Samsung's Project Moohan: A New Era in Mixed Reality Set to Challenge Apple's Vision Pro

Samsung Will Finally Unveil Its Apple Vision Pro Rival on Oct. 21: How to Watch

Emily is an experienced reporter who covers cutting-edge tech, from AI and EVs to brain implants. She stays grounded by hiking and playing guitar. Samsung has scheduled a Galaxy event for next week, where it will finally unveil the wearable it has been teasing for almost a year. The Oct. 21 livestream will introduce "a new era of multimodal AI and unveil Project Moohan, the first product built for the open and scalable Android XR platform," Samsung says. Developed with Samsung, Google's Android XR is a platform and software ecosystem intended for a wide range of wearable displays, from VR headsets to smart glasses. It was unveiled in December 2024, alongside Project Moohan, an Apple Vision Pro-style device. Since then, we got a glimpse of the headset at MWC in Barcelona, and heard rumors that its official name might be Galaxy XR (Moohan is the Korean word for infinity.) Samsung's July 9 Unpacked event came and went without any news about Project Moohan, as did a smaller event for the Galaxy S25 FE. Samsung now appears ready to formally jump into mixed reality. The headset we saw at MWC was quite bulky. Will Samsung stick to that form factor? Will it also show off a pared-down version that's more like the Ray-Ban Metas than the Vision Pro? Qualcomm last year said it was developing mixed-reality glasses with Google and Samsung that can be connected to a smartphone. And at I/O, we got a first look at prototype smart glasses. Whatever it is, Samsung says "Project Moohan blends everyday utility with immersive new experiences, unlocking a whole new dimension of possibility and setting a new benchmark for XR." We'll have to wait until Tuesday, Oct. 21, when Samsung will stream its "Worlds Wide Open" event at Samsung.com/us and on its YouTube channel starting at 10 p.m. ET. As it usually does ahead of its events, Samsung is offering the chance to reserve whatever it announces right now to get a $100 credit toward any additional eligible product. There's no requirement that you actually buy the device, however.

Samsung's challenger to the Apple Vision Pro has an official launch date

The Samsung Galaxy "Worlds Wide Open" event is promising a new era of multimodal AI. After months of leaks and shifting timelines, Samsung has confirmed when it'll finally unveil Project Moohan, its long-rumored XR headset and direct rival to Apple's Vision Pro. The device, which is expected to launch commercially as the Galaxy XR, will headline Samsung's upcoming Galaxy event, "Worlds Wide Open," which the company says will mark a new era of multimodal AI. As detailed in a press release on the Samsung Newsroom, the showcase will stream on October 21 at 10:00 PM ET via Samsung.com/us and YouTube. Samsung will introduce Android XR at the event, which is a new platform co-developed with Google and Qualcomm. Samsung makes clear that Android XR is optimized for AI from the start, describing it as an open and scalable system designed to bring intelligent, immersive experiences across devices. Project Moohan will be the first product on this platform, blending everyday utility with immersive new experiences. Reservations for Samsung's latest Galaxy device open today, with a $100 Samsung Credit available toward other eligible products. It's not the first time we've heard this timing, as it was previously reported via industry sources that Project Moohan was due on October 21 after an internal delay. The device's expected advantages over Apple's Vision Pro include a lighter build and higher-resolution displays.

Watch Samsung unveil its Vision Pro competitor today, revealing four key things - 9to5Mac

