Pinterest cuts 15% of workforce to redirect resources toward artificial intelligence initiatives

Pinterest to lay off 15% of staff to redirect resources to AI

Pinterest said on Tuesday that it plans to lay off less than 15% of its workforce to cut back on office space and reallocate resources for its AI initiatives. In a regulatory filing, the company noted it expects to complete the layoffs by late September. The filing stated that Pinterest would be "reallocating resources to AI-focused roles and teams that drive AI adoption and execution" and "prioritizing AI‑powered products and capabilities." The company had 4,666 full-time employees at the end of 2024, which means roughly 700 workers will be affected by cuts. The move comes as Pinterest, and every other tech company, has been investing in AI. A few months ago, the company launched "Pinterest Assistant," an AI companion users can talk to for shopping advice and recommendations. It also began experimenting with AI-powered personalized boards. During Pinterest's last earnings call, Pinterest CEO Bill Ready emphasized the promise of open-source AI models to help the company keep costs down. The company said it expects to record pre-tax restructuring charges of about $35 million to $45 million.

Pinterest cuts workforce by around 15 percent to focus on AI

Pinterest is planning to lay off hundreds of workers and reduce its office space to reallocate resources for its artificial intelligence initiatives. In a regulatory filing posted Tuesday, Pinterest says the reduction is expected to impact "less than 15 percent" of its current workforce, and that the layoffs should be complete by September 30th, 2026. Pinterest said it had 4,666 full-time employees as of the end of 2024, which would mean around 700 staffers are impacted by today's announcement. The document said these changes are to support three "transformation initiatives," with two of them connected to AI: Off the back of these changes, Pinterest is set to incur pre-tax restructuring charges of approximately $35 million to $45 million. We have reached out to Pinterest for comment.

Pinterest to Lay Off 15% of Its Workforce As It Doubles Down on AI

Inspo-focused social network Pinterest is set to lay off 15% of its workforce before the end of the year, in an effort to refocus its business on enhanced artificial intelligence tools. A Jan. 27 regulatory filing detailed plans to reduce its workforce by "less than 15%," with additional cost savings from reduced office expenses. Pinterest says it will complete its cuts by Sept. 30, 2026. The plan is to reallocate resources to "AI-focused roles and teams that drive AI adoption and execution." It also says it wants to prioritize AI-powered products and transform its "sales and go-to-market approach" through new strategies. As of September 2025, Pinterest's headcount was 5,205, so around 780 employees could be on the chopping block. The brand has yet to announce which AI-powered tools will receive investment. In its Q3 earnings report last year, CEO Bill Ready championed the site's AI-powered visual search. "[We] have effectively turned our platform into an AI-powered shopping assistant for 600 million consumers," he said. "In turn, global advertisers are increasingly counting on Pinterest as a go-to search platform to reach their customers and drive sales." In October, the company launched its Pinterest Assistant AI companion in the US, offering shopping advice and recommendations. The tech pulls information from your previous interactions with Pinterest, such as boards, collages, or saves, and gives you recommendations depending on your design aesthetic. The social network uses the example of shopping for pillows, where it looks at your history to recommend options that may fit your style, as a personal shopper would. That said, the platform has faced complaints about AI slop that makes it difficult to find legitimate content. Last year, it rolled out labels for images suspected of being generated or modified using AI. It also gave users the option to select a "see fewer" setting for Gen AI Pins in categories prone to AI-generated or modified content, such as beauty and art. According to recruitment specialist consulting company Challenger, Gray & Christmas, AI was a publicly cited contributing factor to 54,836 job losses in 2025.

