luma AI created an AI video model that 'reasons' - what it does differently OpenAI finally launched the highly anticipated next-generation flagship video and audio generation model, Sora 2, on Tuesday. The new model is meant to be significantly more capable, tackling typically difficult tasks for video generators, which OpenAI equates to the jump from GPT-1 to GPT-3.5. (Disclosure: Ziff Davis, ZDNET's parent company, filed an April 2025 lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.) The new model was trained to tackle the challenges that plagued the previous model. For example, OpenAI said in a blog post that the model was trained to be less overly optimistic, a characteristic that can be observed in instances where a Sora-generated video shows the player missing the shot but still making it into the hoop. With Sora 2, OpenAI claims the player would miss the shot, and the ball would rebound off the backboard. The model is also designed to better adhere to the laws of physics and have greater controllability, allowing it to follow more complex instructions and achieve more realistic results overall. Also: I used Google's photo-to-video AI tool on my selfie - and it made me do the tango A major leap forward is its ability to create sound that pairs with the video. This includes sound effects, backgroundscapes, and even human speech. Google's Veo 2 video generator, unveiled in April, has the same video and audio capability, and it is stunningly realistic. Another nuanced feature is that users can now add real-world clips to the Sora 2 model. For example, OpenAI included a video of its teammates using AI to transform videos of themselves, demonstrating how they created a clip of a person chasing an ostrich or playing the trumpet in a sea of zebras. Compared to the other clips that OpenAI showed of Sora 2 in action, the ones building off of user video look a bit less realistic, but still fun nonetheless. Though not mentioned in OpenAI's announcement, The Wall Street Journal reported Monday that OpenAI will allow copyrighted material to be used in videos Sora 2 generates unless copyright holders opt out. According to WSJ, movie studios and other relevant parties that own intellectual property are required to ask OpenAI not to use their material. Also: Anthropic agrees to settle copyright infringement class action suit - what it means The requirement is the latest development in the ongoing legal battle between IP holders and AI companies that scrape text, images, and video off of the internet -- or, increasingly, license material from studios and publishers -- to train their models. In tandem with the new model, OpenAI also launched a new social iOS app called Sora and powered by Sora 2. Beyond creating and generating video in the app, there is a social media component that allows you to interact with others. Also: ChatGPT can buy stuff for you now - forever changing online shopping Much like any other video social app, with the Sora app, you can discover other people's creations in a customizable Sora feed, remix your friends' generations, and even drop yourself into your friends' creations via a cameo feature. OpenAI reassures users that they are in control of their likeness in cameos. Only you can decide who can use your cameo, revoke access, and remove yourself from videos created using your cameo. You can also view videos containing your cameo, even if it's in the other user's draft. For more on safety, you can refer to OpenAI's Sora 2 Safety doc⁠. Also: How to use ChatGPT freely without giving up your privacy - with one simple trick With a short one-time video and audio recording, the cameo feature can recreate your likeness in any Sora scene. OpenAI said the purpose of the one-time video and audio recording is to verify your identity in addition to capturing your likeness. To avoid the doomscrolling that people engage in as a result of their addiction to social media, the feed algorithms in the Sora app can be customized by the user through a new type of recommender algorithm that is instructed in natural language. Users will also be presented with check-ins asking about their well-being and will have the option to opt out of their feed. Without tweaking the algorithm, by default, the content you are shown will be mostly people you follow or interact with, and would also include recommended content that might serve as inspiration for your future projects. Also: Project Liberty's plan to decentralize TikTok could be the blueprint for a better internet "We are not optimizing for time spent in feed, and we explicitly designed the app to maximize creation, not consumption," said OpenAI. The company also carefully crafted the teen experience in the Sora app, including limits on the number of generations they can see per day in their feed, stricter permissions on cameos, and larger teams of human moderators to identify bullying. OpenAI has also launched Sora parental controls via ChatGPT, allowing parents to customize their children's experience, including overriding infinite scroll limits, disabling algorithm personalization, and managing direct message settings, according to the blog. Pointing to the problem of social media apps monetizing attention, OpenAI said its only plan to make money off the Sora app is to have users pay an undisclosed amount extra -- the app is free to use to start -- to generate more video if there's too much demand relative to the available compute. Also: I teamed up two AI tools to solve a major bug - but they couldn't do it without me The app is rolling out on an invite-only basis, a decision OpenAI said was made to ensure users join with friends. The Sora iOS app is now available for download from the Apple App Store. You can then sign up for push notifications when access to your account opens. The app is rolling out to the US and Canada today, but OpenAI said it will expand to additional countries. Once you have received an invite, you'll be able to access Sora 2 via the Sora website. The Sora 2 experience will be free to begin with, but ChatGPT Pro users will also be able to use the higher-quality experimental Sora 2 Pro offering on the Sora website and soon on the Sora app.

OpenAI's Answer to TikTok Is Sora 2, a Fever Dream of Deepfakes

When he's not battling bugs and robots in Helldivers 2, Michael is reporting on AI, satellites, cybersecurity, PCs, and tech policy. Don't miss out on our latest stories. Add PCMag as a preferred source on Google. Imagination engine or a can of worms? OpenAI is taking on TikTok by releasing a rival video-sharing app that focuses entirely on helping people create AI-generated videos. On Tuesday, the company introduced Sora 2, the next-generation version of its text-to-video generator, available first on iOS. The results, which take about two minutes to generate, are impressive, as demonstrated in this clip featuring OpenAI CEO Sam Altman and Research Scientist Gabriel Petersson. The app functions like TikTok, offering users a scrolling feed of short-form videos. However, in addition to text-to-video generation, Sora 2 also supports a feature called Cameo, which allows users to upload their face and voice to the app and create AI-generated videos of themselves. In other words, you can "deepfake" yourself or others into whatever situation you imagine, with permission. Sora 2 can also pair high-quality audio, including dialogue, sound effects, and music, with each clip. Compared with Sora 1, the new version can generate longer videos using multiple shots, too. The result is a Hollywood-esque high-budget video production. In a demo reel, OpenAI showed Altman, along with research scientist Bill Peebles, on the Moon, riding a jetski in the Arctic, and atop a dragon -- all of it entirely AI-generated. "Sora 2 is also state of the art for motion, physics IQ, and body mechanics, marking a giant leap forward in realism," Peebles says in the clip. Altman describes Sora 2 as "the most powerful imagination engine ever built." The goal is for users to create entertaining clips featuring their friends, family, and even pets, which can be shared on the app. But it's also clear that the same technology could be used in malicious ways, such as spreading misinformation (not to mention copyright concerns). In response, OpenAI says it's taking a "conservative" approach with its content moderation and the kind of videos users can create. If you download a video from Sora, OpenAI will also clearly watermark it as AI-generated. Sora 2 can also render audio in different languages. Still, OpenAI warns that the technology can hallucinate and introduce errors into the video, like giving a person the wrong accent. For now, the Sora iOS app is rolling out access via an invite system. An Android app is coming. Disclosure: Ziff Davis, PCMag's parent company, filed a lawsuit against OpenAI in April 2025, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.

