Sony Unveils Premium Bravia 9 4K Mini-LED TV Series in India

Sony launches Bravia 9 4K mini LED smart TV series with Dolby Vision and Atmos: Details

Sony on Tuesday (August 20, 2024) launched the Bravia 9 series 4K mini LED smart televisions in India. Like its predecessor Bravia 7 series, the new Bravia 9 mini LED TVs use AI Processor XR along with XR Backlight Master Drive for better contrast. Sony Bravia 9 series will come in 75-inch and 85-inch screen sizes. It is being powered by Google TV. The new Sony Bravia 9 series features XR Contrast Booster 30, which claims to enhance the depth and detail of images by controlling the backlighting that results in deeper blacks and brighter whites. The Bravia 9 series comes with Studio Calibrated modes that supports Netflix Adaptive Calibrated Mode and Sony Pictures Core Calibrated Mode, and Prime Video Calibrated Mode. (For top technology news of the day, subscribe to our tech newsletter Today's Cache) Sony Bravia 9 series is IMAX enhanced and supports both Dolby Vision and Dolby Atmos. The new series has XR 4K Upscaling, XR Clear Image, and XR Motion Clarity technologies as well. Sony's Bravia 9 series comes with Acoustic Multi-Audio+ with a beam tweeter on top and frame tweeters on the sides. The new 4K @120 fps supported smart TVs feature Auto Game Mode, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) for gaming. Users can also control PlayStation remotely if you have a compatible Bravia connected to the internet. The PS Remote Play app allows you to manage your PS5 or PS4 console from another room or house. There is Game Menu feature in the Bravia 9 that works as a centralized hub for gamers to easily access their gaming status, settings, and support functions. Hands-free functionality is also available on the new series. Bravia 9 series also supports Bravia Cam fixation on top for video calls but it sells as an accessory. The new Sony Bravia 9 series starts at ₹4.49 lakh (75-inch) and ₹5.99 lakh (85-inch). Read Comments

Sony BRAVIA 9 series 75'' and 85'' 4K HDR Mini LED TVs launched in India

Sony India has announced the launch of its BRAVIA 9 series, a flagship Mini LED television line that follows the recent introduction of the BRAVIA 3 series. The BRAVIA 9 features a sleek One Slate design that seamlessly integrates the screen and bezel, minimizing distractions. Its curved steel stand offers an elegant look, while the Underlay Stand allows flexible placement and supports two soundbar positions. Available in 189 cm (75 inches) and 215 cm (85 inches), the series is powered by the advanced AI Processor XR, which optimizes scenes for vibrant colors, deep contrasts, and exceptional clarity, enhancing the viewing experience for movies, shows, and games. The BRAVIA 9 features XR Backlight Master Drive technology for precise contrast and shadow detail, while High Peak Luminance ensures bright, detailed imagery even in daylight. It uses Mini LED technology with XR Contrast Booster 30 for enhanced depth, deeper blacks, and brighter whites, and XR Triluminos Pro for billions of accurate colors and vibrant visuals. Studio Calibrated modes, including Netflix Adaptive, SONY PICTURES CORE, and the new Prime Video Calibrated Mode, optimize picture quality. The series supports IMAX Enhanced, Dolby Vision, and Dolby Atmos. Additionally, SONY PICTURES CORE provides access to a library of Sony Pictures movies, including 4K HDR and IMAX Enhanced content, with 10 free streaming credits for 24 months. Visual Technologies: XR 4K Upscaling, XR Clear Image, and XR Motion Clarity provide crisp, clear visuals. X-Anti Reflection and X-Wide Angle™ technologies improve viewing in bright conditions and from various angles. Audio Features: The Acoustic Multi-Audio+ system, featuring Beam Tweeter and Frame Tweeters, delivers immersive sound. Voice Zoom 3 technology enhances dialogue clarity, and Acoustic Center Sync aligns audio with the on-screen action. Gaming Support: The BRAVIA 9 includes Auto HDR Tone Mapping, Auto Game Mode, 4K/120fps, VRR, and ALLM for smooth gameplay. The Game Menu centralizes gaming controls and settings. Smart TV Capabilities: Powered by Google TV, the BRAVIA 9 offers access to 400,000 movies and TV episodes and 10,000 apps and games. It supports voice search, Apple AirPlay 2, and HomeKit for easy integration with Apple devices. BRAVIA CAM Features: Gesture controls, ambient optimization, and Zoom Meetings integration enhance user interaction and convenience. Environmental Commitment: As part of Sony's Road to Zero plan, the BRAVIA 9 incorporates eco-friendly practices and materials, aiming for zero environmental impact by 2050. These models will be available at Sony Centers, major electronics stores, and online retailers across India, from today.

