Seagate Report Highlights AI's Impact on Data Center Sustainability
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On Thu, 17 Apr, 12:02 AM UTC
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AI Is Redefining Tech Infrastructure Priorities: Seagate Report Calls for Balance Between Cost and Carbon By Investing.com
New Seagate Report urges data center ecosystem to shift from fragmented efforts to a unified sustainability approach FREMONT, Calif.--(BUSINESS WIRE)--Seagate Technology Holdings plc (NASDAQ: STX), a leader in mass-capacity data storage, today released the Decarbonizing Data1 report, its latest global report based on a commissioned survey, highlighting the growing sustainability challenges facing data centers as enterprises scale to meet the demands of AI. Goldman Sachs Research forecasts global power demand from data centers will increase by as much as 165% by 2030, compared with 2023. Seagate's new report reveals that energy usage is now a top concern for 53.5% of business leaders. The rising data volumes, slowing power efficiency gains, and increasing AI adoption are putting pressure on organizations to manage carbon emissions, infrastructure expansion, and total cost of ownership (TCO) " all at once. Key Findings: Data centers are under intense scrutiny " not only because they support modern AI workloads, but because they are becoming one of the most energy-intensive sectors of the digital economy, said Jason Feist, senior vice president of cloud marketing, Seagate. This calls for a fundamental shift in how we think about data infrastructure " not as a trade-off between cost and sustainability, but as an opportunity to optimize for both. As organizations expand their data capabilities, they face three options: improve efficiency within existing infrastructure, expand data center footprint, or migrate workloads to the cloud. Each option involves trade-offs between cost, carbon, and control, indicating that total cost of ownership and sustainability can be compatible goals. Decisions on energy consumption, space utilization, raw material use, and infrastructure investment now impact both business performance and environmental outcomes. To support the industry in navigating this shift, the Decarbonizing Data report outlines three strategic pillars for building a more sustainable data future: "Sustainability cannot be solved in isolation. A holistic approach spanning infrastructure, life cycle management, and industry-wide accountability could ensure that the growth of AI and data center operations does not come at the expense of the environment," said Jason Feist. To view the comprehensive survey results and analysis, download the full Decarbonizing Data report: https://www.seagate.com/resources/decarbonizing-data-report/. About Seagate Technology Seagate is a leader in mass-capacity data storage. We have delivered more than four and a half billion terabytes of capacity over the past four decades. We make storage that scales, bringing trust and integrity to innovations that depend on data. In an era of unprecedented creation, Seagate stores infinite potential. To learn more about how Seagate leads storage innovation, visit www.seagate.com and our blog, or follow us on X, Facebook, LinkedIn, and YouTube. ©2025 Seagate Technology LLC. All rights reserved. Seagate, Seagate Technology, and the Spiral logo are trademarks or registered trademarks of Seagate Technology LLC in the United States and/or other countries. All other trademarks or registered trademarks are the property of their respective owners. View source version on businesswire.com: https://www.businesswire.com/news/home/20250415880077/en/
[2]
AI Is Redefining Tech Infrastructure Priorities: Seagate Report Calls for Balance Between Cost and Carbon
New Seagate Report urges data center ecosystem to shift from fragmented efforts to a unified sustainability approach Seagate Technology Holdings plc (NASDAQ: STX), a leader in mass-capacity data storage, today released the Decarbonizing Data report, its latest global report based on a commissioned survey, highlighting the growing sustainability challenges facing data centers as enterprises scale to meet the demands of AI. Goldman Sachs Research forecasts global power demand from data centers will increase by as much as 165% by 2030, compared with 2023. Seagate's new report reveals that energy usage is now a top concern for 53.5% of business leaders. The rising data volumes, slowing power efficiency gains, and increasing AI adoption are putting pressure on organizations to manage carbon emissions, infrastructure expansion, and total cost of ownership (TCO) - all at once. Key Findings: "Data centers are under intense scrutiny - not only because they support modern AI workloads, but because they are becoming one of the most energy-intensive sectors of the digital economy," said Jason Feist, senior vice president of cloud marketing, Seagate. "This calls for a fundamental shift in how we think about data infrastructure - not as a trade-off between cost and sustainability, but as an opportunity to optimize for both." As organizations expand their data capabilities, they face three options: improve efficiency within existing infrastructure, expand data center footprint, or migrate workloads to the cloud. Each