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World Backup Day: A Crucial Reminder to Safeguard Data in a Digital-First Era
"In an era where AI adoption accelerates and IT infrastructures grow increasingly complex, ensuring seamless data availability and resilience has become paramount. Cyber threats, system failures, and stringent compliance mandates necessitate robust backup and disaster recovery strategies -- not merely as safeguards, but as business imperatives. Lenovo's ThinkSystem and ThinkAgile solutions are meticulously engineered to meet these evolving demands. They provide secure, scalable, and AI-ready infrastructure that ensures continuous data protection." "As AI workloads expand exponentially, enterprises require intelligent systems capable of not only storing and processing vast data volumes but also safeguarding against disruptions. Our backup and disaster recovery solutions integrate advanced automation and cyber resilience, facilitating rapid recovery and maintaining operational continuity. For instance, the integration of Lenovo ThinkSystem and ThinkAgile solutions helps mitigate ransomware attacks by keeping backups secure in immutable repositories, enabling swift and effective restoration of compromised data. A modern backup strategy transcends mere recovery; it embodies proactive resilience. This World Backup Day serves as a reminder that data protection must evolve in tandem with the technologies driving digital transformation. By adopting future-ready infrastructure and intelligent backup solutions, enterprises can mitigate risks, enhance security, and ensure that data remains their most reliable asset in an AI-driven world," - Amit Luthra, Managing Director, Lenovo ISG India
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World Backup Day 2025: How Crucial is Data Restore in This AI-Driven Era?
As the Asia-Pacific and Japan regions have been embracing in massive numbers, the approach of organizations toward data protection has also changed. Addressing this part, Pure Storage's Vice President and General Manager for Asia Pacific & Japan, Nathan Hall, has mentioned that in this age of cyber crimes, backing up data is not enough. Therefore, organizations must stress restoring data. Talking about this, he further brings an example of Singapore's Enterprise Compute Initiative and mentions that Kroll's 2025 Financial Crime Report has already noted that 82% of senior management in the region expect an increase in financial crime in 2025. Hall emphasizes that data loss is not only a minor setback, but its implications are much wider than that. As per him, "Data loss is not just an inconvenience -- it can severely damage trust, cripple productivity, and compromise compliance." Amit Luthra, managing director of Lenovo ISG India, almost repeated the same words about . While talking about Lenovo's strategies to fight data leaks, he stated, "In an era where AI adoption accelerates and IT infrastructures grow increasingly complex, ensuring seamless data availability and resilience has become paramount. Cyber threats, system failures, and stringent compliance mandates necessitate robust backup and disaster recovery strategies -- not merely as safeguards, but as business imperatives." Further emphasizing his point, he revealed, "Lenovo's ThinkSystem and ThinkAgile solutions are meticulously engineered to meet these evolving demands. They provide secure, scalable, and AI-ready infrastructure that ensures continuous data protection."
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As AI adoption accelerates, experts emphasize the crucial need for robust data backup and restoration strategies to combat cyber threats and ensure business continuity.
As we approach World Backup Day 2025, the importance of data protection in an increasingly AI-driven world has never been more critical. With the rapid adoption of artificial intelligence and the growing complexity of IT infrastructures, organizations are facing new challenges in safeguarding their most valuable asset: data 1.
Amit Luthra, Managing Director of Lenovo ISG India, emphasizes that "ensuring seamless data availability and resilience has become paramount" in this era of accelerated AI adoption 1. The convergence of cyber threats, system failures, and stringent compliance mandates has transformed robust backup and disaster recovery strategies from mere safeguards into business imperatives.
Nathan Hall, Vice President and General Manager for Asia Pacific & Japan at Pure Storage, highlights a crucial shift in data protection strategies. In the Asia-Pacific and Japan regions, where AI adoption is surging, organizations are realizing that simply backing up data is no longer sufficient 2.
Hall stresses the importance of data restoration, particularly in light of increasing cybercrime threats. He cites Kroll's 2025 Financial Crime Report, which predicts that 82% of senior management in the region expect an increase in financial crime in 2025 2. This underscores the need for comprehensive data protection strategies that go beyond mere backup.
Both industry experts agree on the severe consequences of data loss. Hall emphasizes that data loss is not just an inconvenience but can "severely damage trust, cripple productivity, and compromise compliance" 2. This sentiment is echoed by Luthra, who views robust backup and disaster recovery strategies as essential for mitigating risks and enhancing security in an AI-driven world 1.
To address these challenges, companies like Lenovo are developing advanced solutions. Luthra highlights Lenovo's ThinkSystem and ThinkAgile solutions, which are designed to provide "secure, scalable, and AI-ready infrastructure that ensures continuous data protection" 1. These solutions integrate advanced automation and cyber resilience features to facilitate rapid recovery and maintain operational continuity.
One of the key features of modern backup solutions is their ability to combat sophisticated cyber threats like ransomware. Luthra explains that the integration of Lenovo ThinkSystem and ThinkAgile solutions helps mitigate ransomware attacks by keeping backups secure in immutable repositories, enabling swift and effective restoration of compromised data 1.
As we look towards World Backup Day 2025, it's clear that data protection strategies must evolve in tandem with the technologies driving digital transformation. The experts agree that a modern backup strategy transcends mere recovery and embodies proactive resilience 12. By adopting future-ready infrastructure and intelligent backup solutions, enterprises can ensure that their data remains a reliable asset in an increasingly AI-driven world.
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