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On Tue, 4 Mar, 4:03 PM UTC
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[1]
TECNO Unveils AI-Powered Innovations at MWC Barcelona 2025
"The application of AI technologies is crucial and urgent in emerging markets. We're committed to bridging the digital gap between emerging and mature markets." TECNO caught the eye on day 2 of MWC Barcelona 2025 at its TECNO AI Ecosystem Product Launch event, highlighting its practical AI strategy through the groundbreaking debut of the CAMON 40 smartphone series, TECNO AI Glasses Pro, and the MEGABOOK S14 laptop. TECNO CMO Laury Bai and Chief Product Launch Officer Oliver Mas were joined by key representatives from MediaTek, Google Cloud, DXOMARK and Qualcomm to unveil the innovations and spotlight the strategic collaborations that are driving advancements in AI and mobile imaging technologies.
[2]
TECNO CAMON 40 series, MEGABOOK S14 laptop, AI Glasses Pro and more unveiled at MWC 2025
TECNO stood out on day 2 of MWC Barcelona 2025 during its AI Ecosystem Product Launch event. The company unveiled the CAMON 40 smartphone series, TECNO AI Glasses Pro, and the MEGABOOK S14 laptop, showcasing its focus on practical AI solutions. TECNO CMO Laury Bai and Chief Product Launch Officer Olivier Mas joined representatives from MediaTek, Google Cloud, DXOMARK, and Qualcomm. Olivier Mas introduced the CAMON 40 Series, noting its strength in mobile imaging. The series includes One-Tap FlashSnap Mode and TECNO AI, improving snapshot speed and user experience. Mas said it combines hardware and software innovation. He added that partnerships help deliver cutting-edge AI solutions to emerging markets. TECNO has partnered with MediaTek to establish a joint AI Laboratory focused on advancing AI technology. James Chen, Vice President of Product and Technology Marketing at MediaTek, said, The synergistic R&D efforts between TECNO and MediaTek are set to democratize AI technology. Our collaboration powers a seamless, interconnected AI experience, bringing users a future of truly connected intelligence. Matt Waldbusser, Managing Director of Global Solutions and Consumer AI at Google Cloud, commented on their collaboration. He stated, Our collaboration with TECNO on the CAMON 40 Series is a standout example. Leveraging Google Cloud's capabilities, we've introduced groundbreaking features such as Ask Ella, AI Image Generator, AI Writing, and AI Translate. He highlighted that TECNO's AI supports text translation in 136 languages, voice translation in 44 languages, and photo translation in 51 languages. "I am particularly impressed by the industry-leading and competitive edge of some of these innovations," Waldbusser added. He also expressed excitement about strengthening their partnership to bring practical AI to emerging markets conveniently and securely. The One-Tap FlashSnap uses AI to speed up camera startup and continuous shooting for instant captures. AI-powered multi-frame processing reduces noise and enhances details. The BestMoment algorithm analyzes motion patterns to select optimal frames for precise, high-quality shots in dynamic scenes. Frédéric Guichard, CEO of DXOMARK, evaluated the CAMON 40 Pro 5G. He said, The CAMON 40 Pro 5G has demonstrated exceptional imaging and performance capabilities in our rigorous evaluations. We've been particularly impressed with photo performance being the best for devices under $600, and the 1st eligible device to our Smart Choice Label. TECNO noted it achieved a 138 Overall Camera Score at DXOMARK. The device excels in "stunning portraits with natural and pleasant skin tone and strong low-light capabilities for night photography." Mas added that TECNO AI enhances the device with intelligent imaging, a 360° AI Call Assistant, and productivity tools for creativity and efficiency. Powered by MediaTek's latest chipsets, it offers smooth performance, fast processing, and extended battery life. Its sleek, durable, water-resistant design balances style and practicality, he said. TECNO launched the MEGABOOK S14, the world's lightest 14-inch OLED laptop, weighing just 899g (31.7oz). It features a 2.8K OLED display with a 120Hz refresh rate and runs on Qualcomm's Snapdragon® X Elite compute platform, the flagship chipset for AI PCs. The company said it integrates TECNO's first self-developed edge-side large-scale AI model for enhanced