Samsung Plans Perplexity-Powered Bixby Upgrade for Galaxy S26, Shifting Away from Google Partnership

Reviewed byNidhi Govil

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Samsung is reportedly integrating Perplexity AI into Bixby for the Galaxy S26 series, following Apple's multi-model AI strategy while potentially reducing reliance on Google's Gemini. The upgrade could debut in early 2026.

Samsung's Strategic AI Partnership Shift

Samsung is reportedly preparing a major overhaul of its Bixby voice assistant by integrating Perplexity AI, according to multiple industry reports citing leaker @chunvn8888

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. This development represents a significant strategic shift for the Korean tech giant, which has maintained a deep partnership with Google's Gemini AI across its Galaxy device ecosystem.

Source: PC Magazine

Source: PC Magazine

The integration follows a hybrid approach similar to Apple's current AI strategy, where Bixby will continue handling basic system tasks such as adjusting phone settings and enabling features, while more complex queries requiring advanced reasoning will be routed to Perplexity's AI models

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. This mirrors how Apple's Siri delegates sophisticated requests to ChatGPT while maintaining control over simpler, on-device operations.

Source: Digit

Source: Digit

Timeline and Implementation Details

The enhanced Bixby is expected to debut alongside Samsung's Galaxy S26 series in early 2026, according to the leak sources

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. Samsung had previously confirmed plans for an AI-powered Bixby upgrade, with Won-Joon Choi, Samsung Mobile's EVP and Head of Research and Development, stating last year that the company was "working hard" to integrate generative AI into Bixby due to the emergence of LLM technology.

The integration represents the culmination of ongoing discussions between Samsung and Perplexity AI that were first reported by Bloomberg in June

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. Earlier reports had suggested Samsung was considering dropping Gemini as its default assistant in favor of Perplexity, and the company was also exploring integrating Perplexity's search functionality into its native browser.

Impact on Existing Partnerships

This move raises questions about Samsung's relationship with Google, given the extensive integration of Gemini throughout Samsung's One UI interface

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. Over recent years, Samsung's Galaxy Unpacked events have featured significant portions dedicated to Gemini-powered updates, and flagship Galaxy devices have launched with exclusive Google AI features like Circle to Search, which debuted on the Galaxy S24.

Source: Wccftech

Source: Wccftech

The partnership shift suggests Samsung is adopting a more diversified approach to AI integration rather than consolidating around Google's ecosystem. This strategy aligns with broader industry trends toward multi-model AI architectures, where different AI providers handle specialized tasks based on their strengths.

Broader Device Ecosystem Implications

The Bixby upgrade could extend beyond smartphones to Samsung's broader device ecosystem

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. The voice assistant currently comes preloaded on Samsung tablets, TVs, and even refrigerators, where it serves as the default interface. This widespread deployment could provide Perplexity with significant visibility and user exposure across Samsung's smart home and entertainment device portfolio.

The enhanced Bixby could potentially roll out to existing devices through the One UI 8.5 update, marking the beginning of a more modular voice assistant architecture where device-specific tasks are handled locally while complex queries are processed in the cloud

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