option involves trade-offs between cost, carbon, and control, indicating that total cost of ownership and sustainability can be compatible goals. Decisions on energy consumption, space utilization, raw material use, and infrastructure investment now impact both business performance and environmental outcomes. To support the industry in navigating this shift, the Decarbonizing Data report outlines three strategic pillars for building a more sustainable data future: "Sustainability cannot be solved in isolation. A holistic approach spanning infrastructure, life cycle management, and industry-wide accountability could ensure that the growth of AI and data center operations does not come at the expense of the environment," said Jason Feist. To view the comprehensive survey results and analysis, download the full Decarbonizing Data report: https://www.seagate.com/resources/decarbonizing-data-report/. About Seagate Technology Seagate is a leader in mass-capacity data storage. We have delivered more than four and a half billion terabytes of capacity over the past four decades. We make storage that scales, bringing trust and integrity to innovations that depend on data. In an era of unprecedented creation, Seagate stores infinite potential. To learn more about how Seagate leads storage innovation, visit www.seagate.com and our blog, or follow us on X, Facebook, LinkedIn, and YouTube. ©2025 Seagate Technology LLC. All rights reserved. Seagate, Seagate Technology, and the Spiral logo are trademarks or registered trademarks of Seagate Technology LLC in the United States and/or other countries. All other trademarks or registered trademarks are the property of their respective owners.
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Seagate's "Decarbonizing Data" report reveals the growing sustainability challenges faced by data centers as they scale to meet AI demands, calling for a balance between cost and carbon emissions.
AI Drives Data Center Sustainability Challenges
Seagate Technology Holdings plc, a leader in mass-capacity data storage, has released its latest global report, "Decarbonizing Data," highlighting the growing sustainability challenges facing data centers as they scale to meet the demands of artificial intelligence (AI) 1. The report, based on a commissioned survey, reveals that energy usage has become a top concern for 53.5% of business leaders.
Projected Power Demand Surge
According to Goldman Sachs Research, global power demand from data centers is forecasted to increase by as much as 165% by 2030, compared to 2023 levels 2. This significant increase is attributed to rising data volumes, slowing power efficiency gains, and increasing AI adoption, putting pressure on organizations to simultaneously manage carbon emissions, infrastructure expansion, and total cost of ownership (TCO).
Balancing Cost and Sustainability
Jason Feist, senior vice president of cloud marketing at Seagate, emphasizes the need for a fundamental shift in how the industry thinks about data infrastructure. He states, "This calls for a fundamental shift in how we think about data infrastructure - not as a trade-off between cost and sustainability, but as an opportunity to optimize for both" 1.
Strategic Options for Organizations
As organizations expand their data capabilities, they face three main options:
- Improve efficiency within existing infrastructure
- Expand data center footprint
- Migrate workloads to the cloud
Each option involves trade-offs between cost, carbon emissions, and control. The report suggests that total cost of ownership and sustainability can be compatible goals, with decisions on energy consumption, space utilization, raw material use, and infrastructure investment impacting both business performance and environmental outcomes.
Building a Sustainable Data Future
To support the industry in navigating this shift, the Decarbonizing Data report outlines three strategic pillars for building a more sustainable data future 2. While the specific details of these pillars are not provided in the sources, they likely involve:
- Optimizing infrastructure for energy efficiency
- Implementing effective lifecycle management practices
- Fostering industry-wide accountability and collaboration
Call for a Unified Approach
The report urges the data center ecosystem to shift from fragmented efforts to a unified sustainability approach. Feist emphasizes, "Sustainability cannot be solved in isolation. A holistic approach spanning infrastructure, life cycle management, and industry-wide accountability could ensure that the growth of AI and data center operations does not come at the expense of the environment" 1.
Seagate's Role in Data Storage
As a leader in mass-capacity data storage, Seagate has delivered more than four and a half billion terabytes of capacity over the past four decades. The company positions itself as a provider of scalable storage solutions that bring trust and integrity to data-dependent innovations 2.
The full Decarbonizing Data report, containing comprehensive survey results and analysis, is available for download on Seagate's website, offering deeper insights into the challenges and potential solutions for sustainable data center operations in the age of AI.
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