Sony launches Bravia 9 Mini LED TV series in India: Available in 75, 85-inch sizes, starting at Rs 4,49,990 - Times of India

Sony India has launched its latest flagship television series, the Bravia 9, featuring Mini LED technology and advanced AI processing. The new TVs, available in 75-inch and 85-inch models, aims to deliver an unparalleled cinematic experience with exceptional brightness, contrast, and colour accuracy. Powered by Sony's advanced AI Processor XR, the Bravia 9 series optimises picture quality for ultimate realism. The televisions incorporate XR Backlight Master Drive technology, allowing precise control of thousands of LEDs to achieve deep blacks and vivid colours. High Peak Luminance ensures detailed imagery even in bright daylight conditions. With 4K resolution offering four times more pixels than HD, the Bravia 9 series promises a clearer, more detailed picture quality. Key features of the new series include XR Contrast Booster 30 for enhanced depth and detail, and XR Triluminos Pro technology for accurate colour reproduction. The TVs support Dolby Vision and Dolby Atmos, and come with IMAX Enhanced certification. They run on Google TV, providing access to over 400,000 movies and TV episodes. Gaming enthusiasts will appreciate the series' optimization for PlayStation 5, including features like Auto HDR Tone Mapping and Auto Game Mode. The built-in Bravia CAM enables gesture controls and video calling, adding a new dimension to user interaction. Sony has also emphasised sustainability in the Bravia 9 series, aligning with the company's "Road to Zero" environmental plan. The TVs use optimised power consumption and include an Eco Dashboard for energy management. The 75-inch model (75XR90) is priced at Rs 4,49,990, while the 85-inch model (85XR90) costs Rs 5,99,990. Both are available now at Sony Centers, major electronic stores, and e-commerce platforms across India. With its state-of-the-art technology and immersive viewing experience, Sony's Bravia 9 series sets a new benchmark in the premium TV market, catering to consumers seeking top-tier home entertainment solutions. The TOI Tech Desk is a dedicated team of journalists committed to delivering the latest and most relevant news from the world of technology to readers of The Times of India. TOI Tech Desk's news coverage spans a wide spectrum across gadget launches, gadget reviews, trends, in-depth analysis, exclusive reports and breaking stories that impact technology and the digital universe. Be it how-tos or the latest happenings in AI, cybersecurity, personal gadgets, platforms like WhatsApp, Instagram, Facebook and more; TOI Tech Desk brings the news with accuracy and authenticity.

Sony Bravia 9 4K mini LED TV series launched in India: price, features

The Sony Bravia 9 4K mini LED TV series has an advanced AI Processor XR. Following the launch of the Sony Bravia 8 OLED TVs, the tech giant has announced the Sony Bravia 9 4K mini LED TV series in India. The TV series comes in two sizes and offers features like HDR10, HLG, Dolby Vision, Dolby Audio, Dolby Atmos, XR Backlight Master Drive, XR Contrast Booster 30, XR Motion Clarity, and more. Check out the price and other details of the Sony Bravia 9 TV series. The Sony Bravia 9 series features Bravia XR Mini LED technology and is equipped with HDR, Dolby Vision, 4K Upscaling, XR Clear Image, and XR Motion Clarity technologies for sharper, clearer, and enhanced picture quality. The Sony Bravia 9 4K mini LED TV series comes with an advanced AI Processor XR for a smooth user experience. As per the company, the series offers an X-Anti Reflection technology for reducing reflections and is IMAX enhanced. For an improved audio experience, the Sony Bravia 9 TV series has Dolby Atmos, which enables multi-dimensional sound, Acoustic Multi-Audio+ for cinematic surround sound, and Voice Zoom 3 technology for improved dialogue clarity. The newly announced TV series is equipped with Sony Pictures Core, which offers access to Sony Pictures movies. It is powered by Google TV, which allows users to access over 400,000 movies and TV series, and supports Apple AirPlay 2 and voice search. There's a new Bravia Cam that lets users enjoy gesture controls for easy interaction and allows for ambient optimisation, which adjusts screen settings according to the user's environment. Furthermore, it also assists with Zoom and Google Meet. The TV series incorporates Auto HDR Tone Mapping, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and Auto Game Mode for lag-free gameplay. Meanwhile, the Game Menu brings all controls and settings together in one place.

