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The Tech Download: Software was going to eat the world. Now it's facing an 'existential' crisis
He added that while investor fears were "overblown" and share prices could pare losses in the coming six months, it was unlikely they'd fully recover in that time. The most exposed to the AI risk are "horizontal point-solution SaaS vendors", said Forrester's principal analyst Kate Leggett. But those that offer differentiated solutions that address complex industries in areas like healthcare or manufacturing, or that control unique, proprietary data will survive, she added. The idea that complex software developed over decades could be replicated in-house using AI tools isn't "viable," Field said. Consumer AI platform developers like Google parent Alphabet, OpenAI and Anthropic have limited experience creating "enterprise class" software, HSBC analysts said in a note on Tuesday. The bank has a buy rating on a slew of software stocks, many of which have dipped in recent months, including ServiceNow, Salesforce and Crowdstrike. Software has big-name defenders. On Wednesday, chip giant Nvidia CEO Jensen Huang told CNBC the markets "got it wrong" on the threat AI poses to software companies. But the software selloff is different to earlier tech shocks because it's not driven by "over-exuberance or excessive valuation," said Markham. Instead there are "existential question marks" around a business model that had previously been given a valuation premium by investors. "Combined with the astonishing levels of capex being lavished on AI by the hyperscalers and others, it is hard to argue that this does not spell trouble and markets have voted with their feet," he added.
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Software gets relief as AI trade recalibrates
The big picture: The AI trade is splitting in two. Infrastructure must clear impossibly high bars. Software is getting some room to prove it can turn AI into durable revenue. The feared "SaaSpocalypse" hasn't materialized -- but neither has unquestioned growth. Catch up quick: Nvidia, which makes the chips powering AI, reported blockbuster earnings Wednesday. Even that wasn't enough: the stock fell over 5% Thursday. * Salesforce -- battered by AI anxiety for much of the past year -- eased fears that AI will decimate traditional software. Shares rose 4%. "This is not our first SaaSpocalypse," Salesforce CEO Marc Benioff said on Wednesday's earnings call, recalling similar fears in 2020. "We made it through that... and we're going to make it through this one as well." Zoom in: Salesforce didn't blow the doors off with Q4 results, but did give investors a better-than-expected forecast for long-term revenue. Its Agentforce AI product generated $800 million in recurring revenue in the quarter, up from $500 million previously. * "Agentic AI is a tailwind for our business," Benioff said in a statement. On the flip side is Nvidia. It's stock drop wasn't about a miss. It was about an increasingly high bar to impress investors. Infrastructure is already priced for acceleration. Between the lines: Thursday's moves reflect a broader short-term investor rotation out of semiconductors and into software. * The spread seen Thursday between the two hasn't been this tilted toward software since the DeepSeek-driven AI unwind 13 months ago, Jefferies analyst Jeffrey Favuzza wrote in a note today. Yes, but: It's a sharp one-day move -- but far from a trend change, Jefferies analyst Jeffrey Favuzza noted today. Long-only investors aren't ready to declare an "all clear" for software just yet, he wrote. Reality check: Over the past 12 months, Nvidia shares are up over 40%, while Salesforce is down 35%. * And the potentially dramatic impact of AI on a tech workforce was seen in Jack Dorsey's announcement Thursday that he will cut 40% of Block's workforce, citing emerging tools that make it easier to do the company's work. What we're watching: More software earnings ahead.
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The software industry confronts what analysts call an existential crisis as AI threatens to disrupt decades-old business models. While Salesforce demonstrates resilience with $800 million in AI-powered product revenue, the broader selloff reflects deep uncertainty about which companies will survive the transformation.
The software industry is grappling with what analysts describe as an existential crisis facing the software industry, as AI tools threaten to fundamentally reshape traditional business models that have dominated tech for decades
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. Unlike previous market corrections driven by overvaluation, this selloff in software stocks stems from deeper questions about whether AI will enable companies to build in-house solutions rather than purchase expensive SaaS subscriptions. The threat has created what some call a "SaaSpocalypse," though recent earnings suggest the reality may be more nuanced2
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Source: Axios
According to Forrester principal analyst Kate Leggett, the most vulnerable targets are "horizontal point-solution SaaS vendors," while companies offering differentiated solutions in complex industries like healthcare or manufacturing, or those controlling unique proprietary data, stand a better chance of survival
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. This distinction matters as investors reassess which software companies can demonstrate durable value in an AI-driven landscape.The AI trade is splitting into two distinct camps, with AI infrastructure facing impossibly high expectations while software gets room to prove its value. Nvidia reported blockbuster earnings Wednesday, yet shares fell over 5% Thursday as investors demanded even more impressive results
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. The chip giant's stock drop wasn't about missing targets—it reflected the increasingly high bar for companies already priced for acceleration. Over the past 12 months, Nvidia shares climbed over 40%, demonstrating the premium investors placed on AI infrastructure2
.Meanwhile, Salesforce offered a contrasting narrative. The company, battered by AI anxiety for much of the past year, eased investor fears with better-than-expected long-term revenue guidance, sending shares up 4%
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. CEO Marc Benioff declared on the earnings call: "This is not our first SaaSpocalypse. We made it through that... and we're going to make it through this one as well"2
. The company's Agentforce AI product generated $800 million in recurring revenue in the quarter, up from $500 million previously, with Benioff noting that "agentic AI is a tailwind for our business"2
.Thursday's market movements reflected a broader short-term investor rotation out of semiconductors and into software stocks. Jefferies analyst Jeffrey Favuzza noted the spread between the two sectors hasn't been this tilted toward software since the DeepSeek-driven AI unwind 13 months ago
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. However, Favuzza cautioned this represents a sharp one-day move rather than a trend change, with long-only investors not yet ready to declare an "all clear" for the software sector2
.The reality check is sobering: while Nvidia gained over 40% in the past year, Salesforce dropped 35%, illustrating the persistent investor fears about AI's impact on traditional software
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. HSBC analysts maintain buy ratings on several software stocks including ServiceNow, Salesforce, and Crowdstrike, arguing that consumer AI platform developers like Google parent Alphabet, OpenAI, and Anthropic have limited experience creating "enterprise class" software1
.Related Stories
The potentially dramatic consequences of AI on the tech workforce became stark Thursday when Jack Dorsey announced he will cut 40% of Block's workforce, citing emerging tools that make it easier to accomplish the company's work
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. This development underscores how AI-powered products are reshaping not just business models but entire organizational structures.Nvidia CEO Jensen Huang defended the software industry Wednesday, telling CNBC the markets "got it wrong" on the threat AI poses to software companies
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. Analysts note that the idea of replicating complex software developed over decades using AI tools isn't "viable," according to Field1
. Combined with the massive capital expenditure hyperscalers are pouring into AI infrastructure, the valuation premium investors previously granted software companies now faces "existential question marks"1
. While investor fears may be "overblown" and share prices could recover partially in six months, analysts don't expect full recovery in that timeframe1
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