Pinterest cuts up to 15% jobs to prioritize AI push, shares sink

Jan 27 (Reuters) - Pinterest (PINS.N), opens new tab will trim less than 15% of its workforce, the social media platform said on Tuesday, as it plans to reallocate resources to its artificial intelligence-focused roles and strategy. Shares of the company, however, tumbled nearly 10% after its AI pitch failed to ignite investor enthusiasm, underscoring heightened competition from TikTok and Meta-owned (META.O), opens new tab Facebook and Instagram for ad market share. "Without clear cost savings or a concrete path to AI-driven revenue growth, these cuts look more defensive than strategic," said Emarketer analyst Jeremy Goldman. Pinterest had 5,205 full-time employees as of September last year. The job cut would translate to less than 780 positions. The company also said it plans to close smaller office spaces related to its acquisitions. Top executives at the World Economic Forum's annual meeting earlier this month had said while jobs would disappear, new ones would spring up, with two telling Reuters that AI would be used as an excuse by companies which were planning layoffs anyway. Last week, design software maker Autodesk also announced a 7% job cut to redirect investments to its AI efforts. "Many companies are having to show investors that their substantial spend on AI is not only worth it but also that they are making cuts elsewhere in order to fund it," said Danni Hewson, head of financial analysis at AJ Bell. Pinterest has rolled out Pinterest Assistant shopping tool for personalized product recommendations and the Performance+ ad suite for automating campaigns. The company said it expects pre-tax restructuring charges of $35 million to $45 million and that it would complete the restructuring plan by the end of its third quarter. Layoffs.fyi, a website tracking tech job cuts, estimated that more than 123,000 employees were laid off from 269 companies in 2025. Reporting by Jaspreet Singh in Bengaluru, additional reporting by Anhata Rooprai in Bengaluru; Editing by Shilpi Majumdar Our Standards: The Thomson Reuters Trust Principles., opens new tab

Pinterest will lay off 15% of its workforce as the platform pivots resources to AI

NEW YORK (AP) -- Pinterest plans to lay off under 15% of its workforce, as part of broader restructuring that arrives as the image-sharing platform pivots more of its money to artificial intelligence. In a Tuesday securities filing, San Francisco-based Pinterest said it was making these cuts to support "transformation initiatives" -- which include reallocating the company's resources to AI-focused roles and prioritizing AI-powered products. It said it was also working to reshape its "sales and go-to-market approach." Beyond the coming layoffs, Pinterest said it will reduce office space. The company expects to complete its restructuring plan by the end of September, incurring pretax charges of $35 million to $45 million. Pinterest's job cuts are expected to impact hundreds of workers. As of the end of last year, Pinterest had a total headcount of about 5,200 employees, the company confirmed to The Associated Press. Like other tech and social media companies, Pinterest has accelerated its integration of AI recently, particularly in consumer-facing offerings. In October, the company introduced AI-powered updates to users' in-platform "boards" and unveiled Pinterest Assistant, which is also powered by AI and gives users shopping recommendations. Pinterest isn't the first company to turn to job cuts while pivoting spending to AI. Last fall, Amazon, for example, said it would cut about 14,000 corporate jobs (close to 4% of its workforce) as it ramped up AI investments while trimming costs elsewhere. Shares of Pinterest fell more than 9% as of midday trading Tuesday.

Pinterest is conducting a massive round of layoffs to prioritize 'AI-powered products and capabilities'

Pinterest is planning on laying off up to 15 percent of its workforce, . The company has been , so why punish employees? You already know the answer. It's AI. The company said it's "reallocating resources" to AI projects and prioritizing "AI-powered products and capabilities." It's also cutting down on office space, presumably because AI algorithms don't require cubicles and the occasional low-grade snack. Pinterest noted in a that it expects these cuts to the workforce will be complete by the end of the third quarter in September. The company had 4,500 global employees , so the layoffs should impact up to 675 people. It will also be reshaping its sales and marketing strategies, likely to highlight new AI initiatives. To that end, Pinterest introduced an a few months back. "Our investments in AI and product innovation are paying off," Pinterest CEO Bill Ready . "We've become a leader in visual search and have effectively turned our platform into an AI-powered shopping assistant for 600 million customers." Unfortunately, becoming a "leader in visual search" has created some headaches for end users. The platform has become overridden with AI-generated slop, leading the company to introduce a dial to . Pinterest is just the latest company to downsize in favor of AI. A consulting firm found that AI was the stated blame for around . This leads some to question the veracity of this reasoning, as some entities could be engaging in . This is when companies exaggerate the use of AI and blame it for standard cost-cutting layoffs, leading investors to think "ooh, shiny."