Samsung officially reveals Project Moohan, its Vision Pro competitor, at its Galaxy Event later today. The company has so far allowed tech writers to try a prototype, but there is still a great deal we don't yet know - including the official name of the device. Our sister site 9to5Google got a chance to try the prototype in December of last year and Abner Li was impressed. MKBHD was too, saying the key difference from Vision Pro was the onboard AI capabilities ... Li's view was that it was generally on a par with Vision Pro, but the AI features made it something "wildly new." Android XR seems to be on par with visionOS, while offering something wildly new yet natural with Gemini and Project Astra. Marques Brownlee agreed that this made a massive difference. At any point you can just go home and and hit the Gemini button and just talk to it. Basically it starts running an instance of Gemini live in the background - you know, the live conversational version of Gemini that you can sort of talk back and forth with and carry on a full conversation with. Also, Gemini is multimodal, which in the headset means that it can see everything that you're seeing so you can ask Gemini about something that's just in front of you and it can give you answers just like as if you'd taken a picture of it with your phone. So it can translate signs or answer trivia questions or just tell you about what you're looking at [...] This is a massive difference versus The Vision Pro which has no apple intelligence features, no AI features at all and probably won't be getting any anytime soon. While hands-on sessions with the prototype have given us a very good idea of what to expect, there are four things we don't yet know, starting with the name of the device. So far, Samsung has only used the code name Project Moohan. Second, is the final device essentially just a slightly more polished version of the prototype, or are there additional features which the company hasn't yet shown? Third, when will it go on sale? Although today is the official launch, the company has previously said that it won't go on sale until some point next year. The company will hopefully get more specific today. Finally, and crucially, how much will it cost? The very high price of Vision Pro is the primary reason that this has so far been a niche product. Apple wanted to get it into the hands of developers and early adopters so that it could begin the journey of jointly figuring out how it will be useful. Will Samsung be taking the same approach, or will it give us something significantly more affordable? It's extremely unlikely that anyone deeply embedded into the Apple ecosystem would consider Samsung's headset rather than an Apple Vision device. But it's still an important development because it provides competition which is likely to spur both future feature development and at least some degree of price competitiveness. The livestream begins at 7pm PT/10pm ET, and you can watch it here:

Samsung's Android XR headset promises to blur reality on October 21

What happened: It's finally happening. Samsung is getting ready to pull back the curtain on "Project Moohan," its brand-new AI-powered headset. This isn't just Samsung's project, though; they've been working with Google and Qualcomm to build it on a new platform called Android XR, which is designed to put AI at the very center of the experience. Think of it as Samsung's long-awaited answer to Apple's Vision Pro. We'll get to see the whole thing on October 21st, and you can already sign up to get a notification (and a $100 credit if you end up buying one). Why is this important: Okay, so this isn't just another headset hitting the market. This is Samsung's big swing at the future, blending the virtual and real worlds together. More importantly, it's the grand debut of Android XR. This could be for headsets what Android became for our phones -- the go-to platform that everyone uses, opening the door for all sorts of new devices down the line. Why should I care: So, why should this be on your radar? Mostly because of the following reasons: Because this could completely change how we do things every day -- from the way we play games and watch movies to how we work on projects or chat with people. You can expect it to be packed with smart, AI-powered features and feel super immersive. It's going to be powerful, thanks to the latest Snapdragon chip inside, but yeah, it'll probably have a price tag to match. Recommended Videos What's next: Mark your calendars for October 21st. That's when we'll finally get all the juicy details -- the price, the specs, and when we can actually buy one. There's a good chance they'll try to get it on shelves just in time for the holiday season. This launch isn't just about one headset; it's the first chapter in a whole new story for Android, and it all officially kicks off in just a few days.

Samsung Project Moohan event set for October 21

The headset will operate on Android XR, a new mixed-reality platform created by the three partner companies. Samsung describes the platform as being designed to scale across multiple form factors while positioning artificial intelligence at the center of immersive and everyday experiences. Samsung has scheduled a "Worlds Wide Open" Galaxy event for October 21st at 10 PM ET to reveal details about its Project Moohan mixed-reality headset. The device is the result of a development partnership between Samsung, Google, and Qualcomm. The headset will operate on Android XR, a new mixed-reality platform created by the three partner companies. Samsung describes the platform as being designed to scale across multiple form factors while positioning artificial intelligence at the center of immersive and everyday experiences. An early version of the headset and the Android XR platform was first tested in late 2024, preceding the formal launch event by nearly a year. In a statement released October 14th, Samsung called Project Moohan the "groundbreaking first product built for the open and scalable Android XR platform," adding that it "seamlessly blends everyday utility with immersive new experiences." The company further stated that this device is where the "true potential of XR comes alive, unlocking a whole new dimension of possibilities." This announcement coincides with reports that Apple is close to launching an updated Vision Pro headset powered by a faster processor. A device consistent with a new Vision Pro model has also appeared in recent FCC filings. At the same time, reports suggest Apple may be altering its product roadmap, having apparently deprioritized work on a lighter Vision Pro version to focus development resources on smart glasses.

