Wix Harmony: New AI Website Builder Merges AI Generation with Human Control for Design

Wix launches 'Harmony' - a hybrid approach to vibe coding and visual design

* Wix launches Harmony, merging AI with human input for production-ready websites * Aria AI integrates with drag‑and‑drop tools, enabling safe refinements without breaking code * Rollout begins soon in English; pricing details remain undisclosed Wix has taken its AI-powered website creation to the next level with the introduction of Wix Harmony. In the last couple of months, most of the best website builder companies introduced generative artificial intelligence (AI), letting builders "vibe code" their sites. In theory, they would simply tell the chatbot what kind of website they needed, and the AI would generate the entire site, content and all. For Wix, there are multiple problems with that approach: The biggest problem is that the websites are either demos or lightweight MVSs, instead of full-scale, production-ready websites. These sites are created in a "bubble", and, as such, can include bugs, security gaps, and code that cannot scale. The second problem is the rigidity of the designs, making it difficult to tweak and optimize the AI's output. Solving the problem with Aria Wix says Harmony solves that problem by merging human and artificial intelligence. At the core of the product is Aria, its AI tool built on Wix's underlying architecture. After generating a website, the designer can use Wix's standard drag-and-drop interface to make changes and optimize the site as they see fit. They can then return to the AI for more refinements, since it will understand the context and the changes made in the meantime. Furthermore, since Aria is built on Wix's underlying architecture, making changes in one area shouldn't break the code, add bugs, or change the functionality in a different part of the site. "Every action is applied across the experience, backed by the same production‑grade quality and reliability that support millions of businesses on Wix," the company said in a press release shared with TechRadar Pro earlier this week. Wix Harmony will begin rolling out in English in the coming weeks, Wix further stated, saying it will "gradually become available" to all Wix users. Pricing details, or pricing tiers, are not known at this time. Comment from the expert Although AI is already widely integrated into the majority of top website builders, users often find new AI tools and the more familiar drag-and-drop tools working against each other, making it hard to create the website they want. Aria AI feels like the natural next step in AI integration, helping move AI from a helpful extra into something fundamental to the website-building process. By combining an AI helper with a visual editor, Wix aims to unlock higher levels of flexibility and creativity for users.

Wix Harmony Lets You Build a Website Using Natural Language Prompts

Website builder Wix has announced a new AI-powered website builder, Wix Harmony, that promises to combine human creativity and AI tools to "reinvent website creation." Wix Harmony is the company's new flagship AI website builder and promises fast, easy, professional-grade results. Wix Harmony combines what Wix refers to as "vibe coding" and Wix's visual editing tools. "Our focus is on combining the best new technologies with modern design, and this is the power of Wix," says Avishai Abrahami, co-founder and CEO at Wix. "With Wix Harmony, now anyone can create a beautiful website, design easily with prompts and natural language without sacrificing scalability, security, reliability and performance. This is the benchmark of what a website builder should be." At the core of Wix Harmony is Aria, an AI agent that website builders "communicate" with using natural language. Wix says Aria understands the full context of a website, so users simply describe what they want, and Aria attempts to execute it. This includes simple tasks like changing color palettes to more complex ones, such as redesigning an entire webpage or implementing commerce capabilities. Wix notes that Aria is built using Wix's underlying code structure, so the AI agent won't break a whole website or page by making a small change. Wix notes that traditional website-building tools are typically stable and functional but often lack the speed and flexibility of AI-based tools. Meanwhile, fully AI website builders are fast and easy to use, but can introduce security gaps and have bugs. Wix says Harmony bridges the gap between the two: "It combines the performance and speed of AI-driven natural language and drag-and-drop creation with the security, reliability, and scalability required to power a fast and fully operational business website." Wix Harmony users can generate entire websites or just parts of a single page using natural language, then augment the results with Wix's drag-and-drop user experience. Wix says it is seamless to jump between different approaches to website building. Wix Harmony promises advanced commerce, scheduling, transactions, payments, industry-leading SEO, high performance, and compliance with GDPR, which is good news for professional photographers looking to build a new, modern website. For those who want to go beyond Wix's templates and standard offerings, Wix Harmony also lets users generate custom native components with built-in logic and code, all fully editable. "Wix Harmony is our answer to how people build and create content -- a builder that maintains all the quality and reliability Wix is known for, while embracing a new, faster way to create. Our ambition is simple: if you have an idea and a vision, Wix Harmony should be the fastest, most powerful way to turn it into a functional and beautiful website," concludes Abrahami. Wix Harmony will begin rolling out in English in the coming weeks and will gradually be available to all Wix users.