Pinterest reveals major job cuts as it shift focus to AI tools

* Pinterest has confirmed it will lay off around 15% of its workers (700+) by September * AI hasn't replaced human workers, but it's being blamed for the cost cutting * Quarterly revenue growth has been in a good place for a long time Pinterest has revealed it will be reducing its headcount by around 15% as it looks to cut costs - even its office spaces are being questioned as an internal strategy shift towards AI tools comes into play. Although the company has not confirmed the exact number of workers it expects to make redundant, current estimations claim 700-800 roles will be lost, based on previous headcount figures from 2024 and 2025. Unsurprisingly, AI is being blamed for the job losses, but not quite in the way you may expect, as human jobs aren't explicitly being replaced by AI bots. Pinterest set to cut around 700+ jobs Rather than blaming AI for reducing the number of staff it needs, Pinterest says it will be moving staff into AI-focused roles and teams, and prioritizing its own AI-powered tools. The third and final factor cited by Pinterest in a SEC filing was "accelerating the transformation of its sales and go-to-market approach." Last quarter, the company made a 17% year-over-year increase in revenue with CEO Bill Ready noting Pinterest's focus on visual search, which allowed it to become an "AI-powered shopping assistant for 600 million consumers." A company spokesperson told The Verge that hiring AI-proficient talent will be a priority going forward. "The Company plans to reinvest in key development areas and strategic opportunities," Pinterest added in the SEC filing. Pinterest expects the workforce adjustments, set to be complete by the end of September 2026, to have cost between $35-45 million. Company share prices dropped around 9-10% following the news. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button! And of course you can also follow TechRadar on TikTok for news, reviews, unboxings in video form, and get regular updates from us on WhatsApp too.

Pinterest layoffs reveal AI cracks in the job market

Driving the news: The image-sharing site announced the coming layoffs in a securities filing, saying that it expects the cuts to be complete by the end of its third quarter in late September. * "The Company is taking these actions to support its transformation initiatives," per the filing, which include "reallocating resources to AI-focused roles and teams that drive AI adoption and execution" and "prioritizing AI‑powered products and capabilities." Catch up quick: Pinterest last October released an AI-powered "Pinterest Assistant" shopping tool. * "Our investments in AI and product innovation are paying off," Pinterest CEO Bill Ready said in November. "We've become a leader in visual search and have effectively turned our platform into an AI-powered shopping assistant for 600 million customers." Zoom out: AI's reshaping of the market has mostly left hiring and firing at a stalemate, but its impact is still growing, data shows. * Federal data shows that hiring rates among U.S. employers are at lows last seen a decade ago, but firing rates are also still relatively low, Axios' Emily Peck writes. * AI was responsible for nearly 55,000 layoffs in the U.S. last year, according to a December report from the consulting firm Challenger, Gray & Christmas. Reality check: New evidence suggests that for now, AI is creating more work and jobs. * The fund giant Vanguard released an analysis last month that found both wage and job growth increased over the past two years in the occupations most exposed to AI, compared with those with less exposure. The bottom line: Employers are still largely trigger-shy about hiring and firing, but the companies most exposed to AI may be more willing to bet on it.

Pinterest to lay off staff and shift resources to AI

AI is once again to blame for layoffs, with Pinterest expected to cut hundreds of jobs over the next few quarters. Credit: Thomas Fuller/SOPA Images/LightRocket via Getty Images The social media platform Pinterest is laying off as many as 675 workers, according to a new report from CNBC. Why? Because the company is shifting its focus to AI, at least, in part. In a securities filing submitted earlier this month, Pinterest specifically cited AI as one of the reasons for the planned reduction in force. The filing states that Pinterest plans on "reallocating resources" to teams with an AI focus and prioritizing "AI-powered products and capabilities." Pinterest's layoffs are expected to hit just under 15 percent of its workforce, adding those employees to the growing number of people who have lost their jobs because of AI. As CNBC also reported late last year, consulting firm Challenger, Gray & Christmas found that nearly 55,000 people lost their jobs in 2025 due to AI. Pinterest plans to have completed its cuts by Sept. 30, 2026. The filing also says that Pinterest's sales and marketing strategies are being reconfigured, which might be a hint as to which departments will be hit by layoffs. Pinterest received praise from AI critics last October after becoming the first major social media platform to buck the trends and offer users the ability to filter out AI content from their feeds. Being that Pinterest is so heavily dependent on visual content, AI-generated slop was starting to inundate the platform. The negative reaction from users forced the platform to address this trend and provide users with options to remove the content. Despite this move, Pinterest has been increasingly focused on bringing more AI to the platform, like virtually all tech companies. In late October, Pinterest launched "Pinterest Assistant," an AI-powered shopping tool on the platform. Furthermore, earlier this year, rumors and discussions spread online about the possibility of AI giant OpenAI acquiring Pinterest, although there have been no substantiated reports about such an acquisition yet.

