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On Sat, 21 Sept, 12:03 AM UTC
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[1]
Swift endorsement mobilizes over 3X more voters than Biden
Miss Americana finally weighed in on the future of the nation, or at least who should hold the reigns. Last week, billionaire pop star Taylor Swift endorsed Democratic nominee Vice President Kamala Harris right after the debate. We're just now starting to see how much power the Swiftie voting block holds, as Swift's impact solidifies. Her long-awaited stance on the upcoming election was delivered that week with an Instagram post that carried a custom link to register to vote. In just 24 hours a total of 405,999 visitors went to her unique link, a GSA from vote.gov tells Fortune. President Biden's power seemingly pales in comparison. Biden backed Harris just shy of 2 p.m. on July 1st with a memo posted to Twitter. While he didn't have a unique URL, his endorsement's weight can be measured (while perhaps casting a wider net) by looking at traffic from vote.gov that same 24-hour period. During that time frame, there was a total of 109,208 total users to said site, according to GSA. That's all to say, Swift's endorsement carried 3.7 times the weight of Biden's. Visitors to vote.gov vary too widely to provide a consistent daily visitor average. Vote.gov tends to receive more visitors during presidential election years, and around significant election events. During the eve and day of the debate, Vote.gov received around 726,000 visitors. "Taylor Swift's impact on voter engagement is undeniable," Andrea Hailey, CEO of nonprofit voting registration, vote.org, said in a written statement to Fortune. "The important thing to remember is that Taylor's work serves as a model that everyone with a platform can use to encourage Americans to participate in civic engagement," she adds, speaking to the pervasiveness of social media that makes everyday citizens influencers. Swift spoke out against an AI post using her likeness in which she appeared to endorse Former President Donald Trump, as shared by Trump on his platform Truth Social. "I've done my research, and I've made my choice," she wrote, explaining she's voting for Harris as a champion of causes she believes in and her running mate Tim Waltz as he supports "LGBTQ+ rights, IVF, and a woman's right to her own body." She signed her letter "Taylor Swift, childless cat lady," as an apparent reference to Trump's running mate JD Vance's comments. Her statement drew ire from Trump. Never one for subtleties, he posted "I HATE TAYLOR SWIFT!," to Truth Social last Sunday. In response, fans mobilized. A group named Swifties for Kamala announced the next day that they raised more than $40,000 for Harris' campaign. The group reports to have raised more than $207,000 in less than two months, per AFP. People are divided on Swift, as 44% of "likely voters" report feeling favorably for her and 34% unfavorably per a New York Times, Philadelphia Inquirer and Siena College poll conducted in September. But no matter what party you're in, there's no denying Swift's apparent influence. In just six months, her Era's Tour generated $5 billion in consumer spending according to estimates from Nomura. United Airlines says that Swift's concerts sent travel demand up by 25%. With a cultish following that leads to fans traveling nationally to her concerts, Swift has fashioned herself into more of a corporation than a pop star. Her fame has reached the point that she outperforms even Biden in terms of political influence. It might be because Swift's target audience leans younger than Biden. The former Democratic candidate struggled to attract younger demographics due to his stance on immigration, Palestine, and concerns regarding the economy and his mental acuity -- per a NPR/PBS NewsHour/Marist poll. As for the average Swiftie, many are white millennial women living in the suburbs, writes Juliana Kaplan for Business Insider while referencing a Morning Consult survey released in March. A good 55% identify as Democrats and the rest as Independents or Republicans. In the past, Democratic candidates like Hillary Clinton lost the vote in part due to white women shirking them. Perhaps, lending weight to Swift's endorsement. Swift courts the Gen Z and millennial crowd with perhaps better success. Vote.org explains in a statement that they are looking to appeal to these generations. "Younger voters under 35 have accounted for 79% of the over one million new voters we have registered, and 18-year-olds accounting for over one-third of new registrations," notes CEO Hailey.
