Rubrik Launches Annapurna API Service to Accelerate Generative AI Development on Amazon Bedrock

Rubrik Launches Annapurna API Service for Generative AI Applications

Enhances enterprise AI with access to diverse, high-performing foundation models. Cybersecurity firm Rubrik on December 3 launched an application programming interface (API) service called 'Annapurna', integrated with Amazon Bedrock, to enable customers to quickly build enterprise-grade generative artificial intelligence (GenAI) applications. Rubrik said its Annapurna API service is designed to enable fast access to secure data embeddings from Rubrik Security Cloud. This integration with Amazon Bedrock allows customers to access a broad selection of high-performing foundation models (FMs) for developing enterprise-grade GenAI applications. Also Read: Kaynes Technology Acquires Austria's Sensonic to Enhance Railway Solutions Using AI Developing generative AI applications tailored to an organisation's proprietary knowledge is a top priority for the enterprises. However, AI teams operating outside the cloud face significant challenges. Rubrik Annapurna addresses the complexities of AI application development by providing: The integration with Amazon Bedrock enhances enterprise AI capabilities by simplifying access to diverse, high-performing models. Use cases include intelligent customer support tools, smarter sales assistants with 360-degree insights, and creative marketing assistants. Also Read: Trilegal Partners with Lucio to Drive AI-Powered Transformation in Legal Services "Organisations are faced with significant complexity when developing AI applications due to challenges around data access and sensitive data permissions. This could lead to applications that lack relevant knowledge or don't adhere to access controls," said Bipul Sinha, CEO, Chairman, and Co-founder of Rubrik. Sinha added, "Rubrik Annapurna helps to unlock Rubrik Security Cloud's enterprise data and metadata, which Combined with Amazon Bedrock, offers a vast collection of proven foundation models and enterprise-grade capabilities." "Amazon Bedrock brings together proven foundation models through a unified API, making it simple for enterprises to build and scale generative AI applications with built-in security and privacy," said Chris Sullivan, Vice president of Americas Channels and Alliances at AWS. "Rubrik's integration of Amazon Bedrock with its Annapurna API service helps customers better leverage all their data - regardless of where it resides - to drive customised, secure generative AI applications." Also Read: LG and Tenstorrent Strengthen Partnership to Enhance AI Chip Capabilities "Rubrik is simplifying complex data environments while prioritising security and compliance continues to give us confidence as we explore new opportunities to innovate and scale with AI," said Ted Balagtas, SVP, Chief Information Officer at Bankwell Financial Group. Rubrik noted that the Annapurna API service leverages all enterprise data and metadata within Rubrik Security Cloud, enabling users to set and manage access controls for AI applications easily.

Rubrik Launches Rubrik Annapurna for Amazon Bedrock to Accelerate Development of Gen AI Applications