multitasking. TECNO AI enhances the Ella AI Assistant and supports AI-powered PPT generation, image search, smart albums, and offline meeting transcription with multilingual capabilities. An External Graphics Dock with an NVIDIA card boosts performance for design, gaming, and content creation. The laptop also includes DTS:X Ultra dual 2W speakers, Wi-Fi 6E, fingerprint login, and PC Manager for better connectivity and user experience. Kedar Kondap, SVP & GM of Compute and Gaming at Qualcomm, discussed their partnership. He emphasized the integration of Qualcomm's cutting-edge PC chipset into the MEGABOOK S14, aligning with TECNO's vision for high-performance AI PCs. TECNO also introduced the 999g (35.2oz) MEGABOOK T14 Air with high-speed storage and LPDDR5 memory. The ultra-thin, all-metal MEGABOOK K15S comes with a 70Wh battery and 65W PD GaN charger. Both devices feature AI tools like AI Album and AI Voice Assistant for versatile use. The TECNO AI Glasses Series debuted with two models: TECNO AI Glasses in an aviator design and AI Glasses Pro in a browline style. Both include a 50MP high-definition camera with an OV50D sensor, a 100° ultra-wide-angle custom lens, and an AI ISP imaging chip. These deliver high-resolution photos with advanced AI noise reduction and HDR. TECNO AI's Ella provides real-time translation in over 100 languages, voice control, object recognition, and intelligent information summaries. The AI Glasses Pro adds a MicroLED display with 7th-gen resin waveguide technology. It offers a 30° field of view and over 1,500 nits of brightness in a lightweight, ultra-thin AR design. This display supports translation, navigation, information prompts, and teleprompting. With a 250mAh battery, the glasses deliver over 11 hours of music playback or 8 hours of mixed use after a 30-minute charge. They feature an ultra-linear speaker, bass enhancement, spatial sound, Wi-Fi 6, and Bluetooth 5.4 for seamless connectivity. TECNO's latest devices are on display at MWC 2025, held March 3-6, at booth 6B11, Hall 6, Fira Gran Via. Reflecting its "Stop at Nothing" brand essence, the company invites attendees to explore these AI-driven innovations firsthand, shaping a connected future with accessible AI technology. Speaking at the MWC 2025 event, TECNO CMO, Laury Bai, stated,
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TECNO unveils next-gen AI ecosystem at MWC 2025
TECNO at MWC Barcelona 2025 is showcasing how AI can transform daily life. With the theme "Create the AI Future," the company is highlighting practical AI solutions for users, especially in emerging markets. TECNO says it aims to make AI simple and accessible for everyone. For the first time, TECNO is linking its AI across devices like smartphones, AI glasses, tablets, laptops, smartwatches, and earphones. At the event, the company is launching the CAMON 40 Series smartphone, its debut AI Glasses, the MEGABOOK S14 laptop, a new smartwatch, and earbuds. TECNO is also displaying concept devices, advanced materials, imaging technologies, an updated Universal Tone feature, and many popular products. In the AI Room at TECNO's booth, visitors can explore devices like the CAMON 40 Series, MEGABOOK S14, and AI Glasses Series. These show how TECNO AI connects devices for personalized, all-scenario experiences. An interactive screen offers TECNO AI One-Click Old Photo Restoration, reviving old photos, enhancing low-res scenery shots, and turning static portraits into vibrant animations. The CAMON 40 Series, unveiled on March 4, 2025, at TECNO's launch event, is a flagship imaging phone. It features One-Tap FlashSnap for fast, clear shots of moving objects and TECNO AI tools for easier daily tasks. TECNO is also showcasing other smartphones, including the SPARK 30 Series TRANSFORMERS Edition, PHANTOM V2 Flip 5G, and PHANTOM V2 Fold 5G. Launched in 2024, these foldables blend style, usability, and powerful AI features. On day two, TECNO will launch its first AI Glasses and the MEGABOOK S14 laptop. The AI Glasses bring smartphone-quality imaging to eyewear, with the Pro version featuring an AR display. The MEGABOOK S14, the world's lightest 14-inch laptop with a 2.8K OLED screen, includes the Ella AI Voice Assistant for productivity and creativity on the go. TECNO also noted two new laptops -- the MEGABOOK K15S and T14 Air -- plus True 2 earbuds and the Watch GT 1, all with AI