Swiggy Launches Pyng: AI-Driven Marketplace for Professional Services

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On Tue, 15 Apr, 4:03 PM UTC

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Swiggy, the food delivery giant, enters the professional services market with Pyng, an AI-powered app connecting users to verified experts across various fields.

Swiggy Expands into Professional Services with AI-Powered Pyng

Swiggy, the renowned food delivery and quick commerce platform, has made a significant move into the professional services sector with the launch of Pyng, an AI-driven marketplace app. This innovative platform aims to connect users with verified professionals across a wide range of services, including health and wellness, finance, astrology, travel, events, and education 12.

AI-Powered Features and User Experience

Pyng leverages advanced AI technology to simplify the process of finding and connecting with skilled professionals. The app's key features include:

  1. Smart AI assistant: Understands user queries and recommends relevant experts 12.
  2. Verified professionals: Hosts over 1,000 experts across more than 100 specializations 123.
  3. Secure environment: Offers a spam-free platform for user-professional interactions 12.
  4. Money-back guarantee: Ensures user satisfaction with the service provided 12.

Market Position and Growth

Pyng is positioned to address the "increasing yet unmet demands of urban consumers" who often struggle to find reliable, skilled professionals through traditional online searches 12. The platform has been actively onboarding service providers since the rollout of its seller app, Pyng Professional, earlier this year 12.

Swiggy's AI Integration Strategy

The launch of Pyng is part of Swiggy's broader strategy to integrate AI across its services:

  1. AI-powered food photography: Helps restaurants create professional-looking images of their dishes 12.
  2. "WhatTo Eat" feature: Uses AI to suggest food options based on user preferences and cravings 12.

Industry Impact and Future Prospects

Nandan Reddy, co-founder and head of innovation at Swiggy, emphasized the growing demand for professional assistance in both personal and professional spheres. He stated, "With Pyng, we're offering a reliable, spam-free platform where users can connect with trusted experts" 12.

Currently available in Bengaluru for both iOS and Android users, Pyng has the potential to disrupt the professional services market by providing a curated, AI-driven solution for connecting service providers with consumers 3.

As Swiggy continues to expand its AI-powered offerings, Pyng represents a significant step in the company's evolution from a food delivery platform to a comprehensive service provider in the digital marketplace.

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