Samsung Aims to Reclaim AI Memory Chip Market Leadership with HBM3E and HBM4 Rollout

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On Wed, 19 Mar, 4:07 PM UTC

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Samsung Electronics pledges to strengthen its position in the high-bandwidth memory chip market, addressing shareholder concerns over its underperformance in AI-specific memory chips. The company plans to launch enhanced 12-layer HBM3E chips and develop cutting-edge HBM4 chips to compete in the AI processor market.

Samsung's Strategic Move in AI Memory Chip Market

Samsung Electronics, once the world's leading memory chipmaker, is making a bold move to reclaim its position in the artificial intelligence (AI) memory chip market. The company has faced criticism from shareholders for its underperformance in this lucrative sector, particularly due to its struggles in supplying high-bandwidth memory (HBM) chips to industry leader Nvidia 12.

HBM3E: Samsung's Comeback Strategy

Jun Young-hyun, newly appointed co-CEO and head of Samsung's chip business, announced plans to supply enhanced 12-layer HBM3E chips as early as the second quarter of 2025. This move is aimed at regaining a leading role in the global AI processor market 12.

"Our 12-layer HBM3E chips will be able to play a leading role in the market as early as the second quarter of this year or no later than the second half of this year," Jun stated during the company's annual general shareholders' meeting 2.

Future Developments: HBM4 and Customized HBM

Samsung is not stopping at HBM3E. The company has set its sights on the future, with plans to produce cutting-edge sixth-generation HBM4 chips in the second half of 2025. Additionally, customized HBM products are under development, with mass production targeted to begin in the latter half of the year 12.

Jun emphasized, "Though we missed the early market after failing to grasp the HBM trend, there will not be similar mistakes in the HBM4 and customized HBM market" 2.

Addressing Shareholder Concerns

The company's strategic shift comes in response to growing shareholder dissatisfaction. Samsung's stock price has been on a downward trend, dropping from 88,800 won in July 2024 to below 60,000 won in recent months 2.

CEO Han Jong-hee acknowledged these concerns, stating, "I sincerely apologize to our shareholders for the company's recent stock price not meeting expectations. Last year, we failed to respond quickly to rapid changes in the AI semiconductor market" 2.

Competitive Landscape and Market Outlook

Samsung's renewed focus on AI-specific memory chips is crucial in light of increased competition. The company lost its market leadership to domestic rival SK hynix, which has established strong supply ties with Nvidia 2.

To regain ground, Samsung plans to double its HBM supplies compared to 2024 and focus on high-value-added NAND products, such as high-capacity solid-state drives 2.

Foundry Business and Future Plans

Shareholders also raised questions about Samsung's foundry and chip designing businesses, comparing them to industry leader Taiwan Semiconductor Manufacturing Co. Han Jin-man, president of the foundry business, assured that the company "does not lack advanced technology" and that their "primary goal this year is improving yield rates" 2.

As part of its strategy to address the current slowdown, Samsung is also exploring potential mergers and acquisitions (M&A) deals, with Han Jong-hee promising to deliver "tangible results this year" 2.

This strategic repositioning in the AI memory chip market demonstrates Samsung's commitment to innovation and its determination to regain its leadership position in the rapidly evolving AI technology landscape.

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