New Rubrik Annapurna API service will allow customers to have ready-to-go access to all enterprise data for more powerful generative AI applicationsRubrik Annapurna will deliver secure data embeddings powered by Rubrik Security CloudRubrik Annapurna leverages all enterprise data and metadata in Rubrik Security Cloud to easily set and manage access controls for AI applications Rubrik, Inc. (NYSE: RBRK) today announces Rubrik Annapurna, a single API service for customers building generative AI (Gen AI) applications, which will integrate with Amazon Bedrock. Rubrik Annapurna is designed to enable fast access to secure data embeddings from Rubrik Security Cloud, which spans enterprise-wide data and metadata across on-premises, cloud, and SaaS. Rubrik Annapurna's powerful and secure data retrieval capabilities will work with Amazon Bedrock, enabling customers to access a broad selection of high-performing foundation models (FMs) to build enterprise-grade generative AI applications. Creating generative AI applications customized to an organization's proprietary knowledge is a priority for the C-suite. However, AI development teams not using the cloud must first locate and extract enterprise data from dozens of applications, filter on permissions and sensitivity, embed this data into vector databases for retrieval, and then build data pipelines to their large language models (LLMs). "Organizations are faced with significant complexity when developing AI applications due to challenges around data access and sensitive data permissions. This could lead to applications that lack relevant knowledge or don't adhere to access controls," said Bipul Sinha, CEO, Chairman, and Co-founder of Rubrik. "Rubrik Annapurna helps to unlock Rubrik Security Cloud's enterprise data and metadata. Combined with Amazon Bedrock, which offers a vast collection of proven foundation models and enterprise-grade capabilities, we can deliver to customers powerful and secure pre-embeddings that turbocharge generative AI initiatives." "We are at a pivotal moment many large Indian financial institutions and enterprises who are actively exploring generative AI applications. Amazon Bedrock unifies proven foundation models through a single API, simplifying the process of building and scaling generative AI applications while ensuring security and privacy," said Abhilash Purushothaman, Vice-President and General Manager, Rubrik (Asia). "By integrating Amazon Bedrock with Rubrik's Annapurna API service, we empower customers to harness the full potential of their data -- wherever it resides -- to develop tailored, secure generative AI applications. Annapurna's integration with Amazon Bedrock aims to advance organizations' AI innovation with: Fast API-first secure data access: Configurable access to all of an organization's data and metadata managed by Rubrik Security Cloud, which spans cloud, on-premises, and SaaS apps. Rubrik Annapurna can dynamically update access as data refreshes, permissions change, and sensitive data is introduced.Out-of-the-box, application aware embedding engine: Rubrik Annapurna is designed to provide secure embeddings of enterprise data and metadata via its single API. These embeddings recognize common application schemas and are customizable to help accelerate the development of data retrieval for retrieval-augmented generation (RAG).Seamless mobilization of data: Easily access and configure all enterprise data and metadata across SaaS, legacy, and homegrown applications like CRMs, billing, and knowledge management systems. Connect them all without custom APIs, cumbersome extract transfer load processes (ETLs), or custom data pipelines.Avoid shadow datastores: One flexible and configurable datastore designed to be used across all of an organization's AI applications, reducing costs, management overhead, and risk. Rubrik Annapurna for Amazon Bedrock is designed to unlock powerful use cases across business functions, such as: A more intelligent customer support expert for every rep: Provide expert-like resolutions based on historical information that pulls data from Salesforce Service Desk, as well as current engineering conversations from Microsoft Teams chat, and even recently published technical documentation in an organization's proprietary knowledge base.A smarter sales assistant for every sales team: Build a powerful sales assistant that connects multiple disjointed applications such as Salesforce CRM, emails, Teams chat, and even Zoom recordings sitting in Amazon Simple Storage Service (Amazon S3) buckets. Sales teams can rapidly get a 360° summary and qualitative review of customer deals with organizational context from customer emails, phone conversations, and the relevant internal communications across the team.A more creative marketing assistant: Build a highly dynamic marketing assistant that can create more original presentations from multiple, disparate sources, no matter where the insights live. The marketing assistant can leverage existing presentations and documents in OneDrive, as well as new product documentation in a proprietary knowledge management system, and also access customer feedback in call recordings in Amazon S3. "Rubrik is simplifying complex data environments while prioritizing security and compliance continues to give us confidence as we explore new opportunities to innovate and scale with AI. Today's announcement of Rubrik Annapurna and the integration with Amazon Bedrock is a true testament to Rubrik's focus and vision to help customers securely connect enterprise data and metadata to build compelling and AI applications," said Ted Balagtas, SVP, Chief Information Officer at Bankwell Financial Group. We have exciting developments planned for Annapurna in the coming months. Rubrik is on-site at AWS re:Invent 2024 this week in Las Vegas at booth #1948. For more technical details, visit Rubrik's blog. About Rubrik Rubrik (NYSE: RBRK) is on a mission to secure the world's data. With Zero Trust Data Security™, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. We help organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked.

Rubrik Accelerates Gen AI Development On Amazon Bedrock With Annapurna API Servi...

Rubrik Annapurna leverages all enterprise data and metadata in Rubrik Security Cloud to easily set and manage access controls for AI applications AWS re:Invent, LAS VEGAS, December 3, 2024 - Rubrik, Inc. (NYSE: RBRK) today announces Rubrik Annapurna, a single API service for customers building generative AI (Gen AI) applications, which will integrate with Amazon Bedrock. Rubrik Annapurna is designed to enable fast access to secure data embeddings from Rubrik Security Cloud, which spans enterprise-wide data and metadata across on-premises, cloud, and SaaS. Rubrik Annapurna's powerful and secure data retrieval capabilities will work with Amazon Bedrock, enabling customers to access a broad selection of high-performing foundation models (FMs) to build enterprise-grade generative AI applications. Creating generative AI applications customised to an organisation's proprietary knowledge is a priority for the C-suite. However, AI development teams not using the cloud must first locate and extract enterprise data from dozens of applications, filter on permissions and sensitivity, embed this data into vector databases for retrieval, and then build data pipelines to their large language models (LLMs). "Organisations are faced with significant complexity when developing AI applications due to challenges around data access and sensitive data permissions. This could lead to applications that lack relevant knowledge or don't adhere to access controls," said Bipul Sinha, CEO, Chairman, and Co-founder of Rubrik. "Rubrik Annapurna helps to unlock Rubrik Security Cloud's enterprise data and metadata. Combined with Amazon Bedrock, which offers a vast collection of proven foundation models and enterprise-grade capabilities, we can deliver to customers powerful and secure pre-embeddings that turbocharge generative AI initiatives." "Amazon Bedrock brings together proven foundation models through a unified API, making it simple for enterprises to build and scale generative AI applications with built-in security and privacy," said Chris Sullivan, vice president, Americas Channels & Alliances at AWS. "Rubrik's integration of Amazon Bedrock with its Annapurna API service helps customers better leverage all their data - regardless of where it resides - to drive customised, secure generative AI applications." Rubrik Annapurna for Amazon Bedrock is designed to unlock powerful use cases across business functions, such as: "Rubrik is simplifying complex data environments while prioritising security and compliance continues to give us confidence as we explore new opportunities to innovate and scale with AI. Today's announcement of Rubrik Annapurna and the integration with Amazon Bedrock is a true testament to Rubrik's focus and vision to help customers securely connect enterprise data and metadata to build compelling and AI applications," said Ted Balagtas, SVP, Chief Information Officer at Bankwell Financial Group. We have exciting developments planned for Annapurna in the coming months. Rubrik is on-site at AWS re:Invent 2024 this week in Las Vegas at booth #1948. For more technical details, visit Rubrik's blog. About Rubrik Rubrik (NYSE: RBRK) is on a mission to secure the world's data. With Zero Trust Data Security™, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. We help organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked.