enhancements. TECNO is unveiling futuristic ideas like the SPARK Slim, an ultra-thin concept phone with a 5000mAh+ battery. The PHANTOM Ultimate 2, a tri-fold phone first revealed in August 2024, is now a physical prototype at MWC. The company also introduced Starry Optical Fiber, a tech using mini-LEDs and ultra-fine fibers for a starry effect on phone backs. This appears on the PHANTOM V Fold2 5G Space Expedition Version, the industry's first foldable with satellite communication and Moondust Fiber material. TECNO's imaging updates include Universal Tone with a 372-patch color card for accurate skin tones, plus EVS Dynamic Snapshot and Tap Any Zoom Dual Prism Telephoto, debuted in December 2024 at Future Lens. Other booth highlights include UltraLink for long-range wireless, Display Electronic Slurry Technology for video playback, Multi-colored Glass Fiber, Photochromic Cellulose Acetate Color, and a Coconut Coir back cover. Visitors can try the TECNO Pocket Go, listed in TIME's Best Inventions of 2024, combining AR glasses and a Windows gaming handheld. The MEGA Mini Gaming G1 PC and Dynamic 1 robotic dog, both award-winners, are also on display. At MWC 2025, held March 3-6 at booth 6B11, Hall 6, Fira Gran Via, the company is encouraging and inviting attendees to explore its latest AI-powered innovations and experience first-hand. At the event, Jack Guo, General Manager of TECNO, said,
[4]
TECNO Showcases Next-Gen AI Ecosystem Products at MWC Barcelona 2025
BARCELONA, Spain, March 6, 2025 /PRNewswire/ -- Innovative AI-driven technology brand TECNO caught the eye in MWC Barcelona 2025 at its TECNO AI Ecosystem Product Launch event, highlighting its practical AI strategy through the groundbreaking debut of the CAMON 40 smartphone series, TECNO AI Glasses Pro, and the MEGABOOK S14 laptop. TECNO CMO Laury Bai and Chief Product Launch Officer Oliver Mas were joined by key representatives from MediaTek, Google Cloud, DXOMARK and Qualcomm to unveil the innovations and spotlight the strategic collaborations that are driving advancements in AI and mobile imaging technologies. Jan Stryjak, Associate Director at Counterpoint Research, shared, "In the past year, we have observed significant advancements in the field of AI. It is evident that AI will continue to drive transformative changes in our daily lives. In this critical period for the economic development of emerging markets, TECNO's AI technologies are unlocking potential for diverse needs." "The application of AI technologies is crucial and urgent in emerging markets. We're committed to bridging the digital gap between emerging and mature markets." said TECNO CMO, Laury Bai. "TECNO is taking a practical approach to make AI more accessible, ensuring users in emerging markets can access AI and cutting-edge technologies." Driven by its commitment, TECNO has forged a robust partnership with MediaTek, establishing a joint AI Laboratory dedicated to accelerating advancements in AI. At the event, James Chen, Vice President of Product and Technology Marketing at MediaTek, emphasized, "The synergistic R&D efforts between TECNO and MediaTek are set to democratize AI technology. Our collaboration powers a seamless, interconnected AI experience, bringing users a future of truly connected intelligence." CAMON 40 Series Powered by AI One-Tap FlashSnap Revolutionizes Smartphone Snapshot Photography TECNO's Global Product Launch Officer, Olivier Mas, officially unveiled TECNO's next-generation AI-driven products. Attendees at TECNO's launch event witnessed the highly anticipated debut of TECNO's new CAMON 40 Series, a device that embodies TECNO's legacy of excellence in mobile imaging. Featuring One-Tap FlashSnap Mode and TECNO AI, the series sets a new benchmark in smartphone photography, delivering exceptional snapshot capabilities and AI-enhanced user experiences. The CAMON 40 Series exemplifies a commitment to innovation that transcends hardware and software, extending into strategic partnerships that deliver cutting-edge AI solutions to emerging markets. Matt Waldbusser, Managing Director of Global Solutions and Consumer AI at Google Cloud, remarked, "Our collaboration with TECNO on the CAMON 40 Series is a standout example. Leveraging Google Cloud's capabilities, we've introduced groundbreaking features such as Ask Ella, AI Image Generator, AI Writing, and AI Translate. I am particularly impressed by the