OpenAI Releases Social App for Sharing AI Videos From Sora

OpenAI is releasing a standalone social app for making and sharing AI-generated videos with friends, an attempt to supercharge adoption for the emerging technology just as ChatGPT did for chatbots three years ago. The free Sora app, available Tuesday by invitation, is powered by a new version of OpenAI's video-making software of the same name. As with the original Sora, released last December, users can generate short clips in response to text prompts, but the new app allows people to see videos created by others. Beyond that, users can create a realistic-looking AI avatar and voice of themselves, which can be inserted into videos made with the app by the user or their friends, with the avatar owner's permission. Despite its success with ChatGPT, now used by more than 700 million people weekly, OpenAI has yet to turn Sora into a household name. The company faces stiff competition from the likes of Alphabet Inc.'s Google, Runway AI and Midjourney, each of which offer artificial intelligence tools that spit out short clips quickly and, in some cases, more cheaply than creating video from scratch.

OpenAI launches new AI video app spun from copyrighted content

Sept 30 (Reuters) - OpenAI is releasing an AI video-generating app called Sora that lets people create and share AI videos that can be spun from copyrighted content and shared to social media-like streams. Copyright owners, such as television and movie studios, must opt out of having their work appear in the video feed, company officials said, describing it as a continuation of its prior policy toward image generation. The copyright policy is likely to ruffle feathers throughout Hollywood. The ChatGPT-maker has been in talks with a variety of copyright holders in recent weeks to discuss the policy, company officials said. At least one major studio, Disney, has already opted out of having their material appear in the app, people familiar with the matter said. Earlier this year, OpenAI pressed the Trump administration to declare that training AI models on copyrighted material fell under the "fair use" provision in copyright law. "Applying the fair use doctrine to AI is not only a matter of American competitiveness -- it's a matter of national security," OpenAI argued in March., opens new tab Without this step, it said at the time, U.S. AI companies would lose their edge over rivals in China. OpenAI officials said it put measures in place to block people from creating videos of public figures or other users of the app without permission. Public figures and others' likeness cannot be used until they upload their own AI-generated video and give their permission. One such step is a "liveness check" where the app prompts a user to move their head in different directions and recite a random string of numbers. Users will be able to see drafts of videos that involve their likeness. Videos in the Sora app can be up to 10 seconds long. OpenAI built a feature it calls Cameo that will let users create realistic-looking AI versions of themselves and insert themselves into AI-generated scenes. "Our companies are in the business of competing for time and modifying consumer behavior," Morgan Stanley analyst Brian Nowak said in a research note, adding he saw Sora app as a direct competitor to longstanding social media and digital content platforms from Meta, Google, TikTok and others. Reporting by Deepa Seetharaman in San Francisco and Dawn Chmielewski in Los Angeles; Editing by Daniel Wallis Our Standards: The Thomson Reuters Trust Principles., opens new tab

OpenAI's Sora app is real but you'll need an invite to try it

Well, that was fast. One day after Wired reported that OpenAI was preparing to release a new AI social video app, the company has revealed it to the wider world. It's called the Sora app, and it's powered by OpenAI's new Sora 2 video generation model. As expected, it's possible to add your likeness to a video you generate using a feature OpenAI calls "Cameo." Right now, Sora is only available on iOS -- with no word yet on when it might arrive on Android -- and you'll need an invite from the company. However, once you receive access, you'll be able to invite four friends to download the software.

OpenAI's Sora joins Meta in pushing AI-generated videos. Some are worried about a flood of 'AI slop'

If the future of the internet looks like a constant stream of amusing videos generated by artificial intelligence, then OpenAI just placed its stake in an emerging market. The company behind ChatGPT released its new Sora social media app on Tuesday, an attempt to draw the attention of eyeballs currently staring at short-form videos on TikTok, YouTube or Meta-owned Instagram and Facebook. The new iPhone app taps into the appeal of being able to make a video of yourself doing just about anything that can be imagined, in styles ranging from anime to highly realistic. But a scrolling flood of such videos taking over social media has some worried about "AI slop" that crowds out more authentic human creativity and degrades the information ecosystem. "These things are so compelling," said Jose Marichal, a professor of political science at California Lutheran University who studies how AI is restructuring society. "I think what sucks you in is that they're kind of implausible, but they're realistic looking." The Sora app's official launch video features an AI-generated version of OpenAI CEO Sam Altman speaking from a psychedelic forest, and later, the moon and a stadium crowded with cheering fans watching rubber duck races. He introduces the new tool before handing it off to colleagues placed in other outlandish scenarios. The app is available only on Apple devices for now, starting in the U.S. and Canada. Meta launched its own feed of AI short-form videos within its Meta AI app last week. In an Instagram post announcing the new Vibes product, Meta CEO Mark Zuckerberg posted a carousel of AI videos, including a cartoon version of himself, an army of fuzzy, beady-eyed beings jumping around and a kitten kneading a ball of dough. Both Sora and Vibes are designed to be highly personalized, recommending new videos based on what people have already engaged with. Marichal's own social media feeds on TikTok and other sites are already full of such videos, from a "housecat riding a wild animal from the perspective of a doorbell camera" to fake natural disaster reports that are engaging but easily debunked. He said you can't blame people for being hard-wired to "want to know if something extraordinary is happening in the world." What's dangerous, he said, is when they dominate what we see online. "We need an information environment that is mostly true or that we can trust because we need to use it to make rational decisions about how to collectively govern," he said. If not, "we either become super, super skeptical of everything or we become super certain," Marichal said. "We're either the manipulated or the manipulators. And that leads us toward things that are something other than liberal democracy, other than representative democracy." OpenAI made some efforts to address those concerns in its announcement on Tuesday. "Concerns about doomscrolling, addiction, isolation, and (reinforcement learning)-sloptimized feeds are top of mind," it said in a blog post. It said it would "periodically poll users on their wellbeing" and give them options to adjust their feed, with a built-in bias to recommend posts from friends rather than strangers. -- -- -- -- AP Technology Writer Barbara Ortutay contributed to this report.