Project Moohan Launch Date Confirmed: Everything You Need to Know About Samsung's XR Headset - Phandroid

Samsung's Project Moohan XR headset is finally getting a release date. The company confirmed that its long-awaited mixed reality device will arrive during the "Worlds Wide Open" Galaxy event on October 21, 2025. This marks Samsung's official entry into the XR market alongside rivals Apple and Meta. After months of speculation since Samsung first unveiled Project Moohan back in December 2024, the October timeline gives us our first concrete look at the headset's availability. Pre-orders are expected to open on October 15. Early adopters will have a week to secure their spot before the Project Moohan launch day arrives. Project Moohan is Samsung's first standalone XR headset since the Gear VR days. Specifically, it's built on Android XR, a new operating system designed specifically for headsets and smart glasses. Additionally, the system features deep Google service integration throughout. The hardware features micro-OLED panels delivering ultra-sharp visuals up to 4K resolution (roughly 4,032 pixels per inch). Furthermore, users get hand and eye tracking input, advanced cameras for color passthrough, and Qualcomm's Snapdragon XR2 Plus Gen 2 platform powering everything. The specs are impressive. For example, you get up to 4,300 × 4,300 pixels per eye, 16GB RAM, and a 90Hz refresh rate. Additionally, the device weighs 545g, making it lighter than Apple's Vision Pro. In terms of battery life, it clocks in at 2 to 2.5 hours with a detachable USB-C battery pack. Moreover, adjustable comfort features help with extended wear sessions. No controller needed. Instead, the Samsung XR headset operates entirely with hands, eyes, and voice. Meanwhile, AI-powered features via Google Gemini provide contextual assistance, control, and information overlay throughout your experience. Samsung's multimodal AI approach means the headset can process multiple types of input simultaneously. This includes what users see through the cameras, what they say, and how they gesture. As a result, Moohan understands both the environment and user intent. Consequently, the result is more natural and context-aware assistance than traditional voice-only systems offer. Unlike Apple's walled garden approach, the Samsung mixed reality headset gives users access to familiar Android apps. For instance, YouTube, Maps, Netflix, and the Play Store all work seamlessly. In addition, new XR-specific apps expand the ecosystem further. At the same time, developers benefit from easy porting and innovation routes, with Samsung and Google pushing hard for new content creation. Google's Gemini AI powers voice queries and contextual augmentation in real time. Specifically, users can point at books, objects, or places and get AI-driven information instantly. Navigation and recommendations appear without breaking immersion. For instance, users can run "Circle to Search" by gesturing around objects in their view. This delivers instant information, reviews, translations, or background details. However, the AI works proactively too. If you're looking at a landmark, Moohan delivers facts, navigation, and recommendations based on location and your interests. No asking required. The physical design is lighter than rivals. Specifically, battery weight shifts from the face to your pocket. Moreover, any compatible USB-C battery works, so users aren't locked into proprietary accessories. Additionally, the head strap is finely adjustable and suited for longer use. The Samsung Galaxy XR headset represents the most serious threat Apple's Vision Pro has faced since launch. Specifically, Samsung's advantage lies in flexibility through Android compatibility, Play Store access, and battery modularity. Additionally, expected pricing below Apple's premium tier sweetens the deal. If Samsung can price below $2,000, it will reshape the premium XR segment. Industry analysts predict a 39% jump in AR and VR headset shipments in 2025. As a result, Samsung is