industry-leading and competitive edge of some of these innovations. For instance, TECNO's AI supports text translation in 136 languages, voice translation in 44 languages, and photo translation in 51 languages. We are excited to further strengthen our partnership with TECNO, unlocking limitless potential to bring advanced yet practical AI capabilities to emerging markets in a convenient and secure manner." To delve deeper into the imaging prowess of the CAMON 40 Series, TECNO invited Frédéric Guichard, CEO of DXOMARK, to share the image performance of CAMON 40 Pro. Frédéric highlighted, "The CAMON 40 Pro 5G has demonstrated exceptional imaging and performance capabilities in our rigorous evaluations. We've been particularly impressed with photo performance being the best for devices under 600$, and the 1st eligible device to our Smart Choice Label." Beyond its advanced rapid-capture functionality, the integration of TECNO AI further enhances the device's capabilities. Intelligent imaging, a 360° AI Call Assistant, and productivity tools elevate creativity and efficiency. Powered by MediaTek's latest chipsets, the series ensures smooth performance, fast processing, and extended battery life. With a sleek, durable, and water-resistant design, it seamlessly blends style with practicality for modern users. MEGABOOK S14, the World's Lightest 14-inch OLED Laptop, Inspires Creators and Game Lovers The MEGABOOK S14 is TECNO's first OLED laptop and the industry's lightest 14-inch OLED laptop, featuring a 2.8K OLED display and incredibly weighing only 899g (31.7oz). The laptop is equipped with the outstanding power of the Snapdragon® X Elite compute platform, the flagship chipset for AI PCs from Qualcomm Technologies, and integrates TECNO's world's first self-developed edge-side large-scale AI model, to achieve AI-enhanced multitasking. Specifically designed for next-gen AI productivity, TECNO AI enhances the Ella AI Assistant, AI-powered PPT generation, AI-driven image search, smart albums, and offline meeting transcription with multilingual support. The External Graphics Dock, equipped with a powerful NVIDIA graphic card, delivers scalable, high-performance capabilities for design, gaming, and content creation. The laptop's 2.8K OLED display with a 120Hz refresh rate ensures exceptional visuals, while DTS:X Ultra dual 2W speakers, Wi-Fi 6E, fingerprint login, and PC Manager optimize connectivity and user experience. TECNO's strategic partnership with Qualcomm Technologies was a highlight of the TECNO AI Ecosystem Product Launch event, demonstrating a shared vision for the future of AI PCs. Kedar Kondap, SVP & GM of Compute and Gaming at Qualcomm, took the stage to discuss the integration of Qualcomm's cutting-edge PC chipset into the new MEGABOOK S14 laptop, underscoring TECNO's commitment to delivering high-performance computing solutions. In addition, TECNO also introduced several standout new products. The featherlight 999g (35.2oz) ultrabook MEGABOOK T14 Air, features high-speed storage and LPDDR5 memory, while the ultra-thin, all-metal MEGABOOK K15S, equipped with a powerful 70Wh battery and supported by a 65W PD GaN charger, offers a smarter and more long-lasting user experience. Both devices are empowered by TECNO AI with advanced AI capabilities such as AI Album and AI Voice Assistant, making them perfect companions for all aspects of life. The Next Game-Changing Tech Innovation: See the World with the TECNO AI Glasses Series TECNO's new AI Glasses Series also took center stage with the introduction of TECNO AI Glasses Pro and TECNO AI Glasses, reimagining eyewear with cutting-edge imaging, intelligent interactions, and a sleek aesthetic. The TECNO AI Glasses feature an aviator design, while the Pro model showcases a browline style, both embodying timeless elegance and modern fashion. Equipped with a 50MP high-definition camera, the series integrates an OV50D sensor, a 100° ultra-wide-angle custom lens, and an AI ISP imaging chip, forming a mobile-grade imaging system. This system lets users capture stunning, high-resolution photos with advanced AI noise reduction and HDR capabilities. With real-time translation supporting over 100 languages, TECNO AI's Ella empowers accurate translation even for less common languages, as well as voice control, AI-powered object recognition, and intelligent information summaries for ultimate convenience. Additionally, the