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On Thu, 17 Oct, 1:09 PM UTC
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[1]
VPBank selects CleverTap for ccustomer engagement programme
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. VPBank aims to elevate customer experience and drive higher conversions on products and offers through highly targeted campaigns built on complex, real-time segmentation that quickly connects with customers. Through this association with CleverTap, VPBank's objective is to improve engagement, deepen relationships and drive higher retention, while keeping costs low. Established in 1993, VPBank operates in a wide variety of businesses including retail banking, corporate banking, wealth management, and consumer finance. VPBank aims to become a top-ranking financial institution among joint stock commercial banks in Vietnam, in terms of business scale, market share, and service quality. Leveraging CleverTap's AI/ML-powered capability suite, Clever.AI, VPBank will be able to hyper-personalize its engagement via multiple automation and journeys. It will enable a seamless and omnichannel onboarding experience for new users, driving higher success rates for key milestones such as registration and the first transaction. With the unified customer view on CleverTap, VPBank can identify high-intent users and target them with contextual and relevant offerings, achieving an increase in customer lifetime value. Varun Krishna, Head of Digital Marketing, VPBank said, "We've always strived to maintain our position as one of Vietnam's leading financial institutions. In an increasingly competitive banking landscape, delivering personalized and meaningful customer experiences is paramount. Partnering with CleverTap empowers us to harness advanced AI-driven insights, enabling us to engage our customers more effectively and tailor our offerings to their unique needs across digital channels. This collaboration not only enhances our ability to connect with customers on a deeper level but also drives sustained growth and loyalty. Together, we are committed to setting new standards in customer engagement and positioning VPBank as the most trusted and preferred bank in Vietnam." Mai Vo, Country Manager, CleverTap said, "Vietnam's banking sector is at the precipice of a new era of growth. Our partnership with VPBank couldn't be timed better. With a legacy of innovation and customer-centricity, VPBank has consistently set benchmarks in the Vietnamese banking industry. Their commitment to using technology for crafting exceptional customer experiences aligns perfectly with our vision. Together, with CleverTap's state-of-the-art omnichannel platform, personalizing and enhancing customer engagement has never been more seamless. This partnership is not only a testament to CleverTap's expertise in driving conversion and retention but also underscores VPBank's leadership in propelling Vietnam's banking sector into a new era of excellence"
[2]
VPBank Partners With CleverTap To Transform Vietnam's Banking Experience By Investing.com
San Francisco, CA & Hanoi, Oct 17, 2024 - (JCN Newswire) - - VPBank, one of Vietnam's largest private banks, partners with CleverTap, the all-in-one customer engagement platform, to deepen understanding of customers and their aspirations and use the insights to deliver hyper-personalized experiences to users, at scale. VPBank aims to elevate customer experience and drive higher conversions on products and offers through highly targeted campaigns built on complex, real-time segmentation that quickly connects with customers. Through this association with CleverTap, VPBank's objective is to improve engagement, deepen relationships and drive higher retention, while keeping costs low. Established in 1993, VPBank operates in a wide variety of businesses including retail banking, corporate banking, wealth management, and consumer finance. VPBank aims to become a top-ranking financial institution among joint stock commercial banks in Vietnam, in terms of business scale, market share, and service quality. Leveraging CleverTap's AI/ML-powered capability suite, Clever.AI, VPBank will be able to hyper-personalize its engagement via multiple automation and journeys. It will enable a seamless and omnichannel onboarding experience for new users, driving higher success rates for key milestones such as registration and the first transaction. With the unified customer view on CleverTap, VPBank can identify high-intent users and target them with contextual and relevant offerings, achieving an increase in customer lifetime value. Varun Krishna, Head of Digital Marketing, VPBank said, "We've always strived to maintain our position as one of Vietnam's leading financial institutions. In an increasingly competitive banking landscape, delivering personalized and meaningful customer experiences is paramount. Partnering with CleverTap empowers us to harness advanced AI-driven insights, enabling us to engage our customers more effectively and tailor our offerings to their unique needs across digital channels. This