Tom Hanks Warns Fans About AI-Generated Deepfake Ads Using His Likeness

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On Fri, 30 Aug, 4:06 PM UTC

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Actor Tom Hanks has issued a public warning about fraudulent advertisements using AI-generated versions of his image and voice. The Hollywood star took to Instagram to alert his followers about these deceptive practices.

Tom Hanks Raises Alarm on AI Deepfake Scams

Renowned actor Tom Hanks has taken to social media to warn his followers about a disturbing new trend: AI-generated deepfake advertisements featuring his likeness. The Hollywood icon posted on Instagram, stating, "BEWARE!! There's a video out there promoting some dental plan with an AI version of me. I have nothing to do with it." 1

The Nature of the Scam

The fraudulent ads in question appear to be promoting a dental plan, using a digitally created version of Hanks that looks and sounds remarkably like him. This incident highlights the growing concern over the misuse of artificial intelligence technology to create convincing fake videos and audio, known as deepfakes. 2

Hanks' Previous Concerns About AI

This is not the first time Hanks has expressed concerns about AI technology in the entertainment industry. In a May 2023 episode of "The Adam Buxton Podcast," the actor discussed the possibility of his likeness being used to star in films long after his death. He noted that the legal ramifications of such technology are still being debated in the entertainment industry and beyond. 3

The Broader Impact of AI Deepfakes

The incident involving Tom Hanks is part of a larger trend of celebrities and public figures falling victim to AI-generated deepfakes. These sophisticated fakes can be used for various nefarious purposes, including scams, disinformation campaigns, and unauthorized endorsements. The technology has advanced to a point where it's becoming increasingly difficult for the average person to distinguish between real and AI-generated content. 4

Calls for Regulation and Public Awareness

As AI technology continues to evolve, there are growing calls for better regulation and increased public awareness about the potential for misuse. Experts suggest that consumers should be skeptical of ads featuring celebrities, especially if they seem out of character or are promoting products the celebrity wouldn't typically endorse. Some tech companies are also working on developing tools to detect AI-generated content, but the technology remains in a constant race against increasingly sophisticated deepfake creation methods. 5

The Future of AI in Entertainment

While the misuse of AI for scams is concerning, the technology also has potential positive applications in the entertainment industry. However, as Hanks pointed out in his podcast appearance, the use of an actor's likeness raises complex legal and ethical questions. The industry will need to grapple with these issues as AI technology becomes more prevalent in film and television production.

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