AI Glasses Pro features a MicroLED display with 7th-gen resin waveguide technology, offering a 30° field of view, over 1,500 nits of brightness AR display, and a lightweight, ultra-thin design. The AR display allows users to effortlessly enjoy features like translation display, navigation, information prompts, and teleprompting. Equipped with a 250mAh battery, these glasses offer over 11 hours of music playback and 8 hours of mixed use with just 30 minutes of charging. An advanced ultra-linear speaker, bass enhancement, and spatial sound deliver an immersive audio experience, while Wi-Fi 6 and Bluetooth 5.4 ensure seamless connectivity. With these innovative launches, TECNO is setting new standards in mobile imaging and AI-enhanced technology, shaping a more connected and empowered future for consumers in emerging markets. Once again, TECNO has showcased its cutting-edge innovation on the global stage at MWC. With the brand essence of "Stop at Nothing", TECNO's relentless pursuit of innovation is making AI-powered technology more accessible, allowing consumers to experience the future ahead of time. View original content to download multimedia:https://www.prnewswire.com/news-releases/tecno-showcases-next-gen-ai-ecosystem-products-at-mwc-barcelona-2025-302394491.html SOURCE TECNO Mobile Limited Market News and Data brought to you by Benzinga APIs
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TECNO Debuts AI Glasses Series at MWC 2025, Pioneering Industry-Leading 50MP Photography and Ushering in a New Era of AI and AR Innovation
BARCELONA, Spain, March 5, 2025 /PRNewswire/ -- On March 4, 2025, Innovative AI-driven technology brand TECNO unveiled the TECNO AI Glasses Series at MWC Barcelona 2025, bringing its show theme of "Create the AI Future" to life. The series is TECNO's debut AI glasses product and comprises two powerful models - TECNO AI Glasses and TECNO AI Glasses Pro - offering the highest pixel AI glasses photography system in the industry. MWC Barcelona 2025 attendees can get their first glimpse of the series in person at booth 6B11, Hall 6, Fira Gran Via. While TECNO AI Glasses Pro offer a convenient and futuristic AR display, both products boast customized lens modules, a smartphone-main-camera-grade OV50D sensor, and the ISP and advanced imaging algorithms from TECNO's flagship CAMON 40 Premier smartphone. This achieves the industry-leading ultra-clear AI glasses imaging system sets a new standard for on-the-go image capture, while the series also supports groundbreaking TECNO AI functions such as the Ella AI Assistant, marking the arrival of a new generation of intelligent eyewear with futuristic AI capabilities. Next-level Imaging with Industry-leading 50MP Ultra-Clear Imaging The TECNO AI Glasses Series brings smartphone-grade imaging to AI glasses with the industry's most advanced AI glasses image capture. The series boasts the highest resolution camera of any AI glasses and is equipped with a customized lens module and a smartphone-main-camera-grade OV50D sensor, along with the same ISP and advanced imaging algorithms as TECNO's new flagship imaging smartphone, CAMON 40 Premier 5G. These components combine to help users capture outstanding high-quality images full of vivid detail in various lighting conditions. What's more, the exclusive ColorVisionary filters allow users to get explore vibrant colors in their shots, and the exclusive "SmartSnap" function intelligently recognizes scenes, assists in shooting, and automatically generates attractive captions for easily recording life's special moments. The series also supports AI-driven content creation, allowing direct sharing to social media with unique AI-generated captions. Intelligent Interactions Empowered by TECNO AI The TECNO AI Glasses Series is equipped with TECNO AI and offers seamless interactions with the Ella AI Assistant on hand to meet users' needs. From activity planning to food recommendations, Ella AI Assistant serves as a reliable companion for enhancing daily life. In addition, the integrated AI Info function efficiently compiles notifications and data from multiple apps, distilling vast amounts of information into concise reports, saving users valuable time without removing their phone from their pocket. Meanwhile, the advanced AI recognition capability identifies objects and locations, enriching users' exploration with relevant