poised to capture both premium and mainstream buyers looking beyond Apple and Meta's ecosystem. Furthermore, the three-way collaboration between Samsung, Google, and Qualcomm creates the first major device built on the Android XR platform. Consequently, this potentially opens the door for other manufacturers to follow with their own headsets. Samsung and Google's XR push means thousands of Android developers can enter the immersive computing space easily. In turn, this creates opportunities for productivity, entertainment, and training apps aimed at education, remote work, and mainstream use. For developers, the barrier to entry drops significantly compared to Apple's more restrictive ecosystem. Initially, the headset will be available in limited markets. Specifically, Samsung is reportedly producing around 100,000 units to gauge initial demand. However, Samsung views Moohan as a stepping stone toward developing next-generation smart glasses expected to launch in 2026. With hand, eye, and voice tracking, users no longer need fiddly controllers. Instead, pinch to select, speak to launch apps, or let Gemini AI handle information and layout cleanup. Meanwhile, personal recommendations appear live in mixed reality as you work or play. The multimodal AI can combine these inputs intelligently. For example, users can say "Open my calendar and highlight meetings in green" while using hand gestures to navigate. As a result, the system understands both inputs working together seamlessly. This natural control scheme removes friction from everyday tasks. Specifically, the AI knows whether you're reading, talking, moving, or working. It then provides assistance that matches your current activity automatically. In fact, the system acts as a digital companion that can see, listen, understand context, and help intuitively. No explicit commands needed for every action. For gaming, users get immersive worlds, multiplayer collaboration, and XR-first games designed for precise body tracking. Additionally, education and training scenarios benefit from simulated learning environments. Medical school, emergency response, and other hands-on interactive experiences become more realistic. Virtual tourism could also be a possibility with the Android XR headset. Users can walk through historical landmarks or travel destinations with real-time contextual information layered over the view. Meanwhile, the AI can translate speech on the fly, identify objects visually, and provide information overlays without switching apps. As a result, virtual and physical worlds work together for richer and more immersive experiences. For day-to-day productivity, users can split-screen multitask with floating windows. Additionally, the voice-command interface is powered by a personal AI assistant that understands the full context of what you're doing. This makes work more efficient and intuitive. Moohan focuses on comfort, ease-of-use, and app familiarity. As a result, regular users can adopt XR for fun, work, shopping, or learning without requiring technical background. In fact, the device bridges the gap between enthusiast hardware and mainstream usability. Consequently, mixed reality becomes accessible to a broader audience than ever before. The Project Moohan launch happens October 21 with pre-orders expected to start October 15. Samsung is positioning itself as the first serious Android-based competitor to Apple's Vision Pro. With Android XR compatibility, multimodal AI integration, and a lighter, more flexible design, the Samsung XR headset could reshape how mainstream users think about mixed reality. However, whether Samsung prices it competitively enough to challenge Apple's premium positioning remains the biggest question ahead of the Project Moohan launch day. Overall, the company's ambitious mixed reality headset brings powerful specs, natural AI-powered controls, and the entire Android app ecosystem to the XR space. For users looking beyond Apple and Meta, Samsung's entry could be exactly what the market needs.