OpenAI's latest Sora AI video generator won't create individuals without approval

Sam Altman, chief executive officer of OpenAI Inc., during a media tour of the Stargate AI data center in Abilene, Texas, US, on Tuesday, Sept. 23, 2025. OpenAI is debuting what it bills as its most advanced video generation model yet, alongside a new iOS app designed to bring artificial intelligence-powered video creation to everyday users. The Sora 2.0 model builds on an earlier version released this year as a research preview. OpenAI said the new release represents a major leap in physical realism, audio-video synchronization, and multi-shot storytelling. The new app, which is also called Sora, is invite-only to start with and will let users create, remix, and cameo in AI-generated videos using text or images with built-in controls for safety, likeness, and provenance. The rollout is already raising concerns around intellectual property rules. The Wall Street Journal reported Monday that OpenAI is notifying studios and talent agencies that, unless they explicitly opt out, their copyrighted material may be reflected in Sora-generated content.

OpenAI's New Social Network Is Reportedly TikTok If It Was Just an AI Slop Feed

Welcome to the age of anti-social media. According to a report from Wired, OpenAI is planning on launching a standalone app for its video generation tool Sora 2 that will include a TikTok-style video scroll that will let people scroll through entirely AI-generated videos. The quixotic effort follows Meta's recent launch of an AI-slop-only feed on its Meta AI app that was met with nearly universal negativity. Per Wired, the Sora 2 app will feature the familiar swipe-up-to-scroll style navigation that is featured for most vertical video platforms like TikTok, Instagram Reels, or YouTube Shorts. It'll also use a personalized recommendation algorithm to feed users content that might appeal to their interests. Users will be able to like, comment, or "remix" a postâ€"all very standard social media fare. The big difference is that all of the content on the platform will be AI-generated via OpenAI's video generation model that can take text, photos, or existing video and AI-ify it. The videos will be up to 10 seconds long, presumably because that's about how long Sora can hold itself together before it starts hallucinating weird shit. (The first version of Sora allows videos up to 60 seconds, but struggles to produce truly convincing and continuous imagery for that long.) According to Wired, there is no way to directly upload a photo or video and post it unedited. Interestingly, OpenAI has figured out how to work a social element into the app, albeit in a way that has a sort of inherent creepiness to it. Per Wired, the Sora 2 app will ask users to verify their identity via facial recognition to confirm their likeness. After confirming their identity, their likeness can be used in videos. Not only can they insert themselves into a video, but other users can tag you and use your likeness in their videos. Users will reportedly get notified any time their likeness is used, even if the generated video is saved to drafts and never posted. How that will be implemented when and if the app launches to the public, we'll have to see. But as reported, it seems like an absolute nightmare. Basically, the only thing that the federal government has managed to find any sort of consensus around when it comes to regulating AI is offering some limited protections against non-consensual deepfakes. As described, that kind of seems like one feature of Sora 2 is letting your likeness be manipulated by others. Surely there will be some sort of opt-out available or ability to restrict who can use your likeness, right? According to Wired, there will be some protections as to the type of content that Sora 2 will allow users to create. It is trained to refuse to violate copyright, for instance, and will reportedly have filters in place to restrict certain types of videos from being produced. But will it actually offer sufficient protection to people? OpenAI made a big point to emphasize how it added protections to the original Sora model to prevent it from generating nudity and explicit images, but tests of the system managed to get it to create prohibited content anyway at a low-but-not-zero rate. Gizmodo reached out to OpenAI to confirm its plans for the app, but did not receive a response at the time of publication. There has been speculation for months about the launch of Sora 2, with some expectation that it would be announced at the same time as GPT-5. For now, it and its accompanying app remain theoretical, but there is at least one good idea hidden in the concept of the all-AI social feed, albeit probably not in the way OpeAI intended it: Keep AI content quarantined.

OpenAI's new Sora video generator to require copyright holders to opt out, WSJ reports

Sept 29 (Reuters) - OpenAI is planning to release a new version of its Sora generator that creates videos featuring copyrighted material, unless rights holders opt out of having their work appear, the Wall Street Journal reported on Monday, citing people familiar with the matter. The artificial intelligence startup began notifying talent agencies and studios over the past week about the opt-out process and the product, which it plans to release in the coming days, the report said. The new process would mean movie studios and other intellectual property owners would have to explicitly ask OpenAI not to include their copyrighted material in videos Sora creates, according to the report. While copyrighted characters will require an opt-out, the new product will not generate images of recognizable public figures without their permission, the Journal said. Separately, Wired reported on Monday that OpenAI is preparing to launch a standalone app for Sora 2, featuring a vertical video feed with swipe-to-scroll navigation, resembling TikTok. Users would be able to create videos that are up to 10 seconds long, using Sora, according to documents viewed by Wired. There is no option to upload photos or videos from a user's camera roll or other apps. The app has an identity verification feature that allows users to confirm their likeness, Wired said. If a user has verified their identity, they can use their likeness in videos. OpenAI launched the app internally last week and received overwhelmingly positive feedback from employees, the report said. OpenAI did not immediately respond to a Reuters request for comment on both the media reports. Microsoft-backed (MSFT.O), opens new tab OpenAI launched Sora in December last year, expanding its foray into multimodal AI technologies and competing with similar text-to-video tools from Meta (META.O), opens new tab and Alphabet's (GOOGL.O), opens new tab Google, along with Stability AI's Stable Video Diffusion. Last week, Meta unveiled Vibes, a platform where users can create and share short-form, AI-generated videos. Reporting by Juby Babu in Mexico City; Editing by Sahal Muhammed and Alan Barona Our Standards: The Thomson Reuters Trust Principles., opens new tab