insights. For example, when approaching a restaurant, users can simply capture an image through the glasses to receive AI-analyzed ratings and related data about the establishment. With real-time translation supporting over 100 languages, TECNO AI's Ella empowers highly accurate translations even for less common languages, breaking down language barriers and facilitating effortless communication. Additional features like memos and schedule reminders are easily managed through a compatible Android app, which are pair to the mostly Andriod 8.0 and above system devices. Innovative Lightweight Technology and Long-lasting Battery The TECNO AI Glasses Series combines lightweight, durable resin lenses with advanced technology for a superior user experience. The TECNO AI Glasses feature an aviator design style, while the TECNO AI Glasses Pro come in a browline style. Both are perfect for daily wear and offer an elegant look. With a 250mAh battery, the series delivers efficient power management, providing over 11 hours of music playback and 8 hours of mixed use after just 30 minutes of charging. Equipped with a high-quality 180mm² speaker and advanced audio technology, the series delivers clear sound while safeguarding privacy with anti-sound leakage features. Users can also enjoy seamless connectivity with Wi-Fi 16 and Bluetooth 5.4, ensuring a smooth and immersive experience for all daily needs. TECNO AI Glasses Pro: Futuristic WaveGuide Technology AR Display Allowing users to experience the future of augmented reality today, the TECNO AI Glasses Pro feature an advanced WaveGuide technology AR display, exclusively co-developed with Meta-Bounds, and a MicroLED screen for crisp image clarity. With a 30° field of view and over 1500 nits brightness, the glasses ensure great visibility, even in bright conditions. Ideal for navigation, meeting translation and other real-time applications, the Pro model provides a comfortable and immersive AR experience, making everyday tasks easier and more intuitive and elevating every moment with innovative AR display technology. The new TECNO AI Glasses Series delivers unparalleled and futuristic AI-powered experiences for forward-looking consumers. As TECNO's debut AI glasses product, the series represents TECNO's ongoing commitment to innovation, to deliver the best and most advanced technologies that improve lifestyles for users around the world. About TECNO TECNO is an innovative, AI-driven technology brand with a presence in over 70 markets across five continents. Committed to transforming the digital experience in global emerging markets, TECNO relentlessly pursues the perfect integration of contemporary aesthetic design with the latest technologies and artificial intelligence. Today, TECNO offers a comprehensive ecosystem of AI-powered products, including smartphones, smart wearables, laptops, tablets, smart gaming devices, the HiOS operating system, and smart home products. Guided by its brand essence of "Stop At Nothing," TECNO continues to pioneer the adoption of cutting-edge technologies and AI-driven experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and brightest futures. For more information, please visit TECNO's official site: www.tecno-mobile.com. View original content to download multimedia:https://www.prnewswire.com/news-releases/tecno-debuts-ai-glasses-series-at-mwc-2025-pioneering-industry-leading-50mp-photography-and-ushering-in-a-new-era-of-ai-and-ar-innovation-302392360.html SOURCE TECNO Market News and Data brought to you by Benzinga APIs
[6]
TECNO launches CAMON 40 series, unlocking a new level of AI and snapshot photography
Innovative AI-driven technology brand TECNO today launched the new CAMON 40 Series - its latest flagship imaging product and most advanced AI smartphone ever - at MWC Barcelona 2025. Unveiled at the TECNO AI Ecosystem Product Launch event, the four models (CAMON 40 Premier 5G, CAMON 40 Pro 5G, CAMON 40 Pro, and CAMON 40) are equipped with cutting-edge AI imaging technology and practical AI features, delivering industry-leading performance and enhanced experiences in imaging, creativity, and efficiency for users in emerging markets worldwide. Notably, the CAMON 40 Pro 5G stands out with an exceptional camera score of 138 from DXOMARK, ranking No.1 in DXOMARK's Global Photography Ranking Under $600 and the first smartphone of 2025 to receive DXOMARK's Smart Choice Label.
