xAI Expands Grok 4 Access to Free Users, Challenging GPT-5 Amid AI Competition

Reviewed byNidhi Govil

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xAI, Elon Musk's AI company, has made its advanced Grok 4 model available to all users, including those on the free tier, for a limited time. This move comes as competition intensifies in the AI industry, particularly following the release of OpenAI's GPT-5.

xAI Introduces Free Access to Grok 4

Elon Musk's AI startup, xAI, has made a significant move in the competitive AI landscape by offering free access to its latest model, Grok 4, to all users for a limited time

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. This decision comes shortly after OpenAI's release of GPT-5, intensifying the rivalry between AI companies.

Source: AIM

Source: AIM

Grok 4 Features and Accessibility

Grok 4 is now available in two modes for free users:

  1. Auto mode: Automatically routes complex queries to Grok 4
  2. Expert mode: Exclusively uses Grok 4 for all queries

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While the exact usage limits for free users remain unspecified, estimates suggest around 5-10 messages per 12 hours

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. Paid subscription tiers, SuperGrok and SuperGrok Heavy, continue to offer enhanced access at $30 and $300 per month, respectively

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Performance Claims and Benchmarks

xAI has positioned Grok 4 as a formidable competitor in the AI market:

  • Musk described it as "the world's most powerful AI model"

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  • Claims of outperforming Google's Gemini 2.5 Pro and OpenAI's GPT-4o on key benchmarks

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  • Surpassed GPT-5 in the ARC-AGI-2 test for high-level reasoning capabilities

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Source: Mashable

Source: Mashable

Strategic Implications

The free rollout of Grok 4 appears to be a calculated move by xAI:

  1. Increase adoption and gather user feedback

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  2. Showcase Grok 4's capabilities to potential subscribers

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  3. Capitalize on user dissatisfaction with GPT-5, which some have described as "sterile" and "overly cautious"

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Additional Features and Future Plans

xAI is expanding its offerings beyond text-based AI:

  • Introduction of Grok Imagine, an AI image-to-video generation tool

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  • Plans to integrate advertisements within Grok's interface to create a new revenue stream

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Industry Context and Competition

Source: ZDNet

Source: ZDNet

The AI industry is experiencing rapid advancements and fierce competition:

  • OpenAI recently released GPT-5 to all users

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  • User complaints about GPT-5 have led OpenAI to reinstate GPT-4o access for Plus subscribers

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  • Other competitors like DeepSeek and Claude are also vying for market share

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As the AI landscape continues to evolve, xAI's strategic move to offer free access to Grok 4 could potentially reshape user preferences and market dynamics in the coming months.

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