Pulse Secures $1.4 Million Seed Funding to Revolutionize SaaS Product Management with Agentic AI

Pulse Secures $1.4 Million in a Seed Funding Round led by Endiya Partners

Pulse is an Agentic AI-powered platform for SaaS product teams, designed to capture and analyse customer feedback, automating feature extraction and prioritisation.The round saw participation from Endiya Partners, along with renowned angel investors.Pulse was established in mid 2024 by Haren Chelle, Vatsal Singhal, and Alok Thatikunta. Pulse, a cutting-edge Agentic AI-powered platform transforming how SaaS companies develop and refine their products, has raised $1.4 Million in seed funding led by Endiya Partners. The funding round also included participation from a notable group of angel investors, featuring personal investments from the founders of Zluri and Yellow.ai, along with several other prominent entrepreneurs and product leaders. The funding secured will primarily be directed toward building a strong core team, with a particular emphasis on the platform's development and enhancing purpose-built LLMs & Agentic AI capabilities. Pulse has begun pilots with multiple design partners and is set to go-live with several of them, alongside the launch of its MVP in November 2024. Additionally, the company plans to allocate resources toward early go-to-market initiatives, helping establish an initial foothold and drive market traction in India & the US, paving the way for long-term growth and leadership in the AI-first product management space. Founded in 2024 by a group of passionate alumni from IIT Patna and IIIT Hyderabad, Pulse is headquartered in Hyderabad, India. Haren Chelle, CEO and Co-founder, Vatsal Singhal, CPO and Co-founder, and Alok Thatikunta, CTO and Co-founder bring complementary expertise across product, technology, sales, and marketing, positioning them well to build and scale Pulse into an innovative, leading agentic AI-powered platform to assist product managers across global SaaS companies. Haren, Co-founder and CEO, Pulse said, "At Pulse, we're reimagining how SaaS companies understand and leverage the voice of customers. Our mission is to transform product management into a data-first approach where every outcome is backed by powerful insights. This funding enables us to scale faster and empower businesses to create products that truly resonate with their customers, giving them a competitive edge in an ever-evolving market." Pulse is designed to be the ultimate companion for Product Managers, transforming how they manage customer data, prioritise features, and align cross-functional teams. By centralising and analysing customer feedback in real-time, Pulse empowers Product Managers with actionable intelligence that aligns product initiatives directly with customer needs, strategic objectives, and market demands. Through advanced Agentic AI, Pulse not only automates feature extraction and prioritisation but also curates data-driven roadmaps, dynamic insights on competitor movements, and predictive metrics like NPS and NRR impact. This holistic approach enables Product Managers to act decisively, cut through feedback noise, and drive impactful product outcomes, all while reducing the burden of manual analysis and documentation. Pulse is built to enhance the core tasks of Product Managers, making it an invaluable platform that optimises product strategy, time-to-market, and ultimately, customer satisfaction. "Product managers today face the challenge of driving data-informed feature prioritisation, cross-functional alignment, and competitiveness, all while ensuring their products stay impactful and scalable. Pulse's Agentic AI platform tackles these challenges by consolidating customer data from sources like CRMs, support desks, and other collaboration tools into a centralised intelligence hub. This 'system of action' empowers PMs with an AI-driven source of truth for precise, autonomous prioritisation aligned with strategic objectives. By amplifying the voice of the customer, Pulse optimises key business outcomes such as NRR and NPS, delivering strong ROI. We're excited to support Pulse as it redefines the future of product management." said Medha Kannapally, Associate at Endiya Partners. Pulse is in the early stages of establishing its brand presence in India. Initially focused on product development and team building, Pulse is actively laying the foundation for its go-to-market strategy. In the coming months, the company aims to boost visibility, positioning Pulse as the "system of action" for all of an organisation's qualitative and quantitative customer data and insights, enabling product teams to access relevant knowledge about their customers in seconds. Product teams can analyse in the way that best suits them, uncovering emerging and actionable intelligence from the data, which is the core strength of Pulse. -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- END -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- - About Pulse Founded in 2024 and headquartered in Hyderabad, India, Pulse is an innovative Agentic AI-powered platform designed to revolutionise how SaaS companies build and refine their products. By harnessing the power of Agentic AI, Pulse captures customer feedback from multiple touchpoints, analyses structured and unstructured data, and automates key processes like feature extraction, prioritisation, and product hierarchy creation. Pulse empowers product teams to make faster, data-backed decisions, improving key metrics such as Net Revenue Retention (NRR), Net Promoter Score (NPS), and Annual Recurring Revenue (ARR). Backed by Endiya Partners and prominent angel investors, Pulse is on a mission to enable businesses to stay agile, competitive, and responsive to evolving customer needs in today's dynamic SaaS market. For more information, visit www.pulsegen.io About Endiya Partners Endiya Partners is an early-stage venture capital firm with a proven track record of backing high-growth product startups. Leveraging deep domain expertise and extensive experience in entrepreneurship and operations, the Endiya team plays a pivotal role in helping exceptional entrepreneurs build successful, scalable businesses globally. The firm's notable portfolio includes several category-defining companies such as Darwinbox, Kissht, SigTuple, Zluri, Qapita, Eyestem, Scrut Automation, Sugar.fit, and AquaExchange. To learn more, visit www.endiya.com

