Wipro, SIAM.AI, and NVIDIA Collaborate to Develop AI-Powered Tourism Assistant for Thailand
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Wipro, SIAM.AI, and Nvidia Team Up to Build AI-Powered Tourism Assistant for Thailand
Powered by NVIDIA's AI Enterprise platform and Wipro's WeGA Studio. Wipro, an Indian technology services and consulting company, has partnered with Thailand's SIAM.AI and Nvidia to launch 'Sukjai,' an AI-powered digital assistant designed to enhance the travel experience for domestic and international tourists in Thailand. This collaboration is part of the country's sovereign AI initiatives, focusing on utilising local infrastructure and data while maintaining AI independence. Also Read: Wipro and Google Cloud Launch AI Experience Zone for Enterprises According to the official release, SIAM.AI is a member of the Nvidia Cloud Partner program in Thailand and the collaborators will leverage Nvidia accelerated computing and software to develop the AI assistant. Powered by Nvidia's AI Enterprise platform, SIAM.AI, and Wipro's Enterprise Generative AI (WeGA) Studio, Sukjai will offer 24/7 personalised travel support in Thai and English. Services will include real-time information on transportation, accommodations, attractions, crowd insights, safety alerts, and tailored activity recommendations based on user preferences. "This initiative highlights our deep expertise and investments in delivering highly customised AI solutions, designed to achieve the unique objectives of our clients. With the expected increase in sovereign AI initiatives across geographies, this collaboration with SIAM.AI and the Thai government marks an important milestone in bringing such services to a broader set of clients across markets," said Vinay Firake, CEO of Asia Pacific, Middle East and Africa (APMEA), Wipro Limited. Also Read: Saudi Arabia Partners with Google Cloud to Establish a Global AI Hub "Through this partnership, we're leveraging Nvidia's advanced AI infrastructure while maintaining our commitment to data sovereignty and local value creation. This initiative demonstrates how Thailand can work with global leaders while maintaining control of our AI destiny and advancing our position as a key player in Southeast Asia's AI landscape," said Ratanaphon Wongnapachant, CEO of SIAM.AI Cloud. John Fanelli, Vice President of Enterprise Software, Nvidia, said, "Created by Wipro and SIAM.AI with full-stack Nvidia AI software and accelerated computing, the 'Sukjai' large language model will provide a foundation for Thailand to build AI applications that the nation's enterprises and small business owners can use to enhance travel experiences and open up new economic opportunities." Also Read: HCLTech to Open AI, Cloud Native Lab in Singapore to Accelerate AI Innovation The Sukjai assistant will undergo continuous improvement through Nvidia's NeMo platform and Wipro's Responsible AI framework, ensuring transparency, data privacy, and human oversight.
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Wipro, SIAM.AI Partner to Build AI Tourism Assistant
The AI assistant 'Sukjai' is built using NVIDIA AI for the Tourism Authority of Thailand and will support Thai and English languages. Wipro Limited, a global technology services leader, has joined forces with SIAM.AI, a member of the NVIDIA Cloud Partner program in Thailand, to create an AI-powered digital assistant for the country's Tourism Authority. Built using NVIDIA AI Enterprise software, Wipro's Enterprise Generative AI (WeGA) Studio, and SIAM.AI's expertise, the assistant, named 'Sukjai,' aims to enhance tourism experiences while advancing Thailand's sovereign AI objectives. 'Sukjai' will offer 24/7 support in Thai and English, providing tourists with tailored recommendations and real-time information. Features include transportation guidelines, lodging availability, crowd flow updates at attractions, and personalised activity suggestions based on user preferences. It will also provide emergency assistance and safety alerts, ensuring a seamless and secure travel experience for both domestic and international tourists. "This initiative highlights our deep expertise and investments in delivering highly customised AI solutions, designed to achieve the unique objectives of our clients," Vinay Firake, CEO of Asia Pacific, Middle East, and Africa at Wipro, said. The project aligns with Thailand's focus on digital sovereignty and AI development. Ratanaphon Wongnapachant, CEO of SIAM.AI Cloud, said, "Our collaboration with Wipro exemplifies how we're bringing together global expertise and local knowledge to serve Thailand's digital future." Developed with responsible AI principles, 'Sukjai' will continuously improve through user feedback via NVIDIA's NeMo platform, ensuring data privacy and transparency. "Sukjai will provide a foundation for Thailand to build AI applications that enterprises and small businesses can use to enhance travel experiences and open up new economic opportunities," said John Fanelli, NVIDIA's vice president of enterprise software. Thailand has been making significant AI progress this year. In May, Microsoft announced their commitment to build new cloud and AI infrastructure in Thailand, and provide AI skilling opportunities for 100,000 people.