Pinterest to Slash Nearly 15% of Workforce in AI-Powered Restructuring

The company expects to incur restructuring charges between $35 million and $45 million, primarily cash-related expenditures. Pinterest announced it is slashing its workforce by nearly 15% as the social media company pivots resources toward artificial intelligence, the latest tech giant to change its operations around AI capabilities while reducing headcount and triggering concerns about massive job displacement. The San Francisco-based firm disclosed the board-approved restructuring plan in a Form 8-K filing with the U.S. Securities and Exchange Commission on Tuesday, announcing it will eliminate positions affecting fewer than 15% of employees, along with office space reductions. Pinterest said it is "reallocating resources to AI-focused roles and teams that drive AI adoption and execution," "prioritizing AI-powered products and capabilities," and "accelerating the transformation of its sales and go-to-market approach." The company is the latest firm to realign its workforce around AI, amid ongoing uncertainty over the technology's long-term impact on employment. The restructuring is expected to be completed by the end of its third fiscal quarter, subject to local law and consultation requirements. The move will trigger restructuring charges between $35 million and $45 million, primarily in cash-related expenditures. Despite reducing overall staffing, the company plans to reinvest in "key development areas and strategic opportunities," according to the filing. AI displacement warnings mount The announcement arrives amid mounting warnings from AI industry leaders about rapid workforce displacement. Earlier this month at the World Economic Forum in Davos, Anthropic CEO Dario Amodei reaffirmed predictions that human-level AI could arrive by 2026 or 2027, while estimating that up to half of entry-level professional roles could vanish within five years. "We might be six to twelve months away from when the model is doing most, maybe all, of what [software engineers] do end to end," he said. Robinhood CEO Vlad Tenev noted during a recent TED Talk that AI could drive a "Cambrian explosion" of innovation and job creation, predicting a "job singularity" with new job families across every field. "Where the internet gave people worldwide reach, AI gives them a world-class staff," Tenev said. Tech restructuring Pinterest joins Meta Platforms, which cut about 1,000 jobs from its Reality Labs division this month as it shifts resources from metaverse development toward AI wearables and mobile features. "6.1% of jobs will be lost in the US by 2030 due to AI and automation," J.P. Gownder, VP, Principal Analyst, at global research and advisory firm Forrester, recently predicted. "Even if we're not heading for an imminent AI job apocalypse," Gownder added, organizations' use of AI will alter work and customer service, but "in the next five years, the future of work will remain largely human," as AI takes over tasks without fully replacing jobs. Meanwhile, AI's role in hiring itself is facing legal scrutiny. Last week, two job seekers filed a federal class-action lawsuit against AI hiring platform Eightfold alleging the company uses hidden artificial intelligence to secretly score applicants without their knowledge or consent, in violation of consumer protection laws.