SaaS-focused agentic AI platform Pulse raises $1.4 million from Endiya Partners, others

The funds will be used to bolster the company's core team, develop the platform further and advance its purpose-built LLMs and AI agentic capabilities.Software-as-a-service (SaaS)-focused agentic artificial intelligence (AI) platform Pulse has raised $1.4 million in a seed funding round led by Endiya Partners, with participation from a group of angel investors, including the founders of software-as-a-service (SaaS) platform Zluri and customer service startup Yellow.ai, along with other entrepreneurs. The funding will be primarily used to strengthen Pulse's core team, focusing on platform development and advancing its purpose-built large language models (LLMs) and agentic AI capabilities, according to cofounder and CEO Haren Chelle. The company also plans to invest in early go-to-market initiatives to establish a foothold in both India and the US. "Pulse (aims) to solve a decade-old problem in SaaS, which was to address the gap between the voice of customers and overall product development," Chelle told ET. Founded in June 2024, Pulse helps product managers at global SaaS companies streamline their product development processes. The platform leverages agentic AI to capture customer feedback from multiple touchpoints, analyse structured and unstructured data, and automate processes such as feature extraction, prioritisation, and product hierarchy creation. This enables product teams to make faster, data-driven decisions, boosting key metrics like net revenue retention, net promoter score, and annual recurring revenue. Currently, Pulse is conducting pilots with three companies and plans to go live with them by the end of the month. "Product managers today face the challenge of driving data-informed feature prioritisation, cross-functional alignment, and competitiveness, all while ensuring their products stay impactful and scalable. Pulse's agentic AI platform tackles these challenges by consolidating customer data from sources like CRMs (customer relationship managers), support desks, and other collaboration tools into a centralised intelligence hub," said Medha Kannapally, associate at Endiya Partners. In the April-June quarter, funding for AI startups in India reached $8.2 million, marking a 91% sequential decline and an 82% year-over-year drop, as reported by ET, citing data from market intelligence firm Tracxn.

SaaS Focused AI Startup Pulse Bags Funding From Endiya Partners

The startup will use the funding to build its team and enhance purpose-built large language models (LLM) and agentic AI capabilities Hyderabad-based AI startup Pulse has raised $1.4 Mn (about INR 11.8 Cr) in its seed funding round led by Endiya Partners. The round also saw participation from angel investors, including founders of Zluri and Yellow.ai. The startup will use the funding to build its team and enhance purpose-built large language models (LLM) and agentic AI capabilities, Pulse said in a statement. Additionally, the startup plans to allocate resources toward early go-to-market initiatives, helping establish an initial foothold and drive market traction in India and the US. "We are headed to the US market, starting this month, where we are trying to get our initial customer base as well," Pulse cofounder and CEO Haren Chelle told Inc42. Founded in 2024 by Chelle, Vatsal Singhal and Alok Thatikunta, Pulse offers an agentic AI platform aimed at SaaS product teams. It aggregates and analyses multi-source data to provide actionable insights, predictive analytics, and strategic recommendations. The platform is designed to help product teams streamline decision making, increase efficiency, and maintain a competitive edge. "Pulse unifies all unstructured data sources into one platform, enabling the agentic AI to autonomously handle key steps in product discovery and development. It extracts insights from conversations and support tickets, automatically generates feature request tickets, prioritises them, and integrates them into the product roadmap," said Chelle. Agentic AI can act on its own to achieve a goal. Instead of needing constant instructions, it can make decisions by itself based on its programming and the situation it's in. The startup said that it has begun pilots with multiple design partners and will go live with several of them in the ongoing month. According to Chelle, Pulse's AI agent can also draft product requirements document (PRD), conduct competitive analysis, and recommend what to build based on timelines like sprints, months, or quarters. "This empowers product management to drive business outcomes such as user activation rate (UARR), net revenue retention (NRR), and net promoter score (NPS), which are crucial for scaling SaaS companies," he added. The funding comes at a time when AI has taken the world by storm. AI adoption is on the rise in India as well, and this has resulted in the emergence of a number of AI-focussed startups over the last few years. These startups are also seeing a lot of investor interest. Recently, accounting and bookkeeping platform Febi.ai raised $2 Mn from Lumis Partners, former JP Morgan executive Virender Rana, and Lenskart cofounder Amit Chaudhary. In September, legal tech startup Jhana.ai also raised $1.6 Mn in its ongoing maiden funding round. Notably, at the start of this year, Ola's Krutrim AI became the first AI unicorn of India with a funding of $50 Mn.