Israeli unicorn Wix launches world-first AI website builder, cutting weeks of work into minutes

Israeli giant Wix announced on Wednesday its first AI-focused product, which will allow the creation of websites using AI prompts. Wix Harmony would allow users not only to design websites in a matter of seconds rather than hours, but also to refine the design via a chatbox with an AI agent. During a trial video shared by Wix, the company shows how a user creates a website using prompts, and the AI then creates the page, with several sections, even using illustrative pictures. The assistant, which Wix is calling Aria, will appear next to the website, allowing you to make corrections on the go without new renders or restarting the process. According to the release video, the tool allows one to "flow naturally between instant generation to pixel level control" over the details in the website. The tool is not only focused on design; it also allows the generation of interactive elements for websites. Wix aims to stay at the top of Israeli high-tech ecosystem, bounce back from 2025 crisis After becoming Israel's most valuable publicly traded company in February 2025, Wix's market cap has been in a steady decline. According to NASDAQ data, Wix's market capitalization dropped from $19 billion in February 2025 to slightly more than $4 billion in January 2026. A one-year comparison shows a 67% decline in its stock price over the last 12 months. With Harmony, Wix aims to regain confidence and keep pushing towards its goal of becoming the world's number one website motor. "My goal and belief is that at this rate of growth, in the next five-seven years, 50% of anything new built on the Internet will be done on Wix," said Wix CEO and co-founder Avishai Abrahami back in February 2025. For the time being, WordPress remains the number one worldwide market leader, powering approximately 60% of websites, compared with Wix's 5%. The new AI tool, aimed at continuing to push on Wix's beginner-friendly, heavy userbase, seems like a first step to shorten this distance. Zev Stub contributed to this report.

Wix reinvents web creation with new Harmony AI website builder

There's even a vibe-based AI agent to execute your design desires. Wix hopes to reinvent web design as we know it, with the introduction of Wix Harmony. This new AI website builder is said to blend human creativity with advanced technology by allowing pixel‑perfect design control paired with speedy AI generation. The global platform is already regarded as one of the best free blogging platforms for creatives, but these new AI elements could change the way sites are managed altogether. At the heart of Wix Harmony is what the company is calling Aria, its AI agent with the ability to execute any and all design desires, such as updating colour palettes, redesigning webpages, or adding commerce capabilities. All you need to do is describe your request, and "Aria" can handle it. The vibe-based AI tool is built on Wix's architecture, meaning it can understand the full context of a website and individual areas. Or in other words, it knows your website's structure and intent, preventing any requested changes from causing bugs or code breaks to occur while proactively flagging issues it finds. For creatives seeking a formal digital presence or a digital portfolio website, Wix's powerful new tools can offer professional results with minimal effort (isn't that what we all want nowadays?). According to Wix, users will be able to generate entire sites, pages, or individual sections using natural language. These can then be visually refined with drag-and-drop control plus AI-assisted creation and manual editing, all while keeping full control in human hands. "With Wix Harmony, now anyone can create a beautiful website, design easily with prompts and natural language without sacrificing scalability, security, reliability and performance. This is the benchmark of what a website builder should be" shared Avishai Abrahami, Co-founder and CEO at Wix. If you've ever made or designed your own website using one of the best website builders for small businesses, you'll know that it can take a lot of work (and sometimes even coding) to perfectly tailor every asset. It seems that Wix is trying to make things easier by utilising AI with Harmony as opposed to sitting back and letting it take over design. This tool will gradually become available to all Wix users in the coming weeks. What are your thoughts on Wix Harmony? Let us know in the comments below. Take a look at our Wix Classic 2025 review if you want to learn more about what Wix can do for your business.

Wix stock rises as company unveils AI-powered website builder By Investing.com

Investing.com -- Wix.com Ltd (NASDAQ:WIX) stock gained 3.4% on Wednesday after the company announced the launch of Wix Harmony, a new AI-powered website builder that combines natural language generation with visual editing capabilities. The new flagship product allows users to create websites through both AI prompts and traditional drag-and-drop controls, all built on Wix's existing infrastructure. At the center of the platform is Aria, an AI agent that can understand natural language commands to execute website changes ranging from simple color updates to complete page redesigns. Unlike other AI website builders that often produce lightweight demos with potential bugs and security issues, Wix emphasizes that Harmony delivers production-ready websites with enterprise-grade reliability. The platform maintains Wix's 99.99% uptime and security standards while adding the speed and flexibility of AI-driven creation. "With Wix Harmony, now anyone can create a beautiful website, design easily with prompts and natural language without sacrificing scalability, security, reliability and performance," said Avishai Abrahami, Co-founder and CEO at Wix. The company positions Harmony as bridging the gap between quick AI-generated websites and stable, scalable business platforms. The product includes Wix's existing commerce, scheduling, and payment capabilities, along with built-in SEO optimization and regulatory compliance features. Wix Harmony represents the company's strategic response to the growing demand for AI-powered web development tools while maintaining the reliability that has supported millions of businesses on its platform. This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.