Sony Launches BRAVIA 9 4K TV Series for Unmatched Entertainment

Sony India is proud to unveil the BRAVIA 9, its latest flagship Mini LED television series, loaded with XR Backlight Master Drive this television series can produce vivid image, deep blacks, supreme contrast and beautifully natural colours. Powered by the advanced AI Processor XR, this cutting-edge television series is designed to deliver an unparalleled immersive experience, setting a new benchmark in home entertainment. 1. Equipped with XR Backlight Master Drive, BRAVIA9 delivers unparalleled brightness, incomparably beautiful colours The BRAVIA 9 immerses you in the scene, much like the backlight control technology used in Sony's professional monitors for filmmakers. The XR Backlight Master Drive, with its unique local dimming algorithm, precisely controls thousands of LEDs to deliver truly authentic contrast and preserve shadow detail in even the most demanding scenes. 2. Enjoy faithfully natural scenes in absolute detail, even in the brightest daylight with High Peak Luminance With High Peak Luminance in BRAVIA 9, imagine a brilliantly sunlit, snow-covered mountain landscape. These exceptionally bright televisions, with unprecedented luminance, can faithfully reproduce natural scenes with absolute detail, even in the brightest daylight. 3. BRAVIA 9 Mini LED offers 4 times more pixel than HD for a clearer more detailed picture The BRAVIA 9 features BRAVIA XR Mini LED technology, providing exceptional depth, intense contrast, and stunning brightness. With four times more pixels than HD, this television ensures a clearer, more detailed picture, bringing every scene to life with remarkable precision. Enjoy an immersive viewing experience with vivid, lifelike visuals that capture every nuance, making the BRAVIA 9 the ultimate choice for discerning viewers seeking unparalleled picture quality. 4. With XR Contrast Booster enjoy adjusted brightness for deeper blacks, brighter highlights, and supreme contrast The BRAVIA 9 series features a Mini LED panel with XR Contrast Booster 30, which enhances the depth and detail of images by precisely controlling the backlighting. This technology results in deeper blacks and brighter whites, giving a dynamic contrast that brings scenes to life. The Mini LED panel also improves viewing angles, ensuring consistent picture quality from any seat in the room. 5. XR Triluminos Pro expresses billions of accurate colours with exceptional black contrast XR Triluminos Pro technology in the BRAVIA 9 brings your content to life with billions of accurate colors, delivering an extraordinary viewing experience. This advanced technology enhances color precision and depth, ensuring that every hue is displayed with stunning clarity. Combined with exceptional black contrast, XR Triluminos Pro produces vibrant, true-to-life images that closely match the creator's intent. Enjoy breathtaking visuals with rich, detailed colors and deep blacks, making every scene look remarkably realistic and immersive. 6. Powered by advanced AI Processor XR, BRAVIA 9 provides a completely immersive experience The new BRAVIA 9 series will be available in 189 cm (75) and 215 cm (85) screen size. The advanced AI Processor XR in the BRAVIA 9 series revolutionizes viewing by understanding human perception of sight and sound. This processor features a scene recognition system that detects and analyzes data with high accuracy, optimizing the picture for ultimate realism to reproduce a cinema creator's intention. The result is unparalleled depth, vibrant contrast, and lifelike colors, creating an engaging viewing experience that brings movies, shows, and games to life with extraordinary clarity and precision. The BRAVIA 9 sets a new standard for home entertainment, transforming your living room into a cinematic haven. 7. Equipped with Studio Calibrated mode, it precisely reproduces the image quality intended by the creator for a perfect cinema at home experience BRAVIA 9 series comes with Studio Calibrated modes that deliver the image quality film content creators intended, right in your home. In addition to the already established Netflix Adaptive Calibrated Mode and SONY PICTURES CORE (formerly BRAVIA CORE) Calibrated Mode, there is now a Prime Video Calibrated Mode. This new mode offers customers even more ways to enjoy premium entertainment as the creators envisioned. With Prime Video Calibrated Mode, viewers can experience optimal picture quality that is automatically adjusted for movies, series, and, for the first time, live sports. The BRAVIA 9 series is IMAX enhanced and supports both Dolby Vision® and Dolby Atmos®, providing exceptional brightness, sharper contrast, richer colors, and immersive sound. This ensures a superior viewing experience on Disney+, Prime Video, Netflix, and other popular streaming platforms. 