Pinterest cites artificial intelligence in laying off 15% of workforce

Mary Cunningham is a reporter for CBS MoneyWatch. She previously worked at "60 Minutes," CBSNews.com and CBS News 24/7 as part of the CBS News Associate Program. Pinterest plans to cut its workforce by 15% this year, a move the company said will allow it to reallocate resources to the build-out of its artificial intelligence capabilities. The San Francisco-based company disclosed the plan in a regulatory filing on Tuesday, noting that the reduction will affect "less than 15% of the company's workforce" and will include office space reductions. Pinterest is cutting costs to create more cash flow for AI-focused roles and teams, AI‑powered products and to help accelerate how it conducts sales, according to the company's filing. "We are making organizational changes to further deliver on our AI-forward strategy, which includes hiring AI-proficient talent," a Pinterest spokesperson said in a statement. "As a result, we've made the difficult decision to say goodbye to some of our team members." Founded in 2008, Pinterest allows users to find and save recipes, decor and other content, and shop for products. The San Francisco-based company has 4,666 employees, according to the financial data platform FactSet. Pinterest's restructuring plan is expected to be completed by Sept. 30, 2026, and will include pre-tax charges of approximately $35 million to $45 million, Pinterest said Tuesday. Pinterest is the latest in a series of companies to cite AI in their layoff decisions. On Monday, Nike said it was cutting approximately 775 employees as it seeks to streamline operations and accelerate the "use of advanced technology and automation."

Pinterest will lay off 15% of its workforce as the platform pivots resources to AI

Pinterest plans to lay off under 15% of its workforce, as part of broader restructuring that arrives as the image-sharing platform pivots more of its money to artificial intelligence NEW YORK -- Pinterest plans to lay off under 15% of its workforce, as part of broader restructuring that arrives as the image-sharing platform pivots more of its money to artificial intelligence. In a Tuesday securities filing, San Francisco-based Pinterest said it was making these cuts to support "transformation initiatives" -- which include reallocating the company's resources to AI-focused roles and prioritizing AI-powered products. It said it was also working to reshape its "sales and go-to-market approach." Beyond the coming layoffs, Pinterest said it will reduce office space. The company expects to complete its restructuring plan by the end of September, incurring pretax charges of $35 million to $45 million. Pinterest's job cuts are expected to impact hundreds of workers. As of the end of last year, Pinterest had a total headcount of about 5,200 employees, the company confirmed to The Associated Press. Like other tech and social media companies, Pinterest has accelerated its integration of AI recently, particularly in consumer-facing offerings. In October, the company introduced AI-powered updates to users' in-platform "boards" and unveiled Pinterest Assistant, which is also powered by AI and gives users shopping recommendations. Pinterest isn't the first company to turn to job cuts while pivoting spending to AI. Last fall, Amazon, for example, said it would cut about 14,000 corporate jobs (close to 4% of its workforce) as it ramped up AI investments while trimming costs elsewhere. Shares of Pinterest fell more than 9% as of midday trading Tuesday.

Pinterest will lay off 15% of its workforce as the platform pivots resources to AI

NEW YORK (AP) -- Pinterest plans to lay off under 15% of its workforce, as part of broader restructuring that arrives as the image-sharing platform pivots more of its money to artificial intelligence. In a Tuesday securities filing, San Francisco-based Pinterest said it was making these cuts to support "transformation initiatives" -- which include reallocating the company's resources to AI-focused roles and prioritizing AI-powered products. It said it was also working to reshape its "sales and go-to-market approach." Beyond the coming layoffs, Pinterest said it will reduce office space. The company expects to complete its restructuring plan by the end of September, incurring pretax charges of $35 million to $45 million. Pinterest's job cuts are expected to impact hundreds of workers. As of the end of last year, Pinterest had a total headcount of about 5,200 employees, the company confirmed to The Associated Press. Like other tech and social media companies, Pinterest has accelerated its integration of AI recently, particularly in consumer-facing offerings. In October, the company introduced AI-powered updates to users' in-platform "boards" and unveiled Pinterest Assistant, which is also powered by AI and gives users shopping recommendations. Pinterest isn't the first company to turn to job cuts while pivoting spending to AI. Last fall, Amazon, for example, said it would cut about 14,000 corporate jobs (close to 4% of its workforce) as it ramped up AI investments while trimming costs elsewhere. Shares of Pinterest fell more than 9% as of midday trading Tuesday.