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'Wipro and SIAM.AI Build AI Assistant for Tourism Authority of Thailand with NVIDIA AI
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading technology services and consulting company, today announced a collaboration with SIAM.AI, a member of the NVIDIA Cloud Partner program in Thailand. The companies will leverage NVIDIA accelerated computing and software to develop an AI-powered digital assistant for the Tourism Authority of Thailand. This collaboration will utilize infrastructure, data and networks within the country, advancing Thailand's sovereign AI objectives. The AI-powered virtual assistant, 'Sukjai' -- powered by the NVIDIA AI Enterprise software platform, SIAM.AI and Wipro's Enterprise Generative AI (WeGA) Studio -- will provide domestic and international travelers with personalized, up-to-date, and timely information to deliver highly tailored experiences, while enabling the Tourism Authority to seamlessly service a growing number of tourists. Specifically, 'Sukjai' will provide 24/7 support and information on things such as transportation guidelines and schedules, destinations and lodging availability, recommended activities based on interest, and crowd flow information at top attractions, etc. It will offer customized recommendations based on individual preferences and include info on emergency services as well as safety and security alerts. Vinay Firake, CEO, Asia Pacific, Middle East and Africa (APMEA), Wipro Limited, said, "We are excited to collaborate with SIAM.AI and utilize NVIDIA's technology to transform the tourism experience in Thailand. This initiative highlights our deep expertise and investments in delivering highly customized AI solutions, designed to achieve the unique objectives of our clients. With the expected increase in sovereign AI initiatives across geographies, this collaboration with SIAM.AI and the Thai government marks an important milestone in bringing such services to a broader set of clients across markets." Ratanaphon Wongnapachant, CEO, SIAM.AI Cloud, said, "Our collaboration with Wipro exemplifies how we're bringing together global expertise and local knowledge to serve Thailand's digital future. Through this partnership, we're leveraging NVIDIA's advanced AI infrastructure while maintaining our commitment to data sovereignty and local value creation. This initiative demonstrates how Thailand can work with global leaders while maintaining control of our AI destiny and advancing our position as a key player in Southeast Asia's AI landscape." John Fanelli, Vice President of Enterprise Software, NVIDIA, said, "Created by Wipro and SIAM.AI with full-stack NVIDIA AI software and accelerated computing, the 'Sukjai' large language model will provide a foundation for Thailand to build AI applications that the nation's enterprises and small business owners can use to enhance travel experiences and open up new economic opportunities." 'Sukjai' will initially provide services in Thai and English. Wipro will continue to train the underlying models with the NVIDIA NeMo platform based on user feedback, creating ever-more elevated and seamless experiences. The virtual assistant will be built based on responsible AI principles, such as transparency, data privacy, and human oversight, leveraging Wipro's Responsible AI framework.
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Wipro, SIAM.AI, and NVIDIA have partnered to create 'Sukjai', an AI-powered digital assistant designed to enhance the travel experience for tourists in Thailand, leveraging NVIDIA's AI Enterprise platform and Wipro's WeGA Studio.
Collaboration for AI-Powered Tourism
Wipro Limited, a global technology services leader, has joined forces with SIAM.AI and NVIDIA to develop an AI-powered digital assistant named 'Sukjai' for the Tourism Authority of Thailand 12. This collaboration aims to enhance the travel experience for both domestic and international tourists while advancing Thailand's sovereign AI objectives.
Technical Infrastructure and Capabilities
'Sukjai' is built using a combination of cutting-edge technologies:
- NVIDIA AI Enterprise software platform
- Wipro's Enterprise Generative AI (WeGA) Studio
- SIAM.AI's expertise as a member of the NVIDIA Cloud Partner program in Thailand 13
The assistant leverages NVIDIA's accelerated computing and software to provide a robust foundation for AI applications in Thailand's tourism sector 1.
Features and Functionality
'Sukjai' offers a wide range of services to enhance the tourist experience:
- 24/7 personalized travel support in Thai and English
- Real-time information on transportation and accommodations
- Updates on attractions and crowd insights
- Safety alerts and emergency assistance
- Tailored activity recommendations based on user preferences 12
Impact on Thailand's AI Landscape
This initiative is part of Thailand's sovereign AI initiatives, focusing on utilizing local infrastructure and data while maintaining AI independence 1. The collaboration demonstrates how Thailand can work with global leaders while maintaining control of its AI destiny and advancing its position in Southeast Asia's AI landscape 3.
Responsible AI and Continuous Improvement
'Sukjai' is developed with a strong focus on responsible AI principles:
- Transparency
- Data privacy
- Human oversight
The assistant will undergo continuous improvement through NVIDIA's NeMo platform and Wipro's Responsible AI framework 13. This approach ensures that the AI model evolves based on user feedback, creating increasingly elevated and seamless experiences for tourists 3.
Economic Implications
The development of 'Sukjai' is expected to open up new economic opportunities for Thailand's enterprises and small business owners in the tourism sector 23. By enhancing travel experiences and providing a foundation for building AI applications, the project aims to boost the country's tourism industry and overall economy.
Global Context and Future Prospects
This collaboration marks an important milestone in bringing sovereign AI initiatives to a broader set of clients across markets 1. With an expected increase in such initiatives globally, the project serves as a model for how countries can leverage AI technology while maintaining data sovereignty and fostering local value creation 3.
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