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Tecno Unveils 2-Megapixel SpectraVision Camera Sensor at MWC 2025
It uses AI-powered TIM technology for improved colour restoration Tecno on Monday unveiled its new multispectral imaging sensor dubbed SpectraVision Camera at the Mobile World Congress (MWC) 2025 in Barcelona. The new camera technology is claimed to enhance the colour reproduction by delivering true-to-life colour accuracy, leveraging a real-time colour-rendering sensor. As per the company, it also takes advantage of artificial intelligence (AI) which works in tandem with advanced hardware to restore lighting in stage lighting or urban night scenes. According to Tecno, the SpectraVision Camera is a 2-megapixel real-time colour-rendering sensor for mobile photography. It employs a 9-channel spectral sensor and self-developed spectral colour algorithm, which the company claims can capture a broader spectrum of light and in turn, more details. This is said to help it perform better in situations compared to single-point spectral sensors as well as 4-channel RGGB and RYYB solutions. Tecno says it also leverages its AI-powered Imaging Matrix (TIM) technology which combines hardware and software for better colour restoration across different sections of an image even in challenging lighting situations. To prevent distortion in multi-skin-tone scenarios, the Chinese OEM has equipped it with Universal Tone (UT) algorithms based on multi-skin tone colour card and inclusive skin tone database. As per the company, it enables improved capturing of nuances of diverse skin tones. One of the use cases of this new camera technology is for natural and authentic portraits in a wide range of lighting conditions. Tecno says MWC 2025 visitors can get a glimpse of the new SpectraVision Camera at Fira Gran Via's booth L6B11 in Barcelona. The company has yet to offer any details related to inclusion of the camera sensor in its lineup of smartphones. At one of the world's biggest technology showcases, Tecno has unveiled several innovations. The company introduced AI Glasses and AI Glasses Pro -- its smart glasses with augmented reality (AR) display that offers real-time navigation, object recognition, and text summarisation capabilities. Further, the company showcased the Tecno Spark Slim concept phone, claiming it to be the world's thinnest smartphone boasting a 5.75mm thick profile while also packing a 5,200mAh battery.