OpenAI's Sora 2 app lets users remix friends in short AI video clips

If you think the internet was not yet entirely AI slop, OpenAI's new Sora launch just might change your opinion. The company has unveiled Sora 2, its upgraded video-and-audio generation model, alongside a new iOS social app also called Sora. The app borrows heavily from TikTok's short-video format but adds a twist: users can record short clips and let friends spin them into AI-generated cameos. The release follows Sora's debut in February 2024, which OpenAI described as the GPT-1 moment for video. That model hinted at what large-scale video training could unlock.

Sora launches on App Store for video creation from ChatGPT maker - 9to5Mac

OpenAI has just launched its second iPhone app, joining ChatGPT. Sora is a brand new standalone app for AI video creation. Here are the details. Sora is OpenAI's video creation tool, and it's about to get a lot more popular. OpenAI has released its first ever Sora app for the iPhone. It's available now on the App Store, though using the app requires special access for the time being. What exactly can Sora do? From the App Store release notes: Turn your ideas into videos and drop yourself into the action. Sora is a new kind of creative app that turns text prompts and images into hyperreal videos with sound using the latest advancements from OpenAI. A single sentence can unfold into a cinematic scene, an anime short, or remix of a friend's video. If you can write it, you can see it, remix it, and share it. Turn your words into worlds with Sora. Explore, play, and share your imagination in a community built for experimentation. Here are the bulleted features in the release notes: Do you plan to use the Sora app for iPhone? Have you used the tool much before now? Let us know in the comments.

OpenAI just launched Sora 2 -- here's how to join the waitlist

Today's launch of Sora 2 is a leap forward; OpenAI promises the updated video generator is now even more aware of how objects and people move in the real world and says it can generate videos far better than before. But those eager to test the new model may have to wait indefinitely. While the launch of Sora 2 includes a new iOS app designed to make AI video collaborative, social and fun, users must be invited to Sora 2. OpenAI is rolling out access gradually: If you want in, the best move is to ensure you're subscribed to ChatGPT Pro or Plus and watch for the invite notification. Otherwise, you'll need to keep an eye out for a friend pass. The second generation promises improvements that make AI video more convincing and versatile: OpenAI has a new initiative with Sora 2, one that encourages collaborative generation. With 10-second video generation (that's 2 seconds more than Veo 3), here's what's possible within the app: This "AI-first social video app" framing is new territory for OpenAI, and it's what the company hopes will make Sora 2 a success, not just another technical milestone. The Cameos are fun, but they raise a slew of questions about how OpenAI intends to keep the identities of its users safe. Here's how the company intends to do that: OpenAI is hoping that the combination of provenance, watermarks and parental controls will be enough to get ahead of the inevitable deepfakes, but only time will tell as the model rolls out and users find workarounds. With the success Google has seen from Veo 3, which is arguably the best video generator available, Sora 2 is entering a competitive market with what the company hopes to be an innovative solution to stand out, merging creation, identity and sharing into a single platform. That could open the door for everyday users, not just video producers or expert content creators, to cameo in skits, remix friends' clips or scroll a feed of AI-made shorts. If GPT-4 helped ChatGPT go mainstream, Sora 2 could be the moment AI video takes off the same way.

OpenAI's Sora App Creates Realistic AI Videos of You and Your Friends

OpenAI today announced the launch of Sora, an invite-only AI video app and social network. Sora lets you create realistic AI videos of yourself, friends, and other people. Sora uses the Sora 2 video generation model, which OpenAI says is more physically accurate, realistic, and controllable than prior systems. It is able to generate complex movements while better obeying the laws of physics, and OpenAI says it excels at realistic, cinematic, and anime styles. Sora 2 supports generating video that also includes audio, such as real-sounding speech, background soundscapes, and sound effects. The AI model is able to observe a video of a person and then insert them into a Sora-generated environment while accurately portraying their appearance and voice, which is the basis for the new Sora app. With the Sora app, you can create a video of yourself that can then be inserted into "cameos," which are short videos that are shared with others on the Sora social network. You can opt to allow other people to create cameos with your likeness as well. You can choose who can use your cameo, and you will see all videos that include cameos with your likeness, even drafts before they are published to the network. OpenAI designed Sora to show you content based on people you follow or interact with, and the app will poll you regularly on your wellbeing. There are controls to modify what's displayed in a feed, and OpenAI says that it is meant to be used with friends. For that reason, Sora is invite only, ensuring people join the app alongside people they know. The Sora app for iOS is available to download now, and it can be used in the United States and Canada. Those invited to the app will be able to use Sora 2 on the Sora website. Sora 2 is free for now, and ChatGPT Pro users have access to the Sora 2 Pro model on Sora.com.

OpenAI reportedly plans to launch TikTok-like app with Sora 2 launch

According to a report from Wired, OpenAI is gearing up to release a social media app that "closely resembles" TikTok, with a swipe-to-scroll vertical video feed. The main difference is that the AI videos you're seeing on TikTok and Reels and Shorts will be the only content of OpenAI's app. According to Wired's report, users won't even be able to upload their own photos or videos from their own camera roll -- instead, they'll have to use Sora 2 to generate clips that are 10 seconds or shorter, copyright allowing. Of course, you can make it a little weirder and a little bit more social by verifying your identity within the app and letting Sora 2 use your likeness for the short videos it creates, Wired reported. OpenAI did not immediately respond to a request for comment from Mashable, and the timeline for when -- or if -- this app goes public isn't entirely clear. For now, if you really want to soak up some AI slop, might I recommend the feed on the Meta AI app?