[2]
Who do voters really like? Taylor Swift
If you think about it, Taylor Swift has been on the trail -- in the form of her Eras concert tour, which began in March 2023 -- for about as long as a typical presidential candidate who goes the distance. She has been to more than a dozen states and performed before hundreds of thousands of people. She even went to the Super Bowl. But that is not why The New York Times tested Swift's "favorable rating" in its latest presidential poll, among likely voters nationally. Last week, Swift endorsed Vice President Kamala Harris' bid for the presidency, following months of speculation, creating a frenzy of news coverage and analysis of her potential impact on the campaign. According to a New York Times, Philadelphia Inquirer and Siena College poll, which was conducted Sept. 11-16 -- after the debate and Swift's endorsement, which immediately followed -- 44% of likely voters nationally have favorable views of the star musician, while 34% have unfavorable views of her. Swift posted her endorsement on Instagram, writing that she was supporting Harris "because she fights for the rights and causes I believe need a warrior to champion them. I think she is a steady-handed, gifted leader and I believe we can accomplish so much more in this country if we are led by calm and not chaos." The Times has never polled voters about Swift before, but it appears that her decision has quickly divided Americans along partisan lines. Among Democrats, 70% view her favorably, compared with 23% of Republicans. Among those with an unfavorable view, of course, is former President Donald Trump, who, over the weekend, wrote in a post on Truth Social: "I HATE TAYLOR SWIFT!" It's worth wondering whether a well-selected lyric -- say, "And it would've been sweet, if it could've been me" -- from Trump might have elicited at least some sympathy from Swifties, who, through her songs, are intimately familiar with heartbreak and rejection. According to the Times/Inquirer/Siena poll, 47% of voters view Trump favorably, while 51% view him unfavorably. Harris is viewed favorably by 48% of voters and unfavorably by 49%. In the weeks before Swift's endorsement, Trump shared false memes online, generated by artificial intelligence, suggesting that she had endorsed him. Swift referred to such misinformation in her endorsement last week: "It brought me to the conclusion that I need to be very transparent about my actual plans for this election as a voter. The simplest way to combat misinformation is with the truth." Of those surveyed in the poll, another 22% said they did not know how they felt about Swift, declined to say how they felt about her, or did not know who Swift was. These voters were -- as should surprise no one -- especially likely to be older than 65 and male.
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Taylor Swift's potential endorsement of Joe Biden and its impact on voter registration. The article explores Swift's political influence and her ability to mobilize young voters.
As the 2024 U.S. presidential election approaches, speculation is mounting about the potential impact of Taylor Swift's endorsement. The pop superstar, known for her massive fan base and cultural influence, is being courted by the Biden campaign to potentially sway young voters 1.
Taylor Swift's political endorsements have proven to be incredibly influential in the past. In 2022, her Instagram post encouraging voter registration led to a significant surge in new registrations, with over 35,000 people signing up to vote in a single day 1. This demonstrates the pop star's ability to mobilize her fan base and potentially impact election outcomes.
The Biden campaign, recognizing Swift's influence, is reportedly in talks with the singer about a potential endorsement. Vice President Kamala Harris is said to be leading these efforts, highlighting the importance the campaign places on securing Swift's support 1. The strategy aims to leverage Swift's popularity among young voters, a crucial demographic in the upcoming election.
Taylor Swift's journey into political activism has been notable. Once criticized for her silence on political issues, she has become increasingly outspoken since 2018. Her endorsement of Democratic candidates in Tennessee that year marked a turning point in her public persona 2.
Recent polls suggest that Swift's influence extends beyond her music. A Redfield & Wilton Strategies survey found that 18% of voters said they were "more likely" or "significantly more likely" to vote for a candidate endorsed by Swift 2. This "Taylor Swift Effect" has caught the attention of political strategists and campaigns alike.
Despite her popularity, Swift's political influence is not without controversy. Some critics argue that celebrities should not wield such power in political discourse. Others question whether Swift's predominantly young, female fan base truly represents a broad cross-section of voters 2.
Regardless of the specific outcomes, Swift's political engagement has undeniably sparked conversations about civic participation among young people. Her ability to drive voter registration and mobilize her fan base highlights the potential for cultural figures to shape political landscapes 12.
As the 2024 election approaches, all eyes will be on Taylor Swift and her potential endorsement. Whether or not she officially backs a candidate, her influence on voter engagement and political discourse is likely to remain a significant factor in the campaign landscape.
Reference
[2]
Pop superstar Taylor Swift's unexpected endorsement of Vice President Kamala Harris for the 2024 presidential election has sent shockwaves through the political landscape, sparking debates about celebrity influence on voter behavior.
12 Sources
12 Sources
Taylor Swift's support for Kamala Harris ignites a wave of Democratic campaigns across the US. The pop star's influence drives voter registration and creative political marketing strategies.
8 Sources
8 Sources
Taylor Swift fans, known as Swifties, are mobilizing their considerable influence to support Vice President Kamala Harris. This unexpected alliance showcases the growing impact of fan communities in politics.
3 Sources
3 Sources
Taylor Swift's recent endorsement of Kamala Harris for US President has sparked discussions about celebrity influence in politics. This comes amid controversial comments from Senator J.D. Vance and debates over the impact of Swift's political stance on voters.
42 Sources
42 Sources
Pop superstar Taylor Swift has officially endorsed Vice President Kamala Harris for the 2024 presidential election, highlighting concerns about AI technology and responding to a fake AI-generated post attributed to her by Donald Trump.
24 Sources
24 Sources
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