Samsung Internet Browser Expands to Windows PCs with AI-Powered Features

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Samsung launches a beta version of its mobile browser for Windows PCs, featuring cross-device syncing, AI-powered browsing assistance, and enhanced privacy tools as part of its ecosystem expansion strategy.

Samsung Revives Desktop Browser Strategy

Samsung has officially launched a beta version of Samsung Internet for Windows PCs, marking the company's second attempt to bring its mobile browser to desktop platforms

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. The beta program is initially available to users in the United States and South Korea, with plans for broader international expansion following the testing phase

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Source: How-To Geek

Source: How-To Geek

This launch represents a strategic pivot for Samsung, which previously attempted a desktop browser release in 2024 before quietly withdrawing it from the Microsoft Store

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. The renewed effort signals Samsung's commitment to creating a more cohesive ecosystem that bridges mobile and desktop experiences, similar to strategies employed by Google and Apple

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Source: Samsung

Source: Samsung

AI Integration Takes Center Stage

The desktop version incorporates Samsung's Galaxy AI technology from launch, featuring "Browsing Assist" capabilities that provide on-demand webpage summarization and translation services

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. This positions Samsung Internet within the rapidly evolving landscape of AI-powered browsers, competing alongside OpenAI's ChatGPT Atlas, Microsoft's Edge Copilot Mode, and Perplexity's Comet browser

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Samsung describes its vision as evolving "from a PC browser that waits for input to an integrated AI platform," emphasizing the company's commitment to ambient AI that anticipates user needs and provides personalized assistance

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. The company hints at future developments that will "unlock even more intuitive browsing experiences," suggesting ongoing AI enhancements are planned

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Cross-Device Ecosystem Integration

The browser's core strength lies in its seamless cross-device synchronization capabilities. Users can sync bookmarks, browsing history, passwords, and Samsung Pass data across their PC, phone, and tablet when signed into their Samsung accounts

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. The platform also supports session handoff functionality, allowing users to resume browsing exactly where they left off when switching between mobile and desktop devices

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Source: Engadget

Source: Engadget

This integration strategy targets users who have remained loyal to Samsung's mobile browser but lacked desktop alternatives, providing continuity for those managing digital activities across multiple screens

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Privacy and Security Features

Samsung Internet for PC incorporates the company's smart anti-tracking system, originally developed for mobile versions, which blocks third-party tracking cookies and pop-ups

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. The browser includes a built-in Privacy Dashboard that provides real-time visibility into blocked trackers and allows users to adjust security settings on the fly

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These privacy-focused features address growing user and regulatory concerns about online tracking and data collection, positioning Samsung's browser as a security-conscious alternative in the competitive browser market

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Market Position and Future Outlook

Despite Samsung Internet's relatively small mobile market share of less than 4% according to StatCounter, the desktop expansion makes strategic sense for Samsung's broader ecosystem ambitions

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. The browser has cultivated a dedicated following among Android users who appreciate its cleaner interface compared to Chrome, with some considering it a "cult favorite" mobile browser

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The beta requires Windows 10 (version 1809 or later) or Windows 11, and Samsung has not disclosed financial details or monetization plans for the desktop version

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. The company positions this launch as "just the beginning" of building a browser foundation that "evolves with its users and devices"

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