OpenAI debuts Sora app for sharing AI clips

Why it matters: The move is OpenAI's biggest foray yet to turn its AI tools into a social experience and follows similar moves by Meta. Driving the news: The Sora app on iOS requires an invitation. An Android version will follow eventually, OpenAI told Axios. * The social app is powered by Sora 2, a new version of OpenAI's video model, which also launched Tuesday. * Sora 2 adds support for synchronized audio and video, including dialogue. OpenAI says Sora 2 is significantly better at simulating real-world physics, among other improvements. * "The original Sora model from February 2024 was in many ways the GPT-1 moment for video," OpenAI said in a blog post. "With Sora 2, we are jumping straight to what we think may be the GPT-3.5 moment for video." How it works: The Sora app creates shareable 10-second video clips based on prompts or photos (as long as the photos don't have people in them). * Sora users can include themselves in the video using a "cameo" feature that requires people to follow a series of instructions to authenticate themselves (an approach designed to avoid impersonation). * They can also choose to allow their likeness to be used by friends in their videos. When someone's own "cameo" is used, they are notified and have the ability to approve the usage or delete the video. * Videos can be shared publicly or just with friends via a group message. Others can choose to "remix" creations by adding tweaks to the prompt or their own cameo to the video. The intrigue: OpenAI says it will prioritize access to those who were heavy users of the original Sora model and Pro subscribers, followed by Plus and Team plan users and eventually all users, including those using ChatGPT for free. * Everyone who is invited to download the app will be given codes to give to friends. Between the lines: OpenAI gives people tight control over their own identity but takes a hands-off approach to copyright, leaving it to rights holders to ask for removal. * It's similar to the approach OpenAI has taken with ChatGPT's image generation feature, which is capable of recreating a wide range of fictional universes, such as Star Wars or The Simpsons. * OpenAI has also taken steps to ensure Sora's creations are labeled as AI created, including both digital content credentials and visible watermarking when videos are downloaded. The big picture: The move reflects a broader push to make AI a more social experience. * Meta last week announced Vibes, its own social app for sharing AI videos. * Speaking to reporters ahead of the launch, the Sora team said the app is built to spark creativity over passive consumption, framing it as a tool for real-world friends. * The company also outlined a list of controls available for parents, including deciding whether or not teens have access to direct messages and whether their feed should be interrupted after extended scrolling. * OpenAI detailed a separate set of parental controls for ChatGPT on Monday. What to watch: While Meta -- and now OpenAI -- are betting that people want to spend time making and sharing AI creations, it's not clear yet that they will.

OpenAI debuts Sora 2 AI video generator app with sound and self-insertion cameos, API coming soon