Samsung Will Launch Its Highly Awaited XR Headset on This Date

The headset runs on Android XR and is built for VR, and AI experiences Samsung on Wednesday announced a Galaxy event for October. The South Korean tech conglomerate will unveil a new category of artificial intelligence (AI)-native devices, with its long-awaited Project Moohan at the forefront. It is Samsung's first extended reality (XR) headset, which was first announced at a Galaxy event in 2024. While specifications remain under wraps, Project Moohan is teased to support multimodal AI capabilities and run on Android XR -- Google's new platform that is designed with support for features that rely on AR, VR, and AI. Samsung Galaxy Event: Date, Where to Watch The Samsung Galaxy Event will be held on October 21. It will take place at 10pm ET (7:30am IST the next day, if you're in India). As per the company, it will be livestreamed on Samsung Newsroom and the Samsung YouTube channel. Samsung Galaxy Event: Expected Announcements In a newsroom post, Samsung announced that it will launch AI-native devices at its upcoming Galaxy event. The highlight of the evening is expected to be Project Moohan. As per the company, it is the first product built natively for the open and scalable Android XR platform, developed by Google. The XR headset is confirmed to sport "state-of-the-art" displays, offer passthrough capabilities, and support multi-modal input. It is also confirmed to support eye-tracking capabilities, leveraging a network of LEDs and infrared cameras that project invisible light patterns onto each eye, enabling the wearer to select elements just by looking at them. Users may be able to control the XR headset using speech and hand gestures. Since it runs on Android XR OS, it may support several of its features, such as Circle to Search with gesture support, web browsing via Google Chrome, immersive views using Google Maps, and live translation of text seen within the wearer's point of view. Apart from this, there is also likely to be Gemini AI assistant and apps optimised to run on a large, virtual display. Project Moohan, notably, is just a codename and the final build of the XR headset may launch with a different moniker. The company previously showcased it at the Mobile World Congress (MWC) 2025 in Barcelona earlier this year. It sports a design similar to the Apple Vision Pro. As per leaks, the headset could weigh about 545g, which is almost at par with the Apple headset. Apart from Project Moohan, Samsung could also unveil a new pair of smart glasses, which was previously teased at a Galaxy event in January.

Samsung's Android XR headset arrives next week to challenge Vision Pro M5 - here's how to watch | Stuff

Project Moohan - aka Galaxy XR - has been long in the works. Now Samsung is almost ready to show its full hand Samsung will fully unveil its Android XR headset, previously dubbed Project Moohan and expected to be officially named Galaxy XR, during an online stream next week. The company is hosting the event called Worlds Wide Open on October 21 where it is promising to reveal a "new benchmark for XR" with by leveraging multimodal AI. The headset, believed to be a rival to Apple's Vision Pro M5 and the Meta Quest 3 and priced somewhere in between. It'll run on the Android XR operating system that Google co-developed with Google and will have a heavy focus on "bringing AI to the centre of immersive, every day experiences" Samsung says: "Project Moohan is the groundbreaking first product built for the open and scalable Android XR platform, and it seamlessly blends everyday utility with immersive new experiences. This is where the true potential of XR comes alive, unlocking a whole new dimension of possibilities." What do we know about the Project Moohan headset so far? Well quires a lot actually thanks to Samsung's drip-feeding of information and some recent leaks. It is set to run a Snapdragon XR2 Gen 2 chip, offer a pair of 4K micro-OLED displays and have two-hours of battery life from a single charge. Recent leaks have the device as weighing 545 grams, which is a little less than the 600g the Apple Vision Pro tips the scales at. Samsung is reportedly planning to put the device on sale before the year is out, so we can surely expect to hear a price and a release date for the Galaxy XR headset during the Worlds Wide Open stream next Tuesday. It begins at the not-particularly-ideal time 10PM eastern (3AM UK time) on October 21 and will be available via Samsung's official newsroom page and its YouTube channel.

Samsung 'Project Moohan' XR device to launch on October 21

Samsung has announced it is introducing a new category of "AI-native devices," with the first product, code-named "Project Moohan," scheduled for an official reveal on October 21st. These devices will operate on the Android XR platform, which has been co-developed with Google and Qualcomm. The platform is described as being optimized with embedded AI from its foundation, designed to be open and scalable for various future form factors. "Project Moohan" is the first product to be built on this new platform. The company states that the device is intended to blend everyday utility with immersive extended reality (XR) experiences. Earlier reports revealed that it will be called the Galaxy XR, and it is said to feature two micro-OLED displays, each with a 4K resolution and up to 29 million pixels. It will be powered by Qualcomm's Snapdragon XR+ Gen 2 spatial computing platform and along with sensors to track gestures and eye movement. The official launch event will be streamed live on the Samsung Newsroom and Samsung's official YouTube channel. The broadcast is set to begin on October 21 at 10 p.m. ET (7:30 am IST on October 22nd). Samsung has already started perseverations in the U.S. that will give you USD 100 credit when you purchase the headset.