Samsung's Vision Pro Rival 'Project Moohan' Set for October 21 Unveiling

Reviewed byNidhi Govil

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Samsung announces the launch date for its highly anticipated XR headset, Project Moohan, challenging Apple's Vision Pro. The device, built on the new Android XR platform, promises to blend AI-powered features with immersive experiences.

Samsung's XR Ambitions Unveiled

Samsung is set to make a significant leap into the extended reality (XR) market with the unveiling of its highly anticipated headset, codenamed 'Project Moohan'. The tech giant has announced a Galaxy event titled 'Worlds Wide Open' scheduled for October 21, 2025, at 10 PM ET, where it will finally reveal the device that has been teased for almost a year

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Source: PC Magazine

Source: PC Magazine

Android XR: A New Platform for Immersive Experiences

At the heart of Samsung's XR strategy is the Android XR platform, a collaborative effort between Samsung, Google, and Qualcomm. This new platform is designed to be open and scalable, optimized for AI from the start, and capable of supporting a wide range of wearable displays, from VR headsets to smart glasses

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. Android XR aims to position artificial intelligence at the center of immersive and everyday experiences, potentially revolutionizing how we interact with technology

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Project Moohan: Blending Utility with Immersion

Samsung describes Project Moohan as a device that 'seamlessly blends everyday utility with immersive new experiences'

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. The headset is expected to feature advanced hardware specifications, including:

  • Micro-OLED panels delivering up to 4K resolution (approximately 4,032 pixels per inch)
  • Hand and eye tracking input capabilities
  • Advanced cameras for color passthrough
  • Qualcomm's Snapdragon XR2 Plus Gen 2 platform
  • 16GB RAM and a 90Hz refresh rate
  • A weight of 545g, making it lighter than Apple's Vision Pro
  • 2 to 2.5 hours of battery life with a detachable USB-C battery pack

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Source: NDTV Gadgets 360

Source: NDTV Gadgets 360

AI-Powered Features and Multimodal Interaction

One of the key selling points of Project Moohan is its AI-driven functionality. The device will utilize Google's Gemini AI to power voice queries and provide contextual augmentation in real-time. Users will be able to interact with their environment using gestures, voice commands, and eye movements, enabling features like 'Circle to Search' for instant information retrieval

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Source: Phandroid

Source: Phandroid

Ecosystem and Developer Opportunities

Unlike Apple's closed ecosystem approach, Samsung's XR headset will provide access to familiar Android apps, including YouTube, Maps, Netflix, and the Play Store. This open approach, combined with the Android XR platform, is expected to create significant opportunities for developers to easily port existing apps and create new XR-specific experiences

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Market Impact and Future Prospects

Industry analysts predict a 39% jump in AR and VR headset shipments in 2025, and Samsung is positioning itself to capture both premium and mainstream buyers

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. The collaboration between Samsung, Google, and Qualcomm on the Android XR platform could potentially open the door for other manufacturers to develop their own XR devices, fostering a more competitive and innovative market

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Launch Details and Availability

Samsung has opened reservations for the device, offering a $100 Samsung Credit toward other eligible products for early adopters

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. While initial availability may be limited to select markets with an estimated production of around 100,000 units, Samsung views Project Moohan as a stepping stone toward developing next-generation smart glasses expected to launch in 2026

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As the October 21 reveal approaches, the tech world eagerly anticipates how Samsung's entry into the XR market will challenge Apple's Vision Pro and reshape the future of immersive computing.

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