collaboration not only enhances our ability to connect with customers on a deeper level but also drives sustained growth and loyalty. Together, we are committed to setting new standards in customer engagement and positioning VPBank as the most trusted and preferred bank in Vietnam." Mai Vo, Country Manager, CleverTap said, "Vietnam's banking sector is at the precipice of a new era of growth. Our partnership with VPBank couldn't be timed better. With a legacy of innovation and customer-centricity, VPBank has consistently set benchmarks in the Vietnamese banking industry. Their commitment to using technology for crafting exceptional customer experiences aligns perfectly with our vision. Together, with CleverTap's state-of-the-art omnichannel platform, personalizing and enhancing customer engagement has never been more seamless. This partnership is not only a testament to CleverTap's expertise in driving conversion and retention but also underscores VPBank's leadership in propelling Vietnam's banking sector into a new era of excellence" About CleverTap CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Domino's, Levis, Jio, Papa John's (NASDAQ:PZZA), Zomato, Kotak Bank, Air Asia, Carousell, TD Bank, and Tesco (OTC:TSCDY) to help build personalized experiences for all their customers. The platform is powered by TesseractDB(â„¢) - the world's first purpose-built database for customer engagement, offering speed and cost efficiency at scale. Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, Sao Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta. For more information, visit www.clevertap.com or follow us on: Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.
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VPBank, a leading Vietnamese bank, collaborates with CleverTap to enhance customer experience and drive higher conversions through AI-powered personalization and engagement strategies.
VPBank, one of Vietnam's largest private banks, has announced a strategic partnership with CleverTap, an all-in-one customer engagement platform, to revolutionize its approach to customer experience and drive higher conversions on products and offers 12. This collaboration aims to leverage advanced AI and machine learning technologies to deliver hyper-personalized experiences to VPBank's customers at scale.
The partnership will enable VPBank to utilize CleverTap's AI/ML-powered capability suite, Clever.AI, to create highly targeted campaigns based on complex, real-time segmentation 1. This technology will allow the bank to quickly connect with customers, improving engagement, deepening relationships, and driving higher retention while keeping costs low.
Varun Krishna, Head of Digital Marketing at VPBank, emphasized the importance of this partnership in an increasingly competitive banking landscape: "Partnering with CleverTap empowers us to harness advanced AI-driven insights, enabling us to engage our customers more effectively and tailor our offerings to their unique needs across digital channels" 12.
VPBank will leverage CleverTap's platform to implement a seamless and omnichannel onboarding experience for new users 1. This approach is expected to drive higher success rates for key milestones such as registration and first transactions. The unified customer view provided by CleverTap will allow VPBank to identify high-intent users and target them with contextual and relevant offerings, potentially increasing customer lifetime value 2.
Established in 1993, VPBank operates across various sectors, including retail banking, corporate banking, wealth management, and consumer finance 1. The bank aims to become a top-ranking financial institution among joint-stock commercial banks in Vietnam, focusing on business scale, market share, and service quality 2.
Mai Vo, Country Manager at CleverTap, highlighted the significance of this partnership for Vietnam's banking sector: "Vietnam's banking sector is at the precipice of a new era of growth. Our partnership with VPBank couldn't be timed better" 12. This collaboration is expected to set new standards in customer engagement and position VPBank as the most trusted and preferred bank in Vietnam.
CleverTap, headquartered in San Francisco, has established itself as a leading customer engagement platform, trusted by over 2000 brands globally, including notable names in various industries 2. The company's TesseractDBâ„¢, a purpose-built database for customer engagement, offers speed and cost efficiency at scale, making it an attractive solution for financial institutions looking to enhance their digital capabilities 2.
As Vietnam's banking sector enters a new era of growth, the partnership between VPBank and CleverTap represents a significant step towards digital transformation and customer-centric banking. By harnessing the power of AI and machine learning, VPBank is positioning itself at the forefront of innovation in the Vietnamese banking industry, setting a new benchmark for customer engagement and personalized banking experiences.
Reference
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