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Tecno Camon 40 Series With One-Tap Button Unveiled at MWC 2025
Tecno unveiled its Camon 40 series of smartphones at the Mobile World Congress (MWC) 2025 in Barcelona. The lineup includes the Tecno Camon 40, Camon 40 Pro, Camon 40 Pro 5G, and Camon 40 Premier 5G. The phones come with a new One-Tap Button and 50-megapixel selfie shooters. They are equipped with Tecno AI, which includes several AI-backed imaging and productivity features. The handsets are expected to be available for purchase in select global markets soon. In a press release, the company confirmed that the Tecno Camon 40 series phones are equipped with MediaTek Dimensity Ultimate processors. The Tecno Camon 40 Premier 5G is powered by a MediaTek Dimensity 8350 Ultimate AI SoC. It is said to be the first ever handset to get this chipset. The series supports 12GB of RAM and 256GB of onboard storage, The Tecno Camon 40 Premier 5G, along with the Camon 40 Pro and Camon 40 Pro 5G handsets, arrives with Corning Gorilla Glass 7i protection. They are claimed to meet the IP68 and IP69 dust and water resistance ratings. They carry TÜV Rheinland certifications and are said to offer 72-month lag-free performance. Meanwhile, the vanilla Tecno Camon 40 is said to get an IP66-rated build against dust and water ingress. All variants of the Tecno Camon 40 series have AMOLED displays. They also carry stereo dual speaker units with Dolby Atmos audio. The top-of-the-line Premier 5G variant is backed by a 5,100mAh battery with 70W wired fast charging support. For optics, all handsets are equipped with 50-megapixel selfie shooters. The One-Tap Button paired with the AI-backed FlashSnap mode allows users to capture images instantly, without considerable lags. The Tecno Camon 40 Premier 5G, with a swan-neck curve design, comes with a 50-megapixel Sony LYT-701 sensor, which is said to collect 56.25 percent more light than other competing sensors, ensuring better night photography results. The handset's camera setup includes a 50-megapixel ultrawide angle shooter and a 50-megapixel periscope telephoto camera at the back. It has a 50-megapixel front camera sensor with auto focus for selfies and video calls as well. It can capture 4K 60fps Pre-ISP videos at night or in low light conditions thanks to an "independent imaging chip." The AI features in the Tecno Camon 40 series phones include AI Eraser 2.0, AIGC Portrait 2.0, AI Perfect Face, AI Sharpness Plus, AI Image Extender, Universal Tone, AI Writing, and AI Translate. The Ella AI Assistant is said to help users with scheduling, navigation, and image recognition. The handsets support Google's Circle to Search feature and an AI Call Assistant with Call Translation and Call Summary tools. The company has not yet revealed the price and availability details for the Tecno Camon 40 series handsets. However, their other key specifications are expected to be revealed soon.
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TECNO showcases its practical AI strategy through the launch of the CAMON 40 smartphone series, TECNO AI Glasses Pro, and the MEGABOOK S14 laptop at MWC Barcelona 2025, emphasizing AI accessibility in emerging markets.
TECNO, an innovative AI-driven technology brand, made a significant impact at the Mobile World Congress (MWC) Barcelona 2025 with its AI Ecosystem Product Launch event. The company unveiled a range of AI-powered products, demonstrating its commitment to making AI technology accessible, particularly in emerging markets 12.
TECNO introduced the CAMON 40 smartphone series, featuring advanced AI-driven imaging capabilities. The series includes:
James Chen, VP of Product and Technology Marketing at MediaTek, highlighted their collaboration with TECNO in establishing a joint AI Laboratory to accelerate AI advancements 24.
Matt Waldbusser from Google Cloud emphasized their partnership's role in introducing features like Ask Ella, AI Image Generator, and AI Translate, supporting text translation in 136 languages and voice translation in 44 languages 2.
TECNO launched the MEGABOOK S14, touted as the world's lightest 14-inch OLED laptop, weighing just 899g (31.7oz). Key features include:
The company debuted its AI Glasses Series, comprising two models:
Both models feature:
The AI Glasses Pro additionally includes a MicroLED display with 7th-gen resin waveguide technology, offering a 30° field of view and over 1,500 nits of brightness 25.
TECNO CMO Laury Bai emphasized the company's focus on bridging the digital gap between emerging and mature markets. The practical approach aims to make AI more accessible to users in emerging markets 14.
Jan Stryjak, Associate Director at Counterpoint Research, noted the significance of TECNO's AI technologies in unlocking potential for diverse needs in emerging markets 4.
TECNO's collaborations with industry leaders like MediaTek, Google Cloud, DXOMARK, and Qualcomm underscore its commitment to advancing AI and mobile imaging technologies. These partnerships are crucial in delivering cutting-edge AI solutions to emerging markets 124.
The company's showcase at MWC Barcelona 2025 reflects its "Stop at Nothing" brand essence, inviting attendees to explore AI-driven innovations firsthand and envision a connected future with accessible AI technology 2.
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