8. Create your cinema at home experience perfect with Dolby Vision Atmos The BRAVIA 9 brings studio-quality entertainment to your living room with its cutting-edge technologies. Dolby Vision™ enhances HDR content with striking highlights, deeper blacks, and vibrant colors, delivering a more immersive viewing experience. Dolby Atmos provides multi-dimensional sound, making you feel fully immersed in the action. 9. Enjoy IMAX enhanced movies with 80Mbps Pure Stream on SONY PICTURES CORE App exclusively on BRAVIA 9 The BRAVIA 9 Series includes SONY PICTURES CORE, an exclusive platform that offers access to a vast library of Sony Pictures movies. This platform also features 4K HDR and IMAX Enhanced movies, providing an elevated movie-watching experience with superior picture and sound quality. For 24 months, you will receive 10 free credits to stream movies in 4K Blu-ray quality with IMAX Enhanced visuals, bringing the magic of the big screen to your living room. 10. With the latest XR 4K Upscaling, XR Clear Image and XR Motion Clarity enjoy 4K action that stays smooth, bright, and clear with no blur The BRAVIA 9 features the latest XR 4K Upscaling, XR Clear Image, and XR Motion Clarity technologies, ensuring every scene is rendered with exceptional clarity and precision. XR 4K Upscaling enhances lower-resolution content to near-4K quality, while XR Clear Image sharpens details for a crisper picture. XR Motion Clarity technology eliminates blur in fast-moving scenes, delivering smooth, bright, and clear 4K action -- perfect for both movies and gaming. 11. X-Anti Reflection minimizes reflection and X-Wide Angle™ technology provides vivid real-world colours from any angle The BRAVIA 9 features X-Anti Reflection technology, which significantly reduces reflections and glare for clear, uninterrupted viewing even in bright environments. Paired with X-Wide Angle™ technology, this TV maintains vivid, true-to-life colors from nearly any angle. Whether you're viewing from the side or directly in front, the BRAVIA 9 delivers consistent picture quality, enhancing your cinematic and gaming experiences with exceptional clarity and color accuracy. 12. Enjoy picture and sound in complete harmony as the screen is the speaker with Acoustic Multi-Audio+, XR Surround with 3D surround upscaling, and Acoustic Centre Sync The new BRAVIA 9 features Acoustic Multi-Audio+ with a Beam Tweeter at the top and Frame Tweeters on the sides, delivering immersive cinematic surround sound. Every sound is positioned accurately, enhancing the viewing experience. Acoustic Center Sync integrates your sound system, such as a soundbar, with the TV, ensuring that the sound precisely matches the action on the screen for a home cinema setup. The new Voice Zoom 3 technology uses AI algorithms to recognize and adjust the volume of human dialogue, making even soft speech clear and prominent. This feature works exceptionally well with BRAVIA Theatre home audio products, creating a seamless sound experience where audio appears to come directly from the TV screen. 13. BRAVIA 9 is an enormous gaming machine which is Perfect for PlayStation 5 The BRAVIA 9 stands out as a top-tier gaming television as Perfect for PS5, delivering an optimized gaming experience with stunning visuals and smooth performance. It includes Auto HDR Tone Mapping for enhanced contrast and color accuracy, and Auto Game Mode ensures minimal lag and rapid response times. Even in dark shadows and bright highlights, fine details and true colors are visible. The BRAVIA 9 automatically switches to Game Mode with the PS5 to reduce lag and maximize responsiveness, then reverts to Standard Mode for movies, providing more expressive scenes. With support for 4K/120fps, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM), it ensures smooth and clear movement for responsive gameplay. Additionally, you can control your PlayStation® remotely if you have a compatible BRAVIA connected to the internet. The PS Remote Play app allows you to manage your PS5® or PS4™ console from another room or even a friend's house.