Samsung Poised to Replace Google Gemini with Perplexity AI on Galaxy S26

Reviewed byNidhi Govil

19 Sources

Samsung is reportedly close to finalizing a deal with AI startup Perplexity to integrate its technology into future Galaxy devices, potentially replacing Google Gemini as the default AI assistant.

Samsung's Potential AI Shift

Samsung, the world's largest smartphone manufacturer, is reportedly on the verge of a significant shift in its AI strategy. The company is nearing a wide-ranging deal with AI startup Perplexity that could see Google Gemini replaced as the default AI assistant on future Galaxy devices, starting with the S26 series 12.

Source: Ars Technica

Source: Ars Technica

The Perplexity Partnership

Perplexity, an AI-powered search service founded in August 2022, has gained traction with over 15 million active monthly users and a $14 billion valuation 3. The potential partnership with Samsung could include:

  1. Preloading Perplexity's app and assistant on Samsung devices
  2. Integrating Perplexity's search features into Samsung's default web browser
  3. Incorporating Perplexity's technology into Samsung's Bixby virtual assistant 4

This move could significantly boost Perplexity's user base, given Samsung's dominant position in the global smartphone market 4.

Implications for Google and the AI Landscape

Source: Mashable

Source: Mashable

If the deal goes through, it could have far-reaching implications for the AI landscape in smartphones:

  1. Reduced reliance on Google: Samsung has been using Google's Gemini AI for its Galaxy AI features. A switch to Perplexity could lessen Samsung's dependence on Google's AI technologies 3.

  2. Potential OS development: Early discussions between Samsung and Perplexity reportedly include the possibility of developing an "AI-infused" operating system, which could challenge Google's Android OS 4.

  3. Market competition: The move could intensify competition in the AI assistant space, potentially impacting Google's dominant position 12.

Timeline and Future Prospects

While the exact timeline remains unclear, sources suggest that Samsung aims to announce the partnership before the end of 2025 3. The integration could debut with the Galaxy S26 lineup, expected to launch in early 2026 34.

This potential deal follows Perplexity's recent partnership with Motorola, which saw the AI company's technology integrated into the 2025 Razr phones 1. However, the Samsung partnership appears to be more comprehensive, potentially making Perplexity the default AI assistant on Galaxy devices 12.

Source: TechCrunch

Source: TechCrunch

Broader Industry Trends

The reported Samsung-Perplexity deal reflects a broader trend in the tech industry, with smartphone makers racing to incorporate advanced AI capabilities into their devices. Apple is also rumored to be considering Perplexity as a search engine option for Safari, highlighting the growing importance of AI in mobile technology 23.

As the AI landscape continues to evolve rapidly, this potential partnership between Samsung and Perplexity could mark a significant shift in how AI is integrated into smartphones, potentially reshaping user experiences and market dynamics in the coming years.

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