Oppo Unveils Agentic AI Initiative and AI Search Feature at Google Cloud Next 2025

Oppo Announces Its Agentic AI Initiative, Previews AI Search Feature

AI Search will let users find multimodal files with descriptive queries Oppo announced its strategic vision for agentic AI at the Google Cloud Next 2025 event on Saturday. The tech giant said it is working on the next phase of its artificial intelligence (AI) features and experiences for users, which will be driven by in-house development as well as a collaboration with Google. The agentic AI initiative will focus on bringing "highly personalised" and intelligent user experiences. The Chinese consumer tech brand also previewed a system-wide AI Search feature for its devices. In a newsroom post, the tech giant detailed the next phase of its AI strategy, which will be based around AI agents. Also known as agentic AI, these can be understood as a system where a centralised AI model controls hardware and software components to execute user-commanded actions autonomously. As part of the vision, Oppo also plans to collaborate with Google to develop and deploy new features and capabilities. "We are continuously enhancing AI experiences through strategic collaborations with partners like Google Cloud, aiming to deliver Agentic AI capabilities to Oppo users," said Jason Liao, President of the OPPO Research Institute. At the Google Cloud Next 2025 event, Oppo also showcased a new feature dubbed AI Search. It is a system-level AI tool for Oppo devices that will allow users to look for multimodal document information with natural language queries. This would allow users to directly get desired information from a file stored on the device directly from the home screen. The tech giant also highlighted its existing AI features across productivity, imaging, and creativity use cases. Oppo's next phase of AI features will be powered by agents and focus on creating personalised and intelligent user experiences, the post stated. To enable this, the company is currently developing a user knowledge system that will act as a centralised repository for user data. The tech giant said this will solve the problem of information fragmentation on mobile devices. The agentic AI tools will learn from user activities, interests, data, and memories to provide "highly personalised AI experiences," the company claimed.

Oppo previews agentic AI technology at Google Cloud Next 2025 | Digital | Campaign India

The smartphone company aims to reach nearly 10 crore global users with its smartphone-based AI technology, Oppo AI, by 2025-end. Oppo shared its vision for agentic AI at Google Cloud Next 2025, held at Las Vegas last week. It showcased AI Search, a system-level AI tool in collaboration with Google Cloud to help users search and retrieve complex multimodal document information using natural language queries. It also showcased its new AI Productivity, AI Creativity, and AI Imaging capabilities at the event. "Oppo is enhancing AI experiences through collaborations with partners like Google Cloud, aiming to deliver agentic AI capabilities. We want to lead innovation in AI experience and provide users with the best experience," said Jason Liao, president of the OPPO Research Institute. Oppo is exploring the next phase of agentic AI experiences, focusing on creating personalised and intelligent user experiences. It is developing a new user knowledge system to serve as a centralised repository for user data, addressing the information fragmentation challenge on mobile devices. Learning and adapting from user activities, interests, data, and memories, the system will provide personalised AI experiences. The global agentic AI market was valued at $5.1 billion in 2024 and is predicted to reach about $150 billion by 2033, growing nearly at 35% compound annual growth rate (CAGR) during this period, according to a market research report published by Data Intelo. The growth in this space is driven by rapid digitalisation, government investments in R&D, and a rising need for automation. Top trends include advancements in machine learning models such as LLMs, increased data generation from IoT sensors, and the integration of low-latency connectivity enabled by global 5G rollouts. All these lead to the creation of an environment conducive to the adoption of agentic AI solutions. Earlier this year, the Chinese smartphone maker launched private computing cloud (PCC), its latest advancement in AI security that uses Google Cloud's virtual machines platform, Confidential Computing. PCC keeps all AI interactions private by ensuring that AI data processing happens within a secure, isolated system with end-to-end encryption. The company has set a target of expanding the reach and adoption of its Oppo AI to about 10 crore users worldwide by the end of 2025.