Memory chip shortage squeezes smartphone and PC production as AI infrastructure demands soar

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Major chipmakers Samsung and SK Hynix are diverting production toward high-bandwidth memory for AI servers, creating a severe shortage of conventional DRAM chips for consumer electronics. The crunch is driving up costs for Apple, Qualcomm, and other tech giants while forcing manufacturers to cut production plans. Intel CEO warns the shortage won't ease until 2028.

Memory Chip Shortage Disrupts Consumer Electronics Production

The AI boom is triggering a severe memory chip shortage that's rippling across the consumer electronics industry, forcing smartphone and PC manufacturers to scale back production plans and absorb rising costs. Samsung Electronics and SK Hynix, which control two-thirds of the DRAM chip market, warned that computer and smartphone companies are bearing the brunt of squeezed chip supplies for PCs, phones as chipmakers prioritize more lucrative AI server components

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. The shift comes as the race to build AI infrastructure has prompted manufacturers to divert manufacturing capacity toward high-bandwidth memory for AI servers, leaving consumer electronics makers struggling to secure conventional DRAM chips

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Source: Bloomberg

Source: Bloomberg

Major Tech Companies Feel the Impact

Qualcomm and Arm Holdings saw their stocks plunge more than 8% in extended trading after both companies signaled that memory constraints will limit phone production

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. Qualcomm CEO Cristiano Amon told analysts that Chinese customers in particular have said they'll build fewer phones than planned because they can't get enough memory chips. Apple also confirmed that rising memory chip costs are starting to impact profitability, with CEO Tim Cook acknowledging that while the holiday quarter saw minimal impact, the current quarter would feel more pressure from the shortage

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. The iPhone maker faces particular challenges as demand for its latest iPhone 17 has surged, especially in China and India.

Source: ET

Source: ET

Prioritizing High-Bandwidth Memory Drives Supply Constraints

The AI infrastructure build-out is fundamentally reshaping memory chip production priorities. Data centers rely on HBM, an advanced chip called high-bandwidth memory, to run AI software and services. SK Hynix led the HBM chip market last year with a 61% share, followed by Samsung at 19% and Micron Technology at 20%, according to Macquarie Equity Research . Samsung prioritized supplying server customers in the fourth quarter and plans to continue increasing the portion of AI-related products, a move that could lead to further constraints in the output of conventional DRAM chips. Park Joon Deok, head of DRAM marketing at SK Hynix, stated that "PC and mobile customers are having difficulties securing memory supplies, as they are being directly and indirectly affected by supply constraints and strong demand for server-related products"

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Source: Reuters

Source: Reuters

Supply Chain Disruptions and Market Adjustments

The shortage is forcing manufacturers to make difficult adjustments. SK Hynix reported that due to a recent surge in memory chip prices, PC and mobile customers are adjusting purchase volumes, with some taking a more conservative approach to shipment plans or considering adjusting memory chip specifications in their price-sensitive product ranges . Research firms IDC and Counterpoint now expect global smartphone sales to shrink at least 2% this year, reversing earlier forecasts for growth. The PC market is expected to shrink at least 4.9% in 2026, IDC estimated, after an 8.1% growth last year. Samsung's mobile business profit slumped 10% in the fourth quarter, with executive Cho Seong warning of a "challenging year" in 2026

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Long-Term Outlook and Consumer Impact on Smartphones

Intel CEO Lip-Bu Tan delivered a sobering assessment, stating that suppliers have told him the shortage won't improve until 2028. "There's no relief as far as I know," he said during an event

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. Chipmakers, bruised by aggressive capacity expansion after the 2017 supercycle, have been more conservative about adding production lines in recent years, contributing to the current supply shortage. Samsung said such expansion would remain limited in 2026 and 2027 . The industry is attempting to increase total capacity, but building and equipping factories can take more than a year. Meanwhile, consumer electronics makers face growing margin pressure and potential supply chain disruptions as consumer prices rise. One silver lining is that phone manufacturers are prioritizing the most expensive phones, helping bolster Qualcomm's sales of higher-end chips and propping up Arm's royalty revenue from the smartphone industry

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