TCS Forms New AI-Focused Unit, Appoints Amit Kapur as Head

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India's largest IT firm, Tata Consultancy Services (TCS), has created a new unit dedicated to artificial intelligence operations and named company veteran Amit Kapur as its leader, signaling a strategic shift in the Indian IT sector.

TCS Establishes New AI-Focused Unit

Tata Consultancy Services (TCS), India's largest IT firm, has taken a significant step in the artificial intelligence (AI) arena by forming a new unit dedicated to AI-based operations. The company announced this strategic move in an internal memo, which was seen by Reuters

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. This development marks a pivotal moment in the Indian IT sector's approach to AI integration and innovation.

Source: Reuters

Source: Reuters

Leadership and Structure

The newly formed "AI and services transformation unit" will be headed by Amit Kapur, a TCS veteran with two decades of experience within the company

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. Kapur, who previously led TCS' UK and Ireland business, is set to take charge of the unit starting September. The unit aims to consolidate all of TCS' existing AI capabilities under one roof, with the goal of deepening its focus on AI domain solutions and accelerating innovation

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Industry Context and Implications

This move by TCS comes at a crucial time for the Indian IT industry:

  1. Job Market Impact: The formation of the AI unit follows TCS' recent announcement of plans to cut 12,000 jobs. This has raised concerns about potential further layoffs in India's $283 billion outsourcing sector as AI adoption deepens

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  2. Competitive Landscape: TCS is the first among Indian IT companies to dedicate a business unit solely to AI and allied technologies. This move mirrors a similar strategy adopted by U.S. rival Accenture in June, indicating a growing trend in the global IT services industry

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  3. Market Dynamics: Indian IT companies are in a race to adopt and offer more AI products. This push is driven by the need to attract client spending, which has been suppressed for several quarters due to global macroeconomic uncertainties

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Strategic Importance

The creation of this AI-focused unit underscores TCS' commitment to staying at the forefront of technological advancements. As stated in the company memo, "Over the last few years, TCS has made major forays on the AI front by scaling our capabilities, reskilling our workforce and deepening our partnerships"

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Industry experts view this move as a strategic response to current market conditions. Pareekh Jain, founder of IT research firm EIIR Trend, commented, "IT firms have started to think that AI-led transformation is their only major lever now to accelerate growth amid tepid macros"

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. He further noted that this change reflects an effort to extract more AI-focused projects from clients.

TCS' Market Position

TCS, as one of the largest Indian IT services companies, holds a significant position in the global market. The company's net sales are primarily derived from IT services (99%), with a small portion coming from the sale of IT equipment and software licenses (1%)

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. TCS has a strong presence in various sectors, including banking and financial services, telecoms and media, retail and distribution, and manufacturing

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This strategic shift towards AI aligns with TCS' global footprint, with the Americas accounting for 51.3% of its net sales, followed by Europe at 31.9%, and other regions at 11.7%

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. The formation of the AI unit is likely to enhance TCS' capabilities across these markets, potentially reshaping its service offerings and client relationships in the evolving landscape of AI-driven IT solutions.

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