OpenAI today announced the release of Sora 2, its latest video generation model, which now includes AI generated audio matching the generated video, as well. It is paired with the launch of a new iOS app simply called Sora, that allows users to insert and edit with AI videos of themselves and their friends alongside them with a new "Cameo" feature -- though OpenAI says there are robust protections and identity safeguard measures in place to prevent someone's identity from being inserted into AI videos without their consent or approval. In addition, the company said a Sora application programming interface (API) is in the works that will allow third-party developers to pipe the new Sora 2 model into their own video editing applications, unlock new, more fine-grained and professional editing capabilities, and generally push the frontier video generation model into new directions. Furthermore, OpenAI says an Android mobile app is also in the works. WIRED magazine (which my wife runs) first leaked the news that a Sora 2 AI mobile app was being developed about a day before the official OpenAI announcement. ChatGPT users in the U.S. and Canada will be first to get their hands on the new model and app, though OpenAI said it plans to expand access to other countries in the coming days and weeks. Sora 2 is available free with usage limits for all users, while ChatGPT Pro subscribers gain access to a higher-quality "Sora 2 Pro" model; ChatGPT Plus users do not receive additional benefits beyond the free tier. The release was presented during a livestream on YouTube hosted by OpenAI Sora team researchers Bill Peebles, Rohan Sahai, and Thomas Dimson, who walked viewers through the model's capabilities, the cameo feature, and the roadmap for upcoming tools. A Step Forward in Video AI It's hard to recall now, but OpenAI wowed the world with its realistic AI video when it first teased its original Sora video model in early 2024, only to stagger the roll out slowly to a small number of creative partners until it finally released it to the public in December 2024. By then, the entire AI video generation space had largely moved on, and has continued to advance in the subsequent months, with numerous other photorealistic AI video models from startups Runway, Luma, Kling, Higgsfield and many other competitors emerging, many with better quality and baked-in audio generation, which the original OpenAI Sora model and editor lacked -- until today. OpenAI describes the original Sora as its "GPT-1 moment" for video, a point when video generation first started to show signs of plausibility. Sora 2, by contrast, is framed as something closer to a "GPT-3.5 moment," marked by more advanced physics, realism, and controllability. The model can handle complex actions such as gymnastic routines or paddleboard tricks while obeying physical rules like momentum and buoyancy. Unlike earlier systems that might "teleport" a basketball into a hoop, Sora 2 renders a realistic rebound when a shot is missed. It also synchronizes dialogue, background audio, and sound effects, producing cohesive video-audio experiences across styles ranging from photorealistic to anime. A standout feature is "Cameos", which let users insert themselves or friends into generated scenes after a short one-time recording to capture likeness and voice. Presenters emphasized during the livestream that cameo use is fully opt-in, protected by verification challenges to prevent impersonation, and revocable at any time. Here's an example of a cameo Sora 2 video featuring an OpenAI researcher interacting with bigfoot: The Sora App The new Sora app serves as the primary entry point for the model. It enables users to create and remix videos, browse a personalized feed, and collaborate socially. Users can drop themselves into others' videos through cameos, remix trending creations with their own twist, and guide style and tone through prompts. The app is invite-based at launch, with OpenAI aiming to ensure people join alongside friends. According to the company, the feed is designed differently from typical social media platforms. Instead of maximizing time spent scrolling, the app prioritizes discovery of videos likely to inspire creation. Content is weighted toward people a user follows or interacts with, and personalization can be adjusted through natural language instructions. Sora is available on iOS for free, with generous usage limits subject to compute capacity. Over time, OpenAI plans to offer optional paid tiers for generating extra videos when demand is high. ChatGPT Pro subscribers will also gain access to a higher-quality "Sora 2 Pro" model via sora.com and, eventually, in the app. An Android version is in development. Identity Protection and Cameos The cameo system is also central to identity protection on the platform. * Setup and verification: To create a cameo, users record a short video and dynamic audio sample in the app. OpenAI's systems validate the sample with audio challenges to ensure authenticity and prevent impersonation. * Control over permissions: Once verified, a user chooses who can use their cameo in generations: only themselves, selected contacts, mutuals, or everyone. These permissions can be edited at any time in cameo settings. * Customization: Users can adjust how the model portrays them, correcting quirks like clothing or accent hallucinations, or adding playful stylistic variations. * Revocation and deletion rights: At any moment, a cameo owner can revoke access. They also have the right to delete any video featuring their likeness -- including drafts created by others. OpenAI describes this as giving users ownership-style control over their identity within the system. Safety for Teens and the General Audience OpenAI has placed heavy emphasis on teen safety and wellbeing features at launch. * Anti-doomscrolling design: For users under 18, the app disables infinite scroll by default. Instead, the feed naturally pauses after a set number of videos, requiring a cooldown before resuming. Even adult users are nudged if they appear to be caught in extended passive scrolling, as the app prioritizes creativity over consumption. * Content safeguards for minors: When classifiers detect a potential minor in an uploaded cameo recording or image, stricter thresholds apply. This ensures that subsequent generations are filtered against additional categories of harmful or inappropriate output. * Privacy defaults: Teen accounts come with stronger privacy settings, limiting how their likeness can be used, restricting discovery by adults, and adding barriers to unsolicited contact. * Parental controls: Parents can use ChatGPT-linked tools to adjust a teen's experience. These controls can override feed limits, disable algorithmic personalization, manage cameo permissions, and restrict direct messaging. These measures reflect OpenAI's intent to balance experimentation with wellbeing, recognizing concerns about addictive behavior and harmful social dynamics. Safety and Provenance Alongside these identity protections, OpenAI's system card outlines broader safeguards: * Input and output moderation using multimodal classifiers. * Restrictions on generating public figures or photorealistic likenesses without consent. * Automated detection of harmful content, with extra scrutiny applied to Sora's social feed. * Provenance features such as C2PA metadata, visible moving watermarks on downloaded videos, and internal tracing to verify AI-generated content. The company partnered with external red-team testers to stress-test the system against categories like extremism, nudity, self-harm, and political manipulation. Roadmap: Storyboards and API Beyond the app, OpenAI highlighted new features in development for sora.com, including storyboard tools that will let creators control how a video unfolds shot by shot. According to the livestream, storyboard capabilities are expected within weeks. The company also confirmed that an API for Sora 2 will roll out "in the coming weeks," opening the model to developers who want to integrate video generation into their own tools and editors. "There's a long tail of use cases where people do amazing things, where we might not want to build fine-grained editing controls, but others might," one presenter explained. Altman's Reflections OpenAI CEO Sam Altman shared his perspective in a personal blog post accompanying the launch. He described Sora as "the ChatGPT for creativity moment" and said early testers found the cameo feature a surprisingly compelling way to connect with others. Altman also acknowledged potential downsides. "We are aware of how addictive a service like this could become, and we can imagine many ways it could be used for bullying," he wrote. He cautioned against the risk of an "RL-optimized slop feed," but emphasized that the team has worked to design around that outcome. He outlined several guiding principles: optimizing for long-term user satisfaction, giving users control over their feeds, prioritizing creation, and helping people achieve their goals. If users do not feel their lives are improved after several months, Altman said OpenAI would make significant changes, or discontinue the service entirely. What Comes Next For now, Sora 2 is available through the app and sora.com, with API access coming soon. Sora 1 Turbo remains active, and users' past creations will stay accessible in their libraries. OpenAI frames Sora 2 not only as a tool for entertainment and creativity but also as a step toward broader ambitions in world simulation and AI systems that can interact with physical reality. As the Sora team put it in their announcement, the system is still imperfect, but it signals progress toward "simulating reality" while offering users a playful new way to experiment with video. The combination of new tools, a social app designed to prioritize creation, a robust identity protection framework, and an API aimed at developers suggests OpenAI sees Sora 2 as both a consumer product and a platform. Whether it becomes a staple of digital creativity will depend not only on its technical abilities but also on how effectively the company manages safety, wellbeing, and user trust in the months ahead.

OpenAI announces Sora 2, an AI video and audio app that allows for user 'cameos'

A still from a Sora 2 video depicting an AI version of Sam Altman.Sora 2 / OpenAI OpenAI announced a new video and audio generation app in a livestream on Tuesday afternoon. The app, called Sora 2, features photorealistic video creation capabilities and is being billed as a social app for friends to share, remix, and discover AI-generated videos. Sora 2 represents the latest in a wave of multimedia generative AI tools, allowing users to create increasingly realistic images, video and audio. Unlike other generative-AI or social-media apps, Sora 2 allows users to create AI-generated "cameos," or guest appearances, of themselves and their friends in videos. To create these lifelike cameos, this feature requires users to make a one-time video and audio recording of themselves and verify their identity. Like other social media apps including TikTok, Sora 2 will feature a 'feed,' or string of videos tailored to users' interests. Using a recommendation algorithm, Sora 2 will prioritize videos related to users' interests, people the user interacts with, or topics the algorithm predicts will then inspire users to create their own videos. Sora 2 builds on the original Sora model released in February 2024. Whereas the original Sora sometimes struggled to represent realistic motion, like a basketball bouncing off of a backboard, OpenAI said Tuesday that Sora 2 "is better about obeying the laws of physics." The app is available for download now on iOS systems, but access to the service remains invite-only. Users can request access through the app. OpenAI signalled that they may roll out access slowly across the US and Canada, initially giving users "generous limits" on video creation. AI systems like Sora 2 require intense computing power, so companies often have to place limits on user access to ensure the service remains accessible for others. "Transparently, our only current plan is to eventually give users the option to pay some amount to generate an extra video if there's too much demand relative to available compute," OpenAI said in its launch announcement, referring to finite computing power. OpenAI also acknowledged concerns about potential downsides from the app, releasing a Sora 2 Safety document in tandem with the larger announcement. Recognizing potential risks of isolation, addiction, and the proliferation of poor-quality AI content, OpenAI said: "we've made sure safety is built in from the very start." To guard against potential risks, OpenAI said they were boosting teams of human moderators to review content for bullying, OpenAI framed Sora 2 as an important step towards more powerful AI systems. In the release statement, OpenAI said: "On the road to general-purpose simulation and AI systems that can function in the physical world, we think people can have a lot of fun with the models we're building along the way." "Video models are getting very good, very quickly. General-purpose world simulators and robotic agents will fundamentally reshape society and accelerate the arc of human progress," OpenAI said.