Pinterest Will Lay off 15% of Its Workforce as the Platform Pivots Resources to AI

NEW YORK (AP) -- Pinterest plans to lay off under 15% of its workforce, as part of broader restructuring that arrives as the image-sharing platform pivots more of its money to artificial intelligence. In a Tuesday securities filing, San Francisco-based Pinterest said it was making these cuts to support "transformation initiatives" -- which include reallocating the company's resources to AI-focused roles and prioritizing AI-powered products. It said it was also working to reshape its "sales and go-to-market approach." Beyond the coming layoffs, Pinterest said it will reduce office space. The company expects to complete its restructuring plan by the end of September, incurring pretax charges of $35 million to $45 million. Pinterest's job cuts are expected to impact hundreds of workers. As of the end of last year, Pinterest had a total headcount of about 5,200 employees, the company confirmed to The Associated Press. Like other tech and social media companies, Pinterest has accelerated its integration of AI recently, particularly in consumer-facing offerings. In October, the company introduced AI-powered updates to users' in-platform "boards" and unveiled Pinterest Assistant, which is also powered by AI and gives users shopping recommendations. Pinterest isn't the first company to turn to job cuts while pivoting spending to AI. Last fall, Amazon, for example, said it would cut about 14,000 corporate jobs (close to 4% of its workforce) as it ramped up AI investments while trimming costs elsewhere. Shares of Pinterest fell more than 9% as of midday trading Tuesday.

Pinterest Quietly Reveals 14% Workforce Cut in SEC Filing as It Ramps Up AI Spending

Pinterest expects to complete the cuts by the end of the third quarter in late September and spend between $35 million and $45 million pre-tax on restructuring efforts, the company disclosed in a securities filing. As of September 2025, Pinterest employed 5,205 full-time workers, according to Reuters. Based on those figures, the latest announcement could translate into cuts affecting up to roughly 729 employees. Shares of Pinterest slipped about three percent in premarket trading following the news. How Pinterest Plans to Use AI

Pinterest layoffs: Company to cut 15% of workforce amid AI push - here are the key teams impacted

Pinterest layoff: Pinterest will cut 15% of its workforce as it accelerates a shift toward artificial intelligence. The layoffs affect about 700 employees worldwide. Management says resources are being redirected to AI-powered search, shopping, and ad tools. The restructuring includes office downsizing and $35-$45 million in charges. Pinterest aims to complete the transition by late 2026 while protecting margins and long-term growth. Investor focus now centers on execution speed, costs, and revenue. Pinterest will reduce roughly 15% of its global workforce as the company accelerates its shift toward artificial intelligence, marking one of the largest restructurings in its history. The cuts are expected to affect approximately 700 to 800 employees as Pinterest realigns its cost structure, product roadmap, and hiring priorities for an AI-driven future. The layoffs were disclosed in a regulatory filing and confirmed by company statements on January 27, 2026. Pinterest said the reductions are part of a broader restructuring effort to redirect resources toward AI development while streamlining teams that no longer align with its long-term strategy. The company also plans to consolidate operations and reduce office space. Pinterest anticipates pre-tax charges from the restructuring to range between $35 million and $45 million, primarily related to severance, employee benefits, and real estate costs. Most changes are expected to be completed by the end of the third quarter of 2026. The decision comes at a pivotal moment for Pinterest. While the platform remains a key player in digital inspiration and shopping discovery, it faces growing competition from TikTok, Meta, and AI-native discovery tools. Advertising growth has stabilized but remains under pressure. Management believes that deeper AI integration will enhance personalization, shopping conversion, and long-term revenue efficiency. Pinterest says the layoffs are not aimed at short-term survival but at capital reallocation. Over the past year, the company has increased investment in machine learning models that power search relevance, visual discovery, and shopping recommendations. These systems require fewer traditional roles but more specialized AI talent. Consequently, Pinterest is shrinking teams tied to older workflows while increasing investment in automation-driven product development. The company has already launched AI-enhanced features that help users refine searches, identify products in images, and receive personalized recommendations. Internal data indicates these tools boost engagement and shopping intent. Management believes scaling these systems is crucial to compete in a market increasingly dominated by AI-led discovery. Pinterest also cited the need to modernize sales and marketing operations. AI-based ad targeting and campaign optimization tools reduce the need for manual processes, shifting the workforce demand from traditional roles to engineers and data specialists. Cost discipline is another driver. Pinterest's operating expenses previously rose faster than revenue. By reducing headcount and office space now, the company aims to protect margins while continuing to invest in strategic growth areas. Pinterest has not provided a full departmental breakdown, but disclosures and internal communications suggest the cuts are broad but targeted. Roles most affected include teams involved in non-AI engineering, legacy product maintenance, and traditional operational functions. Some sales and marketing positions are also impacted as automation replaces manual campaign management and reporting. Office-based and support roles tied to physical workspace usage are being reduced as Pinterest downsizes its real estate footprint. The company continues to move toward flexible work arrangements, making some location-dependent roles redundant. Pinterest emphasized that not all engineering positions are being reduced. Hiring continues in key areas, including AI research, machine learning engineering, data infrastructure, and applied AI product teams. Employees with skills aligned to these strategic priorities are more likely to be retained or reassigned. The layoffs are global, spanning the United States, Europe, and parts of Asia. The company did not provide country-specific numbers, but filings indicate the reductions are spread across multiple regions. Investor response was mixed. Pinterest shares initially showed modest movement, reflecting market familiarity with AI-driven restructuring in the tech sector. Many investors view the layoffs as a sign of discipline rather than distress. Analysts note that Pinterest's approach mirrors trends in Big Tech: reducing traditional roles while boosting AI infrastructure investment. The result is a smaller but more specialized workforce. Industry data shows that tech companies have collectively cut tens of thousands of jobs over the past year, even as AI hiring surged. Pinterest's move exemplifies how AI is reshaping the workforce -- not just creating new jobs, but changing which roles survive. (You can now subscribe to our Economic Times WhatsApp channel)

