Robert Downey Jr. Vows Legal Action Against AI Replicas, Highlighting Hollywood's AI Concerns

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Robert Downey Jr. threatens to sue future executives who use AI to recreate his likeness, sparking discussions about AI's role in entertainment and actors' rights.

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Robert Downey Jr.'s Stand Against AI Replicas

Robert Downey Jr., the Oscar-winning actor known for his portrayal of Tony Stark in the Marvel Cinematic Universe, has taken a firm stance against the use of artificial intelligence (AI) to recreate his likeness. In a recent episode of the "On With Kara Swisher" podcast, Downey declared his intention to "sue all future executives" who might attempt to use AI-generated versions of him, even after his death 1.

"I intend to sue all future executives just on spec," Downey stated, adding that his law firm would "still be very active" even after his passing 2. This bold declaration highlights the growing concerns among actors about the potential misuse of AI technology in the entertainment industry.

AI in Hollywood: A Contentious Issue

Downey's comments come at a time when AI's role in entertainment is under intense scrutiny. The Hollywood video game performers' strike, which began in July, was largely fueled by concerns over AI protections 3. The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has described the AI issue as an "existential crisis" for performers.

Last year's film and television strikes also centered around AI concerns, resulting in a deal that requires productions to obtain informed consent from actors whose digital replicas are used 4.

Legal Protections and Industry Response

In response to these concerns, California recently passed a law prohibiting the unauthorized replication of a deceased performer's likeness without prior consent 5. This legislation, sponsored by SAG-AFTRA and signed by Governor Gavin Newsom in September, provides additional legal protection for actors like Downey.

Despite his strong stance, Downey expressed confidence that Marvel Studios would not misuse his likeness, citing his trust in the decision-makers there. "I am not worried about them hijacking my character's soul because there's like three or four guys and gals who make all the decisions there anyway and they would never do that to me," he said 1.

Broader Implications for AI in Entertainment

Downey's comments have sparked broader discussions about the ethical use of AI in entertainment. Currently starring in the Broadway play "McNeal," which explores themes of AI, artistic integrity, and copyright infringement, Downey criticized tech executives who potentially engage in negative practices while seeking positive attention 1.

"I don't envy anyone who has been over-identified with the advent of this new phase of the information age," Downey remarked. "The idea that somehow it belongs to them because they have these super huge start-ups is a fallacy" 3.

As AI technology continues to advance, the entertainment industry faces complex questions about truth, power, and the potential existence of a "social contract" related to AI use. Downey's stance serves as a high-profile example of the ongoing debate surrounding AI's role in creative industries and the rights of performers in the digital age.

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