Can OpenAI's Sora 2-powered social media app rival TikTok?

OpenAI is apparently preparing to release a standalone social media app alongside the latest release of its AI video generation model Sora. As OpenAI prepares to launch the newest version of its AI video-generator Sora, reports say it will be accompanied by the launch of a TikTok-style social media app, and that talent agents and studios are being notified that copyright holders are required to opt out. According to Wired, the launch of Sora 2 will be accompanied by the TikTok-like app which will feature a vertical video feed and swipe to scroll navigation. One big difference, according to documents seen by Wired, is that users will not be able to directly upload photos or videos from their own camera rolls, meaning that all material shared will be AI generated. Meanwhile the Wall Street Journal has exclusive reporting that talent agents and studios have been receiving notifications from OpenAI over the past week warning them that copyrighted materials will be used unless the creators or owners actively opt out, and that the release of the new app is only days away. As is fairly typical of the big AI players, OpenAI is apparently warning that movie studios, for example, who do not actively opt out will see their copyright materials being able to be used in Sora and the mooted social media app. It's becoming common practice in the US for copyright holders to have to fight back later, once their materials have been used, so the active opt-out option appears certainly to be an attempt by OpenAI to cover themselves in advance from any subsequent lawsuits. However, sources also told the WSJ that the new product will not generate material featuring recognisable public figures without their permission, which will be a relief to many high profile people, and should help combat any political deepfakes being created on the platform. It quotes OpenAI chief strategy officer Jason Kwon saying it is the company's general approach "to treat likeness and copyright distinctly". Given the new social app looks set to use only AI-generated materials, OpenAI appears to be betting that an AI-only video app may be the way to go. It is difficult to imagine competing directly with TikTok should users not be able to upload their own content, but the documents certainly suggest it is TikTok that it has in its sights. As well as the vertical video feed and swipe to scroll navigation, there will be a 'For You' style page powered by a recommendation algorithm and a menu bar will allow users to like, comment or remix a video. Users will be able to create videoclips up to 10 seconds long, utilising OpenAI's new Sora 2 video-generation model. Meta clearly already has TikTok in its sights with its plans for the next iteration of Instagram. It is currently testing a Reels-first version with a "limited number of users" in India, and in its iPad app. Now is it OpenAI's turn to give the Bytedance algorithm a run for its money at a time when everyone awaits the final deal for ownership of TikTok US. Don't miss out on the knowledge you need to succeed. Sign up for the Daily Brief, Silicon Republic's digest of need-to-know sci-tech news.

OpenAI launches new AI video app spun from copyrighted content - The Economic Times

Copyright owners, such as television and movie studios, must opt out of having their work appear in the video feed, company officials said, describing it as a continuation of its prior policy toward image generation.OpenAI is releasing an AI video-generating app called Sora that lets people create and share AI videos that can be spun from copyrighted content and shared to social media-like streams. Copyright owners, such as television and movie studios, must opt out of having their work appear in the video feed, company officials said, describing it as a continuation of its prior policy toward image generation. The copyright policy is likely to ruffle feathers throughout Hollywood. The ChatGPT-maker has been in talks with a variety of copyright holders in recent weeks to discuss the policy, company officials said. At least one major studio, Disney, has already opted out of having their material appear in the app, people familiar with the matter said. Earlier this year, OpenAI pressed the Trump administration to declare that training AI models on copyrighted material fell under the "fair use" provision in copyright law. "Applying the fair use doctrine to AI is not only a matter of American competitiveness - it's a matter of national security," OpenAI argued in March. Without this step, it said at the time, U.S. AI companies would lose their edge over rivals in China. OpenAI officials said it put measures in place to block people from creating videos of public figures or other users of the app without permission. Public figures and others' likeness cannot be used until they upload their own AI-generated video and give their permission. One such step is a "liveness check" where the app prompts a user to move their head in different directions and recite a random string of numbers. Users will be able to see drafts of videos that involve their likeness. Videos in the Sora app can be up to 10 seconds long. OpenAI built a feature it calls Cameo that will let users create realistic-looking AI versions of themselves and insert themselves into AI-generated scenes. "Our companies are in the business of competing for time and modifying consumer behavior," Morgan Stanley analyst Brian Nowak said in a research note, adding he saw Sora app as a direct competitor to longstanding social media and digital content platforms from Meta, Google, TikTok and others.

OpenAI Launches Sora 2 Video Generation Model with Audio and a New iOS App

The new Sora app lets users generate videos, remix prompts, and insert themselves into scenes. OpenAI has officially launched Sora 2, the highly anticipated AI video generation model. Sora is the flagship video and audio generation model by OpenAI and the company is calling it the "GPT-3.5 moment for video". Sora 2 delivers a huge leap in realism, prompt adherence, and world simulation. OpenAI says Sora 2 is more "physically accurate, realistic, and controllable than prior systems." On top of that, Sora 2 can generate video along with synchronized audio, just like Google's Veo 3. Sora 2 is also very powerful at generating physics-based videos such as Olympic gymnastics routines, backflips on a paddleboard, and more. In addition, Sora 2 can generate dialogue, background soundscapes, speech, and sound effects with incredible accuracy. There is also an option to inject new elements into Sora 2 with precise portrayal of appearance and voice. For instance, you can insert humans, animals or objects into any video clip. Apart from that, OpenAI has launched a new Sora app which is powered by the new Sora 2 model. Currently, it's invite-only and available for iPhones. You can download the new Sora app right here (Download). You can create new AI videos, add your own prompt to remix videos, and discover AI videos shared by other users. It sounds similar to the new Vibes app launched by Meta recently. One of the important features inside the app is Cameos, where users can upload a short video and audio clip to insert themselves into any Sora scene with realistic likeness and voice. OpenAI says this makes Sora feel more like a social platform than just a video tool. That said, the Sora app is currently available in the US and Canada, with expansion planned for other regions. On top of that, access to high-quality Sora 2 Pro model is limited to ChatGPT Pro users while the faster Sora 1 Turbo model is free for all users.