Pinterest To Trim Workforce By 15% In AI Pivot -- Stock Declines In Tuesday Pre-Market - Pinterest (NYSE:PINS)

Pinterest Inc (NYSE:PINS) announced a global restructuring plan that will lead to a reduction in its workforce by less than 15%. The stock declined 2.55% in Tuesday's pre-market trading session. The plan also calls for a reduction in office space. The company expects to record pre-tax restructuring charges of approximately $35 million to $45 million, and the process is expected to be completed by the end of the third quarter. As of its latest annual report for 2024, Pinterest had 4,666 full-time employees. The digital pinboard platform stated that the restructuring measures are intended to advance its transformation efforts by shifting resources toward AI-driven roles and teams. Pinterest Reshapes Focus On AI Ads The restructuring comes as Pinterest continues to pivot towards AI and other transformation initiatives. This is a plan to expand into connected television performance advertising. Pinterest's acquisition of tvScientific in December was part of this effort to expand its AI-powered performance ad offerings to connected TV. In November, Pinterest reported downbeat sales for the third quarter, leading to analysts slashing their forecasts. Despite this, CEO Bill Ready highlighted the company's investments in AI and product innovation as paying off, turning the platform into an AI-powered shopping assistant for 600 million consumers. Moreover, speculation around a potential OpenAI acquisition of Pinterest has been gaining traction, with Kalshi traders pricing a 54% chance, following The Information report, which included OpenAI acquiring Pinterest among its 2026 predictions. Benzinga's Edge Rankings place Pinterest in the 95th percentile for growth and the 59th percentile for value, reflecting its mixed performance. Benzinga's screener allows you to compare Pinterest's performance with its peers. Price Action: Over the past year, Pinterest stock declined 22.64%, as per data from Benzinga Pro. On Monday, the stock edged 0.04% lower to close at $25.90. Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. Images via Shutterstock PINSPinterest Inc $25.05-3.28% Overview Market News and Data brought to you by Benzinga APIs

Pinterest cuts nearly 15% jobs to redirect resources to AI

Pinterest said on Tuesday it would reduce its workforce by less than 15% and shrink office space, as the social media company reallocates resources to artificial intelligence initiatives. The announcement comes as the company competes with TikTok and Meta-owned Facebook and Instagram for digital advertising budgets, as these platforms continue to draw marketers with their extensive user base. Pinterest said it expects pre-tax restructuring charges of about $35 million to $45 ⁠million. Shares ⁠of the company were down 3.5% in premarket trading. They had fallen nearly 11% last year.

