Uber Drivers Take on New Role: Training AI Models for Extra Cash

Reviewed byNidhi Govil

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Uber launches a pilot program allowing US drivers to earn additional income by performing AI training tasks. This initiative positions Uber as a competitor in the AI data labeling market and raises questions about the future of gig work.

Uber's New AI Training Initiative: Drivers Turn Data Labelers

Uber, the ride-hailing giant, is expanding its gig economy offerings with a novel approach to AI training. In a move that blends the worlds of transportation and artificial intelligence, Uber is set to launch a pilot program allowing its US-based drivers and couriers to earn extra income by performing "digital tasks" to train AI models

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Source: The Verge

Source: The Verge

The AI Training Program

The program, slated to begin later this year, will offer drivers the opportunity to complete various microtasks through Uber's Driver app. These tasks include:

  1. Submitting videos of themselves speaking in their native language
  2. Uploading pictures of specific everyday items
  3. Presenting documents written in different languages

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Compensation for these tasks will vary based on time commitment and complexity, with earnings reflected in the driver's balance within 24 hours of completion

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Source: ZDNet

Source: ZDNet

Strategic Implications

This initiative positions Uber to compete with established players in the AI training field, such as Scale AI and Amazon's Mechanical Turk

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. It's part of Uber's broader strategy to become "the best platform for flexible work," as stated by CEO Dara Khosrowshahi

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The move comes on the heels of Uber's acquisition of Belgian startup Segments.ai, aimed at expanding its data-labeling business

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. While Uber has previously used independent contractors for AI model training, this marks a significant expansion of such efforts

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Source: Entrepreneur

Source: Entrepreneur

Potential Impacts and Concerns

The program raises questions about the evolving nature of gig work and its intersection with AI development:

  1. Driver Reception: It remains to be seen how Uber drivers, many of whom already express concerns about low pay, will respond to these additional tasks

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  2. Privacy and Data Usage: The privacy policy surrounding the program is unclear, and Uber states it will not disclose the names or business goals of AI companies to participants

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  3. AI Training Ethics: This approach could be seen as a workaround for AI companies facing copyright legal battles over training data

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Broader Implications for AI and Gig Work

The initiative highlights the growing role of human workers in refining AI models. As AI expands across industries, these micro-jobs are becoming more prevalent, forming an invisible workforce that powers generative models

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Critics point out the lack of regulation and safety measures for this emerging workforce, dubbed "Turkers" in Amazon's ecosystem

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. The high valuations of AI data-labeling startups suggest that this trend is likely to continue, with more gig economy companies potentially entering the market

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As Uber ventures into this new territory, it not only reshapes the role of its drivers but also positions itself as a significant player in the AI data race, potentially competing with established firms like Scale AI, which recently received a $14 billion investment from Meta

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