Rubrik expands cybersecurity and AI solutions with new AWS and Amazon Bedrock capabilities - SiliconANGLE

Rubrik expands cybersecurity and AI solutions with new AWS and Amazon Bedrock capabilities Data security software provider Rubrik Inc. today announced expanded cybersecurity and artificial intelligence capabilities as well as new solutions for Amazon Web Services Inc. and Amazon Bedrock. The announcements, made at the AWS re:Invent 2024 conference, are focused on boosting cyber resilience and enabling advanced AI capabilities for enterprise customers. The company unveiled updates to its cybersecurity solutions for AWS and introduced Rubrik Annapurna, a new application programming interface service designed to accelerate generative AI application development via integration with Amazon Bedrock, AWS' managed service for creating AI applications. On the cybersecurity front, Rubrik is expanding its cyber resistance capabilities for joint customers by expediting the identification of and the response to hidden threats while also shortening the time to cyber recovery. Central to the new cybersecurity services is Rubrik Cloud Vault, an isolated, air-gapped and immutable backup repository that is fully managed by Rubrik. Rubrik Cloud Vault on AWS offers businesses a fully managed, isolated off-site archive to secure backup data against cyberthreats. Differing from traditional isolated data vaults that require complex and error-prone manual maintenance, Rubrik Cloud Vault simplifies the process with an immutable, air-gapped solution that is designed to ensure data integrity and streamlined recovery. The service also delivers advanced security features that are fully managed by Rubrik, including immutability, role-based access controls, advanced encryption and quorum authorization. The comprehensive monitoring offered by Rubrik Cloud Vault ensures robust protection, while the managed nature of the solution alleviates operational burdens to allow businesses to enhance cyber resilience and streamline recovery without compromising on security. Rubrik is also enhancing security for joint customers on AWS with features that offer deeper insights into sensitive data and emerging cyber threats. The new features include anomaly detection, which leverages machine learning to identify deletions, modifications and encryptions, with the result being faster ransomware investigations and accelerated recovery. On the Amazon Bedrock side, Rubrik announced Annapurna, a single API service for customers building generative AI applications that integrate with Amazon Bedrock. Rubrik Annapurna has been designed to enable fast access to secure data embeddings from Rubrik Security Cloud, including on-premises, cloud and software-as-a-service. The new service's secure data retrieval capabilities work with Amazon Bedrock to allow customers to access a broad selection of high-performing foundation models to build enterprise-grade generative AI applications. Rubrik Annapurna's integration with Amazon Bedrock enhances AI innovation by offering fast, secure access to enterprise data with an API-first approach that dynamically updates access as data refreshes or permissions change, ensuring consistent and secure data availability for AI applications. The service also features an out-of-the-box, application-aware embedding engine that delivers secure embeddings for enterprise data, accelerating retrieval-augmented generation workflows. Additionally, it simplifies data mobilization across various systems without the need for custom APIs or complex pipelines, reducing costs and eliminating shadow data stores. Use cases for Rubrik Annapurna span multiple business functions, enabling more intelligent and dynamic AI-driven applications. These include creating customer support systems that provide expert-like resolutions by integrating data from Salesforce Inc., Microsoft Teams and other knowledge bases. Other applications include smarter sales assistants offering comprehensive deal insights by connecting customer relationship management, email and chat data, and marketing assistants capable of generating original content by leveraging information from diverse sources such as OneDrive and S3 storage.