Pinterest to Cut Roughly 15% of Staff in Shift to AI Focus | PYMNTS.com

The layoffs will affect about 700 workers, The Wall Street Journal reported Tuesday. Pinterest said in the filing that the move is part of a restructuring plan that supports its transformation initiatives. The plan involves moving resources to AI-focused roles and teams and "prioritizing AI-powered products and capabilities." "Although the company is reducing its overall staffing levels with these actions in the near term, the company plans to reinvest in key development areas and strategic opportunities," the filing said. Pinterest expects to complete the plan, which also involves scaling back its office space, by the end of the third quarter, per the filing. The company has been increasing its focus on AI for some time. On an earnings call in November, management said the platform has shifted from a digital mood board into what CEO Bill Ready called an "AI-powered visual-first shopping assistant." The company said at the time that AI now underpins almost every part of its platform, from search and discovery to shopping recommendations, along with the then-new conversational Pinterest Assistant. Pinterest Assistant is designed to help users find products and ideas that match their tastes, expanding the platform's long-standing focus on inspiration into one centered on action. The assistant is aimed at making Pinterest "a more actionable destination," combining search, personalization and shopping within one experience. At the same time, Pinterest also introduced AI-powered upgrades to its boards that produce tailored recommendations based on each user's activity and saved Pins. Pinterest's job cuts are the third in a series of layoffs at high-profile tech companies so far this year. Last week saw reports that Amazon was preparing to cut 14,000 corporate workers, part of its effort to eliminate 30,000 corporate jobs. The latest round of cuts was reportedly concentrated on four areas, including Amazon Web Services, retail, Prime Video, and People Experience and Technology, the company's human resources division. Earlier this month, it was reported that Meta plans to eliminate 10% of the jobs in its Reality Labs unit as it focuses less on virtual reality products and more on AI wearables. For all PYMNTS AI coverage, subscribe to the daily AI Newsletter.

Pinterest to Lay Off 15 Percent of Staff in Pivot to AI

Pinterest is planning to lay off less than 15 percent of its workforce as it moves to "AI-focused roles." In a filing Tuesday, the digital pinboard company said it was planning this reduction in staff as it is "reallocating resources to AI-focused roles and teams that drive AI adoption and execution," as well as "prioritizing AI‑powered products and capabilities." There will also be office space reductions, with the total restructuring charges amounting to about $35 million to $45 million. The plan is expected to be completed by the end of the company's third quarter, ending Sept. 30, 2026. Pinterest added that while this is a reduction in overall staffing, at a later point, "the Company plans to reinvest in key development areas and strategic opportunities." The company reported a total employee headcount of 5,205 as of its prior third quarter. The news comes as Amazon prepares its second round of job cuts that could impact a total of 30,000 people. The job cuts, first announced in October, when 14,000 of the 30,000 jobs were cut, was also due to AI with the company saying "We're convinced that we need to be organized more leanly, with fewer layers and more ownership, to move as quickly as possible for our customers and business." Shares of Pinterest were down 3.6 percent in premarket trading Tuesday. The stock has fallen 22 percent over the past three months and 21 percent over the past year. The company went public in 2019.

Pinterest: cuts 15% of its workforce to invest in artificial intelligence

Pinterest has announced layoffs representing nearly 15% of its workforce and a reduction in its office space as part of a restructuring aimed at strengthening its artificial intelligence capabilities. The reorganization, expected to be completed by the end of September, will result in charges estimated at between $35m and $45m before tax. The company had around 4,500 employees in April 2023. The move is part of a strategy to reallocate resources toward the development of AI-driven products and an overhaul of its sales and marketing divisions. Pinterest aims to integrate artificial intelligence across its services to offer more personalized content. It has notably launched the "Pinterest Assistant", an AI-based shopping tool, and is rolling out automated advertising solutions in a market dominated by TikTok, Facebook and Instagram. CEO Bill Ready says the AI investments are beginning to pay off, pointing to a transformation of the platform into a shopping assistant for 600 million users. Pinterest is thus joining other technology players that have cut jobs to fund their transition to AI. Some analysts, however, warn of the risk that the AI narrative could be used to mask underlying structural difficulties.