OpenAI is preparing Sora 2 with TikTok style AI video platform: Report

OpenAI is developing a standalone app for its video generation model, Sora 2, according to documents reviewed by WIRED. The app features a vertical, swipe-to-scroll video feed similar to TikTok, though all content is produced by AI. A "For You"-style recommendation system drives the feed, while a side menu allows users to like, comment, or remix videos. OpenAI began internal testing last week, with employees reportedly responding positively. Some managers noted frequent use could affect productivity. The company appears to aim for a similar impact as ChatGPT, offering a new way for users to interact with AI-generated content. Sources also suggested that TikTok's U.S. operational uncertainty may have created an opportunity for OpenAI to launch a short-form video platform without ties to China. Sora first launched in December 2024 via a web interface and was later incorporated into the ChatGPT app. While the model was advanced at launch, it had difficulty generating longer clips and realistic action sequences. The AI-generated video market is increasingly competitive. Meta recently introduced Vibes, a short AI video feed in its Meta AI app, while Google is rolling out Veo 3 on YouTube. TikTok has adopted stricter rules around AI-generated content, banning videos that mislead on public issues or could cause harm. Sora 2 includes filters to prevent videos that could infringe copyright. OpenAI faces multiple lawsuits over alleged copyright violations, including a high-profile case from The New York Times. Child safety is also a focus: the company has added parental controls and is developing an age-prediction system to restrict users under 18 from certain interactions. Specific age restrictions for Sora 2 have not been disclosed. There is no official release date for Sora 2, but industry observers speculate it could arrive in late 2025. If GPT-5 is released in the coming months, Sora 2 might follow soon after, potentially positioning OpenAI to compete directly with Google's Veo 3.

OpenAI launches new AI video app spun from copyrighted content

(Reuters) -OpenAI is releasing an AI video-generating app called Sora that lets people create and share AI videos that can be spun from copyrighted content and shared to social media-like streams. Copyright owners, such as television and movie studios, must opt out of having their work appear in the video feed, company officials said, describing it as a continuation of its prior policy toward image generation. The copyright policy is likely to ruffle feathers throughout Hollywood. The ChatGPT-maker has been in talks with a variety of copyright holders in recent weeks to discuss the policy, company officials said. At least one major studio, Disney, has already opted out of having their material appear in the app, people familiar with the matter said. Earlier this year, OpenAI pressed the Trump administration to declare that training AI models on copyrighted material fell under the "fair use" provision in copyright law. "Applying the fair use doctrine to AI is not only a matter of American competitiveness -- it's a matter of national security," OpenAI argued in March. Without this step, it said at the time, U.S. AI companies would lose their edge over rivals in China. OpenAI officials said it put measures in place to block people from creating videos of public figures or other users of the app without permission. Public figures and others' likeness cannot be used until they upload their own AI-generated video and give their permission. One such step is a "liveness check" where the app prompts a user to move their head in different directions and recite a random string of numbers. Users will be able to see drafts of videos that involve their likeness. Videos in the Sora app can be up to 10 seconds long. OpenAI built a feature it calls Cameo that will let users create realistic-looking AI versions of themselves and insert themselves into AI-generated scenes. "Our companies are in the business of competing for time and modifying consumer behavior," Morgan Stanley analyst Brian Nowak said in a research note, adding he saw Sora app as a direct competitor to longstanding social media and digital content platforms from Meta, Google, TikTok and others. (Reporting by Deepa Seetharaman in San Francisco and Dawn Chmielewski in Los Angeles; Editing by Daniel Wallis)

OpenAI plans to launch a social app for AI videos: Here's how it may work

Users will likely be able to make short videos up to 10 seconds long using the app. OpenAI is reportedly preparing to release a new standalone app for its video generation AI model Sora 2. The app is expected to look similar to TikTok, with a vertical video feed that you can scroll through, but all the content is made entirely by AI, reports Wired. Users can make short videos up to 10 seconds long using the app, and a recommendation algorithm powers a "For You" page to help people discover new clips. On the right side of the feed, there will likely be a menu bar where users can like, comment, or remix videos. One of the app's key features is expected to be identity verification. According to the report, users can confirm their likeness, which will allow them to appear in AI-generated videos. Other people can also tag them or use their likeness in videos. For example, a user might generate a video of themselves riding a roller coaster with a friend. The app will notify users whenever their likeness is used, even if the video is never posted publicly. Also read: Google Pixel 8a price drops to under Rs 28,000 during Flipkart Big Billion Days sale There might be no option to upload photos or videos from your camera roll or other apps. This would ensure that all videos are fully AI-generated. The app was launched internally last week, and employees have given it positive feedback. The app comes as other tech companies are also entering the AI video space. Meta recently launched "Vibes," a feed in its Meta AI app for short AI-generated videos, and Google is integrating its video model Veo 3 into YouTube. Also read: OnePlus 13s price drops to under Rs 47,800 during Amazon Great Indian Festival 2025 Meanwhile, OpenAI is facing legal and safety challenges. The company is defending itself against a copyright lawsuit from The New York Times, which claims the AI was trained on its copyrighted material. To address child safety concerns, OpenAI recently introduced parental controls in ChatGPT, including linked accounts for teens and parents and an age-prediction tool. It is still unclear what age restrictions the Sora 2 app will have.