realme Partners with Optiemus Electronics to Manufacture AIoT Devices in India

China's realme teams up with Optiemus Electronics to make AIoT devices in India

Chinese smartphone brand realme has partnered with Optiemus Electronics to manufacture its next-generation AIoT (Artificial Intelligence of Things) products in India. The latest announcement- which comes amid a global tariff reset and New Delhi's own push to expand hi-tech production- marks a significant step towards strengthening India's manufacturing ecosystem and supporting the government's 'Make in India' initiative. Together, realme and Optiemus Electronics (OEL) target to manufacture 5 million AIoT devices annually while generating over 2,000 new employment opportunities in India, according to a release. As part of its long-term vision to strengthen domestic manufacturing, realme aims to produce all of its AIoT product portfolio in India, including earphones, smartwatches, and tablets, the release said. Key products such as the realme Buds T200 series, realme Buds Wireless series, and realme Buds Air series will start rolling off local production lines beginning this year. At the same time, realme is also accelerating efforts to source a majority of critical components, such as PCBAs (Printed Circuit Board Assembly), batteries, mechanics, cables, and chargers, from within India. "Beyond addressing the growing needs of Indian consumers, realme is also evaluating opportunities to export Made-in-India AIoT products to global markets, establishing India not just as a manufacturing base but as a global hub for innovation and production," the release said. This partnership will also contribute to the creation of a stronger local supply chain and skilled workforce to support high-volume and high-quality production, it added.

realme partners with Optiemus Electronics for making AIoT products in India

realme has announced a partnership with Optiemus Electronics Ltd. (OEL) to manufacture its next-generation Artificial Intelligence of Things (AIoT) products in India. This collaboration aligns with the "Make in India" initiative, aiming to bolster domestic manufacturing capabilities. The company's long-term strategy involves shifting its entire AIoT product portfolio, encompassing earphones, smartwatches, and tablets, to Indian production lines. This transition will commence with the local manufacturing of key products, including the realme Buds T200 series, realme Buds Wireless series, and realme Buds Air series, starting this year. In conjunction with local production, realme is actively working towards sourcing a substantial portion of critical components, such as Printed Circuit Board Assemblies (PCBAs), batteries, mechanical parts, cables, and chargers, from Indian suppliers. The company is also exploring the potential to export its "Made-in-India" AIoT products to international markets, with the goal of positioning India as a global manufacturing and innovation hub. realme and OEL have set a target to produce 5 million AIoT devices annually, which is projected to generate over 2,000 employment opportunities within India. The partnership is expected to contribute to the development of a robust local supply chain and a skilled workforce capable of supporting high-volume and high-quality production. Production has already commenced with the realme Buds T200 Lite, an earbud featuring Dual Mic AI Deep Call Noise Cancellation, powered by DNN voice recognition technology. This development marks the initial step in the collaborative manufacturing effort between realme and OEL. Regarding the partnership, realme's spokesperson said: India is a dynamic and fast-growing market for next-generation AI-enabled hearables, wearables, and power management devices. We are excited to partner with Optiemus Electronics Ltd. (OEL) to bring the manufacturing of all our high-performance and value for money AIoT devices to India. This collaboration will enable us to expand our manufacturing base to cater to domestic demand, while also reinforcing our commitment to the Atmanirbhar Bharat initiative. At the same time, it opens up new opportunities to extend our global footprint through world-class manufacturing capabilities established here in India. Ashok Gupta, Chairman, Optiemus Group said:

realme partners with Optiemus Electronics to manufacture AIoT devices in India

Major stride toward 'Make in India': realme to manufacture AIoT portfolio in India, targeting 5 million realme, the most popular smartphone brand among Indian youth, partners with Optiemus Electronics Ltd. (OEL) to manufacture its next -generation AIoT products in India, in a significant step towards strengthening India's manufacturing ecosystem and supporting the government's 'Make in India' initiative. As part of its long-term vision to strengthen domestic manufacturing, realme aims to produce all of its AIoT product portfolio in India, including earphones, smartwatches, and tablets. Beginning this year, key products such as the realme Buds T200 series, realme Buds Wireless series, and realme Buds Air series will start rolling off local production lines. In parallel, realme is also accelerating efforts to source a majority of critical components, such as PCBAs, batteries, mechanics, cables, and chargers, from within India. Beyond addressing the growing needs of Indian consumers, realme is also evaluating opportunities to export Made-in-India AIoT products to global markets, establishing India not just as a manufacturing base but as a global hub for innovation and production. Together, realme and OEL target to manufacture 5 million AIoT devices annually while generating over 2,000 new employment opportunities in India. This partnership will also contribute to the creation of a stronger local supply chain and skilled workforce to support high-volume and high-quality production. The collaboration has already taken off with the commencement of production for the realme Buds T200 Lite -- an advanced earbud that delivers crystal-clear calling via Dual Mic AI Deep Call Noise Cancellation, powered by DNN voice recognition technology. realme's spokesperson on the partnership said, "India is a dynamic and fast-growing market for next-generation AI-enabled hearables, wearables, and power management devices. We are excited to partner with Optiemus Electronics Ltd. (OEL) to bring the manufacturing of all our high-performance and value for money AIoT devices to India. This collaboration will enable us to expand our manufacturing base to cater to domestic demand, while also reinforcing our commitment to the Atmanirbhar Bharat initiative. At the same time, it opens up new opportunities to extend our global footprint through worldclass manufacturing capabilities established here in India." Mr. Ashok Gupta, Chairman, Optiemus Group said, "We are thrilled to sign up this partnership with realme as we believe in realme's philosophy of 'Make it real.' The fusion of AI and IoT is making hearable-wearable products and power devices smarter, more efficient and thus deliver a great value. We are thoroughly delighted to be an eminent part of this AI-based product evolution. OEL will continue to play its role in shaping electronics manufacturing in India, generate more employment opportunities, and forge the path ahead to become Atmanirbhar Bharat." About realme realme is a technology brand committed to delivering cutting-edge innovations and premium designs to young users. Founded in 2018, realme has rapidly expanded to 61 global markets, achieving over 200 million users by 2023 and ranking among the top five smartphone brands in 21 countries. In just five years of its inception, realme has crossed a milestone of 100 million shipments in India and 200 million globally. With a vision to become a sustainable enterprise and a mission to be a tech popularizer for the young generation, exceeding users' expectations, realme embodies the spirit of "Make it real." In 2024, the realme number series gained an impressive 18% YoY growth, and by strategically targeting young demographics with superior camera capabilities, next-gen performance and premium design, it managed to capture nearly 30% of the entrypremium segment. realme is committed to leading the 5G revolution, which was evident as realme's 5G smartphone shipments witnessed an exponential 168% YoY growth in Q1, 2024. realme pushes technological boundaries with innovations like the World's fastest 320W Supersonic Charging, Interchangeable-Lens Concept with HyperImage+ engine and 10x optical telephoto zoom capability, AI Voice-based Retoucher, and AI Video Eraser. With 550+ after sales service centres, and partnerships with leading operators and e-commerce platforms, realme continues to shape the future of smart devices with authenticity and ambition. Collaborating with world-renowned designers, realme creates trendsetting designs that blend aesthetics with cutting-edge technology. Offering a diverse portfolio, realme's GT Series delivers next-level flagship AI-powered performance, the Number Series balances next-gen performance and cameras, the P Series combines superior performance and style with long-lasting battery life, the Narzo Series is built for gamers with high-refresh displays and optimized performance, and the C Series offers better tech for youth. For more information, please visit www.realme.com/in/ About Optiemus Electronics Limited Optiemus Electronics Limited (OEL), engaged into the business of electronics manufacturing in India, provides end-to-end solutions to global and Indian brands encompassing world class manufacturing, supply chain management and repair/refurbishment. OEL has two state-of-the-art manufacturing units in Noida, Uttar Pradesh. With a highly experienced team and winning attitude, OEL has won the trust of many Local as well as global brands, maintaining its commitment towards Quality, Timely Delivery, Flexibility as well as Customer Satisfaction.