Perplexity AI Introduces Comet Plus: A New Revenue-Sharing Model for Publishers

Reviewed byNidhi Govil

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Perplexity AI launches Comet Plus, a subscription service that shares revenue with publishers when their content is used by AI assistants, aiming to address concerns about fair compensation in the AI age.

Perplexity Introduces Comet Plus

Perplexity AI, the artificial intelligence-powered search engine, has unveiled a new subscription tier called Comet Plus, designed to share revenue with publishers when their content is used by AI assistants

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. This move comes as a response to growing criticism that AI systems benefit from content without compensating its creators.

Source: Phandroid

Source: Phandroid

Revenue-Sharing Model

The Comet Plus subscription, priced at $5 per month, will distribute 80% of its revenue to publishing partners

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. Perplexity has allocated an initial $42.5 million for the partner program and is actively seeking publishing partners

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. The company plans to compensate publishers in three ways:

  1. Human visits: When users click through to a partner's website
  2. Search citations: When Perplexity cites content in its AI summaries
  3. Agent actions: When Perplexity's AI visits a publisher's website to complete tasks for users

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Addressing Publisher Concerns

The launch of Comet Plus comes amid increasing litigation from publishers regarding the use of their content by AI chatbots. Major publications like The New York Times and The Wall Street Journal have filed lawsuits against AI companies, including Perplexity and OpenAI, arguing for compensation for the use of their content in AI training and operations

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Comet Browser and AI Integration

Source: TechRadar

Source: TechRadar

Comet Plus is part of Perplexity's broader AI ecosystem, which includes the Comet web browser currently being tested by select users. The browser uses AI to summarize websites and perform tasks on behalf of users

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. This integration highlights the growing role of AI in content consumption and web browsing.

Industry Reactions and Skepticism

While Perplexity presents Comet Plus as a solution to fairly compensate publishers in the AI age, some industry observers remain skeptical. Critics argue that the model may still discourage users from reading original articles, instead relying on AI-generated summaries that lack the context and nuance of full articles

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Global Impact and Legal Challenges

Source: France 24

Source: France 24

Perplexity's initiative has garnered international attention, with the company positioning itself as a potential disruptor to traditional search engines like Google

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. However, the company faces legal challenges worldwide, including a recent lawsuit filed by Japanese newspaper publishers Asahi Shimbun and Nikkei, seeking damages and an injunction against the reproduction of their copyrighted material

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Future of AI and Publishing

Perplexity CEO Aravind Srinivas emphasizes the need for a new standard of compensation in the AI era, stating, "AI is helping to create a better internet, but publishers still need to get paid"

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. As AI continues to reshape the digital landscape, the success of models like Comet Plus may determine the future relationship between AI companies and content creators.

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